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PODCAST

Creator Science

Creating content has never been easier—but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business. Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what"s actually working for them: the experiments they"re running, the data

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All Episodes

52:21

#265: How I Built A Community-Driven Business...

Creator Science ·

2025/07/22

Welcome to a bonus episode of Creator Science. I was recently interviewed on the Niche Pursuits podcast hosted by Jared Bauman. He wanted to get into the nitty-gritty about how we built The Lab, our membership community, and how that 200-member community became a $400,000+ property in the business. In this episode, they asked great questions and I was able to get really specific. So, if you're considering a community or membership, this will certainly help you think about how to design it and

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6:36

#264: The paradox of book writing AND other things...

Creator Science ·

2025/07/18

If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts!→ Watch the tour of my basement studio → Subscribe to the newsletter → Join The Lab

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61:25

#263: Colin & Samir on the future of their channel...

Creator Science ·

2025/07/15

I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time. In this episode, you’ll learn the importance of formats in building a strong brand, how to set your channel up for financial success, and we vent about miscellaneous gripes we all have. ⁠⁠⁠Full transcript and show notes⁠⁠⁠ Colin and Samir's ⁠⁠⁠Website⁠⁠ / ⁠⁠Twitter⁠⁠ / ⁠⁠YouTube⁠⁠ /

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3:56

#262: I was falling into this negative loop – watch...

Creator Science ·

2025/07/08

If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts!→ Subscribe to the newsletter → Join The Lab

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6:09

#261: Before you do that new thing [Voice Memo]

Creator Science ·

2025/07/05

If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts!→ Subscribe to the newsletter → Join The Lab

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57:30

#236: Mike Michalowicz – How the author of Profit...

Creator Science ·

2025/07/01

Mike Michalowicz is the author of ⁠Profit First⁠, which is used by hundreds of thousands of companies across the globe to drive profit – Creator Science is one of those companies. Profit First has helped me develop sound financials for my business. He’s also the author of Clockwork, a powerful method to make any business run on automatic, and seven other books as well. With more than 500,000 book sales, all of Mike’s books have the same goal – to help small business owners and eliminate what he

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55:26

#260: Detailed Breakdown: Our First Offline Event...

Creator Science ·

2025/06/24

Welcome back to Creator Science! In this special “Offline Recap” episode, host Jay Clouse takes us behind the scenes of The Lab’s very first in-person event—now officially dubbed “Lab Offline.” After years of thriving as an online community, this was a bold experiment to bring members together face-to-face in Boise, Idaho.Jay walks us through every step—how he chose the event style based on direct member feedback, the unexpected venue logistics (including a nerve-wracking run-in with a $43,000

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34:14

#259: My numbers from May 2025 [From The Lab]

Creator Science ·

2025/06/17

Welcome back to Creator Science! In this special episode, host Jay Clouse pulls back the curtain on his business with a transparent look at his May Retro—an in-depth monthly review where he walks through key metrics, goals, wins, challenges, and behind-the-scenes decisions. You’ll get a firsthand listen to the kind of content usually reserved for The Lab community, as Jay shares real revenue numbers, growth strategies, creative experiments, and honest reflections about everything from team building

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56:41

#258: Q&A: Goals for our YouTube videos, determining...

Creator Science ·

2025/06/10

Welcome back to Creator Science! In this special episode, host Jay Clouse takes listeners behind the scenes of the The Lab’s vibrant community. Fresh off organizing The Lab’s first-ever major in-person event in Boise, Jay shares a candid update about creating real-world connections among full-time creators and what these gatherings mean for the future of The Lab membership.But that’s just the beginning. This episode is a front-row seat to the magic that happens during The Lab’s monthly office

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45:49

#257: How to Build a Creator-First Business (That...

Creator Science ·

2025/06/03

Welcome back to Creator Science! In this special Strategy Hour episode, host Jay Clouse flips the script as a guest on Abagail Pumphrey’s acclaimed podcast, Strategy Hour. Abagail, the founder and CEO of The Boss Project, dives into Jay’s fascinating journey from startup founder to creative entrepreneur—exploring how he built a thriving newsletter business, fostered an engaged community, and navigated the ever-evolving creator landscape.Together, they break down what it really means to grow an

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53:01

#242: Mark Manson – Why YouTubers aren’t making more...

Creator Science ·

2025/05/27

Mark Manson is an entrepreneur and author of the best-selling book, The Subtle Art of Not Giving a F*ck.Mark's entrepreneur-first approach has enabled him to speed-run his YouTube success, gaining 2,600,000 subscribers in just two years. In this episode, we break down Mark's approach to YouTube, from content strategy to setting up his channel for long-term success. ⁠Full transcript and show notes⁠ Mark's ⁠Website⁠ / ⁠Twitter⁠ / ⁠Instagram⁠ / ⁠YouTube⁠ / ⁠LinkedIn⁠ /

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46:24

#256: How to Find More Time: Balancing Creative...

