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PODCAST

Commercial Grade Podcast

Christie Bishop

Welcome to the Commercial Grade podcast! Listen in as Christie Bishop, an award-winning Advertising Executive, answers your questions and gives you an insider"s look at what really goes into crafting commercial campaigns.

business careers

All Episodes

01:38:05

016 | "Inside the Agency" Series | Part 1: Account...

Commercial Grade Podcast ·

2019/05/20

Join Christie as she kicks off "Inside The Agency," a series within Commercial Grade dedicated to explaining the inner workings of advertising agencies. Learn about the different types of agencies (creative, media, production, etc.), individual departments (account management, strategy, creative, production, etc.) and how to navigate your own career in advertising. This week, part one takes a deep look into an agency's first line of defense: "Account Management." Milind Raval, Christie's long-time

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01:14:20

015 | Secrets From The Casting Couch | Ross Lacy,...

Commercial Grade Podcast ·

2019/05/13

Ross Lacy, one of the entertainment industry's most prominent casting directors and owner of Ross Lacy Casting, joins Christie in a hilarious and insightful conversation about commercial casting. We get to the bottom of the Discover "twins" ads, explain how casting directors think, what actors can do to land a dream gig, dig into current casting trends and share some truly crazy stories from behind the casting couch.

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01:44:30

014 | Advertising Around the Globe | Luis Camano,...

Commercial Grade Podcast ·

2019/05/06

Luis Camano, an international Chief Creative Officer hailing from Buenos Aires, Argentina, joins Commercial Grade to talk about the techniques behind great international advertising. We explore the meaning of "Global Advertising," investigate multicultural business practices (hint: bribes), and share experiences working with colleagues/clients across US, UK, Argentina, South Korea, Dubai, Spain, South Africa, etc. We also review ads from Coca-Cola, Ameriquest, Spanish Lottery, Johnnie Walker &

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01:23:57

013 | Authentic Self-Promotion | Olympic Swimmer &...

Commercial Grade Podcast ·

2019/04/29

Natalie Coughlin, twelve-time Olympic medalist-turned-entrepreneur and author of Cook to Thrive: Recipes to Fuel Body and Soul, joins Christie to share her journey beyond Team USA into the world of book writing and winemaking. Natalie shares the realities of book writing, her own brand evolution & insightful tips on how to promote yourself. Food lovers will dig this episode as we talk about Natalie's home garden, food storage tips, must-have ingredients, her experience on Chopped: Sports Stars and

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01:16:09

012 | Do Good, Make Money | Philanthropic Marketing...

Commercial Grade Podcast ·

2019/04/22

From Gillette's #MeToo debacle to Nike's "Dream Crazy" effort, cause- and social-related marketing campaigns are popping up everywhere. Cause marketing expert Laura Probst joins Christie to discuss what it takes to create a successful cause marketing initiative, the biggest mistakes marketers make and shares incredible tips on how you can find the perfect social cause that fits your lifestyle without feeling like an "extra" commitment. Bonus: Her "Confession in Advertising" officially sets the bar

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01:29:30

011 | Sports & Athlete Marketing with Wasserman...

Commercial Grade Podcast ·

2019/04/15

Have you ever wondered how some of your favorite pro athletes lock-in their contracts, negotiate endorsement deals, deal with controversy and hecklers, or become the face of the next Nike/Adidas/Under Armour campaign? Steve Astephen, professional Sports Agent and Managing Partner of Sports Marketing agency Wasserman, joins Christie for a behind-the-scenes look at this and much more.

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01:24:37

010 | Podcast Marketing 101: Yes, You Can Make Money...

Commercial Grade Podcast ·

2019/04/08

The #1 question I get asked about Commercial Grade is whether hosts can earn a living from podcasting and, if so, how??? To get the answer, I tapped THE expert: Kit Gray, the co-founder and President of PodcastOne, the first and largest podcasting advertising network. Kit explains how he co-created the first advertising model for podcasting just 10 years ago, how podcasters can earn revenue, outlines the criteria brands look for in potential podcast partners, and we share emotional stories about the

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02:14:11

009 | Secrets To Killer Creative & Copywriting

Commercial Grade Podcast ·

2019/04/01

Ben Kay, a brilliant, hilarious and award-winning Creative Director and Copywriter, joins Christie for an open and insightful discussion on the Creative development process. Take the long way home or lift an extra set because we cover it ALL: The secrets behind creative dev and copywriting, why creatives get a bad rap, the responsibility of the ad industry, mistrust between clients & agencies, the problem with advertising awards, plus grade Miller , Skittles, Guinness, Gillette, Nike, Always &

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01:17:01

008 | Beyond Seduction & Stereotypes: Selling Cars To...

