Loading...

PODCAST

Don"t Work Harder

Don’t Work Harder is a show about taking bolder, braver moves in your small business. Made by ATOMIC, and hosted by Suman Randhawa, Don’t Work Harder is the show for business owners who are done playing small and know that just working harder isn’t the answer. Each week, you’ll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth. These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.

business entrepreneurship

All Episodes

54:42

How This Founder Grew From 0 to £13M Revenue... And...

Don"t Work Harder ·

2026/06/01

Ama Hill bootstrapped a wellness brand from £100 to £13 million in revenue in just over 4 years. Then she lost it all.She was 23, had just been fired from her recruitment job, and her hair was falling out from stress. She made a product for herself in her bedroom, posted it on Instagram to less than 1,000 followers, and hit £1,000 in sales in 10 days. By the end of year one, she'd done £1 million in revenue. She never took any investment. She manufactured in the UK so she could move fast and test

en

01:06:49

He's Coached 10,000+ Founders | This One Thing...

Don"t Work Harder ·

2026/05/25

This business coach has worked with so many founders that he can instantly tell which entrepreneurs and which ideas will be successful.Dwain Reid has impacted over 10,000 people through his work at Kingston University (ranked #1 or #2 in the UK for graduate startups for 13 consecutive years), his one-to-one coaching, and the Forbes Family Group, where he runs a £50,000 pitch competition for underrepresented founders. Before coaching, he co-founded and ran a six-figure childcare business for 20

en

49:09

The Most Impressive Apprentice Candidate in 20 Years...

Don"t Work Harder ·

2026/05/11

When the media called Karishma Vijay the most impressive Apprentice candidate in 20 years, they weren't exaggerating.She won Lord Sugar's £250K investment, grew to over 1 million followers on social media, with many viewers saying she was the winner from episode one! But what you saw on TV was only half the story. Behind the scenes, Karishma is a biomedical scientist - and at one stage, she lost her dream job, her relationship, and her home all at once.Karishma runs Kishkin, an organic luxury

en

01:10:59

Meet the YouTube Genius Behind Ali Abdaal and Daniel...

Don"t Work Harder ·

2026/05/03

Saf Mohammed helped grow Ali Abdaal's YouTube channel from 3 million to 6 million subscribers in 2 years.He landed the job with at age 24 with ZERO portfolio.Saf now runs Talking Heads, a YouTube agency for top entrepreneurs.He's worked with Ali Abdaal, Ryan Diess (runs 17 companies generating $200M/year), and Daniel Priestley (bestselling author and entrepreneur with over 150,000 subscribers).He built his entire business on referrals alone and still doesn't have a website.Despite being less than 30

en

55:15

Why This Entrepreneur Built an Empire… Then Walked...

Don"t Work Harder ·

2026/04/26

Pavan Ahluwalia-Dhanjal started as a henna artist and became so exceptional she broke the Guinness World Record twice. She went on to scale her craft into a permanent concession in Selfridges that lasted 11 years, eventually expanding across London, Birmingham, and Milan.Then everything changed.COVID forced her to pivot into products. Just as she found her footing again, a horse riding accident left her with 8 broken ribs in 15 places, unable to move or breathe properly, and on morphine for 8 weeks

en

49:12

From 15 Years of Failure to £100K Launches | His...

Don"t Work Harder ·

2026/04/20

Matt Hall spent 15 years making every business mistake possible. His membership sat at the same level for 5 years and wouldn't budge. Then he finally did the ONE thing he had been resisting for years. Within 18 months, everything changed. 350 members. £100K launches. On track for 2026 to be his first 7-figure year 🚀Matt is a launch strategist and visibility expert with over 15 years in business. He runs Success School (a membership that went from 50 to 350 members in 7 months), hosts the Success

en

56:00

How Lara Acosta Made $80K in One Week With a Simple...

Don"t Work Harder ·

2026/04/13

Lara Acosta started posting on LinkedIn in March 2023 on a random Wednesday afternoon, because she couldn't get a job.Then, her first post went viral. Now, she has over 300,000 followers, goes viral consistently, and has built multiple million-dollar businesses off the back of LinkedIn content 🤯Lara is a founder, co-founder, and investor with over 500,000 followers across platforms. She runs Literally Academy, with 3,000+ members and co-founded Kleo (an AI writing tool that did $300,000 revenue in

en

01:04:19

From Living on £30 a Month to Running a 7-Figure...

Don"t Work Harder ·

2026/04/06

Niall Ratcliffe and his brother Morgan grew up in Burnley council estates. They were living on £30 a month. Their goal was to make £100,000 a year and pay themselves £50,000 each.They hit that goal in 11 days. Four years later, they're running a 7-figure agency 🚀Niall is co-founder of Noticed, a B2B storytelling and marketing agency based in Manchester. He's grown his LinkedIn to 60,000 followers, built the agency from zero to 7 figures in under 4 years, worked with clients like NHS and Ocean

en

01:06:11

600K Followers, 600 Paying Members | How Sophie...

Don"t Work Harder ·

2026/03/30

Picture this: a student sitting on her sofa, overwhelmed and lonely, opens Instagram to document her journey into marketing. A week later, she's hit her first 1,000 followers. 6 months later? 30,000 followers. 4 years later? 600,000.WOW.Sophie Miller built a 600,000-strong community as a student during the pandemic, growing it to become one of the UK's most engaged marketing communities - all starting from her spare room.Sophie is the founder of Pretty Little Marketer, with over 600,000 followers

en

01:00:27

Why Amelia Sordell Deliberately Dismantled Her £4M...

