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PODCAST

Business Class Lounge by SearchPilot, hosted by Will Critchlow

Will Critchlow interviews CMOs, VPs and other marketing leaders to understand how they really think about leadership, management, finance, and more. The Business Class Lounge podcast is designed to be interesting to marketing leaders who want to improve, to founders and CEOs who recruit and manage them, and for practitioners who aspire to senior roles.The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large websites prove the value of SEO by making SEO tests easier, faster,

business marketing

All Episodes

34:59

SEO experimentation for ecommerce

Business Class Lounge by SearchPilot, hosted by Will... ·

2024/05/29

In a week where we are celebrating the announcement that SearchPilot is working with M&S to bring SEO into their experimentation program, it seemed like a good time to revisit testing in ecommerce generally, how experimentation programs work, and what good looks like! Tune in to the full live stream recording on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let

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33:12

Is Google getting less serious?

Business Class Lounge by SearchPilot, hosted by Will... ·

2024/05/21

Taking on the biggest announcement from Google (so far), AI Overview, Will sifts through published articles and posts to get to the core points of how this can affect marketing and the search world. He also shares ways on how we, as marketers and SEO professionals, can do better amidst all these changes. One clear way of doing better is by running more SEO A/B tests as it's going to get harder to predict which pages will perform better. He concludes with an optimistic point of view on all these

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33:58

Some mysteries explained - Is Google saving costs?

Business Class Lounge by SearchPilot, hosted by Will... ·

2024/05/07

In this live stream, Will shares his thoughts on whether Google is saving costs and provides an explanation to uncover a few recent mysteries. He breaks down the answer referencing revenue reports and data-based research. Also featured in this week's talk is the presentation he gave at the recent BrightonSEO conference. You can tune in to the full live stream recording on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B

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43:08

What does Google uncertainty mean?

Business Class Lounge by SearchPilot, hosted by Will... ·

2024/04/30

Google is feeling the pressure, from regulators, from the media, and from customers. Are they really under pressure? What are they likely to do about it? This week, Will want to dive into some of the sources of uncertainty and instability and what they mean for marketers and leaders of companies that rely heavily on search visibility. Here'sone of the articles (The Man Who Killed Google Search) he referenced in his talk.You can tune in to the full live stream recording on LinkedIn, Twitter, or

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39:55

Google subscription, anyone?

Business Class Lounge by SearchPilot, hosted by Will... ·

2024/04/23

In this week's live stream, Will covers a whole bunch of articles and thoughts on whether a Google subscription works or not. He also talks briefly about the effect of your (UK) social status on your work pay and promotion. He shares podcast episodes and channels that he's listened to and following. Two of them are from Lenny's Podcast where Jason Lemkin talks about building world-class sales organizations and Dharmesh Shah on productivity framework for leaders. You can tune in to the whole live

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34:10

SearchPilot Live - early Googlebot and Search Console...

Business Class Lounge by SearchPilot, hosted by Will... ·

2024/04/09

Learn about a goal-setting model for your experimentation program, early lessons for SEO A/B testing from Googlebot and GSC, and Will's insights on being a 'sustainable' founder. Listen in or tune in on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.

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36:38

Why experiments are valuable to make meaningful...

Business Class Lounge by SearchPilot, hosted by Will... ·

2024/04/02

This week's talk centers around the value of experimentation to help you make meaningful decisions. Will also shares some research paper and trend lines on statistics and ecommerce growth. All that to point to the importance of testing for both CRO and SEO with an example of a CRO positive change that was a -25% effect on SEO. Head over to our YouTube channel to see some live whiteboarding to have a sneak peek of Will's new 2x2 quadrant. Listen in or tune in on LinkedIn, Twitter, or YouTube every

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40:39

Disentangling internal linking - the SEO element you...

Business Class Lounge by SearchPilot, hosted by Will... ·

2024/03/25

Will Critchlow pull out the threads on a common SEO element that is within your full control: internal linking? How can you influence this element more? How to set up SEO A/B tests for internal links? Plus Google's new Head of Search and Apple and Google Gemini's strategic partnership. And some sneak peek and news alerts from SearchPilot. Listen in or tune in on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make

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31:08

Google is huge

Business Class Lounge by SearchPilot, hosted by Will... ·

2024/03/18

This new research proves that search is still the biggest channel and offers you your biggest opportunity for growth. Not only that but the data staggeringly shows that Google dominates the search stream. Will goes through this latest research from Rand Fishkin. Listen in or tune in on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast

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25:34

Live with Will - Build or Buy to support your...

Business Class Lounge by SearchPilot, hosted by Will... ·

2024/03/11

When you have experimentation ingrained in your organization's culture, it's important to have the right tool to match this practice and discipline. More often, we come across this question: Build or Buy? Will discusses this big ol' question referencing Ryan Lucht's presentation deck on experimentation and from Ronny Kohavi's deck. Find out what set of questions to use to determine whether build or buy suits you. Listen in or tune in on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If

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29:20

Live with Will - Downtime, Fiction, and the customer...

