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PODCAST

Seriously in Business: Brand + Design, Marketing and Business

White Deer, Jacqui Naunton

(Previously: "Design Hacks for DIYers") The podcast for all things branding, design, marketing and business strategy for your small biz. Hosted by Jacqui Naunton, pro graphic designer and coach at White Deer Graphic Design. This is the podcast for small biz owners (aka, entrepreneurs) who love to have fun AND take their biz seriously. We"ll be diving into DIY graphic design and the crucial role it plays in building a successful business... a business that is not only your passion but is taken

business marketing

All Episodes

00:20:05

217: Why Your Brand Isn’t Attracting the Aligned,...

Seriously in Business: Brand + Design, Marketing and... ·

2025/06/09

You’re getting clients. You’re making sales. You’ve got a good thing going.But deep down... you know something’s off.You’re working with great clients, but not dream clients.You’re making sales, but not at the level your offers deserve.You’re showing up, but not feeling fully confident in your brand.That nagging feeling? That’s a brand mismatch. And today, I’m diving into how to spot it, fix it, and create a personal brand that aligns with your next-level business goals.This is part one of a

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00:19:21

216: Meet the Team That Makes It Possible to Juggle...

Seriously in Business: Brand + Design, Marketing and... ·

2025/06/02

Ever looked at a business owner and thought, “How on earth is she doing it all?”Here’s the truth... she’s probably not.I’m definitely not.In this episode, I’m pulling back the curtain and showing you the exact team that supports me behind the scenes. From my VA and graphic designer to my repurposing manager and studio team... this is how I run a full business between nap times and late-night work sessions.Whether you’re starting small, or thinking about your next hire, this episode will give you

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00:26:06

215: How to Build an Intentional Client Journey and...

Seriously in Business: Brand + Design, Marketing and... ·

2025/05/26

Behind the scenes, most business chaos doesn’t come from a lack of skill... it comes from messy, non-existent systems. And if your client experience feels a little scattered, your clients are feeling it too.In this guest episode, I’m joined by Mariana from Pink Ocean VS... a systems strategist, community builder, and spreadsheet-loving creative to unpack how we can create client journeys that feel seamless, supportive and straight-up satisfying.Whether you're a virtual assistant, a creative service

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00:35:39

214: The 2025 Course Launch Timeline No One Talks...

Seriously in Business: Brand + Design, Marketing and... ·

2025/05/19

If you’re planning to launch (or re-launch) a course in 2025, it’s time to get cracking, especially on your design. Because your audience is judging your course by its cover, and your graphics could be the reason you’re not hitting your sales goals.In this episode, I’m walking you through the exact timeline and visual assets you need to nail your course branding and show up like the pro you are. This is the kind of strategic design planning that sets you up for consistent, passive income... and a

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00:14:16

213: 3 Things making your course look (and sell)...

Seriously in Business: Brand + Design, Marketing and... ·

2025/05/12

Online courses are an amazing way to serve your audience and grow your business... until they flop. And one major reason they flop? The student experience.In this episode, discover three course design mistakes you might be making that are silently costing your sales.Whether you're launching your first course or refreshing an existing one, these design tweaks will help your students not just join your program, but LOVE and complete it. Stick around to the end for a juicy little app tip too!You'll

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00:16:24

212: Why Your Course Might Not Be Selling (And How to...

Seriously in Business: Brand + Design, Marketing and... ·

2025/05/05

Ever poured your heart into an online course, launched it... and heard nothing but crickets? 😬 You’re not alone, and no, it doesn’t mean your course content is bad.In this episode, I’m breaking down how the look of your course — its branding and design — plays a MASSIVE role in how well it sells. From trust to perceived value, visuals really do matter. Plus, I’m sharing the story of my first launch (with 55 enrolments!) and the key tweak that could completely change how your audience sees your

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00:12:58

211: Why I Use Kartra to Run My Entire Business:...

