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PODCAST

The Game Changing Attorney Podcast with Michael Mogill

How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and

business management

All Episodes

19:23

391. AMMA — The $100K Marketing Question Law Firms...

The Game Changing Attorney Podcast with Michael Mogill ·

2025/08/21

Every law firm wants more leads — but what if chasing them is the very thing holding you back?In this episode of The Game Changing Attorney Podcast, Michael and Jessical Mogill tackle one of the most common (and costly) mistakes law firm owners make: pouring money into marketing before fixing the foundation of their business. A $100,000 ad campaign might sound like the fast track to growth, but if your systems, team, and client experience can’t handle the volume, you’ll end up scaling chaos

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42:52

390. Passion, Process, and Pitmaster Wisdom for Law...

The Game Changing Attorney Podcast with Michael Mogill ·

2025/08/19

From pitmaster to business powerhouse, Rodney Scott proves that passion, process, and a relentless commitment to craft can transform not only a career but an entire industry.In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with James Beard Award-winning pitmaster Rodney Scott, a man who went from reluctantly tending the family barbecue pit to building a nationally recognized brand. With decades of lessons forged over open flames, Rodney shares how discipline,

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23:42

389. AMMA — Stop Fixing $5 Problems and Start Solving...

The Game Changing Attorney Podcast with Michael Mogill ·

2025/08/14

If you keep fixing $5 problems, don’t be surprised when your $1M problems never get solved.In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle one of the most common growth killers in law firms: spending your most valuable resource, your time, on the least valuable tasks. From fixing printers to negotiating minor contracts, too many leaders are stuck in low-leverage work while the big opportunities for growth go untouched. Michael shares how to calculate the

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59:53

388. From Hooters Hostess to $600M CEO: Leading With...

The Game Changing Attorney Podcast with Michael Mogill ·

2025/08/12

She went from serving wings at Hooters to leading one of the fastest-growing wellness brands in the world — and she’s just getting started.In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Kat Cole, former President of Cinnabon, current CEO of AG1 (formerly Athletic Greens), and living proof that grit, humility, and relentless urgency can change everything. From her start as a teen working to help her family make ends meet to leading a $600M global brand, Kat

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22:38

387. AMMA — Stop Cleaning Up Their Mess: The Secret...

The Game Changing Attorney Podcast with Michael Mogill ·

2025/08/07

You didn’t build a business to become a full-time babysitter. So why are you still cleaning up your team’s mistakes? In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle one of the most frustrating growth blockers law firm owners face: a team that can’t seem to operate without you. If you’re constantly redoing work, stepping in to fix repeated mistakes, or avoiding hard conversations to keep the peace, this conversation will show you how to shift from

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39:06

386. What Every Firm Needs Before Their Reputation is...

The Game Changing Attorney Podcast with Michael Mogill ·

2025/08/05

Bad news travels fast, and if you are not prepared, it can ruin your reputation before you have a chance to respond.In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with crisis management expert and real-life inspiration for Scandal’s Olivia Pope, Judy Smith. With a career that has taken her from the White House to high-profile crises involving celebrities, CEOs, and global brands, Judy shares how law firm owners can protect their reputation, lead with

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23:12

385. AMMA — The Real Reason You're Stuck at 7 Figures

The Game Changing Attorney Podcast with Michael Mogill ·

2025/07/31

What if the very thing holding your law firm back… is you? In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle three of the most common (and costly) growth blockers law firm owners face — shiny object syndrome, unproductive comparisons, and the belief that “no one can do it like I can.” If your firm has plateaued, if you’re burning cash on a bloated team, or if you’ve convinced yourself that scaling personal touch is impossible, this conversation will hit home

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44:11

384. Break the Mold: The Blueprint for Radical...

The Game Changing Attorney Podcast with Michael Mogill ·

2025/07/29

What if the key to peak performance wasn’t being more of yourself but becoming someone else entirely?In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with performance coach and best-selling author Todd Herman to explore the transformative power of alter egos. Todd unpacks how adopting a secret identity can unlock new levels of confidence, clarity, and leadership — especially when your current mindset is holding you back. Drawing from decades of experience with

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21:37

383. AMMA — Why Comfort Will Quietly Destroy Your Law...

The Game Changing Attorney Podcast with Michael Mogill ·

2025/07/24

If everything feels “fine” at your firm, you might already be in trouble.In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle the quiet killer of growth: comfort. As we hit the halfway point of the year, many law firm owners start to coast — but that’s exactly when progress stalls. If your firm feels like it’s plateauing, your goals are slipping, or your team’s feedback just isn’t landing, this conversation will help you reset, refocus, and move forward with

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48:57

382. What It Takes to Build a $100M Legal Business

The Game Changing Attorney Podcast with Michael Mogill ·

2025/07/22

You don’t scale by working harder. You scale by thinking bigger and leading better.In this special episode of The Game Changing Attorney Podcast, we’re re-airing a powerful conversation between Crisp Founder & CEO Michael Mogill and Chris Dreyer of the Personal Injury Mastermind Podcast. Together, they unpack what it truly takes to grow a legal business through chaos, complexity, and scale to reach nine figures. Michael shares the mindset, systems, and personal discipline that allowed him to help