Business Class Lounge by SearchPilot, hosted by Will... ·

2024/03/06

After a week's break, Will is back with some thoughts on his experience bootstrapping while building his business. He also shares some of his holiday reading list. Listen in or tune in on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.

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37:32

Live with Will - Googlebot, Gemini (formerly Bard),...

Business Class Lounge by SearchPilot, hosted by Will... ·

2024/03/05

In this episode, we are taking the SEO geek path as Will talks about Googlebot, Gemini (formerly Bard), Google's large language model, and how tracking works for SEO testing. Also, did you know that our platform has a new feature that shows you if your test pages are also crawled by Googlebot (you can see how this works on our YouTube channel). Listen in or tune in on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests

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28:50

Live with Will - Is Google getting worse? Is the web...

Business Class Lounge by SearchPilot, hosted by Will... ·

2024/02/13

This week's livestream focuses on different research papers and articles on the discussion of whether Google is getting worse or if the web is getting worse. Will's opinion is that irrelevant content makes the site bad, especially with more AI-generated content. He makes a case for SEO testing and how this can help turn your website 'not bad' and shows what kinds of insights you can gain from SearchPilot's customer dashboard. Listen in or tune in on LinkedIn, Twitter, or YouTube every week (mostly

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29:12

Live with Will - SEO isn't dead, search statistics...

Business Class Lounge by SearchPilot, hosted by Will... ·

2024/02/09

Will uncovers why SEO is as important as ever, how scalable sites are fueling the world's organic search traffic, and why companies should bring search statistics as part of their reporting. Plus, he talks about the ins and outs of producing search-performing content with generative AI and Google's new announcement on their Search Generative Experience (SGE). Tune in to this replay of the live stream on 23 Jan 2024. Join him on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want

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28:04

Live with Will - SEO Testing Pains: Seasonality,...

Business Class Lounge by SearchPilot, hosted by Will... ·

2024/01/19

Will does a candid talk on the different challenges that DIY SEO testing analysis can bring out: seasonality, statistics, the sophistication of the data and test set-up, and other compounding effects that are often outside of our control. There's a way to overcome these 'pains': listen in or tune in to YouTube to see some of the insights presented via screen sharing. Also, check out the podcast show recommendations on history, current affairs, politics, and how to write better....maybe even

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24:18

Live with Will - CRO and SEO: Testing metrics that...

Business Class Lounge by SearchPilot, hosted by Will... ·

2024/01/11

In this week's live stream, Will advocates for good experimentation program and what that looks like. He also shares ways on how to coordinate CRO and SEO testing to gain better metrics that you care most about which is revenue. Plus, things he learned from 'On Writing' by Stephen King and how to avoid 'death by a thousand cuts' part way reading through the 'Challenger Customer' book. Tune in to this replay and join him on LinkedIn, Twitter, or YouTube every week (mostly Tuesday). If you want to see

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15:00

Live with Will - Back to Basics (3 Jan 2024)

Business Class Lounge by SearchPilot, hosted by Will... ·

2024/01/05

Could SEO be your biggest opportunity in 2024? Will goes back to what SEO is, what it brings to your business and how you can make it your biggest growth opportunity for this year. He also shares thoughts from his holiday reads that included titles like: Walter Isaacson's biography of Elon Musk and Michael Lewis' book about Sam Bankman-Fried. Tune in to the replay and join him on LinkedIn, Twitter, or YouTube every Tuesday. If you want to see how SearchPilot can help you run more SEO A/B tests and

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14:12

Live with Will - ISO27001, GDPR, and Steering...

Business Class Lounge by SearchPilot, hosted by Will... ·

2024/01/03

Will went live pre-festive season to cover how we keep our security and compliances in check to confidently deploy our software server-side and how to get important things done for a small business via a steering committee. Listen to the replay of this live stream to find out more about his insights as a business founder and CEO. Be sure to join him on LinkedIn, Twitter, or YouTube every Tuesday. If you want to see the SearchPilot features he mentioned in this episode, let us know here. Hosted on

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24:23

Live with Will - Search Console, The Bear and New...

Business Class Lounge by SearchPilot, hosted by Will... ·

2023/12/18

Will Critchlow shares what's on his reading and watch list. Have you seen The Bear? He also shares upcoming features of the SearchPilot platform, including how users can track Googlebot crawl data for the SEO tests they are running. He also talks about how Google Search Console data affects SEO testing and an upcoming beta feature to be added to the SearchPilot platform. Listen to this replay to hear more about this and his favourite episode of The Bear. Be sure to join him every Tuesday on

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18:36

Live with Will - Usage data as ranking factor (5 Dec...

Business Class Lounge by SearchPilot, hosted by Will... ·

2023/12/14

Will Critchlow explores the complex relationship between user behaviour and Google's ranking algorithm. He also discusses the implications of this for SEO strategies and the importance of focusing on user experience. Listen to the replay of this live stream to find out more about his insights on ranking factors. Be sure to join him every Tuesday on LinkedIn, Twitter, or YouTube. Hosted on Acast. See acast.com/privacy for more information.

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50 results

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