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How I (almost) doubled sales by wiping out half my...

2024/11/01

Having so many products in your shop is not doing what you think it is.If you’re thinking, “I wanted to make more sales, so I’ll make something for everyone who visits my online store!” But that’s not the way it works. More products doesn’t mean you’re appealing to everyone and it doesn’t increase your chances of making a sale. In fact, it does quite the opposite. Garage Sale Shop Do you have a shop with so many products and options? For example, you sell pet collars in 10 colors or have

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The 1 Minute “Reverse Pricing” Strategy That Doubled...

2024/09/20

I used a unique “Reverse Pricing” strategy in my handmade jewelry store, and it completely transformed my sales – doubling them in just a short period of time. The most amazing part about this is that it only takes me a minute to do each time. This strategy isn’t limited to just jewelry, but it works for selling any type of physical product. Even services or digital products! Now, here’s the kicker: Reverse Pricing is a counterintuitive approach. It flips the conventional pricing methods on their

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I make $122k a year selling charms. Here’s what I...

2024/08/23

I’ve made $1.6 million dollars selling polymer clay food charms since I started doing this full time in 2012.I now only work on this business an average of five hours a week, and it’s making me six figures in annual sales. Curious how I pulled it off? Let’s spill the tea. In this blog post, let’s talk through how exactly I did this, where I’m selling the charms, if I make the charms myself, and what the biggest lessons I’ve learned along the way are. How I Made Six

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The only 4 skills you need to build a $100k online store

2024/07/12

These four skills are the only ones you need to build a six-figure online store and beyond, whether you’re selling your art or your own physical products.I’ve been in business since 2006 and I run four of them that make over a million dollars every year. It hasn’t always been easy, but I’ve learned what works and what doesn’t. So if I can do it, you can absolutely learn these skills yourself. When my business struggled to take off or during the times I came close to shutting

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How My Handmade Business Changed Everything

2024/06/07

You know how business owners say that starting a business has changed their lives, and you notice that they always have this glimmer in their eyes?That’s so inspiring, right? Seeing them light up with excitement and pride as they share how starting a business has dramatically improved their lives. Their enthusiasm is infectious, and it often makes you feel like taking the big leap into the world of business. Get ready, because that’s exactly how I am when I talk about being a handmade

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8 Ways I Make Money with My Art

2024/05/22

If you think, as an artist and creative person, you can’t make money with your art, I’m here to tell you that you absolutely can.This has been one of the biggest struggles for artists wanting to pursue their passions full-time, but it is entirely possible. In this blog post, I’m going to share with you the eight ways I make a full-time income with my art, allowing me to have money leftover I could use to invest in my other passions and build my savings. Since 2011, I’ve been a full-time artist, and

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20 Simple Ways Artists Can Make Money TODAY

2024/05/13

You’re an artist. It’s all you’ve ever dreamed of being, and it’s how you feel so alive. Now, you’re looking for ways to make money from making art. Let me tell you a little secret about being an artist in 2024: you don’t have to be a starving artist. Stop romanticizing the notion that artists like us need a day job because our creative pursuits won’t pay the bills. As someone who has been selling my own art as jewelry online since 2006 and coaching others how to do this in 2014, I can attest

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5 Secrets Business Owners Won’t Tell You

2024/05/07

Business owners gatekeep a lot of secrets. That’s a fact that a lot of us don’t realize. And, sometimes, some of these secrets are quite unsavory. In this blog post, I’m going to call out and reveal the truth behind five dirty secrets, the skeletons in the closet that business owners won’t tell you and want to keep hidden. Why? Because they need to maintain a certain narrative to keep people constantly buying from them… but once you find out, you might have second thoughts. It’s time to dismantle

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Should You Offer Free Shipping in Your Online Store?

2024/04/29

Free shipping. It sounds like a magic word that effortlessly attracts customers and boosts sales.But, for makers and artists selling online, the reality can be a bit more complex. The question looms: should you offer free shipping in your online store? Is it truly the golden ticket to success, or does it come burdened with more frustrations and headaches? While everyone does love the idea of free shipping, you still need to consider whether it is the right strategy for your handmade business or

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Creative Ways to Save Money on Craft Supplies

2024/04/23

Upon reviewing your business finances, have you ever been shocked at seeing how much money you’ve unknowingly spent on craft supplies? It’s happened to me more times than I care to admit. I, too, have strolled through the aisles of my favorite craft store, my cart overflowing with things I didn’t plan on buying. Then I reassure myself that “I totally need this for the business!” Sound familiar? And let’s not even get started on the online shopping rabbit hole! A lot of us handmade business owners

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5 Financial Tips for Handmade Businesses

