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PODCAST

VO Pro: The Business of Voiceover and Voice Acting

Voiceover Business Strategies That WorkThe VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.You’ll learn

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All Episodes

11:51

6 Steps You're Missing & Why it's KILLING Your VO...

VO Pro: The Business of Voiceover and Voice Acting ·

2025/05/01

Struggling to find voiceover clients? You’re not alone — and you’re not doing anything wrong. In this video, we break down how to find voiceover clients without relying on casting sites or burning yourself out.Whether you’re brand new and looking for beginner voice acting clients or a seasoned talent trying to reboot your marketing, you’ll get real, actionable VO marketing tips that actually work.Learn how to market your VO businessDiscover what clients really wantStop guessing — start bookingThis

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10:09

THIS Is How You Beat AI as a Voice Actor

VO Pro: The Business of Voiceover and Voice Acting ·

2025/04/24

AI voices are here—and they’re not THAT awful. So where does that leave you as a professional voice actor?In this episode, we break down exactly how to position yourself to beat AI voices and stay booked in an industry that’s changing fast. If you’ve felt the fear, the doubt, or that pit-in-your-stomach moment when you heard a robot that sounded “pretty good”… this is the video you need to watch.👉 Discover what clients still crave that AI can’t replicate👉 Learn how to stand out, not shrink back👉

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9:24

The 4 Social Media Content Types That Actually Get...

VO Pro: The Business of Voiceover and Voice Acting ·

2025/04/17

Want to get booked more from social media — without going viral, dancing on TikTok, or posting random mic-and-headphones pics? In this video, I’m breaking down the 4 content types that actually attract voiceover clients. These aren’t trends or fluff — they’re based on tested strategy that works in the real world. If you’re serious about growing your VO business online, this is your playbook. 🔑 You’ll learn: • What to post (and what to stop posting) • How to build trust with content •

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14:25

10 Steps to Market Your VO Business WITHOUT Feeling...

VO Pro: The Business of Voiceover and Voice Acting ·

2025/04/10

Marketing your voiceover business shouldn’t feel like selling your soul. If “promote your VO services” makes you break out in hives, this one’s for you. In this video, we’re flipping the script on everything you think you know about marketing—so you can find voiceover clients, grow your VO business, and build real connections without feeling fake, pushy, or salesy. 💡 Whether you’re an introverted voice actor, a freelance VO pro, or just starting out—these are the authentic VO marketing strategies

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10:24

Is Voice Acting Right for You? The NO BS Truth No One...

VO Pro: The Business of Voiceover and Voice Acting ·

2025/04/03

Thinking about becoming a voice actor? Wondering if you’ve got what it takes to actually make money in the voiceover industry? In this video, I’m pulling back the curtain and giving you the real, no-BS, no-hype voiceover career advice you wish someone told you before you dropped cash on a mic and a dream. 💥 I’ll cover: ✅ What voice acting really is (and what it’s NOT) ✅ The truth about voiceover income potential ✅ The pros and cons of a VO career ✅ Beginner mistakes and how to avoid them ✅ Whether

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09:48

Can AI Replace Voice Actors? The TRUTH About AI & VO...

VO Pro: The Business of Voiceover and Voice Acting ·

2025/03/27

🎙️ Can AI really replace voice actors… or is that just hype? AI-generated voices are getting scary good—and fast. But what does that mean for real working voice talent? In this video, we expose how AI is already changing the voiceover industry, the real risks to your career, and what you can do right now to stay ahead of the curve. If you’re a voice actor wondering how to compete in a world of synthetic voices, this is the video you can’t afford to skip. 🎧 You’ll learn: – Where AI is replacing

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09:48

Want a Thriving VO Business? MASTER This One Skill!

