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PODCAST

Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

Nick Trueman | Ecommerce Growth, Marketing, PPC and SEO Specialist

The Shopify podcast for ecommerce founders and store owners. Twice-weekly strategies on Shopify SEO, conversions, marketing, and scaling your online brand. Host Nick Trueman interviews successful Shopify brand founders, ecommerce growth experts, and top Shopify app creators every Friday. Tuesday Tea Break Talks deliver quick Shopify updates, marketing tips, and actionable tactics. With 400+ episodes and 15+ years in ecommerce and digital marketing, Nick delivers the strategies behind real Shopify

business marketing

All Episodes

00:33:51

How to Build a DTC Brand: Your Shopify Store Isn’t...

Winning With Shopify Podcast: Ecommerce Growth for... ·

2026/07/25

A successful Shopify store can generate sales. A strong DTC brand gives customers a reason to choose you, remember you and buy again.Nadine Killoran joins Nick Trueman to explain how ecommerce businesses can move beyond building a good store and create a brand with long-term customer loyalty. Drawing on her experience with brands including Absolute Collagen, Aion Bank and MYJAR, Nadine shares practical advice on brand investment, customer retention, subscriptions, pricing and securing CFO

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00:18:18

Upsells & Cross-Sells: Increase Revenue Through AOV...

Winning With Shopify Podcast: Ecommerce Growth for... ·

2026/07/21

Shopify brands fail to harness to power of AOV increases through Upsells and Cross-Sells. This week, Nick unveils his top tips and methods he has actively seen brands deploy to increase AOV. You've got the sale, why not sell another product for the same advertising and delivery cost? The logic is sound, but execution is where it falls down. In this episode, you'll learn: - Different ways you can encourage customers to buy more through upsells and cross-sells- How leading brands have got

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00:18:02

Shopify Store Growth: Top Advice From Recent Founders...

Winning With Shopify Podcast: Ecommerce Growth for... ·

2026/07/17

From all of our recent Shopify store owners and marketing guests, here are the top bits of advice from the experts!This week, we're combining the top pieces of advice from all of our guests. From marketing and warehousing to practical growth tips for your Shopify store.In this episode, you'll learn:Key wins for your Shopify marketing and operationsHow to grow your Shopify store more quickly and profitablyHow to learn from other brands' mistakes and drive smoother growth for your Shopify store0:00

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00:20:31

The Shopify Apps Costing You Sales: 5 Red Flags

Winning With Shopify Podcast: Ecommerce Growth for... ·

2026/07/14

Get the right Shopify Apps for your store, to drivce revenue and productivity, not kill it. Nick outlines his top tips for choosing the right Shopify apps and avoid the wrong apps for your Shopify store. It's a common mistake that brands get wrong time and time again. Having worked in the Ecommerce space since 2007, Nick's got a wealth of experience in Shopify apps, ecommerce in general and has seen it all when it comes to bad tech choices by brands. As they say, don't let the tail wag the dog! In

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00:34:37

Shopify Marketing: Build Customer Trust That Converts...

Winning With Shopify Podcast: Ecommerce Growth for... ·

2026/07/10

Brands ignore the biggest part of Shopify marketing, which is building customer trust. Matviy Matviyenko is CoFounder of JoyT5, who have absolutely nailed trust building in their Shopify marketing plans. With an emphasise on outlining aftersales as part of the presales process, they know how to convert and keep a customer long term. In this episode, you'll learn: - How to build customer trust presale- How to nail the aftersales process- Shopify marketing done properly Timestamps0:00 - Why Trust

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00:17:16

Shopify Dropshipping: How Every Brand Should Scale...

Winning With Shopify Podcast: Ecommerce Growth for... ·

2026/07/07

Shopify dropshipping is something that every brand should be using to scale. Brands that aren't are missing sales. Nick Trueman is outlining how brands he works with are using dropshipping to scale faster, without warehousing costs but, most importantly, harnessing Shopify's ability to provide a seamless customer experience. Struggling with suppliers and stock issues? Struggle less with lean dropshipping on Shopify. In this episode, you'll learn: - How brands are leveraging dropshipping

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00:32:27

182,000,000 Discount Codes Analysed: What Works on...

