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PODCAST

BrainFuel

BrainFuel – A Podcast for Health Leaders & Health Communicators Decoding health decisions with behavioural science, real-life stories, and mindfulness—fueling clarity and empathy for better decisions.

business marketing

All Episodes

8:14

E59 Why you need to think like a detective to...

BrainFuel ·

2023/10/20

This episode explores the murder mystery genre and how thinking like a detective can help you understand your audience - the first step to communicating change. The three key questions - 1. Do they have the means (to make the change)? 2. What is their motive? 3. Do they have opportunity! Anyone near Plymouth, UK on 7 November - come along to our in-person live workshop to find out more! Click here for more info Anyone not online - keep an eye out for our murder mystery meets behavioural

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14:51

E58 Stop making boring public health campaigns by...

BrainFuel ·

2023/10/12

This episode talks through what habits are and how to write a behavioural statement so you can get clarity on the challenge you are working to solve. 3 AHA moments 💡 Your audience may not be aware of their habits. They are behaviours that take place on autopilot. Habits are contextual so by focussing on the trigger and time before the behaviour takes place is key to changing behaviour. Once formed habits do not need rewards but they will use them when forming. When thinking about your

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25:59

E57 Top Mistake When Communicating Mental Health

BrainFuel ·

2023/10/06

Today's episode welcomes Nedra Kline Weinreich, president and founder of Weinreich Communications. Nedra has over 25 years experience delivering social marketing to create positive change on health and social care issues. Quote from Nedra "I would say the the biggest issue that I see in campaigns that are trying to reduce stigma, whether it's around mental health issues, or any other kind of stigmatised issue is you want to avoid the S word, which is stigma. If you keep talking about how

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11:37

E56 Bootcamp training explained!

BrainFuel ·

2023/10/03

Today's episode explains why Behaviour Change Marketing Bootcamp training is not a course! Not because we don't love training. But because the training is designed to focus on skills development and for busy pros who are short on time. It accelerates your learning through a dedicated one-day where we can kick-start your application of behavioural science to your work. This November we have four weeks follow up for everyone - so that when you get going back at the ranch you can check in with

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18:15

E55 How to write killer messaging using uncertainty

BrainFuel ·

2023/09/27

Episode 52 dives deep into uncertainty and how you can use it to write killer messaging - specifically key messages. We share why uncertainty is a decision killer - not great for behaviour change comms! And how you can turn that around. We talk about the Status Quo Bias and The Curse of Knowledge Bias - two cognitive biases it is worth comms leads being aware of. AHA moments 1) Your audience would rather not make a decision and revert to the status quo bias than make a wrong one! Check if

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41:34

E54 Behind The Scenes - Top Tips using COM-B with...

BrainFuel ·

2023/09/15

This episode is a Behind the Scenes look at the reality of using behavioural science in the workplace. Alison Trout works with Ruth the host to run behavioural insight deep dives and shares the a behind the scenes look at the framework COM_B. Quotes "you have to quite courageous to use this approach...!" Alison Trout Three aha moments Be prepared to tell people what their real problem is! Be prepared to get comfortable - uncomfortably Be prepared to check for unintended

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23:00

E53: Internal Comms Case Study: How to use COM_B to...

BrainFuel ·

2023/09/07

Case study - internal comms. 89% increase in actual change This episode welcomes Josephine Graham. Josephine is a communications and marketing writer and strategist with a couple of decade’s experience across the private and public sector. Josephine aims to raise the bar of how we communicate with sometimes neglected audiences, such as internally with colleagues, by using behavioural science and testing to achieve measurable results for stakeholders. After Bootcamp she applied the theories

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21:32

E52 Four signs your comms won't shift behaviour

BrainFuel ·

2023/09/01

Four signs your comms won't shift behaviour There are 4 cornerstones or ‘must haves’ to using behavioural science effectively in comms & marketing. If you want to shift from raising awareness to action - to get started - you need to tick four boxes. Remember behavioural science is of great interest because it helps us understand our audiences. To find the best way to communicate and get max results. In other words - it is a way to deeply understand our audiences. And that is the secret

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15:37

E51 Are you an idiot magnet?

BrainFuel ·

2023/06/19

Are you an idiot magnet? Todays episode is a short and sweet one following the excitement of the Unleash Your Inner Rebel conference led by Advita Patel. The day was headlined by Thomas Erickson, author & behavioural scientist and Sam McAllister, Broadcaster & soon to be Netflix star with many other incredible speakers. It was a day about leading change – it offered a huge amount from both a personal and professional perspective. We ran the behavioural science session so folk could

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37:46

E50 - AI + behavioural science = a new tool to test...

