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PODCAST

Grow Your Local Business

Leslie Presnall

Are you ready to grow your local business? Local marketing expert and life coach Leslie Presnall shares the strategy and the mindset to reach more people in your city and bring in a steady stream of clients.

business marketing

All Episodes

21:02

MVP: When People Don't Support You

Grow Your Local Business ·

2025/06/24

When the people closest to you don’t understand your business or believe in what you’re building, it can slowly chip away at your own belief — making you second-guess your decisions, stay small, or lower your goals... Whether it’s your partner, your parents, a friend, or even a fellow business owner… it’s normal to want their support. But what do you do when you don’t get it? In this Most Valuable Podcast re-release, I’m sharing the raw truth about what it’s like to believe in your business w...

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13:11

Being Someone Locals Love To Pay

Grow Your Local Business ·

2025/06/17

Most local business owners spend a lot of time thinking about how people don’t want to pay them — and it’s hurting their energy, marketing and sales. But what if you flipped the script? What if you started believing you’re someone your community loves to pay? In this episode, we’ll talk about how that one belief changes the way you price, promote, and show up — and how to build real evidence for it right now in your business. In this episode, you’ll learn: The belief shift that makes marketin...

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17:26

The Local Instagram Formula 2.0

Grow Your Local Business ·

2025/06/10

Instagram has changed a lot since I first shared The Local Instagram Formula in 2022 — and so have the strategies I teach. After working with hundreds of business owners, auditing accounts across every industry, and answering thousands of Instagram questions… I’ve refined this formula and turned it into something even more effective. In this episode, I’m walking you through the foundational 5-part Local Instagram Formula every local business owner needs to implement now — because when your ...

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11:42

Instagram Business vs. Creator Account: What’s Best...

Grow Your Local Business ·

2025/06/03

If you’ve ever wondered whether you should be using an Instagram Business account or a Creator account — this quick episode will give you the clarity you need! This is a question I recently answered inside The Localpreneur Academy because many local business owners and service providers get stuck deciding which is “better” — and whether they should start a whole new account or switch from personal. In this episode, you’ll learn: The current features of both Business and Creator accounts (as o...

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21:55

Hoping to Get Local Clients vs Expecting To Get Fully...

Grow Your Local Business ·

2025/05/27

This episode is a reminder that how you think about getting clients changes everything. If you’ve been waiting for local people to find you, posting inconsistently, or doing a lot of busy behind-the-scenes work without real results… this one’s for you. Leslie breaks down the mindset shift from hoping to expecting—and what that shift looks like in your day-to-day marketing, energy, and actions. In this episode, you’ll learn: The difference between passive marketing energy vs. confident, commit...

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31:57

How This Rural Social Media Manager Got Fully Booked...

Grow Your Local Business ·

2025/05/20

Today’s guest, Jordon Egelston, is a former nurse and mom of two who now runs a fully booked social media management business serving rural small businesses in Upstate New York. In this episode, we talk about what’s really working for local marketing in small towns — and how Jordon proved you can build a thriving business, no matter how rural your area is. Tune into this episode to learn: Why most rural business owners aren't seeing traction on social media -- and what to do insteadThe minds...

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15:52

Stop Overthinking Your Content

Grow Your Local Business ·

2025/05/06

Overthinking is one of the biggest reasons local business owners never get their content out to their followers. In this episode, we’re talking about different ways overthinking shows up in your content creation process -- and what to do about it so you can get more visible in your city, stay consistent and build local demand. Tune into this episode to learn: 5 sneaky ways overthinking shows up in your content creation and slows you downThe mindset shift that helps you create faster without s...

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22:18

How Too Many Offers Are Slowing Down Your Local Sales

Grow Your Local Business ·

2025/04/29

The real problem with having too many offers? It slows down your local sales. In today’s episode, I’m walking you through SIX different ways this shows up for local business owners — from confusing your audience to filling your calendar with the wrong clients — and why simplifying your offers one of the fastest ways to start getting fully booked. Tune into this episode to learn: Why too many offers confuse potential clients and slow down local salesHow juggling multiple services drains your m...

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14:50

Offers 101: What You Actually Sell In Your Local...

Grow Your Local Business ·

2025/04/22

If you've ever felt confused by the word "offers" or wondered how to "make offers" in your business -- this episode will clear it up! I'm breaking down what an offer actually is for local business owners because understanding this foundational concept will make everything easier -- your marketing, your content, your sales and how you show up online. Tune into this episode to learn: What an offer really is for service-based local business ownersThe difference between your core offers, making o...

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19:17

MVP: How To Create a Follow Up Process

Grow Your Local Business ·

2025/04/15

Dive into the re-airing of this Most Valuable Podcast episode (originally episode 90) where I'm sharing How To Create a Follow-Up Process for potential clients. Do you ever stress out about how to follow up with leads? Maybe they've reached out and inquired about what you offer. You've sent them some information or even talked to them.... And now you're waiting... You start to question... Should I reach back out? How long should I wait? What should I say?? I'm breaking it all down in this ...