Winning With Shopify Podcast: Ecommerce Growth for... ·

2026/07/03

Optimise your Shopify checkout with a better discount code strategy, based on data from 182m Shopify codes. This week, Nick speaks to Cara Marin from Seguno who's helped create a report that analysed over 182m discount codes. Cara is part of Seguno, an email platform for Shopify brands who also have a Bulk Discount Code Shopify app. Check out the app here: https://www.seguno.com/bulk-discount-code-botIn this episode, you'll learn: - Learn how to maximise revenue, like other brands, with your Shopify

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00:16:56

Shopify SEO: Changes You Can't Ignore In Ecommerce...

Winning With Shopify Podcast: Ecommerce Growth for... ·

2026/06/30

Shopify SEO is always changing, from technical to AI. Tune in to hear the latest and greatest Shopify SEO advice. This week, Nick uncovers the latest updates to Shopify SEO and what you need to do, to keep your online store / DTC brand growing on SEO. Nick's been working in SEO since 2007, servicing thousands of brands and remaining at the heart of SEO developments. His PPC & SEO agency, Spec Digital, helps Shopify Stores harness the power of Shopify SEO to grow organic revenue. In this

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00:39:13

Scaling Ecommerce In Your Shopify Store: From...

Winning With Shopify Podcast: Ecommerce Growth for... ·

2026/06/26

Optimise your Shopify setup for ecommerce growth, through both wholesale and your online store. This week, Nick interviews the amazing Paul O'Sullivan, Co-Founder of IrelandsEye. Paul shares the twists and turns of how he and his brother founded, grew, struggled and thrived in their incredible premium Irish knitwear brand. From manufacturing abroad to getting the materials and Shopify marketing just right, Paul shares some hard and honest truths about growing a DTC brand off the back of their

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00:19:47

Shopify Marketing Growth: 8 Things You Can't Neglect...

Winning With Shopify Podcast: Ecommerce Growth for... ·

2026/06/24

8 Shopify marketing growth strategies for brands of all sizes and niches, who want ecommerce growth. This week, Nick Trueman from Spec Digital and the Winning With Shopify Podcast host outlines 8 Shopify Growth Strategies that businesses cannot ignore. Nick's been running his ⁠PPC & SEO Agency,⁠ Spec Digital since 2007 and has serviced thousands of brands over that time. Nick shares his top tips for growing (or aspiring) Shopify Stores on things they can't neglect, based on his extensive

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00:21:44

The Shopify Tax Mistake That Could Cost Your Store...

Winning With Shopify Podcast: Ecommerce Growth for... ·

2026/06/19

In this episode of the Winning With Shopify Podcast, Nick Trueman sits down with Ryan from TaxCloud to discuss one of the most overlooked challenges facing growing Shopify brands.As stores scale, operational tasks can become increasingly complex. Ryan explains how successful eCommerce businesses use automation to reduce administrative work, stay organized, and focus on growth. The conversation covers Shopify growth strategies, subscription businesses, multi-channel selling, operational efficiency,

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00:46:25

Shopify Tips to Grow 500% in 12 months - How Cutter &...

Winning With Shopify Podcast: Ecommerce Growth for... ·

2026/06/12

Artisan Food Ecommerce: How Cutter & Squidge Achieved 500% Growth Through Shopify, Branding and Operational ScaleEmily and Annabelle, founders of Cutter & Squidge, reveal how they scaled their artisan food business by 500% in just 12 months while maintaining product quality, customer loyalty, and brand integrity!Emily and Annabelle (Founders, Cutter & Squidge) share the growth strategies, operational systems, and ecommerce decisions that helped transform a small handmade brownie business

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00:15:23

Shopify broke e-commerce as we know it. You need to...

Winning With Shopify Podcast: Ecommerce Growth for... ·

2026/06/09

In this week’s Tuesday Teabreak Talks, we’re diving into the latest updates from Shopify, and why they could completely change the future of e-commerce as we know it.From AI-powered store creation and instant theme generation to smarter admin-side assistance, Shopify is making it easier than ever for businesses to launch and manage online stores. We’re also taking a look at Sidekick’s newest features, including voice chat and screen sharing, and what these updates mean for merchants moving

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00:29:23

AI Isn’t Optional: How This Shopify Store Got...