VO Pro: The Business of Voiceover and Voice Acting ·

2025/03/06

There’s a moment every voice actor dreams of—when a client emails, not for an audition, not to ask about rates, but to say, “Hey, we’ve got another project for you.” No hoops, no hurdles, no audition, just repeat business landing straight in your inbox. If you’ve been in the game for any length of time, you know that getting work isn’t the hardest part—getting clients to come back is where the real magic happens. So, what’s the secret? What makes a client think of you first when their next project

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09:28

How Much Should New Voice Actors Charge? The TRUTH...

VO Pro: The Business of Voiceover and Voice Acting ·

2025/02/20

If there’s one question every new single solitary voice actor who’s starting to seek work asks starting out it’s this: How much should I charge? If you're just starting out, the answer isn’t as simple as “pick a number and hope for the best.” Rates in voiceover aren’t arbitrary; they’re based on industry standards, market value, and genre. So let’s break this down the right way, because guessing—or even worse, undercharging—can do more damage than you think. GVAA Rate Guide: http://vorateguide.com

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14:43

$1.1M Audition! Why I PASSED and Maybe YOU Should...

VO Pro: The Business of Voiceover and Voice Acting ·

2025/02/06

Why would anyone in their right mind PASS on a $1.1 million audition? And Paul, aren’t you the one always beating us over the head with, “Stand up for pro rates, “Know your worth,” “Make it worth your time,” and on and on? First of all, who ever said I was in my right mind? Secondly, I absolutely beat the drum of “Stand up for pro rates, “Know your worth,” and “Make it worth your time.” So why did I pass on a 1.1 million-dollar commercial audition? Why did I not even take a swing? Have I stroked

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16:47

Voiceover Beginner Starter Pack: What Gear Do You...

VO Pro: The Business of Voiceover and Voice Acting ·

2025/01/30

So, you’ve decided to get into voiceover. Whether you’ve decided you want to do this as a career or just looking to make some cash on the side, you need gear. But not just any gear. The RIGHT gear. Because no one wants to overspend on a mic that makes you sound like you’re recording in a rest stop bathroom. Lucky for you, I’m here to guide you through the maze of audio equipment and get you set up for success. Mics: Audio-Technica AT2020, Rode NT1-A. Audio Interfaces: Focusrite Scarlett 2i2,

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14:48

The Voice Actor’s SURVIVAL Guide to Direct Marketing

VO Pro: The Business of Voiceover and Voice Acting ·

2025/01/23

Marketing directly to prospects as a voice actor can feel like standing on a diving board, staring into the deep end, and wondering if there’s a shark or a nuclear bomb in the water. You’ve probably heard about cold emailing and thought, “That’s just spam, right?” Or maybe the idea of bothering someone with an unsolicited email gives you flashbacks to awful networking mixers where everyone exchanges business cards and fake smiles. I get it—cold emailing feels like uncharted territory for a lot of

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16:51

8 MUST-HAVE Resources Voice Actors CAN'T Ignore,...

VO Pro: The Business of Voiceover and Voice Acting ·

2025/01/16

You have the passion, the talent, and the excitement to kill it into the world of voiceover. But there is more to success in this industry than having a smooth voice and good gear. Voiceover is a mix of artistry, business, and endurance. It requires strategy, dedication, and a commitment to long-term growth. To make it past the early stages and build a career that lasts, you need to master eight critical resources. These go beyond tangible items and touch on things that will define your mindset,

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14:12

The 10 COMMANDMENTS of VO Every Voice Actor NEEDS

VO Pro: The Business of Voiceover and Voice Acting ·

2025/01/09

Completely unlike Moses from the mountaintop, I bring you these 10 Commandment of Voice Over. Trust me, it’s not every day you get 10 commandments from an atheist. 😉 Now before you get your hackles up, we’re playing fast and loose with the word commandments here. There are no hard and fast rules that you should never, ever, ever violate, but these are pretty close. Think of them as my strong recommendations. As always, you run your own business and career. But if I were you, I’d pay attention

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41:44

Advocating for WOMEN in VO: Building Doors w/ Christy...

