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PODCAST

Search Off the Record

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in

technology

All Episodes

0:00

Transcript for Cosmic Rays & Crawlers: When Google...

Search Off the Record ·

2024/06/06

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32:22

Building SEO community with office hours

Search Off the Record ·

2024/05/23

In this episode of Search off the Record, John and Lizzi invite Michael Chidzey and “Jo” Juliana Turnbull to talk all things SEO Office Hours. Listen along as they discuss why they picked this format, whether community building has an impact on SEO, and how you can get involved in this growing community of SEO practitioners. Resources: Episode transcript → https://goo.gle/sotr074-transcript Join the next Good Signals SEO Office Hours → https://goo.gle/4avilfM Good Signals SEO Office Hours

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0:00

Transcript for Building SEO community with office hours

Search Off the Record ·

2024/05/23

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33:27

Let’s talk Content Decay

Search Off the Record ·

2024/05/09

What's the best way to handle outdated content? Does old content affect SEO? In this episode of Search Off the Record, Lizzi Sassman and John Mueller discuss the importance of addressing old content and updating it to continue being useful to users today. Listen along as Lizzi and John discuss content decay’s effect on Google Search results and practical steps to tackle it. Resources: Episode transcript → https://goo.gle/sotr073-transcript Crypto redirects → https://goo.gle/4dq7Ywe Outdated blog

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0:00

Transcript for Let’s talk Content Decay

Search Off the Record ·

2024/05/09

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35:49

Deciphering INP and Core Web Vitals

Search Off the Record ·

2024/03/28

In this episode of Search Off the Record, John Mueller and Lizzi Sassman are joined by Rick Viscomi from the Chrome Web Performance team to discuss the importance of understanding what users seek to accomplish and optimizing accordingly, rather than focusing solely on metric scores. Listen along as the Search team touches on metrics like Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and the latest Interaction to Next Paint (INP) as pieces of the pie for a better user experience.

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0:00

Transcript for Deciphering INP and Core Web Vitals

Search Off the Record ·

2024/03/28

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30:05

What is a web crawler, really?

Search Off the Record ·

2024/03/14

In this episode of Search Off the Record, Gary Illyes and Lizzi Sassman take a deep dive into crawling the web: what is a web crawler, and how does it really work? Listen along as the Search team is joined by an expert web developer in the SEO community, Dave Smart, for an in-depth and technical discussion of all things crawling, and maybe dispel some myths along the way. Resources: Episode transcript → https://goo.gle/sotr070-transcript Managing your crawl budget → https://goo.gle/3IzRZxl Dave

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0:00

Transcript for What is a web crawler, really?

Search Off the Record ·

2024/03/14

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23:57

Search Central Product Experts

Search Off the Record ·

2024/02/21

In this episode of Search Off the Record, John Mueller and Lizzi Sassman sit down with Aaseesh Marina, Product Support Manager, to discuss the Search Central community forums. Did you know there is a group of Product Experts and community members that can help you navigate your SEO questions? Listen along as the Search Team takes a deep dive into the Search Central help community forum and discover why it should be your go-to guide for any SEO help. Resources: Episode transcript →

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0:00

Transcript for Search Central Product Experts

Search Off the Record ·

2024/02/21

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25:24

Rewriting the SEO Starter Guide

Search Off the Record ·

2024/01/25

The SEO Starter Guide is getting a refresh! Have you ever wondered how the Search team plans and writes such a document? In this episode of Search Off the Record, John Mueller, Gary Illyes, and Lizzi Sassman discuss which topics are still relevant, the right level of detail for a starter guide, and whether or not including anti-patterns in documentation is a good idea. Resources: Episode transcript → https://goo.gle/sotr068-transcript SEO Starter Guide → https://goo.gle/42alrmy SEO Starter

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0:00

Transcript for Rewriting the SEO Starter Guide

Search Off the Record ·

2024/01/25

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36:32

2023: Year in review

Search Off the Record ·

2023/12/21

In this episode of Search, Martin, John, and Gary look back at 2023 and reminisce on some of this year’s Search announcements. From updates to Core Web Vitals to going back to basics of website titling, the team covers a wide range of announcements and updates in the world of SEO. Resources: Episode transcript → https://goo.gle/sotr067-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

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0:00

Transcript for 2023: Year in review

Search Off the Record ·

2023/12/21

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27:53

Which aspect of my site should I focus on?

Search Off the Record ·

2023/11/21

In this episode of Search, Martin, Gary, and John discuss aspects of SEO that website owners often overlook. From overall quality to more technical aspects, The Search team talks about where they focus on their SEO work and why the details add up to a better SEO experience. Resources: Episode transcript → https://goo.gle/sotr066-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

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0:00

Transcript for Which aspect of my site should I focus...

Search Off the Record ·

2023/11/21

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21:52

Features and deprecations on Steve

Search Off the Record ·

2023/11/07

In this episode of Search, John, Gary, and Martin discuss why the search team adds and removes features on their search engine, Steve. From creating a better user experience to surfacing relevant answers for search queries, maintaining an organized webspace requires continual retooling. Tune into this episode of Search Off the Record to learn about what the team considers when updating their search engine itself! Resources: Episode transcript → https://goo.gle/sotr065-transcript Search Off the

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0:00

Transcript for Features and deprecations on Steve

Search Off the Record ·

2023/11/07

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20:45

The effect of quality on Search

Search Off the Record ·

2023/09/19

In this episode of Search, John and Gary discuss the impact of quality on search results. From sitemaps to scheduling and more, the Google Search team talks about how the quality of the page and site plays a role in crawling and indexing, besides ranking. Do you need to update your site often or add many links? Tune in and find out on this episode of Search Off the Record! Resources: Episode transcript → https://goo.gle/sotr064-transcript Search Off the Record is a podcast series that takes you

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