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PODCAST

Kids Media Club Podcast

Jo Redfern, Andrew Williams, & Emily Horgan

Kids Media Club Podcast is a podcast hosted by Jo Redfern, Andy Williams, and Emily Horgan. In each episode they chat with a different guest about the world of Kids Media. The podcast covers everything from trends in animation to the rise of Edtech.

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All Episodes

49:09

Kids Media Club - YT series: Christian Hughes on...

Kids Media Club Podcast ·

2025/06/12

As part of our current series diving into the world of YouTube content creation, we’re dusting off an old episode from the Kids Media Club Podcast archives! In this episode we chat with Christian Hughes, the creative mind behind Gecko's Garage, to uncover what it takes to build a successful kids’ YouTube show. This conversation explores Christian’s YouTube journey, the strategies and challenges that shaped Gecko's Garage, and the breakthroughs that led to its success. In this episode, we cover:How

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42:57

Kids Media Club x Precise TV YT Series: Unpacking...

Kids Media Club Podcast ·

2025/06/05

In this exciting episode, recorded live in partnership with Precise TV, we sit down with Jasmine Dawson from BBC Studios to dive into the digital phenomenon of the kids IP, Bluey. We explore the early days of fandom growth post-launch and how it snowballed into the massive wave of viewers for Season 3! Jasmine shares her team’s innovative approach to Bluey’s YouTube presence, embracing a native creator mindset from day one - a brilliant strategy that’s paid off in spades. Listen in for an insightful

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42:55

YT Series: Getting into Nursery Rhymes

Kids Media Club Podcast ·

2025/05/29

From rhymes to riches? Nursery rhymes have become one of the biggest genres on YouTube, captivating young children and their parents while spawning major entertainment franchises. In this episode, we sit down with Liz Gonzalez, an expert in children's digital content, to explore how nursery rhyme videos became such a massive phenomenon. We'll discuss the unique challenges of creating production pipelines for this type of content, and address the frequent criticism about whether this type of content

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35:07

Kids Media Club: the ethics of using AI in animation.

Kids Media Club Podcast ·

2025/05/22

In this week’s episode of the Kids Media Club Podcast, Jo, Emily, and Andy are joined by Tom Box, Co-Founder of Blue Zoo animation studio. Tom discusses Blue Zoo’s AI policy, which aims to ethically integrate AI into their workflow. AI in animation is a contentious topic, sparking heated and polarising debate. The hosts even imagined hordes of angry animators, pitch forks in hands, marching up to their podcast studio at the merest mention of the word. Incorporating AI successfully into a company’s

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35:59

Kids Media Club x Precise TV : YouTube and Kids Media

Kids Media Club Podcast ·

2025/05/15

In this special episode of the Kids Media Club Podcast, sponsored by Precise TV, we’re joined by Denis Crushell, Chief Commercial Officer of Precise TV to dive into their PARK report on YouTube viewing habits among UK kids and families. Hosts Andy, Emily, and Jo unpack key insights, including YouTube’s dominance as the #1 platform for kids and the influence children have on household purchasing decisions. Plus, don’t miss an exciting announcement about an upcoming live event you won’t want to miss

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43:17

Kids Media Club: behind the Peppa Pig Baby news

Kids Media Club Podcast ·

2025/05/08

The arrival of a new baby takes a lot of planning and that's as true for the Peppa Pig family as any other! In this week's Kids Media Club podcast, Jo, Emily, and Andy are joined by Esra Cafer, SVP Global Brand Strategy at Hasbro, to discuss the new addition to the Peppa Pig family and just what's involved from a brand management and strategy perspective.

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38:53

Kids Media Club: Special guest, Emily Brundige on...

Kids Media Club Podcast ·

2025/05/01

In this week's episode, special guest Emily Brundige joins the podcast to talk about what goes into creating an animated show. She draws on her extensive experience that covers from her first break producing a YouTube original series through to developing and producing her own show GOLDIE for Apple TV+. This is a must-listen to any aspiring or experienced animators and show producers. https://www.emilybrundige.com/

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48:08

Kids Media Club: Roblox and Dreamworks Rerun

Kids Media Club Podcast ·

2025/04/24

We dip into the archives to revisit an old episode. Roblox has recently broken its own record of concurrent players on the platform, so we thought we'd look back at this episode about kids media IP owners increasingly playing in the Roblox sandbox:Dreamworks is extending its Roblox integration with the launch of the new Shrek game. It's a sign that Roblox is becoming a key part of a big brand's flywheel and IP eco-system. Is it a trend or is Roblox here to stay? In this episode, Jo, Andy, and Emily

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36:16

Kids Media Club: five most common mistakes in Kids Media

Kids Media Club Podcast ·

2025/04/17

What are the five most common mistakes made in kids media? In this week's episode, the hosts got together to share their thoughts on the biggest boo-boos being made in the industry today. From blindly following data to making shows for parents rather than kids, they propose their picks for the most typical blunders the industry is guilty of committing. What do you think? Would you have suggested some different ones? Let us know in the comments.

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43:44

Kids Media Club: From Blocks to Blockbuster,...