Commercial Grade Podcast ·

2019/03/25

Kimberley Gardiner, the first female VP & Chief Marketing Officer for Mitsubishi Motors USA joins Christie to talk about challenges auto brands experience when marketing to women, how women are often stereotyped in car ads, and share personal experiences rising through the ranks as a woman shattering the glass ceiling in the heavily male-dominated auto industry. Kimberley and Christie also grade ads from Acura, Cadillac, Aston Martin, CarDekho and Mercedes-Benz.

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01:32:26

007 | What’s Old Isn't New: Building A Modern Brand...

Commercial Grade Podcast ·

2019/03/18

Mark Miller, Chief Strategy Officer of Team One Advertising and award-winning author of "Legacy in the Making: Building A Long-Term Brand To Stand Out In A Short-Term World," joins Christie to share the secrets behind what it takes to build an inspirational, modern brand legacy. Forget simply celebrating tradition or heritage, modern brand legacies -- like Honest Company, Tiffany & Co., Wimbledon, Rolex, Samsung & more -- are the creators of a vital today and tomorrow. Bonus: Mark & Christie

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01:25:16

006 | Advertising Research 101: Making the Grade

Commercial Grade Podcast ·

2019/03/11

Did you know that many brands perform TONS of research on their advertisements BEFORE they ever hit the airwaves? It's true! The final ad you see has likely gone through rounds of concept testing, focus groups, animatic testing, copy testing and more. Master Market Researcher Jenny Dyke of Blackfriars Research joins Christie to explain the ins and outs of advertising research and grade Gillette's controversial "The Best Men Can Get" ad. By the end of this episode, you'll be a research pro! Gillette

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01:20:37

005 | Lights, Camera, Accident? | The Art & Agony of...

Commercial Grade Podcast ·

2019/03/04

Award-winning producer Frank Mele joins Christie to break down the art and agony of TV production. Learn exactly what commercial production is, how brilliant pieces of mini-content get made, what life on set is really like and hear crazy stories of everything that can go wrong. Hint: Zombies, car accidents and crazy clients. Enjoy!

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46:41

004 | And The Oscar Goes To...

Commercial Grade Podcast ·

2019/02/26

Join Christie as she uncovers the real stars of the 91st Academy Awards: the commercials! Learn how much brands shell out per 30-second commercial, why they were worried about being part of this year's Oscars, how the ratings systems work and which ads made the #CommercialGrade.

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01:00:37

003 | "I Know That Voice!" | Behind The Voiceover...

Commercial Grade Podcast ·

2019/02/18

Professional voiceover artist and official "voice" of The Adam Carolla Show, Mike Dawson, gives Christie a behind-the-scenes look at the competitive world of voiceover acting. Learn how the voices behind your favorite commercials, audiobooks, video games, podcasts, movie trailers and even AI, get their big breaks, survive rounds of auditions and maintain their sanity while at the mercy of indecisive copywriters. Christie also challenges Mike to a special round of "Name That Voice."

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01:10:19

002 | Mayhem, Geckos and Flo: The Big Business of...

Commercial Grade Podcast ·

2019/02/11

Insurance expert and advertising veteran Lisa Tanner joins Christie to uncover the mysteries of insurance advertising, including Farmers Insurance’s craziest claims, GEICO’s jaw-dropping budget, AllState’s take on Mayhem, Progressive’s lovable “Flo,” Esurance's attempt at irony with Dennis Quaid and much more.

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01:11:10

001 | Super Bowl 2019 Review

Commercial Grade Podcast ·

2019/02/05

In the debut episode, Christie invites Bald Bryan from The Adam Carolla Show to review and grade the best and worst ads from Super Bowl 2019.

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03:51

Preview | Commercial Grade Podcast

Commercial Grade Podcast ·

2019/01/29

Welcome to the Commercial Grade podcast! Listen in as Christie Bishop, an award-winning Advertising Executive, answers your questions and gives you an insider's look at what really goes into crafting advertising campaigns. Looking for more? You can also find Christie contributing on the Adam Carolla Show.

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37 results

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