PODCAST

Behind the Craft

Peter Yang

Expert interviews and guides to help you level up as a product leader and creator fast.

technology

All Episodes

00:46:21

Complete AI Course on Prompting, Evals, RAG, and...

Behind the Craft ·

2025/06/01

Adam Loving (Meta) has helped 100s of companies craft AI products. Our interview is a complete, beginner friendly AI course on how to use prompting, evals, RAG, and fine-tuning to build great AI products.Timestamps:(00:00) The 2 types of AI optimizations every PM needs to know(02:52) 4 tips to craft compelling AI prompts(07:14) 4 types of AI evaluations to consider(12:06) The scoring trick for advanced AI evaluations(21:50) Retrieval augmented generation explained(27:29) Is fine-tuning basically

00:40:34

How to Advance Your Career Without Managing People |...

Behind the Craft ·

2025/05/25

Today, I want to share a new episode with Sam Gregg-Wallace.As VP of Talent at Shopify, Sam is building a radical career system where ICs are paid the same as managers, AI usage is mandatory, and employees can advance their career by mastering their craft. If you’re tired of the corporate ladder, then this episode is for you.Timestamps:(00:00) It's time to kick down the traditional corporate ladder(02:00) Shopify's dual career path for crafters and managers(04:32) Live demo: Why Shopify

00:51:57

From Idea to Product in 30 Min Using AI Agents (Full...

Behind the Craft ·

2025/05/18

Claire is the Chief Product Officer of LaunchDarkly, founder of ChatPRD, and host of the How I AI podcast. No product leader uses AI as much as Claire so I was thrilled to get her to demo how she builds a new feature with AI agents and how she’s advising PMs to adapt to AI in the next 18 months.This episode is brought to you by Vanta — Join 9K+ companies like Atlassian who use Vanta to manage risk and prove security in real-time. Get $1000 off at https://vanta.com/peterTimestamps:(00:00) Why

00:43:07

Figma's AI Prototyping Tool is Here and...It's a MUST...

Behind the Craft ·

2025/05/11

David is the Head of AI Product at Figma and gave me an exclusive demo of Figma Make, Figma’s new AI prototyping tool. We had a great chat about how Make stands out from other tools and how it works under the hood, including a deep dive on evals.This episode is brought to you by Merge — Merge gives SaaS companies like Ramp and Drata a single API to launch over 200 product integrations fast. Book a meeting via https://www.merge.dev/peteryang and get a $50 Amazon gift card when you

00:43:45

The Best AI Coding Tools to Use in 2025 | Colin Matthews

Behind the Craft ·

2025/05/04

Colin Matthews has taught 1000+ students on how to prototype apps with AI. In this interview, we demoed the best AI coding tools for each use case - from prototyping to production apps.This episode is brought to you by Vanta — Join 9K+ companies like Atlassian who use Vanta to manage risk and prove security in real-time. Get $1000 off at https://vanta.com/peterTimestamps:(01:02) The current state of AI coding tools and what to expect (06:43) Text-to-prototype showdown: Bolt vs. V0 vs. Lovable vs

00:45:01

5 Harsh Truths About Wealth You Don't Want to Realize...

Behind the Craft ·

2025/04/27

Sahil is the founder, investor, and New York Times bestselling author of The Five Types of Wealth. In our chat, he shares some profound life lessons that will be a wake-up call for any high achiever in tech and exactly how he grew to 1M+ followers.Timestamps:(00:00) The one thing high-achievers are missing(02:58) The five types of wealth that create a truly rich life (08:31) The conversation that completely changed Sahil's POV (13:38) What would make him instantly reject a $100M job offer (17:33)

00:57:05

He Built Uber Eats to $25B, Now He's Pushing AI...

