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PODCAST

UNF*DGE YOUR MARKETING

Kristi Mitchell

A show where I chat with small-midsize business owners about their marketing mishaps, missteps and things that haven"t gone as planned. And, most importantly, the lessons they’ve learned along the way for YOU, our listeners.

business marketing

All Episodes

00:27:26

Overcoming Cookie-Cutter Marketing: Finding Your...

UNF*DGE YOUR MARKETING ·

2025/06/10

Have you ever felt like you were trying to force a square peg into a round hole with your marketing? Like you were following a cookie cutter system that just didn’t fit your voice or your business?Ashley Cox knows this feeling all too well.In this episode, Ashley shares how early in her business she invested in a highly templated marketing program that promised to fast-track her success... but instead left her overwhelmed, disconnected, and doubting herself. Through honest reflection, she realized

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00:10:30

How to Systematize Your Marketing Content with AI,...

UNF*DGE YOUR MARKETING ·

2025/06/03

If you’re a business owner wondering how to leverage AI in your marketing without compromising authenticity and integrity, this episode is for you.Kristi Mitchell shares her personal journey of initially resisting AI tools like ChatGPT because it felt inauthentic, like content scraped from everywhere else and not truly her own voice. But through experimentation and discovering smarter ways to integrate AI, she’s built a sustainable system that helps her create authentic, consistent content without

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00:25:32

Redefining Marketing: Ditching Cold calling for...

UNF*DGE YOUR MARKETING ·

2025/05/27

Have you ever felt like marketing is a daunting checklist of cold calls, pitches, and “numbers to hit”, things you have to do rather than want to do?Ashley Carlson knows that feeling well.In this episode, Ashley opens up about her journey shifting from the corporate world’s sales-driven, numbers-focused marketing to discovering an authentic way to show up and build relationships in her own business. She shares how she transformed her mindset around marketing from intimidating and overwhelming to

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00:23:57

Aligning Expectations: The #1 Secret to Successful...

UNF*DGE YOUR MARKETING ·

2025/05/20

Have you ever felt stuck trying to piece together a marketing strategy or website... only to find yourself overwhelmed by timelines, unclear roles, and expectations that keep shifting?Seth Goldstein knows this struggle all too well.In this episode with Kristi Mitchell, Seth shares his journey from burned-out journalist to multi-podcast host and seasoned digital marketer, unpacking the hard lessons he’s learned about setting aligned expectations with clients.You’ll hear the real talk about how

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00:29:16

Breaking Free from the “Guru Trap” to Build Authentic...

UNF*DGE YOUR MARKETING ·

2025/05/13

Have you ever felt like you were layering someone else’s process over your own dream... only to find your message diluted and your efforts shouting into a void? Norma Frahn knows that feeling all too well.In this powerful conversation with Kristi Mitchell, Norma shares her raw story of moving from corporate America into health coaching, only to get caught in the swirl of “guruing”, the one-size-fits-all advice, the promised shortcuts to millionaire status, and the endless funnels and frameworks that

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00:13:30

Navigating Marketing in Uncertain Times

UNF*DGE YOUR MARKETING ·

2025/05/06

Feeling uncertain about your business marketing budget in 2025?You’re not alone.Kristi Mitchell pulls back the curtain in this raw and candid solo episode, exploring how today’s turbulent economic and political landscape is shaping business owners’ marketing decisions.From the lingering effects of the pandemic to the swirling concerns over recession and market instability, Kristi shines a light on why so many entrepreneurs feel the knee-jerk urge to cut marketing first... and why that might actually

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00:27:54

Investing in Your Business: Tips for Making the Right...

UNF*DGE YOUR MARKETING ·

2025/04/29

Do you feel stuck spinning your wheels on the next “big thing” to invest in for your business? You’re not alone. In this candid and refreshingly real conversation, marketing strategist Christy Mitchell dives deep with copywriter and storytelling coach Toby Miles about the tricky art of knowingwhenandwhereto invest your time, money, and energy as a growing entrepreneur.Toby shares her personal journey from early hesitations with small investments, like a $200 copywriting course, to pushing the edges

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00:22:25

Resisting Peer Pressure as a Business Owner: Choosing...

UNF*DGE YOUR MARKETING ·

2025/04/22

In this episode, Kristi Mitchell sits down with content strategist and writer Alison Ver Halen to unpack a marketing misstep many entrepreneurs will relate to: giving in to the pressure to show up on Instagram... even when it doesn’t feel right.Alison shares her journey of trying to make Instagram work for her B2B content marketing business—why she resisted it at first, how she committed fully, and ultimately why she decided to walk away. Together, Kristi and Alison discuss the importance of knowing

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00:28:46

Facing Zero Attendees: Lessons in Marketing...

UNF*DGE YOUR MARKETING ·

2025/04/15

In this episode of Unfudge Your Marketing, Kristi Mitchell welcomes Dr. Kaitlyn Rios, physical therapist, nonprofit founder, and all-around powerhouse, for a refreshingly candid chat about launching virtual events... and what happens when nobody shows up.Kaitlyn shares her journey of building her nonprofit, Faced with Grace, and the hard marketing lessons she’s learning along the way. From zero-attendance events to refining her messaging and trusting the process, this episode dives into:Why

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00:29:49

Navigating Marketing Tools and Tactics: Finding What...

UNF*DGE YOUR MARKETING ·

2025/04/08

In this episode, Kristi sits down with Brad Mendel, a seasoned entrepreneur and founder of Vitalytics, to discuss marketing from the ground up. From bootstrapping strategies to outsourcing insights, Brad shares his journey of trial, error, and ultimate marketing clarity. If you’re a business owner or marketing leader who’s ever felt overwhelmed by all the moving parts, this episode is your permission slip to simplify, systematize, and scale smart.🔑 Topics Covered:How Brad went from trying to do it

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00:29:00

Mastering LinkedIn: The Shift from Authority to Trust...

