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PODCAST

The Debrief

The Business of Fashion

Welcome to The Debrief, a new weekly podcast from The Business of Fashion, where we go beyond the glossy veneer and unpack our most popular BoF Professional stories. Hosted by BoF correspondents Sheena Butler-Young and Brian Baskin, The Debrief will be your guide into the mega labels, indie upstarts and unforgettablepersonalities shaping the $2.5 trillion global fashion industry. Hosted on Acast. See acast.com/privacy for more information.

arts fashion & beauty

All Episodes

28:36

Bonus: The Trade War’s Off, For Now. What's Next for...

The Debrief ·

2025/05/15

On May 12, the US and China reached a deal to temporarily reduce tariffs for 90 days, offering a breather from an escalating trade war. Stocks surged on the news, but experts warn this relief might not fully resolve deeper industry uncertainties or consumer anxieties.BoF retail editor Cathleen Chen and technology correspondent Marc Bain join hosts Brian Baskin and Sheena Butler-Young to unpack the ramifications of the tariff pause and what the fashion industry can expect moving forward.Key

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19:57

TikTok, Tariffs and Luxury's Fake News Problem

The Debrief ·

2025/05/14

A strange new genre of TikTok videos is challenging long-held assumptions about how luxury products are made. Often shot in anonymous Chinese factories, these videos claim that the so-called "superfakes" flooding the market are indistinguishable from, and sometimes made in the same factories as, high-end bags from the likes of Chanel or Louis Vuitton.While all evidence points to these claims being false, the repetition of these videos has amplified a growing narrative: that luxury pricing is

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30:07

Celebrating Black Style Inside the 2025 Met Gala

The Debrief ·

2025/05/07

The Costume Institute's 2025 exhibition, "Superfine: Tailoring Black Style," celebrated its opening at the annual Met Gala, marking the first menswear-focused exhibit in two decades and the first ever centred exclusively on Black fashion. Inspired by Monica L. Miller's seminal work on Black dandyism, the exhibition took a scholarly approach to exploring the historical and cultural significance of Black tailoring. The gala’s official dress code, "Tailored for You," provided a broader and more

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23:21

Are Viral Microtrends Losing Their Cool?

The Debrief ·

2025/04/29

Viral microtrends, the fleeting aesthetics popularised on platforms like TikTok, have defined recent fashion moments for young consumers. From the playful "Cottagecore" to the fleeting "Mob Wife", these trends have rapidly cycled through social media feeds and retail shelves. Post-pandemic experimentation drove this cycle, however, the once-accelerating churn of microtrends is beginning to slow, as Gen-Z shoppers seek authenticity, durability and individuality in their fashion choices.On this

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27:25

The Power of a Luxury Handbag

The Debrief ·

2025/04/22

From the legendary Hermès Birkin to recent sensations like Alaïa’s Teckel, luxury handbags have long held a distinctive power within the fashion world. Blending brand heritage, practicality, and emotional resonance, handbags often become a signature item for brands to capture consumer attention and drive commercial success. But the ongoing challenge for luxury brands is maintaining innovation, managing consumer desire, and navigating a landscape rife with copycats and shifting trends.On this episode

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26:59

Can Tariffs Really Revive 'Made in USA' Fashion?

The Debrief ·

2025/04/15

In early April, President Donald Trump announced an unprecedented wave of tariffs, imposing duties as high as 145 percent on imports from China. Among the rationales offered were the prospect of a US manufacturing renaissance.The American fashion sector – heavily reliant on overseas production, particularly in China – now faces significant disruption. Some brands are adapting quickly, leveraging their domestic operations and leaning into a ‘Made in USA’ identity. Others are reevaluating their

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24:35

Trump’s Tariffs Change Everything

The Debrief ·

2025/04/08

President Donald Trump announced an unprecedented wave of tariffs on April 2, imposing duties as high as 54 percent on fashion imports from key manufacturing countries, including China and Vietnam, and 20 percent on goods from the EU. These measures immediately sparked panic across global markets, ratcheting up the odds of a US recession and causing sharp stock price declines for major fashion brands such as Nike, Victoria's Secret and VF Corp.Sustainability correspondent Sarah Kent and luxury

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18:52

H&M's AI Models and the Future of Fashion Marketing

The Debrief ·

2025/04/01

Fast-fashion giant H&M recently announced its plans to deploy AI-generated "digital twins" of real-life models in marketing campaigns. While H&M argues it's proactively managing inevitable industry changes, including by working with models to compensate them for use of their AI versions, the decision has sparked significant backlash. Comments on social media and statements by industry figures highlight deep-seated anxieties around job security, creative integrity and the value of the human

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29:21

What Happened to Pat McGrath Labs?

The Debrief ·

2025/03/25

Pat McGrath is widely regarded as one of the most influential makeup artists of all time. Known simply as “Mother” to some in the industry, she’s been behind some of the most memorable runway beauty moments for decades. In 2015, she launched her namesake brand, Pat McGrath Labs, which quickly became a beauty phenomenon – going viral with its glittering gold pigment and reaching a $1 billion valuation just two years later.But almost a decade on, the business tells a different story. With its

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21:36

Is Forever 21 Shein's Biggest Victim Yet?

