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PODCAST

Wait, What? Sportsbiz Chat with DP & McGhee

Two sports marketing insiders, David Paro and Tim McGhee, bring you a fresh take on the sports business — often irreverent, sometimes cynical, and occasionally serious. From their years leading both agencies and client teams, they break down today’s biggest industry stories and share lessons learned along the way. Joined by top voices from the sports marketing world, DP & McGhee help you see the game behind the game. You’ll laugh, learn, and sometimes just say, “Wait, What?”

business marketing

All Episodes

00:56:40

Episode 112 (S4:E16): Talking Mental Health With Dr....

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/05/29

DP & McGhee had a packed show this week, including a great interview in recognition of Mental Health Awareness Month with Dr. Mara Smith, a consultant to the USOPC. Dr. Mara works with athletes of all levels on the importance of mental wellness and fitness. As a former college gymnast, she brings a unique perspective to mental fitness and her thought on Simone Biles case of the twisties is particularly enlightening.Before the interview David and Tim talk about what will surely be the biggest

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00:53:10

Episode 111 (S4:E15): Documenting The Enigmatic

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/05/22

DP & McGhee welcome award-winning filmmaker, Josh Altman to discuss his new docuseries, Earnhardt, on the day the first 2 episodes drop on Amazon Prime Video. Josh talks about Dale Earnhardt’s legacy, the participation of Dale’s family in the project, and how he approaches his projects. The Sportsbiz Chat gives a very strong endorsement of the project.Before the interview, DP & McGhee talk about how MLB Commissioner Rob Manfred’s decision to lift the lifetime ban on Pete Rose and Shoeless

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01:09:09

Episode 110 (S4:E14): Turning The Table On The Sports...

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/05/13

If you’ve ever had the pleasure, and you’re anything like us, you love seeing the name Terry Lefton show up on your caller ID. Any conversation with Terry is a delight. And we had Terry back on this week’s episode as the first-ever repeat guest on Wait…What?Before welcoming Terry, DP & McGhee talked NBA playoff viewership (among other league items), F1 financial performance, Media Upfronts, MJ joining the NBA broadcasts next year with NBC, and their new favorite topic (at least for now), Shadeur

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00:55:41

Episode 109 (S4:E13): Court Is In Session

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/05/08

DP & McGhee are joined by longtime CEO of U.S. Squash, Kevin Klipstein, who discusses what the inclusion of squash in the 2028 Summer Games means for the sport, and plenty more.Before that, the hosts talk about the Kentucky Derby, NBA playoff ratings, and the end of an era with the retirement of Spurs coach Gregg Popovich. Three unique sponsorships are highlighted in a Spotlight on Sponsorship segmentAnd in a show first, a listener calls out a mistake by Tim on the last episode. One he is more

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00:56:48

Episode 108 (S4:E12): Touching All the B-ACE-S

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/04/29

The NFL may be the 800-pound gorilla of the US-sports world, but DP & McGhee start the conversation today talking about the NHL and NBA playoffs.But don’t despair, they talk about the recently completed NFL draft. In most years, all the talk would be about the first quarterback in the draft, in this case, Miami’s Cam Ward. However, this isn’t most years. Shadeur Sanders went in the 5th round, but he was the #1 topic of discussion among all the pundits (and David and Tim, too). Speaking of

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00:51:30

Episode 107 (S4:E11): Opening DORSE For Athletes

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/04/16

Imagine 115,000 student athletes all in one place. That place is Opendorse, the platform that matches brands to student athletes for use in advertising, endorsement, and influencer campaigns.TJ Ciro, SVP of Partnerships at Opendorse joins DP & McGhee to talk about the current state of affairs in the collegiate athlete marketing space.Before that conversation, David and Tim talk numbers like the ratings for the Masters, the rebound in NBA viewership, and the NFL’s continued revenue growth

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00:48:20

Episode 106 (S4:E10): A (New) Tradition Unlike Any Other

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/04/08

It’s early April, so what else would DP & McGhee be talking about besides Final Four hoops and Masters Week.The co-hosts go deep into both the Men’s and Women’s tournaments before David admits he’s not a fan of a beloved Final Four tradition. And even though all eyes are on Augusta, David and Tim talk about the ongoing rift in golf and offer their thoughts and suggestions.Later on Jason Langwell, Chief Revenue Officer of TMRW Sports joins the show to share his take on the successful first year

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01:02:16

Episode 105 (S4:E9): Damn the Torpedoes...Full Speed...

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/04/02

On this week’s episode, David and Tim talk to legendary sports marketer, Rick Jones about his nearly 50-year career in sports. Rick shares the story about how the deal for Werner Ladder came together for them to become the official ladder of March Madness as well as stories about historic Final Fours and his thoughts on this year’s Big Dance.DP & McGhee don’t hold back on their thoughts about Pat McAfee’s recent amplification of a false rumor. And as you can tell from the episode’s title, they

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00:40:47

Episode 104 (S4:E8): No Guest Work Required

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/03/27

After having some amazing guests over the past several episodes, DP & McGhee go it alone in this week’s episode. And there was no shortage of topics to cover. The co-hosts start off with a discussion of the recent record-breaking sale of the Boston Celtics and the potential impact it will have on future sales of existing teams and expansion fees.They then go around the horn on Jimmy Pitaro’s decision to take himself out of contention for the Disney CEO role, the USL’s decision to go to a system

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00:30:26

Episode 103 (S4:E7): "We'll do it live!"