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15:49

When You’re the First to Do Something New In Your...

Grow Your Local Business ·

2025/04/08

When you do something new in your city — offering something no one else is offering, or doing it in a totally unique way — it can feel exciting and straight-up scary. Your brain might start to second-guess: “Will people even want this?” “Will they get it?” “Should I do it this way… or just do it like everyone else?” This episode is a mindset reset for the moments when doubt creeps in — because deep down, you know you’re actually onto something big. Tune into this episode to learn: Wh...

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27:59

Why Growing Your Business Locally First Will Get You...

Grow Your Local Business ·

2025/04/01

If you run a business that can work with people all over, but you're struggling to get clients, this episode is for you! Just because you can serve people anywhere, it doesn't mean it's the best place to START. In today's episode, I'm breaking down why focusing locally first can help you get fully booked faster and actually give you the momentum you need to scale. Tune into this episode to learn: Why focusing on your local clientele first gives you instant credibility, connection and clarity ...

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20:22

Local Clientele Drama

Grow Your Local Business ·

2025/03/11

📍 “People in my city won’t pay for this.” 📍 “No one here values what I do.” 📍 “Everyone just wants to DIY instead of hiring me.” If you’ve ever had thoughts like these, you might be stuck in Local Clientele Drama — the limiting beliefs you have about the people in your city. These are the exact beliefs keeping you from making the money, signing the clients, and having the impact you want. Tune into this episode to learn: How to identify the unique ways Local Clientele Drama shows up in

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14:46

6 Totally Free Ways to Market Your Business Locally...

Grow Your Local Business ·

2025/03/04

If marketing feels hard because you have a limited budget for ads or promotions, or you’re constantly stressed about the cost of growing your business — this episode is for you. The good news? There are so many ways to market your business locally for free and today, I’m giving you 6 simple strategies to get seen, attract local customers, and build real momentum without spending a single dollar. These are the exact strategies I teach inside The Localpreneur Academy, and they work whether you’...

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37:02

From Farmer to Sold-Out Success: How Aurora Mastered...

Grow Your Local Business ·

2025/02/18

If you’ve ever struggled with selling, marketing your business locally, or building a loyal customer base — this episode is for you! Today, I’m talking with Aurora Schunk, a local farmer in Western New York and member of The Localpreneur Academy, who has completely transformed her business using local marketing strategies. But this episode isn't just for farmers. What she's sharing applies to any local business owner looking to create demand, sell with confidence, and build deep connection wi...

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34:49

How I Planned My Business Breakthrough at a 3-Day...

Grow Your Local Business ·

2025/02/11

What if the biggest breakthrough in your business wasn’t found in another to-do list or in your next social media post — but in stepping away and creating space to think, plan, and problem-solve? In this episode, I’m pulling back the curtain on my recent 3-day business retreat, where I worked alongside two other coaches to map out our biggest goals, refine our marketing plans, and coach ourselves through the current challenges holding us back. But here’s the thing — you don’t have to take you...

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16:47

MVP: Downtimes and slow seasons

Grow Your Local Business ·

2025/02/04

Dive into the re-airing of this Most Valuable Podcast episode (originally episode 73) where I'm sharing how to think about the downtimes slow seasons that we all experience in business -- and how to show up when you're expecting them or going through them so you can create bigger results. Mentioned in this episode: Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Loca...

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23:15

Choosing Your Local Niche: The Dos and Don'ts Every...

Grow Your Local Business ·

2025/01/28

In this episode we're walking through the dos and don'ts of niching to help you avoid common mistakes, reduce the stress around choosing a niche and make a confident decision.Tune into this episode to learn:The biggest mistakes small business owners make when choosing a nicheHow to avoid "niche drama" and keep making money while you figure it outThe key components to a profitable nicheMentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call ...

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32:41

How Qianlei built a thriving acupuncture practice...

Grow Your Local Business ·

2025/01/14

I'm sitting down with my student Qianlei Li, a second-generation Traditional Chinese Medicine expert and acupuncturist, who's sharing how she grew her local practice from opening to fully booked with a waitlist in less than 6 months -- then how she's gone on to grow her Instagram to over 1 million followers and launch digital products to a worldwide audience in less than 1.5 years.She's candidly sharing the mindset shifts that helped her overcome the fear of charging premium rates, navigating...

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33:08

Your Local Go-To Vision

Grow Your Local Business ·

2025/01/07

In this episode, you'll learn a transformative exercise to help you visualize your path to becoming the local go-to person in your industry. You'll learn the importance of embodying your future self now—even before the results show up—and how this shift in mindset and identity sets the foundation for achieving your big goals this year.You’ll also learn a simple way to use ChatGPT as a tool for creating a detailed, inspiring vision for your year, combining personal and professional goals to se...

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147 results

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