Behind the Craft ·

2025/04/06

My guest today is Stephen Chau.Stephen is the co-founder of Cove, a Sequoia-backed startup that lets you interact with AI through a ground-breaking visual interface instead of chat. We had a great chat about why the future of AI is generative UI, how to build great AI products, and how he scaled Uber Eats from $0 to $25B.This episode is brought to you by Merge — Merge gives SaaS companies like Ramp and Drata a single API to launch over 200 product integrations fast. Book a meeting via

00:37:43

I Built a $100M Company in 3 Years by Betting on AI...

Behind the Craft ·

2025/03/16

My guest today is Arvind Jain.Arvind is the CEO of Glean and believes every employee should have a team of AI agents to help them get work done. We had a great chat about how AI agents will impact work and Arvind’s top lessons from scaling Glean to $100M ARR in 3 years.This episode is brought to you by Merge — Merge gives SaaS companies like Ramp and Drata a single API to launch over 200 product integrations fast. Book a meeting via www.merge.dev/peteryang and get a $50 Amazon gift card when you

00:45:23

Exclusive: Inside the Best AI Model for Coding and...

Behind the Craft ·

2025/03/09

My guest today is Scott White.Scott is the Head of Product for Claude at Anthropic, and I’m excited to be the first to interview him about the hybrid reasoning AI model Claude 3.7 Sonnet. Scott also gave me a behind-the-scenes look at how Anthropic builds AI products, the most essential skills in the AI era, and how Claude will evolve from assistant to agent.This episode is brought to you by Vanta — Join 9,000+ companies like Atlassian and Quora, and use Vanta to manage risk and prove security in

00:36:56

AI Does 90% of My Work Now as a Product Leader | Yana...

Behind the Craft ·

2025/03/02

My guest today is Yana Welinder.Yana is the CEO of Kraftful, an AI product that helps 50,000 product teams extract insights from user reviews and surveys. She’s also a power user of ChatGPT and did a live demo of her top AI workflows for Deep Research and Operator.Timestamps:(00:00) At this point, I’m not doing anything without AI(01:38) Live demo of Operator automating product work(08:07) Using Deep Research for competitive analysis(11:05) Unlocking Deep Research to get medical advice(13:29) More

00:48:22

We were going to shut down our company…now we’re...

Behind the Craft ·

2025/02/23

My guest today is Eric Simons.Eric is the CEO of Bolt, the AI coding platform that has exploded from 0 to 3M users in less than a year. Eric gave me a live demo of building a $2B mobile app from scratch with Bolt, how his “overnight” success was seven years in the making, and how real product teams use Bolt to get work done faster.This episode is brought to you by Vanta — Join 9,000+ companies like Atlassian and Quora who use Vanta to manage risk and prove security in real time. Get $1000 off at

00:49:42

This Vision Playbook Will Change YouTube and Your...

Behind the Craft ·

2025/02/16

My guest today is Ebi Atawodi.Ebi is the Director of Product for YouTube Studio, the home for 65M creators (including me). Ebi gave me an inside look at crafting Studio’s vision and how to define yourself beyond your job title. Ebi’s super inspiring, and you'll love our chat.This episode is brought to you by Vanta — Join over 9,000 global companies like Atlassian, Quora, and Factory who use Vanta to manage risk and prove security in real time. Get $1000 off at vanta.com/peterTimestamps:(00:00) If I

00:39:27

This AI Tool Lets You Build Apps Faster Than Googling...

Behind the Craft ·

2025/02/09

My guest today is Amjad Mosad, CEO and founder of Replit.Amjad is the CEO of Replit, an AI coding platform with 34M users that’s making it possible for anyone to build an app in 60 seconds from their phone. In our chat, Amjad shared how you can learn to code with AI and gave me a live demo of Replit’s AI agent. We also discussed the skills that will still matter in AI. This episode is brought to you by Vanta — Join over 9,000 global companies like Atlassian, Quora, and Factory who use Vanta to

00:43:16

The #1 Hack to Build Apps With AI Without Getting...