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/03/19

For the first time in the show’s history, DP & McGhee recorded the show in front of a live audience. Thank you to the NY Mets who hosted David and Tim at the Mets House in NYC's Union Square.Bobby Clemens, the Mets’ VP Creative Content & Creative Director, joined the show to talk about the process he and his team go through to create both on and off field content.And since it’s March, your co-hosts talk about the NCAA tournament, MLB Opening Day, the New Era Cap debacle, and the passing

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00:55:36

Episode 102 (S4:E6): Under the Influence

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/03/12

DP & McGhee are joined by Caroline Smith (@itscarolinescorner), who talks about her work as a content creator. Caroline has some particularly great advice for people looking to break into the content/influencer game. In a Wait, What? first, David, Tim and Caroline spend a few minutes talking about their favorite Broadway musicals.Not to worry...your co-hosts spend the first half of the show talking about the upcoming NCAA tournament, NIL and the newly created GM role that many athletic programs

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01:02:31

Episode 101 (S4:E5): C-Level Rising

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/03/06

DP & McGhee were thrilled to be joined by Elisa Padilla, Chief Marketing Officer, and Joe Stetson, Chief Commercial Officer, of the New York Red Bulls. Both have a wealth of knowledge and depth of expertise to lead marketing and sales for one of the most successful clubs in Major League Soccer.In addition to covering the impact of the much-heralded naming rights deal with Sports Illustrated Tickets, Joe and Elisa talk about how their experiences at properties like Brooklyn Sports &

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00:57:53

Episode 100 (S4:E4): The Puck Stops Here

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/02/26

DP & McGhee celebrate the 100th episode of Wait…What!!After the collective pat on the back, the hosts recap the recently completed, and enormously successful, 4 Nations Face-Off. And their conversation about the tournament continued with John Lewicki from the NHL who talks about the future of similar competitions.The pending (likely divorce) between ESPN and MLB was also a topic of discussion as was the NBA All-Star festivities and yet another gambling scandal hitting the sports landscape.Enjoy

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00:48:57

Episode 99 (S4:E3): Who Needs the Ad Meter?

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/02/14

What kind of #sportsbiz podcasters would DP & McGhee be if they didn’t discuss Super Bowl LIX? Sure, you'll get all the low down on the Super Bowl ads, but you also get so much more.In this episode, your hosts talk about the game on the field, the halftime show, and of course, the commercials. Neither co-host was overly impressed with the ads, but both David and Tim found some spots they liked. David was kind enough not to mention how bad Tim’s game prediction was and was quite the gracious

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01:03:38

Episode 98 (S4:E2): By The Numbers

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/02/05

In this episode, DP & McGhee give their predictions on Super Bowl LIX. Spoiler alert, one of them will be right. Before that, the hosts talk about the blockbuster trade involving Luka Dončić and Anthony Davis and recent news about betting scandals in the NBA and MLB.But the highlight of the show was guest Ben Reiling of Nielsen Sports who talks about how data can drive better decision making in sports for both brands and rights holders. Ben has had a legendary career, and he takes us back to

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00:40:41

Episode 97 (S4:E1): From Notre Dame to Nostradamus

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/01/30

DP & McGhee get back behind their mics for the first time in 2025 and they have a free-wheeling discussion on the latest goings on in the sports biz..They start off the show recapping the recently completed College Football Playoffs and the NFL conference championship games. But the real fun begins when Tim and David review their predictions for 2024 (they both did pretty well) and make their prognostications for the new year. We predict you’ll enjoy the show!

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00:29:34

Episode 96 (S3:E20): You Gotta Fight...

Wait, What? Sportsbiz Chat with DP & McGhee ·

2024/12/04

It's beginning to look a lot like...time for another #sportsbiz chat. In this episode, DP & McGhee talk about the recent Jake Paul/Mike Tyson fight and its potential implications for the upcoming Christmas Day NFL games to be streamed on Netflix. They also talk about the rumors surrounding whether the fight’s outcome was pre-determined. NFL Thanksgiving ratings were something to behold (it seems like David and Tim could say this every week about pro football’s stranglehold on TV

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00:38:04

Episode 95 (S3:E19): A Sportsbiz Conucopia

Wait, What? Sportsbiz Chat with DP & McGhee ·

2024/11/15

Thanksgiving is right around the corner in the US, and like a fully loaded Turkey Day table, DP & McGhee have a little something for everyone. The hosts serve up the recently completed NASCAR season as the appetizer, followed by a main course of NFL with a side of Tom Brady. Major League Soccer serves as a nice intermezzo before David and Tim serve up a sweet dessert of the stories they are following. Bon appetit!

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00:32:49

Episode 94 (S3:E18): Spotlight & Sponsorship

Wait, What? Sportsbiz Chat with DP & McGhee ·

2024/11/07

DP & McGhee spend most of today’s episode talking about two recent high profile sponsorships and in the case of Campbell’s and Harris Blitzer, how the deal came together.They also recap the recently completed World Series, talk about the first College Football Playoff rankings and how the change in administrations in Washington might impact the sports of golf. Please excuse the occasional inferior audio quality.

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00:36:45

Episode 93 (S3:E17): Ta{l}king Attendance

Wait, What? Sportsbiz Chat with DP & McGhee ·

2024/10/10

MLS, NWSL and the WNBA all broke attendance records this past season, and DP & McGhee talked about the success these leagues have experienced and hope to continue into the new year.They also touched on the hot button topic of NIL and the impact college athletes have had on the changing landscape of collegiate sports. It's been a while, but David and Tim also talk about the recently announced media deal between QVC and USA Pickleball. Would you like to buy an exfoliant before the next match

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133 results

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