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Prime Suspects

Sports betting and business chat with industry veterans Joe Brennan Jr and Adam Bjorn from PrimeSports.com

sports football

All Episodes

24:42

Ep. 82: Prime Suspects - May 20, 2025

Prime Suspects ·

2025/05/20

Prime Suspects is back with Ep. 82, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss: Recapping last week’s SBC Summit in Fort Lauderdale, from the rise of prediction markets to the quiet buzz around iGaming Early action (or lack thereof) on NFL schedule release lines, plus a reality check on WNBA betting hype The Wyoming regulator’s claim that limiting isn’t a problem, and why it’s more complicated than that Proposed federal tax

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23:14

Ep. 81: Prime Suspects - May 13, 2025

Prime Suspects ·

2025/05/13

Prime Suspects is back with Ep. 81, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss: Prime's betting preparations and NFL schedule release the consequences of sports books reporting suspicious bets highlighted by Matt Holt's anecdote the seven-year anniversary of the repeal of the federal ban on sports betting, examining the industry's biggest wins, missteps, and future directions Watch the video version here. More: Register

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24:41

Ep. 80: Prime Suspects - May 6, 2025

Prime Suspects ·

2025/05/06

Prime Suspects is back with Ep. 80, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss: Prime's results from the Kentucky Derby, including Adam’s misfire and Joe’s thoughts on NBC’s race day coverage The latest on the NBA playoffs, including underdog wins in Round 2 and rough results for Prime in Round 1 A controversial policy move by the Massachusetts Gaming Commission requiring sportsbooks to pull bets tied to athletes promoting Russia or

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27:06

Ep. 79: Prime Suspects - April 29, 2025

Prime Suspects ·

2025/04/29

Prime Suspects is back with Ep. 79, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss: How the NFL draft results translated into sportsbook results for Prime, plus a dive into how Prime Sports is addressing user feedback about its app experience The curious case of Thomas McPeek, and his six-figure betting dispute against Caesars Illinois' new ban on using credit cards for funding gaming accounts as a move towards responsible gaming Watch

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30:14

Ep. 78: Prime Suspects - April 22, 2025

Prime Suspects ·

2025/04/23

Prime Suspects is back with Ep. 78, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss: the soft launch of Betcris in Arizona, including challenges and market reception the recent legislative attempts to limit sports betting amounts amid a record-breaking month for betting handle an analysis of the upcoming NFL draft, its impact on sports betting operations, and the strategies employed in booking the draft Watch the video

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28:38

Ep. 77: Prime Suspects - April 15, 2025

Prime Suspects ·

2025/04/15

Prime Suspects is back with Ep. 77, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss: Rory McElroy's dramatic Career Grand Slam at the 89th Masters and its impact on betting the NBA playoffs and bookmakers' stakes moving forward the recent Prop Swap saga involving tax discrepancies and accusations of misleading practices Watch the video version here. More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on

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31:45

Ep. 76: Prime Suspects - April 8, 2025

Prime Suspects ·

2025/04/08

Prime Suspects is back with Ep. 76, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss: The close of March Madness, early season MLB betting trends, and a preview of the upcoming Masters. Gambling Twitter turning into reality TV, including boxing callouts and the Elf-Sean Perry saga Why content and betting remain disconnected, and what it will take for true innovation to thrive in a high-barrier industry Watch the video

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20:17

Ep. 75: Prime Suspects - April 1, 2025

Prime Suspects ·

2025/04/02

Prime Suspects is back with Ep. 75, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss: March Madness continuing to favor the favorites and how Prime is handling the chalky results, plus early insights from Opening Day and strong MLB volume Controversy surrounding Jazz Sportsbook's payout practices, offering insights and warnings to its users Underdog Fantasy's recent achievement of 'unicorn' status with a valuation over $1 billion and

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29:35

Ep. 74: Prime Suspects - March 25, 2025

Prime Suspects ·

2025/03/25

Prime Suspects is back with Ep. 74, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss: March Madness betting trends at Prime Sports, including chalk-heavy early rounds and the rise of live action Sportradar’s acquisition of IMG Arena and what it signals for the future of official sports data The loophole-driven rise of sweepstakes and prediction markets—and how regulators are falling behind Watch the video version here. More: Register

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36:06

Ep. 73: Prime Suspects - March 18, 2025

Prime Suspects ·

2025/03/18

Prime Suspects is back with Ep. 73, hosted by Matt Landis, and featuring Adam Bjorn and Prime Sports co-founder Joe Brennan Jr.In this episode, the guys discuss: Early betting action and insights on the NCAA men’s and women’s tournaments at Prime Sports Key takeaways from John Oliver’s Last Week Tonight segment on sports betting, including what it got right and wrong SportTrade CEO Alex Kane’s open letter to U.S. sports betting legislators and the feasibility of his proposed changes Watch