UNF*DGE YOUR MARKETING ·

2025/04/01

In this episode, Kristi is joined by marketing expert Joe Raasch to tackle the biggest mistakes holding businesses back. They share no-fluff strategies to simplify your marketing, clarify your messaging, and boost your impact, particularly on LinkedIn.Key Takeaways:Clarity Over Cleverness: Why clear messaging always wins.Stop Overcomplicating: Simplify your strategies for better results.Consistency = Trust: How regular, reliable marketing builds credibility.Learn more about Kristi and get in touch

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00:28:31

Marketing Lessons Learned From Google Ads to...

UNF*DGE YOUR MARKETING ·

2025/03/25

In this episode, Mark Harbeke and Kristi Mitchell share their combined expertise on building strategic marketing systems that drive consistent growth. They dive into how small and mid-sized businesses can leverage data, content strategy, and marketing automation to increase their impact. Together, they offer practical tips on aligning marketing with sales goals, measuring the right metrics, and balancing content creation with distribution strategies.Key Takeaways: ✅ The role of fractional CMOs in

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00:09:02

Navigating Uncertainty with Authentic Marketing...

UNF*DGE YOUR MARKETING ·

2025/03/18

In this solo episode of Unfudge Your Marketing, host Kristi Mitchell dives into the challenges of marketing in uncertain times. With 2025 kicking off amid political and economic instability, Kristi shares insights from recent conversations with business owners who are struggling to navigate these complexities.Topics include:✅ How to communicate with clients feeling uncertain about the future✅ Leveraging third-party resources to stay relevant without the pressure✅ When to pivot your marketing

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00:29:33

From Marketing Frustration to Clarity Finding the...

UNF*DGE YOUR MARKETING ·

2025/03/11

In this episode, host Kristi Mitchell talks with Hayden Orme, founder of Handled by Hayden and Company. Hayden shares her extensive leadership experience and insights into maintaining authenticity in marketing. Her journey includes rebranding and finding the right support, emphasizing the importance of aligning marketing efforts with core values to stand out in the market. The discussion highlights the need to trust one's instincts and the significance of timing in business decisions. Key takeaways

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00:22:47

Discovering the Power of Iteration in Failed...

UNF*DGE YOUR MARKETING ·

2025/03/04

In this episode, host Kristi Mitchell welcomes Bryan McDonald to discuss the nuances of marketing strategy and the importance of realistic expectations. Bryan, known for his expertise in sales and helping businesses reach their revenue goals, shares a candid story about the pitfalls of using Facebook ads when his audience wasn’t there. He emphasizes that not all leads are created equal and highlights the necessity of identifying where prospects genuinely engage. Key takeaways include the value of

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00:30:47

Mastering Marketing: Overcoming Fear, Building Trust,...

UNF*DGE YOUR MARKETING ·

2025/02/25

In this episode, host Kristi Mitchell welcomes Selena and Anna to discuss common marketing mishaps and the importance of building trust and authenticity in business strategies. As dynamic entrepreneurs and co-founders of a business partnership born out of collaboration and support for fellow entrepreneurs, Selena and Anna emphasize the significance of overcoming fear of new strategies while trusting marketing experts. They advocate for patience in marketing efforts, stressing the need for multiple

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00:26:00

Lessons from a Marketing Loss Building Successful...

UNF*DGE YOUR MARKETING ·

2025/02/18

In this episode, Kristi Mitchell engages with Chanelle Yarber, CEO of Bright Girl Media, in a candid discussion about the iterative nature of marketing and maintaining authenticity. Chanelle shares her personal journey with hiring an outside marketing agency and underscores the significance of staying true to her brand while understanding her audience deeply. She offers valuable advice on selecting the right marketing partners and cautions against promises that seem too good to be true. The key

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00:28:43

Beyond Company Posts The Power of Personal Content in...

UNF*DGE YOUR MARKETING ·

2025/02/11

In this episode, Kristi Mitchell sits down with Jared Gibson, co-founder of Outworks, to discuss the importance of prioritizing personal branding and creating impactful LinkedIn content. Jared shares his journey from occasional LinkedIn poster to a strategic content creator and highlights how consistent, founder-led content can differentiate businesses in highly competitive SaaS and professional services sectors.Jared provides practical advice on overcoming discomfort and making content creation a

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00:26:27

Opening Up Creative Boundaries in Marketing to...

UNF*DGE YOUR MARKETING ·

2025/02/04

In this episode, Kristi is joined by Jill Peterson, founder, and chief growth strategist, for a candid conversation about marketing missteps and the valuable lessons learned along the way. Jill shares her journey of evolving the visual brand of her business, addressing the challenges and growth that came from stepping outside her comfort zone.Key Topics Discussed:The importance of recognizing one's core strengths and seeking expertise for areas where improvement is needed.Jill's experience of

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00:31:58

Marketing Language Mistakes to Avoid With Lori Sussle...

UNF*DGE YOUR MARKETING ·

2025/01/28

In this episode, host Kristi Mitchell chats with Lori Sussle Bonanni, founder of Elssus communications consultancy, about common marketing language mistakes and how to communicate more effectively. Key takeaways include:Write like you talk: Keep language natural and conversational rather than using corporate jargonRemove unnecessary filler words and be conciseAvoid false urgency in marketing messages - be genuine about limited-time offersPay attention to grammar and proofreading, even when using AI

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68 results

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