PODCAST

Behind the Craft

Peter Yang

Expert interviews and guides to help you level up as a product leader and creator fast.

technology

All Episodes

00:36:43

How to Build an AI Co-Pilot to Help You Ace PM...

Behind the Craft ·

2025/08/10

Today, I want to share a new episode with Ben Erez.Ben is a former Meta PM who has helped 100s of people ace their PM interviews and land their dream jobs in tech. I got him to show me exactly how to ace product sense interviews and build an AI-copilot that his students say feels like having a "calibrated interviewer that's available 24/7."Ben and I talked about:(00:00) The current state of the PM job market(02:07) The exact structure of the product sense interview(08:58) How to build

00:43:11

How to Get Your Team to Start Prototyping with AI |...

Behind the Craft ·

2025/08/03

Today, I want to share a new episode with Jeremy Epling.Jeremy is the CPO of Vanta and former VP of Product at Github. He showed me the exact template that he used to get his entire team to prototype with AI, his favorite AI workflows for PM work, and why now might be the best time to be an IC PM. We also did a deep dive on how Vanta ran AI evaluations for their new AI agent.Jeremy and I talked about:(00:00) Why prototypes beat PRDs (01:43) The exact template that got his entire PM team

00:46:17

Full Tutorial: Use AI to Create Beautiful Designs (No...

Behind the Craft ·

2025/07/27

Meng is the founder of Aura, an AI prototyping tool for designers. He has spent 100s of hours using AI to create beautiful designs that don’t look like generic AI slop. Watch as he shares his exact process in this episode — from prompting to layouts to animations, and more without having to code.Timestamps:(00:00) Why most AI websites look generic and how to fix it(01:19) Comparing prompts across V0, Lovable, and Aura(06:42) Using references and templates instead of blank prompts(08:54) Building a

01:02:14

Full Tutorial: Build an App with Multiple AI Agents...

Behind the Craft ·

2025/07/20

Today, I want to share a new episode with Kieran Klaassen.Kieran is the founder of Cora, a beautiful AI email assistant. While we’ve all been vibe coding, Kieran has gone to the next level to manage multiple AI agents to code for him at the same time. I got him to show me exactly how he does this using Claude Code, voice, slash commands, and more. You don’t want to miss this episode 🙂Timestamps:(00:00) Why agentic coding beats vibe coding(03:21) "It's like I'm a manager and I have an

00:41:27

Dropbox VP's Best AI Workflows to Help You Take Back...

Behind the Craft ·

2025/07/13

Today, I want to share a new episode with Morgan Brown.Morgan is the VP of Product for AI at Dropbox. He gave me an inside look at his top AI workflows. We also talked about building Dash, Dropbox’s new AI agent for work, and how AI will reshape PM.Timestamps:(00:00) How Morgan uses AI as a companion for everything he does(01:26) Morgan's 3 best AI workflows to save time at work(06:07) Inside Dash: Dropbox's AI agent to find anything at work(14:35) The evaluation process behind Dash's

00:41:57

Is This the First AI Analyst That Actually Works? |...

Behind the Craft ·

2025/07/06

Today, I want to share a new episode with James Evans.James is the Head of AI for Amplitude, the leading product analytics platform. We had a great chat about why nobody has built a good AI analyst yet and why he’s betting on AI agents that can monitor your product 24/7. James also shared some real talk about whether AI will displace PM and analyst jobs.Timestamps:(00:00) Why nobody has built a good AI data analyst yet(03:32) The biggest problem with product analytics today(06:13) Live demo: AI

00:48:00

Canva Co-Founder: The AI Playbook Behind the World's...

Behind the Craft ·

2025/06/29

Today, I want to share a new episode with Cameron Adams.Cameron leads product for Canva where people are creating 1B+ designs every month. We talked about how AI will transform design and why he believes in prototypes over PRDs and coaches over managers. I also loved hearing Cam’s stories about Canva’s rubber ducky easter egg and what a bike accident taught him about persistence.This episode is brought to you by Vanta — Join 9K+ companies like Atlassian who use Vanta to manage risk and prove

00:45:55

How OpenAI's Head of Business Products Uses ChatGPT...