Kids Media Club Podcast ·

2025/04/10

In this episode of the Kids Media Club Podcast, our hosts chat with Simon Pulman, entertainment lawyer and returning guest to the show. They get together to discuss the topic that everyone is talking about. Namely the Minecraft Movie. What factors contributed to its startling commercial success? Was it by respecting the source material or by ensuring the Minecraft community felt properly represented and seen? Will Hollywood learn from this or grab the wrong end of the stick? Simon, Jo, Emily, and

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51:02

Kids Media Club: Host's Hang Out - Youtube metrics,...

Kids Media Club Podcast ·

2025/04/03

It's host hang out time again. Emily, Jo, and Andy have celebrated their 100th episode anniversary and are back shooting the breeze about all things kids media. This time around they're discussing the Youtube metrics changes and CBBC going all in on Youtube, the Snow White backlash (was Rachel Zegler pushed under the bus or did she pull the bus down on herself?), and ponder how big the Minecraft Movie will be! Settle in for a short chinwag with your favourite kids media pundits.

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49:37

Kids Media Club: Robert Chandler chats about pivoting...

Kids Media Club Podcast ·

2025/03/27

In this episode of the Kids Media Club Podcast, Jo, Andy, and Emily were delighted to be joined by Robert Chandler, the irrepressibly enthusiastic producer of animated features like The Cantiville Ghost and The Amazing Mauricem among many others. Robert is a veteran of TV and movie production and has the scars on his back to show it! He shares his insights on how to put together a successful animated feature, working with IP holders, and the current state of the market. This is a must listen for

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57:01

Kids Media Club: Podcasting for Kids

Kids Media Club Podcast ·

2025/03/20

This episode the Kids Media Podcast gets meta for a podcast discussion on podcasting for kids. Hosts Andy, Jo, and Emily are joined by podcast experts, Lindsay Patterson and Carla Herbertson. They discuss :How listening behaviours are different for a kids audienceWhat shows are hits with young audiencesThe discoverability challenge for kids podcasts And why podcasts are the ultimate sandbox to try out new ideas. So if you want to know more about what's happening in the audio space for kids and

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30:42

Kids Media Club: Host's Hangout talking about Ms...

Kids Media Club Podcast ·

2025/03/13

In this week's Kids Media Club, it's another hosts hangout. Jo, Andy, and Emily chat about how Ms Rachel is doing on Netflix, Mr Beast's series on Amazon and how it fits into his media strategy, and the new Pixar original series Win Or Lose.

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52:22

Kids Media Club: Alex Piper on going from MrBeast to NBA

Kids Media Club Podcast ·

2025/03/06

Join the Kids Media Podcast as Jo and Andy chat with Alex Piper, producer, former Global Head of Unscripted at Youtube, and executive vice president of original content at the NBA. Alex shares his insights and experiences from being involved in Mr Beast's meteoric rise to overseeing the NBA's content strategy and production. He shines a light on how the worlds of mega sports brands and content creators are merging and crossing over. This episode is an unmissable glimpse on a new way of thinking

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51:48

Kids Media Club: Nickelodeon's YouTube playbook

Kids Media Club Podcast ·

2025/02/27

This podcast episode looks at Nickelodeon's YouTube as springboard strategy. Jo, Emily, and Andy catch up with Alex Reed and Marc Cantone from Nickelodeon to discuss the studios YouTube playbook. Their new preschool show Kid Cowboy launches first on YouTube. Nickelodeon's mission is to be where kids are and it's a reflection of the sesmic shifts in the industry that more than ever that place is YouTube. How does a big kids TV brand adapt and innovate, but stay true to their storytelling roots

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45:21

Kids Media Club: special guest Ed Barnieh

Kids Media Club Podcast ·

2025/02/20

In this week's podcast, Jo and Andy welcome Ed Barneih to the show. Ed is launching a new venture committed to championing storytellers from Asia, Africa, and Latin America. A former executive at Nickelodeon, Cartoon Network Asia, Netflix, and BBC Worldwide, Ed has a comprehensive understanding of the global kids media market. Join the chat, as he shares his vision for moving beyond an exclusively western focus to discovering the universe of stories from across the globe.

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16:08

Kids Media Club: On the ground at Kidscreen 2025

Kids Media Club Podcast ·

2025/02/13

In this week's episode, the Kids Media crew are all together, live and in person, at San Diego for the Kidscreen Summit 2025. Jo, Emily, and Andy share their thoughts on the mood at the conference and which of the sessions they're excited to attend. Along the way, they also hear from other delegates and get their views on the conference and what it might mean for the kids media industry.

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43:15

Kids Media Club: Get Ready to Wiggle!

Kids Media Club Podcast ·

2025/02/06

In this week's episode of the Kids Media Club podcast, Jo, Emily, and Andy are beyond thrilled to be joined by the folks behind the cherished preschool phenomenon THE WIGGLES! Wiggles CEO, Luke O'Neill, and the legend and co-founder of the Wiggles, Anthony Field share their insights and experiences on a journey that started with them playing to small classes of children and grew to performing at Madison Square Gardens. They discuss how the Wiggles began, what they feel are the secret ingredients to

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38:03

The Kids Media Club: Post Toy-Fair Hosts' Hang Out

Kids Media Club Podcast ·

2025/01/30

January is almost over, Toy Fair London has wrapped and the Kids Media Club hosts are catching up to share their impressions and talk about what new trends they spotted and what toys to look out for in the year ahead Jo, Andy, and Emily also talk about the new Netflix report and the continued dominance of YouTube.

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