BrainFuel ·

2023/06/09

* disclaimer* written by AI In this episode, we welcome Phil Barden author of Decoded and Owner & MD of Decode marketing consultancy. There are exciting developments happening at Decode, a consultancy focused on applying behavioral science to marketing. We talk about how Decode has incorporated AI into their work, specifically in the area of human vision and testing creativeartwork. The AI developed by Decode has been trained using 15,000 hours of human eye tracking video and has

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26:44

E49 Unleash Your Inner Rebel with Advita Patel

BrainFuel ·

2023/06/01

In this episode wewelcome Advita Patel to the studio. Advita is the founder of Comms Rebel, a consultancy that helps organisations cultivate inclusive cultures through effective communication. She is also an experienced confidence coach and the co-founder of A Leader Like Me and Comms Edged Rebels. Vita shares her journey and discusses her book, "How to Build a Culture of Inclusivity," which focuses on building a culture of inclusivity through effective internal communication for diversity,

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13:55

E48 How to sell in behavioural science

BrainFuel ·

2023/05/18

It's one thing for you to love behavioural science. To read the books , get some training and get going - but you need to take your team and stakeholders with you. This weeks episode explains how to do that. The idea is based on a decades experience selling in to public health as the lone marketer in the team and selling in to the corporate comms team. A double whammy of selling in - selling up and pushing the vision. See what you think! Let us know! If it peaks your interest the final

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17:40

E47: What is behavioural science? 3 fun ways to...

BrainFuel ·

2023/05/12

Today's episode explains what behavioural science is in 3 fun ways. Listen in to understand behavioural science from different perspectives. This is the question many people want to ask but don't because you feel like you should know. Enjoy!

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24:35

E46 Using Behavioural Science in Marketing with Nancy...

BrainFuel ·

2023/04/21

This episode is an interview Nancy Harut author of Using Behavioral Science in Marketing and co-founder and chief creative officer at marketing agency HBT. Quote from Nancy “all of us really are our choice architects, when you think about it, there really is no neutral way to present information, you know, how information is presented, influences how people decide about it. And that's, that's essentially the core of choice architecture, how you present, you know, options or choices,

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27:46

E45 Case study: Beat the Street reducing health...

BrainFuel ·

2023/04/13

This episode explores 'Beat the Street' a behaviour change game that gets people up and moving, connecting and has a little bit of competition thrown in to help motivate people to keep playing. Katherine Knight former Head of Communications for women’s football at the FA and now Director of Intelligent Health shares how this behaviour change game is helping reduce health inequalities whilst also encouraging people to have fun. Beat the Street has been run in 150+ towns across England and

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14:28

E44 Tips for firefighting comms pros - Play the 'who...

BrainFuel ·

2023/03/30

Today's episode is for busy communicators and changemakers who have very little time to scope a project and get to know their audience. You may be firefighting incoming requests, or were simply brought in too late to do the level of audience understanding you would like to. But playing this simple game can really help. The Who Am I Game Answer all questions as though you are the person. Have fun with it. Step into their shoes. Who am I - step inside of their skin. Where am I when I perform

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28:36

E43 How to apply behavioural science to internal...

BrainFuel ·

2023/03/24

This episode welcomes Melina Palmer to talk about her new book "What your employees need and can't tell you". She has also published "What your customer wants and can't tell you." Melina is an applied behavioural economist with a passion for helping people use behavioural economics aka behavioural science. In the episode we explore the difference between behavioural economics and behavioural science andMelina explains in a fun, engaging way how change is like riding an elephant and what to

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11:08

E42 Help! I'm not a behavioural scientist get me out...

BrainFuel ·

2023/03/17

Today's episode is about our yearly survey Help I'm not a behavioural scientist get me out of here! For the third year we are asking what is working for you and what is not. We are pondering whether the term behavioural science is one of the blockers to adopting this work and proposing that maybe you do a lot of this work already but just don't know it. So this years survey is slightly different as we try to chunk down - what exactly is behavioural science - and which part do you actually

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29:59

E41 How Netflix uses behavioural science (and you can...

BrainFuel ·

2023/03/09

Our guest this week is Jennifer Clinehens, founder of behavioural science based customer experience consultancy Choice Hacking. Choice Hacking is a consultancy, book, podcast and TikTok sensation with millions of views. In this episode Jennifer explains how to use behavioural science to improve our customer/patient's experience. Jennifer shares how customer journey mapping can be used to think beyond the nudge and elevate conversations around behavioural science in organisations. She also

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47:33

E40: How to build habits that stick: expert tips from...

BrainFuel ·

2023/03/02

This episode features an interview with Samuel Salzer about building habits. Samuel is a renowned expert on the topic, and he shares his insights on how to effectively change your habits. This episode is a must-listen for anyone who wants to learn more about building habits and how to make lasting change Quotes from Samuel: “The whole idea here is that even if we give people the right information, they might go from knowing something to having the intention to do something. But that's

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