Winning With Shopify Podcast: Ecommerce Growth for... ·

2026/06/05

In this episode, Nick sits down at Subsummit with Kit Stanwood, founder of Golden Tallow, a luxury Wagyu tallow skincare brand.Unlike many founders who join the show after scaling to millions, Kit is actively building her business in real time. From sourcing ingredients and creating products to leveraging AI tools, this episode offers a behind-the-scenes look at modern entrepreneurship.Kit shares how she launched her first skincare product, used customer feedback to develop new products, built a

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00:14:54

5 Quick-Fixes Holding Back MOST Shopify Stores -...

Winning With Shopify Podcast: Ecommerce Growth for... ·

2026/06/02

Most Shopify brands are leaking revenue because they’re getting the simple stuff wrong.In this week’s Tuesday Tea Break Talks, we break down 5 quick fixes that apply to almost any ecommerce brand - regardless of size, niche or turnover.We cover:• Why Shop Pay should probably already be enabled• The hidden SEO and UX issue with /collections/ URLs• How stronger guarantees increase conversion confidence• Why charging for returns might be costing you more than you think• The importance of testing

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00:42:08

How 2 CEOs Built 65,000+ Subscription Shopify Stores...

Winning With Shopify Podcast: Ecommerce Growth for... ·

2026/05/29

In this episode recorded directly from Subsummit, Nick Truman is joined by John Roman from BattlBox and Ben Holland from Good Ranchers to unpack how BattlBox grew a multimillion-dollar brand with 70% subscription revenue & Good Ranchers scaling to 63,000+ subscribers!This conversation is packed with real-world lessons for ecommerce founders. John and Ben share how they approach retention, churn, customer lifetime value, product quality, pricing, influencer marketing, subscription tech, and

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00:21:18

How to Turn More Visitors Into Customers

Winning With Shopify Podcast: Ecommerce Growth for... ·

2026/05/27

What if you could double your conversion rate with just a few simple changes?In this episode of Tuesday Tea Break Talks, Nick breaks down the exact CRO (Conversion Rate Optimisation) process used to dramatically increase conversions for two Shopify brands.From uncovering customer objections to smarter A/B testing and retesting strategies, this episode explains how small changes can lead to massive revenue growth — without increasing traffic spend.Nick also shares real ecommerce examples,

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00:40:35

Get 65% Revenue Growth In 6 Months: The CRO Playbook...

Winning With Shopify Podcast: Ecommerce Growth for... ·

2026/05/15

In this episode of the Winning With Shopify podcast, Nick Truman sits down with Adam Pearce, CEO and Co-Founder of Blend Commerce, to break down what actually drives conversion rate optimisation (CRO) for Shopify brands.This conversation goes far beyond simple conversion rates. Adam explains how leading ecommerce brands improve revenue per session, customer lifetime value (LTV), UX, product pages, filtering systems, and retention strategies to drive long-term growth.If you run a Shopify store and

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00:16:21

5 Questions You Need To Ask Your Data! (Straight from...

Winning With Shopify Podcast: Ecommerce Growth for... ·

2026/05/13

Most ecommerce brands are collecting data… but asking the wrong questions.In this episode of the Winning With Shopify podcast, Nick shares 5 powerful questions every Shopify brand should be asking their data to improve profitability, marketing performance, and customer growth.Recorded live from SubSummit in Kansas City, this episode covers the hidden insights many brands completely miss — including order profitability, customer profitability, landing page behaviour, and channel performance.You’ll

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00:42:13

How To Sell 5 MILLION Units of a Single Product

Winning With Shopify Podcast: Ecommerce Growth for... ·

2026/05/08

What would selling 5 million units of one product do for your business? In this episode, we sit down with Amy Anzel, founder and CEO of Hollywood Browser Beauty to unpack how she built one of the UK’s most recognised dermaplaning brands - selling over 5 million units worldwide.Amy shares the real journey behind building a beauty brand from scratch, from pitching wholesale buyers and learning manufacturing in China to scaling through TikTok trends, retail partnerships, and ecommerce growth.If you’re

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