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23:30

Ep. 72: Prime Suspects - March 12, 2025

Prime Suspects ·

2025/03/12

Prime Suspects is back with Ep. 72, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: Ohio's third-biggest month in state history, surpassing $1 billion in betting handle The growing ubiquity of sports betting and its mainstream acceptance across the U.S. Adam and Joe’s perspectives on new ventures, payment processing, and infrastructure improvements for sportsbooks Watch the video version here. More: Register

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27:59

Ep. 71: Prime Suspects - March 4, 2025

Prime Suspects ·

2025/03/05

Prime Suspects is back with Ep. 71, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss: Prime’s plan to attract recreational and parlay bettors with UX and interface upgrades. ESPN Bet’s struggles following Penn’s Q4 earnings and what it means for the partnership’s future. SpankOdds’ new bet tracking feature and its potential impact on the pick-selling ecosystem. Plus, a special announcement - Prime Suspects is now on

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32:42

Ep. 70: Prime Suspects - February 26, 2025

Prime Suspects ·

2025/02/26

Prime Suspects is back with Ep. 70, hosted by Matt Landes, and featuring Adam Bjorn and former Prime Sports co-founder Joe Brennan Jr.In this one, the guys discuss: Adam’s big win at the track in Jamaica and the story behind his horse, Barnaby Joe’s decision to leave Prime Sports, why now was the right time, and what’s next The growing regulated vs. unregulated betting market divide and potential solutions Proposed tax hikes on online gaming in New Jersey and the impact on operators Watch

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26:45

Ep. 69: Prime Suspects - February 18, 2025

Prime Suspects ·

2025/02/18

Prime Suspects is back with Ep. 69, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: How the NBA and NHL All-Star Game format changes impacted betting activity A potential tax hike on online gaming in New Jersey and its implications for the industry Speculation on FanDuel and DraftKings entering the sports prediction market through partnerships Watch the video version here. More: Register at PrimeSports.com Download the Prime Sports

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25:23

Ep. 68: Prime Suspects - February 11, 2025

Prime Suspects ·

2025/02/11

Prime Suspects is back with Ep. 68, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.In this one, the guys discuss: A full Super Bowl recap, including how Prime Sports fared on the big game The betting public’s misread on Kansas City and what lessons can be learned Major League Baseball’s latest gambling controversy and the push for federal betting regulation Watch the video version here. More: Register at PrimeSports.com Download the Prime Sports app Follow Prime

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29:43

Ep. 67: Prime Suspects - February 4, 2025

Prime Suspects ·

2025/02/04

Prime Suspects is back with Ep. 67, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.In this one, the guys discuss: Early Super Bowl action at Prime Sports and the book’s biggest needs Ohio’s proposed tax hike on sportsbooks and its potential industry impact Nevada sportsbooks posting their first monthly football loss in over a decade The idea of sports leagues launching their own betting exchanges and why it likely won’t happen Plus, a special announcement about their

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36:50

Ep. 66: Prime Suspects - January 28, 2025

Prime Suspects ·

2025/01/28

Prime Suspects is back with Ep. 66, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.In this one, the guys discuss: Conference Championship weekend results, early Super Bowl action, and the return of Betcris under Planatech’s Arizona license Rufus Peabody’s Twitter thread on bet sizing and its lessons for bettors and bookmakers Super Bowl 59 poised to break betting handle records and strategies for finding edges in a crowded prop market Watch the video

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25:00

Ep. 65: Prime Suspects - January 21, 2025

Prime Suspects ·

2025/01/21

Prime Suspects is back with Ep. 65, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.In this one, the guys discuss: A roller-coaster weekend of betting results, including a costly safety in the NFL divisional round Proposed legislation in Iowa and Massachusetts that could impact proxy betting and tax rates The evolving landscape of the MIT Sloan Sports Analytics Conference Watch the video version here. More: Register at PrimeSports.com Download the Prime Sports app Follow

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14:14

Ep. 64: Prime Suspects - January 14, 2025

Prime Suspects ·

2025/01/15

Prime Suspects is back with Ep. 64, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.In this one, the guys discuss: A turnaround weekend at Prime Sports with better-friendly results FanDuel's $370M hit from parlay-heavy betting wins and its implications Predictions for the sweepstakes betting industry in 2025 The story behind the Prime Sports name and its unique origin Watch the video version here. More: Register at PrimeSports.com Download the Prime Sports app Follow

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21:23

Ep. 63: Prime Suspects - January 7, 2025

Prime Suspects ·

2025/01/07

Prime Suspects is back with Ep. 63, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.In this one, the guys discuss: A "bloodbath" betting weekend at Prime Sports to start 2025 Novig’s marketing shift: from sharp betting to attracting casual players DraftKings' new subscription service offering boosted odds for parlay bettors Watch the video version here. More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Joe Brennan on

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