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24:30

381. AMMA — The Hardest Mindset Shift for Law Firm...

The Game Changing Attorney Podcast with Michael Mogill ·

2025/07/17

What got you here might not get you where you want to go. And for many law firm owners, that realization is difficult to accept.In this episode of The Game Changing Attorney Podcast, Michael Mogill explores why the survival mentality that helps firm owners get off the ground often becomes a liability as they grow. From micromanaging teams to avoiding calculated risks, this episode reveals what it really takes to move from operator to strategic leader. Here’s what you’ll learn: Why the

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26:07

380. The Real Reason Clients Choose One Lawyer Over...

The Game Changing Attorney Podcast with Michael Mogill ·

2025/07/15

What does it really take to grow a law firm in today’s hypercompetitive, tech-driven legal landscape?In this special episode of The Game Changing Attorney Podcast, we’re re-airing a powerful conversation between Crisp Founder & CEO Michael Mogill and the hosts of the LAWsome Podcast. From humble beginnings with just $500 to his name to leading a fast growing legal marketing company, Michael unpacks what it takes to thrive as a law firm owner, especially when the odds are stacked against you

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26:42

379. AMMA — If You’re Still Chasing Leads, You’ve...

The Game Changing Attorney Podcast with Michael Mogill ·

2025/07/10

More leads won’t fix bad positioning.In this episode of The Game Changing Attorney Podcast, Michael Mogill explains why firms that focus on visibility without strategy end up attracting the wrong clients. From wasting marketing dollars to obsessing over ROI at the expense of long-term brand equity, this episode unpacks the difference between chasing leads and becoming the obvious choice. Here’s what you’ll learn: Why more exposure doesn’t matter if your message attracts the wrong clients

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48:55

378. Your Law Firm's Ads Suck: Here's Why (and How to...

The Game Changing Attorney Podcast with Michael Mogill ·

2025/07/08

You don’t need more time — you need fewer excuses.In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with social media advertising powerhouse Billy Gene Shaw to unpack what it really takes to win in a digital-first world. From growing up with nothing to reaching millions daily, Billy shares the mindset, skillset, and speed it takes to stay relevant, dominate attention, and build a brand that can’t be ignored. Here’s what you’ll learn: Why imperfect

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16:55

377. AMMA — Market Chaos: How to Not Just Survive,...

The Game Changing Attorney Podcast with Michael Mogill ·

2025/07/03

What if the greatest threat to your law firm isn’t change — but your refusal to adapt?In this episode of The Game Changing Attorney Podcast, Michael Mogill confronts the fear, uncertainty, and opportunity facing firm owners in a rapidly shifting legal landscape. From private equity to AI disruption to non-lawyer ownership, this conversation goes beyond survival mode — and into the mindset, systems, and leadership required to thrive when the rules change. Here’s what you’ll learn: Why the

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24:42

376. Best of AMMA — Brand-Building Secrets Your...

The Game Changing Attorney Podcast with Michael Mogill ·

2025/07/01

What does it really take to stand out in a crowded legal market?In this special mashup edition of The Game Changing Attorney Podcast, we’re diving deep into the most common questions law firm owners ask when it comes to building visibility, authority, and a brand that actually brings in high-value cases. You’ll hear real, unfiltered answers from Michael Mogill as he breaks down what separates the firms that scale from the ones that stay stuck. From establishing a niche to amplifying your impact,

en

22:49

375. AMMA — Stop Being The Bottleneck: Lead Your Firm...

The Game Changing Attorney Podcast with Michael Mogill ·

2025/06/26

You didn’t build a business just to stay stuck in it — so why are you still the one holding it back?In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill challenge the belief that being essential to your business is a badge of honor. Instead, they reveal why the most effective law firm leaders are the ones who build systems, empower teams, and make themselves operationally unnecessary. From learning how to keep a pulse without micromanaging to redefining your role as

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44:26

374. You're Not Too Late: Joe Fried on Finding...

The Game Changing Attorney Podcast with Michael Mogill ·

2025/06/24

What if the biggest cases — and the biggest changes — come from choosing courage over comfort?In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with nationally renowned trucking attorney Joe Fried, who shares how he transformed tragedy into purpose, built a hyper-specialized practice from scratch, and turned fear into fuel. From walking away from a thriving law practice overnight to redefining how truck accident cases are tried and taught, Joe opens up about what it

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24:18

373. AMMA — Your Firm's Biggest Threat: Too Many Good...

The Game Changing Attorney Podcast with Michael Mogill ·

2025/06/19

What if your biggest leadership challenge isn’t deciding what to do, but when to do it?In this episode of The Game Changing Attorney Podcast, Michael Mogill shares personal stories and answers listener questions about tough decisions, team feedback, and betting big on your vision. From a solo weekend with his kids to making high-stakes calls at work, Michael pulls back the curtain on how he thinks through pressure, risk, and long-term impact. Here’s what you’ll learn: Why speed and

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29:41

372. The Surprising ROI of Doing the Right Thing with...

The Game Changing Attorney Podcast with Michael Mogill ·

2025/06/17

Building a values-driven law firm isn’t just the right thing to do — it’s also a winning strategy.In this episode of The Game Changing Attorney Podcast, host Michael Mogill sits down with Eric Chaffin and Roopal Luhana of Chaffin Luhana to explore how they built one of the most respected firms in the country by leading with integrity, empathy, and purpose. Guided by the principle of “doing good by doing right,” they share how a deep commitment to clients and core values has fueled meaningful

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170 results

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