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PODCAST

CI to Eye with Monica Holt

Capacity Interactive

In an age of profound change, how must arts and culture leaders and administrators evolve so our organizations stay relevant and thrive? It starts by asking tough questions and seeking fresh perspectives. CI to Eye with Monica Holt is a podcast tailor-made for arts leaders and administrators. It"s produced by Capacity Interactive (CI), the premier digital marketing consulting firm for arts and cultural organizations. Join host Monica Holt for meaningful interviews with executives, artists, and

arts performing arts

All Episodes

01:00:36

CI to Eye | Bridging the Marketing-Development Divide

CI to Eye with Monica Holt ·

2025/05/29

Marketing and development teams in arts and cultural organizations work toward the same goals: generating revenue, deepening relationships, and advancing the mission. But too often, they’re doing that work in silos—on separate timelines, using different tools, and speaking to the same audiences in different ways. The result? Missed opportunities and diminished impact. In this episode, Cincinnati Shakespeare Company’s Director of Marketing, Jeanna Vella, and Director of Development, Sara Clark, share

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33:43

CI to Eye | Political Shifts and Cultural Stakes of 2025

CI to Eye with Monica Holt ·

2025/04/30

Recent political developments in the U.S.—from executive orders to proposed agency closures and evolving federal funding guidelines—have placed cultural organizations at the center of a national conversation about how institutions uphold their values and navigate their role in a rapidly changing America. In this episode, Brett Egan of the DeVos Institute of Arts and Nonprofit Management breaks down what’s happening now, what’s at stake, and where cultural organizations might find unexpected

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43:03

CI to Eye | What Zoos Can Teach Us About Exceptional...

CI to Eye with Monica Holt ·

2025/03/27

Great experiences don’t happen by accident—they’re designed with intention. From the first click on a website to the moment a visitor steps through your door to engagement after they leave, every interaction shapes how people feel about an organization. So what does it take to create a truly exceptional guest experience? Emily O’Hara, Senior Director of Guest Experience at the Detroit Zoological Society, thinks about this every day. In this episode, she shares how the Detroit Zoo fosters personal

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56:38

CI to Eye | The Fight for Inclusion (Re-Release)

CI to Eye with Monica Holt ·

2025/02/27

As we face growing political tensions in the U.S. and unprecedented government interference in arts and culture programming, sustaining our commitments to diversity, equity, inclusion, belonging, and accessibility (DEIBA) is more critical than ever. Recent executive actions have limited resources for our industry and further silenced historically excluded voices in our field. As these challenges mount, we must find new ways to advocate, collaborate, and ensure our work remains inclusive. This

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18:09

CI to Eye | Words of Inspiration To Power 2025

CI to Eye with Monica Holt ·

2025/01/28

In this episode, we revisit some of the most powerful insights from last year’s guests to inspire and guide the year ahead. This isn’t just a look back—it’s a call to action for our industry. Listen as fourteen cultural leaders remind us why the arts matter and how we can continue to push boundaries, build connections, and lead with purpose.

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01:12:29

CI to Eye | Purpose-Driven Leadership in Uncertain Times

CI to Eye with Monica Holt ·

2024/12/19

The end of the year is a busy time for arts administrators, packed with holiday campaigns and fundraising deadlines. With so much happening, it’s easy to lose sight of the bigger picture. So today we’re taking a moment to pause, reflect, and reconnect with our “why.” In this episode, we revisit a popular Boot Camp 2024 conversation with CI President Priya Iyer Doshi and Terri Freeman, President of The Lewis Museum, about purpose-driven leadership and the resilience of our industry. Then, we ask

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47:02

CI to Eye | Why Audiences Aren't Coming Back and How...

CI to Eye with Monica Holt ·

2024/11/21

In today’s post-pandemic world, keeping our audiences engaged and organizations financially healthy can feel like an uphill battle. Changing audience behaviors have disrupted traditional marketing strategies, and high churn rates among first-time visitors, subscribers, and donors are slowing revenue growth. But what if there’s a way forward that breaks from the traditional playbook? In this episode, CI President Priya Iyer Doshi sits down with industry leader Aubrey Bergauer to discuss her new book,

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18:33

CI to Eye | BONUS: A Continuation, Not a Phase

CI to Eye with Monica Holt ·

2024/10/29

The world is full of injustice and inequity, and most arts organizations have the best of intentions to be responsive in thoughtful and meaningful ways. But it can be challenging–boards and long-time patrons can push back on programming and messaging that feels unfamiliar to them, and change can feel unbearably slow when your organization lacks the necessary connections or resources within its larger community. In this episode, we’ll share never-before-aired insights on how to hold your organization

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25:10

CI to Eye | Web Analytics 101

CI to Eye with Monica Holt ·

2024/09/26

A solid web analytics strategy gives the insight you need to better understand your audiences, optimize your campaigns, and ultimately, drive more ticket sales or donations. But for many arts marketers, justifying a greater investment of time and money in web analytics can feel like an uphill battle—especially when making the case to senior leaders who are farther removed from the digital weeds. In this episode, we’ll help you bridge the gap between the technical side of GA4 and the high-level goals

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28:49

CI to Eye | Tired of the Scraps

CI to Eye with Monica Holt ·

2024/09/12

Governor Ron DeSantis’ recent veto of over $30 million in arts and culture funding is more than just a financial blow to Florida arts organizations—it undermines the social and economic contributions our industry provides. How can we clearly communicate the vital role our organizations play to stakeholders and policymakers? In this episode, CI’s VP, Managing Director Christopher Williams speaks with Chris Brown, Executive Director of Orlando Family Stage, about how advocates can make a stronger case

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39:58

CI to Eye | Your Social Media Reboot: Cutting-Edge...

