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PODCAST

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week"s most important news. Every Monday there"s an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

business marketing

All Episodes

33:39

Episode 138: Perplexity exits ads, Epsilon owns an...

Marketecture: Get Smart. Fast. ·

2025/09/05

In this episode of the Marketecture Podcast, hosts Ari Paparo and Eric Franchi discuss the recent Google search remedies and their implications for the market. They delve into the antitrust issues surrounding Google, the upcoming ad tech trial, and the complexities of Epsilon's SSP. The conversation also touches on Perplexity's struggles in advertising, OpenAI's strategic acquisition, and emerging trends in ad tech and AI. Additionally, they explore insights from the CTV landscape, including Roku's

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32:38

Emergency Podcast: Ari and Alan Chapell on the Google...

Marketecture: Get Smart. Fast. ·

2025/09/03

In this emergency episode of the Market Texture Podcast, Ari Paparo and Alan Chapell discuss the recent ruling by Judge Metta regarding Google's monopoly status. They analyze the implications of the ruling, including the decision not to divest Chrome or Android, the impact of distribution deals, and the challenges of data sharing. The conversation also touches on the missed opportunity for choice screens, the future of Google's search monopoly, and the DOJ's approach to antitrust cases. The episode

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72:31

Episode 137: The big debate around Transaction IDs...

Marketecture: Get Smart. Fast. ·

2025/08/29

In this episode, Ari Paparo moderates a debate about the role of transaction IDs in the ad tech industry with Mike O’Sullivan, co-founder of Sincera and now part of The Trade Desk, and Chris Kane, founder of Jounce Media. The conversation covers the benefits and drawbacks of transaction IDs, publisher concerns about revenue and data privacy, and the influence of the Trade Desk. The episode also looks into the complexities of auction duplication and the need for transparency and standardization in

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60:32

Episode 136: Will Jonathan Roberts become People’s...

Marketecture: Get Smart. Fast. ·

2025/08/22

Jonathan Roberts is the Chief Innovation Officer for the newly renamed People, Inc. He and Ari talk about how publishers are licensing content and keeping away the bots, as well as how AI optimization is playing out. Eric and Ari then review the news, including the LG Ads IPO, whistleblower allegations against Facebook, local TV consolidation, and more.Takeaways AI is becoming integral to various aspects of business. Human-created journalism remains essential despite AI

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54:49

Episode 135: Scott Howe from LiveRamp and The Trade...

Marketecture: Get Smart. Fast. ·

2025/08/15

Ari Paparo and Eric Franchi sit down with Scott Howe, CEO of LiveRamp, for an open conversation about how the ad tech world is changing. They talk about LiveRamp’s shift from simply “data onboarding” to helping companies work together securely, how AI gets a real boost when you feed it the right kind of data, and what’s actually happening now that cookies are fading away. Scott also shares real-world stories, from loyalty programs to connected TV, that show why smart collaboration might be the best

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26:55

How Tubi is Embracing Creators and Trying to Shake up...

Marketecture: Get Smart. Fast. ·

2025/08/11

Next in Media chatted with Rich Bloom, GM, Creator Programs & EVP, Business Development at Tubi, about the Fox-owned streamers new creator program, which has quickly expanded for five to 50 participants. Bloom also talked about Tubi's overall growth, Gen Z misconceptions, and whether TV needs to adopt more YouTube-like qualities.Learn more about your ad choices. Visit megaphone.fm/adchoices

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54:29

Episode 134: Brian Wieser Dishes on the Latest Agency...

Marketecture: Get Smart. Fast. ·

2025/08/08

Brian Wieser, CEO of Madison and Wall, sits down with Ari Paparo and Eric Franchi to talk about the current state of advertising and media agencies. They cover recent earnings, the role of AI, and strategic shifts at companies like WPP and Publicis. Brian also shares his views on the economic climate and its effects on the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

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50:05

Episode 133: Casey Saran on the intersection between...

Marketecture: Get Smart. Fast. ·

2025/08/01

Casey Saran, CEO of Spaceback, joins Ari Paparo and Eric Franchi to talk about how brands are approaching creative in a landscape shaped by social platforms, AI tools, and evolving media formats. The conversation covers the use of organic and creator content in paid campaigns, the growing volume of creative assets, and how some brands are adapting their internal processes. They also touch on platform updates from Meta, TikTok, Spotify, and more in the context of recent earnings and product

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27:20

Stephen Upstone discusses LoopMe’s focus on brands...

Marketecture: Get Smart. Fast. ·

2025/07/28

Ari Paparo talks with Stephen Upstone, CEO and founder of LoopMe, about the company’s beginnings and its use of AI in advertising. They cover topics like measuring outcomes, navigating brand suitability, handling attribution, and dealing with data privacy. The conversation also looks at how LoopMe fits into the changing ad tech landscape.Learn more about your ad choices. Visit megaphone.fm/adchoices

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45:43

Episode 132: Why Curation is like Spicy Vodka Sauce,...