Seriously in Business: Brand + Design, Marketing and... ·

2025/04/28

Running a business shouldn't mean duct-taping 10 different tools together just to launch a course or send an email. In this episode, I'm sharing the behind-the-scenes of the one tool that helped me simplify EVERYTHING: Kartra 💜I’ve used Kartra for years to run my emails, courses, checkouts, automations, freebies, and more... and I’m breaking down exactly why I chose it, how I use it, and how it might just be the tool you didn’t know you needed.PLUS, I’ve created a free Kartra Setup Checklist so you

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00:31:10

210: Actually Sell Your Course with These Secrets to...

Seriously in Business: Brand + Design, Marketing and... ·

2025/04/21

Your sales page can make or break your course launch — so how do you make one that actually sells?In this episode, I’m joined by the amazing Kate Scott from Launch Out Loud™, and we’re diving into how to design a sales page that works FOR you. With years of experience as a course creator and website designer, Kate shares tangible tips and clever tricks for designing a page that converts. If you’ve ever wondered if your sales page is too long, too plain, or too confusing... this is the episode for

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00:23:03

209: Instagram Leads on Autopilot: The Exact DM...

Seriously in Business: Brand + Design, Marketing and... ·

2025/04/14

DM automation has changed the game for my Instagram marketing... and in this episode, I’m sharing exactly how it works, how I keep it feeling heart-led, and the actual ManyChat template I use that generated 220+ leads. Yep — even while I was asleep 😴If you're ready to work smarter and collect more leads with LESS hustle, this one’s for you!You’ll learn:Why DM automation is a game-changer for engagement and conversionsHow I avoid the 'ick' with authentic messagingA step-by-step of my ManyChat setup

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00:21:40

208: Tools I Actually Use to Run My 6-Figure Business...

Seriously in Business: Brand + Design, Marketing and... ·

2025/04/07

There are SO many tools out there promising to help you grow your business... but what’s actually worth paying for?In this episode, I’m sharing a full breakdown of the tools and programs I use in my 6-figure business — what I love about them, what I don’t, and even some free alternatives.I know costs can add up, so this is your behind-the-scenes peek into the software I’ve chosen to invest in and how each one helps me grow while saving time.You’ll hear about:Why I moved from Squarespace to ShowitThe

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00:49:28

207: Batching, Branding and Bad Cross-stitch: The...

Seriously in Business: Brand + Design, Marketing and... ·

2025/03/31

There are podcast episodes that leave you with a few helpful tips… and then there are episodes that leave you rethinking your whole business (in the best possible way).My conversation with money mentor, author, and iconic chill-business queen Denise Duffield-Thomas was one of those.From the importance of personal branding to letting go of unnecessary stress (yes, even ugly cross-stitch projects), Denise shared her honest, hilarious, and refreshingly practical take on what it really means to build a

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00:20:51

206: Starting a Business: The Cost-Effective Way to...

Seriously in Business: Brand + Design, Marketing and... ·

2025/03/24

Feeling a little stuck in the early stages of your business and unsure where to spend those precious pennies? I want to give you a heart-to-heart. Business owner to business owner.Let's chat if you really need to invest in a good brand (aka. a logo, brand suite, good graphics...) in those early years of business. I'll cover the pros and cons of DIY branding versus hiring a designer, and why your brand clarity can make or break your success. I'll take you through real-life examples and share how

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00:18:57

205: These 3 Graphics Help Convert 3x More Clients...

Seriously in Business: Brand + Design, Marketing and... ·

2025/03/10

If you're struggling to attract and convert clients, your branding might be the problem. The truth is, if your key business graphics aren’t clear, consistent, and strategic, you could be leaking clients without even realising it.I’m sharing the 3 essential graphic types that will make your brand instantly recognisable, increase engagement, and convert more followers into clients. Stick around until the end, because I’ll reveal the most overlooked graphic that could be costing you sales! WATCH, READ

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00:30:14

204: Attracting The Life You Desire By Stepping Into...