Don"t Work Harder ·

2026/03/23

Fifth video call of the day. On her birthday. On a family holiday, watching her dad play with her daughter in the pool, whilst dealing with a crisis back at the office that only she could handle.In that moment Amelia Sordell realised she'd built a prison, not a business - and spent the next 18 months deliberately ""unscaling"" the UK's leading personal branding agency to rebuild something aligned 💡Now she's building Mother - a media company for women, by women - and teaching female founders to use

en

56:37

How One YouTube Video Generated $12 Million | Content...

Don"t Work Harder ·

2026/03/15

Jason Graystone’s YouTube video sat dormant. Then it exploded, making 1.5m million in 3 months from a £300 product shared at the end. And eventually that one video generated 12 million in revenue.Jason spent 2 weeks mapping out a video so comprehensive that no one would need him after watching it. He gave everything away for free. And that's exactly why people paid.Now he's financially free, runs a business he doesn't need, and is what he calls """"always free"""" 👀Jason is a wealth enthusiast,

en

55:57

How to Build Relationships That Open Impossible Doors...

Don"t Work Harder ·

2026/03/10

Think building powerful relationships requires years of experience, the perfect introduction, or being extroverted?Simon Ong went from a shy, introverted kid to securing book endorsements from Marie Forleo, Simon Sinek, and Ali Abdal 👀Now he's a global keynote speaker, Penguin-published author, and has built a business with multiple revenue streams 🚀Simon is a global keynote speaker, energy life coach, and the author of "Energize."He grew his YouTube channel from 0 to 130,000 subscribers in 10

en

01:01:10

How He Built a £2M Business Without Selling Out |...

Don"t Work Harder ·

2026/03/10

This entrepreneur scaled to £2M in revenue - while putting service first.And he came into the studio to reveal exactly how he did it 👀Lewis Crompton is a financial freedom expert who’s built his success by doing the opposite of what most online business gurus preach.He caps his mentorship groups at just 4–5 people and refuses to increase them - even when it would make him more money. He’s taken revenue hits to serve his community better and built a business with less than 5% refund rates.His

en

51:46

Why Loving Your Business Can Cause Burnout (And How...

Don"t Work Harder ·

2026/03/02

What happens when you love what you do but can't sustain how hard you're working? 🙏Frankie James built Ideas Forum into one of the UK's most respected entrepreneurship platforms: the Great British Entrepreneur Awards - with 5,500+ entries at its peak!Plus... she built Ideasfest - the 4,000-person business festival that Steven Bartlett called ""Glastonbury for business."" Frankie has an incredible mindset when it comes to building a long term brand - she's turned down major sponsorship deals that

en

51:11

How This 23 Year Old Scaled to 13 Employees - with...

Don"t Work Harder ·

2026/02/16

Imagine building a business with 99% client retention and not spending a PENNY on marketing?! 🤯Sam Teale launched his production company straight out of school at 16, and by 23 runs a team of 13, and creates content for some HUGE household name brands.His 2022 Christmas advert got over 40 million views and beat John Lewis...And what if we told you that he made it with just £4,000... compared to John Lewis' £750,000 budget? Yep... Sam is INCREDIBLE at what he does 😮‍💨Sam Teale is the founder and

en

45:25

Mortgage Free by 34 - Without Working Harder or...

Don"t Work Harder ·

2026/02/09

Mary and Ken Okoroafor paid off their mortgage by 34… and turned their passion project into a successful business with a bestselling book, an academy, and a lifestyle - without working harder or burning out 👀Mary and Ken are a couple who built financial freedom through a simple, repeatable system. They’re Sunday Times bestselling authors (with their second book The Wealth Habit releasing now), and they’ve built Financial Joy Academy to help others build wealth with structure, clarity, and

en

38:17

Why This Founder Sold her Company... Then Bought It Back

Don"t Work Harder ·

2026/02/02

Think you need formal training to secure investment and build a successful company?This episode will COMPLETELY flip your belief system 👀Today’s guest Lucy Hall built an investment backed media company with no GCSEs, nor business degree. Lucy is the founder of Social Day, a media company that runs the UK's leading social media marketing festival 🚀She's also sold her business, bought it back, and built her success while still doing the school run every single day.In this conversation, Lucy

en

01:04:34

From £300 Websites to £10K+ Monthly Retainers |...

Don"t Work Harder ·

2026/01/26

What if the secret to scaling to seven figures isn't hiring more people - it's deliberately staying small? 👀Martin and Lyndsay built a content agency that generates seven figures with just 12 people.Their clients routinely scale from £2,000 to £50,000+ per month.And... their approach is pretty unique!Martin and Lyndsay are the founders of Jammy Digital, a content marketing agency that's worked with Daniel Priestley, scaled using AI before other agencies caught on, and built a business that

en

36:58

Toxic Productivity Expert: Burnout Signs You Can't...

Don"t Work Harder ·

2026/01/19

What if the exhaustion you're feeling isn't from working hard - it's from working to please and prove yourself into burnout?Tamu Thomas had a panic attack on her way to work one Monday morning. She thought she was going to die. That moment became the catalyst for revolutionising her approach to healthy ambition and toxic productivity.Now she's a Hay House published author, who teaches women how to spot the signs of overworking - and helps them build a business where opportunities come to YOU 🙌 Tamu

en

42:20

How He Went From Homeless to Doing $265K in A Month |...

Don"t Work Harder ·

2026/01/12

What if working less actually makes your content better, and your business more profitable?Yasin Mammeri built Viral Video Club from zero to a projected £4 million in revenue in just two and a half years, teaching entrepreneurs to create viral content and grow their businesses on social media. Yasin has over 650,000 followers on Instagram and runs a 90-day boot camp that guarantees 1 million views - or you get your money back.In this conversation, Yasin reveals:- What he learned from going homeless

en

69 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Fintech Insider Podcast by 11:FS

11:FS

Herald NOW Business

NZ Herald

SoldiOnline

Mondadori Digital