Marketecture: Get Smart. Fast. ·

2025/07/25

Ari and Eric are joined by Chris Feo, Chief Business Officer at Experian, for a grounded discussion on how the advertising data ecosystem is evolving. The conversation explores Experian’s approach to identity and audience data, the implications of its acquisition of Audigent, and how curation is reshaping traditional roles within the ad tech stack. They also dig into the growing impact of AI on DSP value, media workflows, and open web monetization. Along the way, expect reflections on industry

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17:59

Dailymotion’s push into attention measurement and AI

Marketecture: Get Smart. Fast. ·

2025/07/21

Ari Paparo talks with Nikhil Jain, VP of Insights and Marketing Solutions at Dailymotion Ads, about the company’s work around attention as both a measurement and planning tool. The discussion covers how attention is defined, how it’s being predicted through AI and modeling, and the role of creative analysis, inventory quality, and sentiment in shaping campaign outcomes. Jain also shares how Dailymotion is applying video-level analysis, from visuals to audio and text, to support more informed

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44:46

Episode 131: Erin Foxworthy from Snowflake on how...

Marketecture: Get Smart. Fast. ·

2025/07/18

Ari Paparo and Eric Franchi sit down with Erin Foxworthy, Global Head of Marketing and Advertising at Snowflake, to discuss how marketing teams are rethinking data infrastructure in a shifting landscape. Erin reflects on her path through agencies, entertainment, and tech, and how that journey informs her current perspective. The conversation covers the move from legacy tools like DMPs to composable CDPs, the importance of data governance, and why some companies are opting to keep data where it is

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18:43

Ramsey McGrory on Reshaping Prisma and the Future of...

Marketecture: Get Smart. Fast. ·

2025/07/14

Ramsey McGrory, newly appointed President of Prisma at MediaOcean, joins Ari Paparo to discuss how the company is evolving its platform across linear and digital media. They unpack the implications of MediaOcean’s acquisitions, including Innovid and Protected, and what it means to consolidate media planning, buying, and verification in an increasingly fragmented ad ecosystem. Ramsey also reflects on the role of buy-side ad serving today, the integration of AI, and how Prisma is adapting to agency

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50:49

Episode 130: Adam Epstein on building the Gigi AI...

Marketecture: Get Smart. Fast. ·

2025/07/11

Ari Paparo and Eric Franchi speak with Adam Epstein, co-founder and CEO of Gigi, an AI assistant focused on automating tasks within the Amazon DSP. Adam shares how the product evolved from a streaming TV tool to a broader AI-powered platform for media agencies. He discusses the challenges of training a vertical AI agent using retrieval-augmented generation (RAG), the reasoning behind a chat-based interface, and how agencies are integrating their own processes into Gigi. The conversation also touches

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21:08

Episode 129: Justin Evans on “The Little Book of Data”

Marketecture: Get Smart. Fast. ·

2025/07/03

Ari Paparo talks with Justin Evans, Head of Innovation and Insights at Samsung Ads and author of The Little Book of Data. They discuss the core ideas behind the book, how data concepts apply across industries, and why clear thinking rather than technical expertise is often what matters most. The conversation also touches on Evans’s time in ad tech, his writing process, and what data can (and can’t) explain.Learn more about your ad choices. Visit megaphone.fm/adchoices

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33:05

Episode 128: Everything that happened at Cannes with...

Marketecture: Get Smart. Fast. ·

2025/06/27

Ari and Eric recap key themes from Cannes 2025, including the ongoing conversation around AI in advertising and media, the presence of creator and sports partnerships, and recent developments in commerce media. They share observations on industry announcements, AI's progress (and limitations), and structural changes in the ad tech space. The discussion also covers how Cannes operates behind the scenes, from sponsorship deals to the growing presence of technology companies.Learn more about your ad

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23:21

Milly Botes on How Acast is Powering the Business...

Marketecture: Get Smart. Fast. ·

2025/06/23

Ari Paparo chats with Milly Botes, VP of Product Management at Acast, about how the company’s podcast monetization platform and ad network. Milly breaks down the evolution of dynamic ad insertion, what makes host-read ads so effective, and how Acast is using AI to help with podcast discovery for advertisers Learn more about your ad choices. Visit megaphone.fm/adchoices

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14:54

Cannes Special: Oleg Korenfeld from CMI Media Group...

Marketecture: Get Smart. Fast. ·

2025/06/19

Ari Paparo sits down with Oleg Korenfeld, CTO of CMI Media Group, to discuss their experience integrating AI into agency media planning. They explore the challenges of working with multiple data sets, the limitations of generative AI in answering precise data queries, and how they adjusted their approach to automation. Oleg also shares insights on legal considerations, practical rollout hurdles, and the future potential of AI in media insights and planning.Learn more about your ad choices. Visit

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12:06

Cannes Special: Sean Muller from iSpot on Measuring...

Marketecture: Get Smart. Fast. ·

2025/06/18

Ari Paparo talks with Sean Muller, CEO of iSpot, about the challenges and opportunities in measuring video across platforms such as linear TV, streaming, and social media. They explore how AI is helping to accelerate insights and enhance creative planning, and how marketers are adapting to changes in video consumption and advertising strategies. The conversation also touches on how paid and earned media are managed within marketing teams. Learn more about your ad choices. Visit

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14:05

Cannes Special: Tony Marlow from LG Ads talks AI and...

Marketecture: Get Smart. Fast. ·

2025/06/17

Ari Paparo sits down with Tony Marlow, CMO of LG Ad Solutions, at Cannes to unpack trends in connected TV. They cover ad innovation on smart TVs, the role of OEMs in media strategy, and how AI is starting to shape both targeting and creative. A grounded conversation on where CTV is headed—and what challenges remain. Learn more about your ad choices. Visit megaphone.fm/adchoices

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366 results

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