Creator Science ·

2025/05/20

Welcome back to Creator Science! In this solo episode, I’m inviting you directly into the whirlwind that is my mind these days. From the outside, it might look like I’ve got things under control—but as I share straight from my journal, the reality is a constant tug-of-war between where my energy wants to go and where my time needs to be spent.I open up about the challenges of juggling my main business, the demands of being a new dad, and my excitement (and uncertainty) around a big experiment:

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35:33

#255: What’s going on with Substack?

Creator Science ·

2025/05/13

Dan Koe, Justin Welsh, and I joined Substack in the last couple of weeks. In this episode, I explain what’s going on, my own motives, and why you should (or shouldn’t) consider making the same move. → Read Why I Joined Substack → Subscribe to my Substack ⁠Full transcript and show notes⁠ *** RECOMMENDED NEXT EPISODE → ⁠#251: Behind the Scenes: What I’m quietly working on *** ASK CREATOR SCIENCE → ⁠Submit your question here⁠ *** WHEN YOU'RE READY 📬 ⁠Creator Science Newsletter⁠ 🚀 ⁠Get

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77:26

#254: Caleb Ralston – Meet the Secret Strategist...

Creator Science ·

2025/05/07

Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee’s TikTok from 300k to 3.5 million followers in just 3 months. In 2022 he joined Alex and Leila Hormozi’s team as content employee #1, where he grew their audience from 1.2 million to 11.5 million. Caleb just doesn’t miss – and now that he’s out on his own, he’s here to help YOU. In this episode, you'll learn the content strategy he used, how to improve

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55:17

#253: Mark Shust – Will AI kill our course businesses?

Creator Science ·

2025/04/30

Will AI destroy our education businesses? In this video, I talk with Mark Shust. Mark has taught nearly 15,000 developers Magento through his education company M.academy. Mark is a member of The Lab and one of the first creators I saw locking arms with AI and implementing it into his business rather than running from it. We discuss the future of AI and creators, and how to stay ahead.→ Join Mark and me in The Lab ⁠Full transcript and show notes⁠ Mark's ⁠Website / Twitter / LinkedIn /

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6:34

#252: Will we feel nostalgia for discovery in the...

Creator Science ·

2025/04/29

If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts! → Subscribe to the newsletter → Join The Lab

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46:17

#251: Behind the Scenes: What I’m quietly working on

Creator Science ·

2025/04/22

In this episode, I'll be sharing a little behind the scenes of what's happening in my world. What am I spending time on? What's the latest? And give you a little bit of a peek under the hood.I know I enjoy it when I hear some of my favorite podcast hosts give a behind-the-scenes, a state of the business. And I thought maybe you'd like that too. So that's my intention here with this episode, to give you a look at what's going on in the world of Creator Science and the Clousehold as a whole. Full

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57:24

#225: Jonny Miller – $800,000+ from six cohorts of...

Creator Science ·

2025/04/15

Jonny Miller is the creator of Nervous System Mastery. It teaches evidence-backed protocols to cultivate calm, build resilience, and increase aliveness in 45 days. It’s a five-week, cohort-based course that is just wrapping up its sixth cohort in the last three years. In those six cohorts, Jonny has served nearly 1,000 students and earned more than $800,000.Here’s the best part – Jonny doesn’t have a massive audience. When he launched Nervous System Mastery, he had a couple thousand followers on

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21:14

#250: One of my favorite questions for finding clarity

Creator Science ·

2025/04/08

I had a coach once upon a time, and he told me that our greatest strengths are often our greatest weaknesses. I think that applies to creators because we are so creative that we easily get inspired by new ideas. We've proven to ourselves time and time again that we can create something out of thin air. So when we have a new idea that we get excited about, it can be tempting to dive all in on that idea, which creates this challenge: if I have a bunch of ideas, how do I choose where I should allocate

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47:48

#217: Chase Jarvis – Thinking bigger and taking more...

Creator Science ·

2025/04/01

Chase Jarvis is an American photographer, director, artist, and entrepreneur. From April 2014 until July 2022 Jarvis was the chief executive officer of CreativeLive, an online education platform that he co-founded in 2010.I’ve been a long-time listener of Chase’s podcast, the Chase Jarvis Live Show, and actually wrote him down as one of my ideal podcast guests when I started this show all the way back in 2020. So this is a full circle moment for me. This week, Chase is releasing his newest book,

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114 results

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