The Debrief ·

2025/03/18

Once a dominant player in fast fashion, Forever 21 recently filed for bankruptcy for the second time in six years, marking the likely end of its run as a physical retailer. The chain, known for introducing ultra-affordable, trend-driven clothing to American malls, struggled to remain relevant as competitors like Zara, H&M, and later Shein and Temu offered faster, cheaper, and more digitally-savvy alternatives. After its initial bankruptcy in 2019, Forever 21 was acquired by Authentic Brands

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24:54

Can You Sell Sexual Wellness Without Sex?

The Debrief ·

2025/03/12

In the 2010s and early 2020s, a new generation of sexual wellness companies selling sex toys, massage oils and other bedroom aides broke taboos by championing pleasure and redefining sex as wellness. Startups such as Hanx and Playground, often founded by women, introduced sleek products that contrasted sharply with the hyper-sexualised image of legacy players like Trojan and Durex.However, recent regulatory restrictions, cultural conservatism, and social media censorship have forced these brands to

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27:33

Can Farfetch Be Fixed?

The Debrief ·

2025/03/04

Once hailed as a pioneering platform for online luxury, Farfetch is now undergoing a dramatic operational overhaul. The South Korean e-commerce giant Coupang acquired the luxury marketplace in 2023, rescuing it from near-bankruptcy. Since then, Coupang has implemented sweeping cost-cutting measures that have narrowed losses significantly, but are eroding Farfetch’s footing in the luxury e-commerce space and alienating its core customers.DTC correspondent Malique Morris joins Executive Editor Brian

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25:22

Why Can’t Fashion Fix Its Labour Exploitation Problem?

The Debrief ·

2025/02/25

The revelation this year of child labour in India’s cotton fields and modern-day slavery in Taiwanese garment factories is the latest scandal concerning worker treatment in fashion’s supply chain. New abuses keep emerging despite efforts by brands, manufacturers, activists, and governments to set clear labour guidelines. Watchdog groups try new tactics to combat the problem, but they face systemic forces far beyond fashion.Sustainability editor Sarah Kent joins executive editor Brian Baskin and

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30:57

Can Kering Fix Gucci?

The Debrief ·

2025/02/19

Gucci has long been the shining star of Kering’s luxury portfolio, but the brand's recent struggles have exposed weaknesses in the conglomerate’s position. Gucci’s sales plummeted 24 percent in the fourth quarter of 2024, dragging Kering’s overall performance down by 12 percent. The shock departure of Creative Director Sabato De Sarno after less than two years only deepens the group’s instability.Luxury editor Robert Williams joins executive editor Brian Baskin and senior correspondent Sheena

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25:39

Can Estée Lauder Win Over the Modern Beauty Consumer?

The Debrief ·

2025/02/11

Estée Lauder was long celebrated as a pioneer in prestige beauty, building a global empire on the strength of family legacy, innovative product lines, smart acquisitions and a high-touch in-store experience. However in recent years, the company has lost its wat on each of those strategies, leaving it poorly equipped to stay on top of rapidly shifting consumer tastes.In its latest earnings call, new CEO Stéphane de La Faverie candidly acknowledged that the company had “lost its agility,” and promised

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26:13

Fashion’s M&A Market is Heating Up

The Debrief ·

2025/02/04

After a prolonged slowdown, fashion’s M&A market is springing back to life. A combination of falling interest rates, shifting investor sentiment and optimism around economic policy has fuelled a wave of early 2025 deals. Within the first few weeks of the year, brands like True Religion and Kapital were acquired by private equity firms and holding companies, signalling renewed confidence in fashion investments.However, not all acquisitions are about aggressive growth. Some buyers specialise in

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33:07

How to Future-Proof Your Fashion Career in 2025

The Debrief ·

2025/01/28

The fashion workplace is evolving, shaped by a wave of technological advancements, leadership changes, and cultural dynamics. For many employees, adapting to these changes has become a challenge, while employers must navigate how to foster connection, retain talent, and drive innovation.Executive editor Brian Baskin sits with commercial features editorial director Sophie Soar and senior correspondent Sheena Butler-Young to unpack how businesses can create thriving workplaces in 2025, the role of

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24:03

The Evolving Art of Brand Collaborations

The Debrief ·

2025/01/21

Brand collaborations were once rare, highly anticipated events that generated significant buzz. But as they have become more frequent, the challenge lies in creating partnerships that genuinely resonate with consumers and cut through the noise.This week, executive editor Brian Baskin and senior correspondent Sheena Butler-Young sit down with BoF correspondent Lei Takanashi and editorial fellow Julia Lebossé to explore the state of brand collaborations, what makes them succeed or fail, and where

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23:21

How to Choose a PR Agency

The Debrief ·

2025/01/15

Public relations in fashion has transformed drastically from securing magazine features to managing 360-degree brand storytelling. PR agencies now navigate everything from influencer partnerships to event management, social media strategies, and beyond. However, choosing the right PR agency is no small feat, especially for smaller brands or those at critical growth stages.“Having a PR agency that really feels like a genuine organic extension of your team … is what's going to enable you to plan

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27:22

BoF’s Top Stories of 2024

The Debrief ·

2024/12/17

Background:As the year comes to a close, BoF’s executive editor Brian Baskin and senior correspondent Sheena Butler-Young look back on some of their favourite articles from 2024. The stories include topics that dominated industry conversations throughout the year, as well as some that have had key updates since publication.The four articles they discuss are “How Nike Ran Off Course” by sports correspondent Daniel-Yaw Miller, Butler-Young’s three-part Black beauty series, “The Fight for Influencer

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