Behind the Craft ·

2025/02/02

My guest today is Colin Matthews.Colin is a rockstar instructor who teaches a popular AI Prototyping for PMs course on building AI apps without coding skills. In our interview, Colin shared how to pick the right AI prototyping tool, what you should do before asking AI to code, and how to build a habit-tracking app step by step in just 20 minutes. Brought to you by: Vanta— Automate compliance and scale your security program. Get $1,000 off. Timestamps: (00:00) Do this before asking AI to

00:35:30

Inside Suno, the AI Music App You Won't Be Able to...

Behind the Craft ·

2025/01/26

My guest today is Mikey Shulman.Mikey is the CEO and co-founder of Suno, the best AI music app available. I’ve had so much fun using it to make songs with my kids. In our chat, Mikey shares how music LLMs work, how Suno builds AI products, and the good and bad futures of music with AI. Timestamps: (00:00) The good and bad futures of AI in music (03:41) How Suno's music AI actually works (07:31) Building for personalization without losing humanity (10:34) Turning text into actual songs (14:06)

00:38:09

The 5 Hidden Rules Behind Successful AI Products |...

Behind the Craft ·

2025/01/19

My guest today is Chris Pettigrew.Chris is the co-founder and CEO of Granola, an AI meeting notes app that has become indispensable to me. Granola has 70%+ weekly user retention, almost unheard of for consumer AI. In our interview, Chris shared five hard-won rules for building AI products that users love and explained why AI will fix meetings. Timestamps: (00:00) The #1 mistake you can make when building AI products (01:35) The difference between big tech PM and startup founder (06:22) Why Chris

00:46:26

The AI Skill That Will Define Your PM Career in 2025...

Behind the Craft ·

2025/01/12

My guest today is Aman Khan. Aman is the Director of Product at Arize AI. Last year, we both heard the Chief Product Officers of OpenAI and Anthropic share that AI evaluations will be the most important skill for PMs in 2025. Aman gave me a crash course on how to build this critical skill in our interview. Timestamps: (00:00) Evals force you to get into your user's shoes (03:42) 5 skills to build right now to become a great AI PM (07:43) How curiosity leads to better AI products (10:20)

00:39:18

This is What Top 1% PMs Do Differently | Amit Fulay...

Behind the Craft ·

2025/01/05

My guest today is Amit Fulay.Amit is a product VP at Microsoft who previously spent 15 years building products like News Feed (Meta) and Google Meet (Google). In our interview, he reveals the three types of product leaders, how to build trust at each career stage, and what AI means for PMs. He also teaches a popular on leveling up from PM to influential product leader (get $100 off with this link). Timestamps: (00:00) The secret to building trust (01:43) 3 distinct types of product leaders

00:48:14

Make 2025 Your Best Year Yet With This Ritual | Katia...

Behind the Craft ·

2024/12/29

My guest today is Katia Verresen. Katia is one of Silicon Valley's most sought-after leadership coaches. Her clients include Fidji Simo (CEO of Instacart), Kate Rouch (CMO of OpenAI), Deb Liu (CEO of Ancestry), who all rave about how she transformed their careers. In our chat, Katia shared her proven techniques to help you achieve your goals in the new year. Timestamps: (00:00) How to stop doubting yourself (01:54) The year-in-review ritual top CEOs swear by (06:11) I thought I had a horrible year

00:47:50

This Will Make You Rethink Your Product and Career in...

Behind the Craft ·

2024/12/22

My guest today is Sachin Rekhi. Sachin scaled LinkedIn’s Sales Navigator to $200M ARR and 500 employees. He then left it all behind to start Notejoy; a team notes app. I had a great chat with him about finding market fit for your product and career in 2025 and how to design work to suit your life, not vice versa. Timestamps: (00:00) I got my dream PM job then realized I didn’t want it (02:19) The MVP is dead (08:02) Execution is NOT the only thing that matters (09:40) A proven loop to achieve

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Behind the Craft

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