VO Pro: The Business of Voiceover and Voice Acting ·

2025/01/02

Fact: Women account for over 40% of the fan bases of the NFL, MLB, and NHL. Fact: Women comprise 47.7% of viewership of Super Bowl 58. Fact: Media coverage of women's sports has nearly tripled in the last five years. So why isn't a female voicing this? "NCAA Division I Women's Volleyball Championship. Attendance is encouraged. Passion is mandatory. Buy your tickets today at ncaa.com." And why can't a female voice this? "It's more than the Super Bowl. It's the Super Bowl in Las Vegas." When it

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13:17

The 7 BEST Tools for Voice Actors to FIND CLIENTS in...

VO Pro: The Business of Voiceover and Voice Acting ·

2024/12/19

Voice acting is an art, but landing clients? That’s a science—and one that can feel like a unicorn hunt if you don’t have the right tools in your box. Sure, word of mouth, referrals, and P2P and gig sites are all fine and well, but if you’re serious your business and about building a steady stream of clients, scalable lead generation and outreach is a strategy and skill you have to develop. I’ve tried a lot of different lead generation tools out there. Some are better than others. Whether you’re

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34:26

Casting Director Libby Clearfield of Voiceover Activate

VO Pro: The Business of Voiceover and Voice Acting ·

2024/12/05

Today we sit down with Casting Director, VO Coach, voice actor, and head of Voiceover Activate, Libby Clearfield. Libby shares her journey from theater to voiceover, her experiences in casting, and the challenges and rewards of freelancing. She also chats about the impact of AI in the industry, the importance of following directions in auditions, the value of community among voice actors, the significance of building relationships and maintaining professional standards in voiceover work

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14:01

SEO for Voice Over: 7 Strategies to Improve Your RANK

VO Pro: The Business of Voiceover and Voice Acting ·

2024/11/21

So recently a big healthcare advertising agency reached out to me through my website and handed me a great non-broadcast project for a massive pharmaceutical company. They handed me the project, no audition necessary. And there are more jobs on the way. It looks like, fingers crossed, they’re going to be a great partner and a recurring client. So how did I get this primo client, you might ask. Did I market to them for months with snappy content and radically consistent follow up? Plot twist! No

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18:56

Going Full-Time in Voice Over? 10 CRUCIAL Mindset...

VO Pro: The Business of Voiceover and Voice Acting ·

2024/11/14

Alright, let’s talk about the mental game of going full-time as a freelancer. I’m talking about the shifts that take you from “Hey, I’m doing this voiceover thing on the side” to “This is what I do. Period.” The mindset stuff is just as gritty and real as all the tangible things you’re already doing to make the work happen. But the mental side is where you’ll make or break yourself long-term. Let’s walk through the shifts that get you from being part-time to owning this path full-time and for

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24:56

The Beginner’s Guide to Voice Over Conferences with...

VO Pro: The Business of Voiceover and Voice Acting ·

2024/11/07

Today, we’re diving into voice over conferences—what they are, why they’re a must for serious voice actors, and how to navigate your first one like a pro. If you’re a new voice actor looking to grow your skills, connect with the VO community, or even just see what all the buzz is about, stick around. From why to attend, to a practical VO Conferences Survival guide packed with tips, we’ll walk you through everything you need to know to make your first VO conference a smashing success. Here's you

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28:37

Making Wavs with Bobbi Maxwell and Kevin Kilpatrick

VO Pro: The Business of Voiceover and Voice Acting ·

2024/10/31

Kevin Kilpatrick and Bobbi Maxwell, hosts of the Making Wavs podcast, join me to discuss their backgrounds in radio and how they transitioned into voiceover. Kevin primarily works in automotive and e-learning, while Bobbi focuses on commercial work, particularly in the automotive and political genres. They also talk about the advantages and disadvantages of coming from a radio background in voiceover. The conversation covers topics such as the different tiers of automotive work, the evolution of

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