Behind the Craft ·

2025/06/15

Today, I want to share a new episode with Nate Gonzalez.Nate leads ChatGPT for Work which is now used by 92% of Fortune 500 companies. In our chat, he reveals how OpenAI runs with less than 30 PMs, what they look for in new hires, how he personally uses ChatGPT to save time at work, and more.Timestamps:(00:00) 92% of Fortune 500 companies already use ChatGPT(02:06) OpenAI's latest features for ChatGPT at work(14:52) Why OpenAI has less than 30 PMs for 5,000 employees (15:58) What traits OpenAI looks

00:51:54

Complete Vibe Coding Tutorial: Build a Full Stack App...

Behind the Craft ·

2025/06/08

Matt Palmer is the Head of Developer Relations at Replit and a vibe coding expert. He showed me how to build an app to help busy parents find kid-friendly places (playgrounds, hikes) nearby in just 30 minutes without writing a single line of code. We covered frontend, API, databases, authentication, security and more.Timestamps:(00:00) The 3 core traits that make successful vibe coders(02:32) Start with vibe PMing before vibe coding(05:17) Don't just give AI text prompts, do this instead(25:01)

00:46:21

Complete AI Course on Prompting, Evals, RAG, and...

Behind the Craft ·

2025/06/01

Adam Loving (Meta) has helped 100s of companies craft AI products. Our interview is a complete, beginner friendly AI course on how to use prompting, evals, RAG, and fine-tuning to build great AI products.Timestamps:(00:00) The 2 types of AI optimizations every PM needs to know(02:52) 4 tips to craft compelling AI prompts(07:14) 4 types of AI evaluations to consider(12:06) The scoring trick for advanced AI evaluations(21:50) Retrieval augmented generation explained(27:29) Is fine-tuning basically

00:40:34

How to Advance Your Career Without Managing People |...

Behind the Craft ·

2025/05/25

Today, I want to share a new episode with Sam Gregg-Wallace.As VP of Talent at Shopify, Sam is building a radical career system where ICs are paid the same as managers, AI usage is mandatory, and employees can advance their career by mastering their craft. If you’re tired of the corporate ladder, then this episode is for you.Timestamps:(00:00) It's time to kick down the traditional corporate ladder(02:00) Shopify's dual career path for crafters and managers(04:32) Live demo: Why Shopify

00:51:57

From Idea to Product in 30 Min Using AI Agents (Full...

Behind the Craft ·

2025/05/18

Claire is the Chief Product Officer of LaunchDarkly, founder of ChatPRD, and host of the How I AI podcast. No product leader uses AI as much as Claire so I was thrilled to get her to demo how she builds a new feature with AI agents and how she’s advising PMs to adapt to AI in the next 18 months.This episode is brought to you by Vanta — Join 9K+ companies like Atlassian who use Vanta to manage risk and prove security in real-time. Get $1000 off at https://vanta.com/peterTimestamps:(00:00) Why

00:43:07

Figma's AI Prototyping Tool is Here and...It's a MUST...

Behind the Craft ·

2025/05/11

David is the Head of AI Product at Figma and gave me an exclusive demo of Figma Make, Figma’s new AI prototyping tool. We had a great chat about how Make stands out from other tools and how it works under the hood, including a deep dive on evals.This episode is brought to you by Merge — Merge gives SaaS companies like Ramp and Drata a single API to launch over 200 product integrations fast. Book a meeting via https://www.merge.dev/peteryang and get a $50 Amazon gift card when you