2024/04/15

A lot of us go start our own handmade businesses because of the rewards.We get to channel our creativity and our passions through it, we get to work within the comforts of our own homes, and we have the potential to earn more with it. Yes, running a handmade business can be incredibly rewarding. But, amidst the excitement of crafting and selling, managing your finances – an incredibly important part of the process – can feel overwhelming a lot of the time. So, in this blog post, we’ll tackle five

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Don’t Overpay Taxes in Your Small Handmade Business

2024/04/08

Ah, yes. Tax season. The time of the year when running a creative business becomes a nightmare instead of the dream. Now, I’ve noticed that a lot of myths and misinformation about online business taxes are everywhere on the internet. Whether you’re a seasoned Shopify seller or a budding Etsy entrepreneur, navigating online business taxes can be confusing. People say a lot of stuff out there in Facebook groups and Etsy forums about how taxes work for us, but what’s actually true? That’s why I’m

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Tax Essentials for Makers Selling Products Online

2024/04/01

Taxes. Ugh, the dreaded T-word.As creative entrepreneurs, you pour your heart and soul into your art, but tax season can feel like a creativity killer. You lose so much valuable time you could have spent doing what you love: making things. But during tax season, the reality for handmade business owners is that we’re stuck in our offices, dealing with numbers and money – something we rarely want to do. via GIPHY Who wants that? Not me, for sure. But doing your taxes is an important part of running

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Is It Time to Quit? The Art of Saying Goodbye

2024/03/25

So many businesses have closed down this year.Just today, I saw two small businesses throw in the towel. It’s scary and it’s sad. Closing down a business marks the end of such a beautiful era. Perhaps you’ve felt the weight of these struggles yourself. Sales have been really hard lately, so I won’t blame you if you’ve thought about quitting at least once. I understand where you’re coming from. So, in this blog post, I’m not here to tell you to just keep going, no matter how tough it gets. I want to

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5 Harsh Truths Craft Business Owners Need to Hear

2024/03/18

In 2023, we saw handmade sales take a bit of a nosedive, down by a hefty 40-50%.Ouch! But why did this happen? In this blog post, I’m going to unpack five controversial opinions I’ve been thinking about how 2024 is going to affect the handmade industry. I want to explain the reasons behind the market downfall and share with you what we need to do moving forward to keep our businesses afloat. So, here are five harsh truths craft business owners need to hear. No one cares about handmade Let’s start

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They LOVE Your Work… But Won’t Buy?!

2024/03/11

I’m sure you’ve encountered this before, where people on Instagram say, “Oh my god, I love your work!” but then they don’t buy it and you’re left stuck, wondering what went wrong.It’s like pouring your heart and soul into your creations only to be met with a wall of admiration but no actual sales. And you’re right, it’s beyond frustrating. The fact is: you’re not in business just for the applause. You’re here to make a living income from your passion. So when those likes and

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This 3 Minute Fix DOUBLED My Online Store!

2024/03/04

What if just one small thing you can change in your business can 2x, 4x, or even 5x your income?I’m talking about something so small that it turns out to be much easier to do than what you’re currently doing to promote your business and get more sales. You would want that, right? That’s what we’ll be talking about here in this blog, so keep on reading below so you can learn more about the one small tweak that can make huge changes in your business, and so you can effectively multiply the sales

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8 Disney Tricks For Growing Your Online Store

2024/02/27

Last week, my husband Peter brought me on a spontaneous Disneyland day trip.Of course, like with everything I do, I’m always finding the parallels with business. There is always something we can learn from these experiences, especially from Disney – which, at the end of the day, is a pretty amazing business to model after, whenever we can. So, this blog post is all about sharing my observations with you on what I found interesting that Disney does and how we can apply that to our own small

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10 Trending Products to Sell in 2024

2024/02/19

Are you looking for new and very specific product ideas to sell in your online store? Well, you’re in for a treat because I’ve done all the heavy lifting for you! In this blog post, I’ve compiled a list of 10 trending handmade product ideas to sell in 2024 – products that are not only in high demand but also have relatively low competition. So, if you’re ready to explore how you can inject some creativity into your business and stand out from the uber-crowded market,

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Shopify Magic AI image editor – Is it worth trying out?

2024/02/14

It’s so impressive how AI has become such a big part of our lives lately, especially with the rise of so many AI tools over the past few years. Take Shopify’s new Magic AI image editor, for instance. This one can make any product photo look professional easily – all without the need to hire costly professional photographers and renting out big studios. Now, I totally get if you’re a bit hesitant about using AI, especially since it’s not 100% infallible. So, the big question is: is Shopify’s new

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