CI to Eye with Monica Holt ·

2024/08/27

Social media is more than just a content dumping ground. It's where your organization makes its first impression on potential audiences and fosters relationships with existing fans. Press refresh on your paid and organic social strategies to tap new audiences, drive ticket sales, and cultivate brand loyalty in the season ahead. Digital Download (2:10) - Dan sits down with CI Consultant Natalie Martinez to talk about advertising on TikTok: when it makes sense, how to get started, and the kind of

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01:04:51

CI to Eye | The New Generation of Arts Leaders

CI to Eye with Monica Holt ·

2024/07/25

A new cohort of inspiring and determined individuals has moved into leadership positions at cultural organizations—and they’re challenging traditional notions about what arts management should look like. In this episode, CI’s VP, Managing Director Christopher Williams sits down with three young leaders to discuss generational shifts in leadership styles, navigating the complexities of people management, and the changes they hope to see in their respective arts communities and the industry at large

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44:27

CI to Eye | Authenticity in Action

CI to Eye with Monica Holt ·

2024/06/27

What sets successful diversity, equity, inclusion, belonging, and access (DEIBA) initiatives apart? It's not about checking boxes; it's about prioritizing authenticity and thoughtfulness. Some of the most impactful DEIBA work in our industry begins with arts organizations fostering genuine community partnerships and engaging audiences in meaningful ways. In this episode, we discuss inspiring examples of how embracing these principles can lead to profound, positive changes in our organizations

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25:54

CI to Eye | Your Cultural Compass

CI to Eye with Monica Holt ·

2024/05/30

Audience behavior has changed significantly over the past few years, and pre-pandemic benchmarks are all but obsolete. If we want to adjust to the demands of today’s market, we need updated markers for success. Enter: CI’s brand-new Cultural Compass study. We pulled from our own bank of campaign data that spans over 150 client organizations to uncover the latest digital marketing benchmarks and emerging trends for our industry. In this episode, lead researcher and Senior Consultant Ali Blount

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36:11

CI to Eye | The Art of Audience Engagement

CI to Eye with Monica Holt ·

2024/05/14

Audience engagement is critical for attracting and retaining new attendees. But what exactly does it look like in practice? For Holly Mulcahy, “audience engagement” isn’t just a marketing platitude—it’s a promise. In this episode, the Wichita Symphony Orchestra’s Concertmaster and Partner for Audience Engagement shares what wine-tasting and birdwatching have to do with orchestral music, and why deepening audience relationships now will pay dividends for our organizations in the long run.

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39:21

CI to Eye | Choreographing Change with Data

CI to Eye with Monica Holt ·

2024/04/30

Across a variety of artistic genres, we see persistent gender imbalances among the creatives and leaders who make the art possible. That’s especially true for dance, where women continue to hold fewer artistic director positions and receive fewer choreographic opportunities than men despite making up a significant majority of the dance workforce overall. As full-blown data nerds here at CI, we believe you can’t change what you don’t measure. So we sat down with the team at Dance Data Project® to

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40:07

CI to Eye | Staging Classical Works for Today’s...

CI to Eye with Monica Holt ·

2024/04/16

What do we do when “the classics”—those canonical treasures that embody the rich traditions of our genres—start to feel outdated for today’s audiences, or even at odds with our missions? In today’s episode, we take a close look at celebrated works from the classical Western canon that include harmful portrayals of non-Western cultures, and hear how one artist is taking action to prune and preserve the art he loves. Artist and advocate Phil Chan shares how performing arts organizations can approach

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40:41

CI to Eye | Transformational Leadership

CI to Eye with Monica Holt ·

2024/04/02

Holding the artistic reins of an organization is no easy feat—especially when that organization has been around for generations and has a deep-rooted legacy. As a leader, how do you honor the rich history of your institution while effectively steering it into the future? As New York City Ballet celebrates its 75th anniversary season, Artistic Director Jonathan Stafford reflects on the Company’s continued evolution, how they’ve adapted to this new digital era, and the unique challenges of leading

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37:44

CI to Eye | Your 2024 Digital Priorities: Part Two

CI to Eye with Monica Holt ·

2024/03/18

The changing digital landscape might present challenges, but it also presents a great opportunity to reassess and refocus as we head into a new era of digital marketing. At CI, we pinpointed five key areas that will set arts and cultural institutions up for success in 2024. Catch up on the first two priorities in Part One, then delve into the final three priorities in today’s episode. You’ll get insights and tips from CI consultants so you can confidently navigate the changing digital landscape,

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29:14

CI to Eye | Your 2024 Digital Priorities: Part One

CI to Eye with Monica Holt ·

2024/03/04

From the rise of AI-driven advertising to the imminent third-party cookie crunch—which developments deserve your valuable time and attention in 2024? At CI, we pinpointed five key areas that will set arts and cultural institutions up for success in 2024. Join us over the next two episodes as we delve into each area so you can confidently navigate the changing digital landscape, drive results for your organization, and refocus as we head into a new era of digital marketing. Crank the volume on Part

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