00:43:45

The Best AI Coding Tools to Use in 2025 | Colin Matthews

Behind the Craft ·

2025/05/04

Colin Matthews has taught 1000+ students on how to prototype apps with AI. In this interview, we demoed the best AI coding tools for each use case - from prototyping to production apps.This episode is brought to you by Vanta — Join 9K+ companies like Atlassian who use Vanta to manage risk and prove security in real-time. Get $1000 off at https://vanta.com/peterTimestamps:(01:02) The current state of AI coding tools and what to expect (06:43) Text-to-prototype showdown: Bolt vs. V0 vs. Lovable vs

00:45:01

5 Harsh Truths About Wealth You Don't Want to Realize...

Behind the Craft ·

2025/04/27

Sahil is the founder, investor, and New York Times bestselling author of The Five Types of Wealth. In our chat, he shares some profound life lessons that will be a wake-up call for any high achiever in tech and exactly how he grew to 1M+ followers.Timestamps:(00:00) The one thing high-achievers are missing(02:58) The five types of wealth that create a truly rich life (08:31) The conversation that completely changed Sahil's POV (13:38) What would make him instantly reject a $100M job offer (17:33)

00:57:05

He Built Uber Eats to $25B, Now He's Pushing AI...

Behind the Craft ·

2025/04/06

My guest today is Stephen Chau.Stephen is the co-founder of Cove, a Sequoia-backed startup that lets you interact with AI through a ground-breaking visual interface instead of chat. We had a great chat about why the future of AI is generative UI, how to build great AI products, and how he scaled Uber Eats from $0 to $25B.This episode is brought to you by Merge — Merge gives SaaS companies like Ramp and Drata a single API to launch over 200 product integrations fast. Book a meeting via

00:37:43

I Built a $100M Company in 3 Years by Betting on AI...

Behind the Craft ·

2025/03/16

My guest today is Arvind Jain.Arvind is the CEO of Glean and believes every employee should have a team of AI agents to help them get work done. We had a great chat about how AI agents will impact work and Arvind’s top lessons from scaling Glean to $100M ARR in 3 years.This episode is brought to you by Merge — Merge gives SaaS companies like Ramp and Drata a single API to launch over 200 product integrations fast. Book a meeting via www.merge.dev/peteryang and get a $50 Amazon gift card when you

00:45:23

Exclusive: Inside the Best AI Model for Coding and...

Behind the Craft ·

2025/03/09

My guest today is Scott White.Scott is the Head of Product for Claude at Anthropic, and I’m excited to be the first to interview him about the hybrid reasoning AI model Claude 3.7 Sonnet. Scott also gave me a behind-the-scenes look at how Anthropic builds AI products, the most essential skills in the AI era, and how Claude will evolve from assistant to agent.This episode is brought to you by Vanta — Join 9,000+ companies like Atlassian and Quora, and use Vanta to manage risk and prove security in

00:36:56

AI Does 90% of My Work Now as a Product Leader | Yana...

Behind the Craft ·

2025/03/02

My guest today is Yana Welinder.Yana is the CEO of Kraftful, an AI product that helps 50,000 product teams extract insights from user reviews and surveys. She’s also a power user of ChatGPT and did a live demo of her top AI workflows for Deep Research and Operator.Timestamps:(00:00) At this point, I’m not doing anything without AI(01:38) Live demo of Operator automating product work(08:07) Using Deep Research for competitive analysis(11:05) Unlocking Deep Research to get medical advice(13:29) More

00:48:22

We were going to shut down our company…now we’re...

Behind the Craft ·

2025/02/23

My guest today is Eric Simons.Eric is the CEO of Bolt, the AI coding platform that has exploded from 0 to 3M users in less than a year. Eric gave me a live demo of building a $2B mobile app from scratch with Bolt, how his “overnight” success was seven years in the making, and how real product teams use Bolt to get work done faster.This episode is brought to you by Vanta — Join 9,000+ companies like Atlassian and Quora who use Vanta to manage risk and prove security in real time. Get $1000 off at

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Behind the Craft

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