Dumbify — Get Smarter by Thinking Dumber

What happens when water stops trying to be good for you — and starts trying to kill you? In this episode of Dumbify, we cannonball into the story of Liquid Death, the canned water brand that looks like it’s fronting a Norwegian death metal band and somehow became a $1.4 billion hydration empire. Host David Carson cracks open this skull-covered sensation to reveal how an idea so dumb — so gloriously, unnecessarily dumb — it had no business working… actually worked.We trace the origins of Liquid Death

This Dumb Card Game Outsold Monopoly (And Made Shy People Yell “BUTTS!”) What do you get when you mix a lasagna wizard, a screaming cat, and a burrito you’re legally required to throw at your cousin? You get Exploding Kittens — a card game so dumb it became one of the most successful indie games in history.In this episode of Dumbify, David Carson dives into the dumb-fueled brain of Elan Lee, the game designer who turned nonsense into a multimillion-dollar game empire. With help from comic legend

Get smarter by thinking dumber with the only podcast that celebrates ideas so weird, wrong, or wildly impractical… they just might be brilliant. Hosted by David Carson, a serial entrepreneur behind multiple hundred-million-dollar companies and the go-to secret weapon for companies looking to unlock new markets through unconventional thinking. Dumbify dives into the messy, counter-intuitive side of creativity — the “dumb” ideas that built empires, broke rules, and ended up changing everything.Sign up