Seriously in Business: Brand + Design, Marketing and... ·

2025/03/03

Ever felt like your life is a series of unchangeable patterns? Or believed that who you are is set in stone? Thankfully... this may not be as true as we get stuck thinking. In this episode, I chat with the incredible Erika Cramer, a Mindset Coach, to chat about what it really takes to become magnetic and create the reality you dream of, without getting stuck in your own way.You don't want to miss this one, especially if you think you’re not "confident enough" or "magnetic enough." Erika shares her

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00:13:45

203: Minimalist Mindset for DIY Canva Graphics: Less...

Seriously in Business: Brand + Design, Marketing and... ·

2025/02/24

Ever feel like you're drowning in a sea of fonts and colours on Canva? Trust me, I get it – designing for your biz can turn into a circus if you're not careful. 🎪 That's why in this episode, we're diving into how a minimalist mindset can transform your design chaos into strategic simplicity! I’m sharing five things to cut back on and five things to focus more time on to make your DIY designs not only easier on the eyes but quicker to create (and actually help to GROW your business)! From

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00:15:32

202: 3 Canva Hacks to Simplify Your Design Process...

Seriously in Business: Brand + Design, Marketing and... ·

2025/02/17

Feel like Canva is stealing your work hours? You’re not alone. But designing your graphics doesn’t have to be an endless time-suck. In this episode, I’m breaking down three simple Canva hacks to help you create better designs, faster.We’re talking:• A Brand Kit setup that means no more hunting for fonts and colors every time you start a design.• Strategic folders so you can actually find what you’ve already made.• How to keep your designs consistent without second-guessing everything. And if you’re

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00:21:11

201: Stop Waiting for Clients to Find You: Marketing...

Seriously in Business: Brand + Design, Marketing and... ·

2025/02/10

Let’s be real—word-of-mouth is great… until it’s not. Ever had that moment of panic wondering, “Where is my next client actually coming from?!” 😬 If you’ve been riding the referral train but know you need a more predictable way to grow, this episode is for you!Today, I’m joined by my biz bestie Hazal Ozturk from Hey Hazal, and we’re unpacking the marketing shifts that help you stop waiting on word-of-mouth and start attracting dream clients consistently. No more crossing your fingers and hoping

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00:47:24

200th SPECIAL: Brand Insider With Erika Cramer, Ellie...

Seriously in Business: Brand + Design, Marketing and... ·

2025/02/03

Cue the confetti because we’ve hit 200 episodes of Seriously in Business! From launching as Design Hacks for DIYers to evolving into Seriously in Business, this podcast has been an incredible journey. Today, I’m celebrating with some of the most inspiring women in business—who have shaped my journey and are now here to support yours.This special episode, I’m joined by Ellie Swift, Erika Cramer, Sarah Greener, Cat Dunn, and Julie Parker as they dive into: ✔️ Biggest business challenges—from

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00:13:10

199: Turn Instagram Posts into Profit - Design...

Seriously in Business: Brand + Design, Marketing and... ·

2025/01/27

Your graphics aren't just pretty pictures; they're the MVPs of your sales team! In this episode of Seriously In Business, I'm breaking down 3 game-changing design strategies to make your Instagram posts profitable. Trust me, you don't wanna miss out—otherwise, you'll be stuck spinning your wheels while others are racing ahead.In this episode, we're diving into:Making Your Designs Easy to Consume: Discover how easy-to-read, strategic designs can captivate your audience and turn them into customers

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00:12:50

198: Finally Get Noticed on Instagram with...

Seriously in Business: Brand + Design, Marketing and... ·

2025/01/20

In this episode, I'm diving into some foolproof design hacks and tricks to ensure your Instagram posts not only grab attention but also inspire action. And guess what? Stick around till the end to hear all about my best-performing content from 2024. Trust me, you won't want to miss it.We're continuing our bold branding series for 2025, and I've got some golden nuggets for you! Bold branding doesn’t mean bright colours; it means strategic design that stands out in a crowded space. And now, in part 2,

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