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PODCAST

Field and Garden with Lisa Mason Ziegler

Lisa Mason Ziegler

Join Lisa Mason Ziegler of The Gardener"s Workshop on the Field and Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!

leisure home & garden

All Episodes

00:32:29

#352: Cool Flowers, Unveiling the Truth (Encore)

Field and Garden with Lisa Mason Ziegler ·

2025/07/22

If you are a Southerner or a Northerner, you may think the Cool Flower concept doesn't work for you. Nothing could be further from the truth! When you find your planting time sweet spot, you will be the envy of all your grower friends, and your customers will think you are nothing short of a miracle worker!As a Southerner, I spent years at the farmers market watching customers love on my sweet peas and tell me why they can't be grown here - Ha!Meanwhile, I hear from my northern flower

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00:28:31

#351: Easy Flower Sales, Spring vs. Summer (Encore)

Field and Garden with Lisa Mason Ziegler ·

2025/07/15

Stepping away and looking at the big picture, it is easy to see why and how we have been skipping over spring crops. Some of us go to extremes to get warm plants blooming sooner than they should be and others are still planting this family way too late to reap the rewards that well-established plants give. Warm-season plants are familiar, which makes them seem easier to grow.I want to fast forward to where this journey of embracing seasonality with cool-season hardy annuals can lead.This is a trend

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00:24:25

#350: Why Grow Annuals? (Encore)

Field and Garden with Lisa Mason Ziegler ·

2025/07/08

I stumbled into growing annuals. I initially began planting perennials, but I quickly saw the error of my ways - I was going to run out of space, QUICK!As my business was gaining more demand than flowers I had-- I became a little crazy figuring out how to make the most of my total property of 1.17 acres that also had my home and outbuildings.I already had a nice stand of hydrangeas in our landscape and thought-- bingo, use it all. But then I needed a consistent supply-- I didn't see it yet but

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00:27:28

#349: Lennie Larkin's May Q&A, Ask A Flower Farmer!

Field and Garden with Lisa Mason Ziegler ·

2025/07/01

💐 Struggling with flower pricing or choosing the right crops? Get real-world advice from a seasoned flower farmer and coach on how to price confidently, pick profitable perennials, and deal with pesky pests like thrips. Whether you're just starting or growing your flower biz, these tips will help you build a thriving, sustainable farm.🌿 Learn how to:Set smart prices for retail and wholesaleUse foliage like raspberry & eucalyptus to boost bouquet valueGrow reliable, profitable

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00:54:46

#348: Top 3 Perennials That Pull Their Weight with...

Field and Garden with Lisa Mason Ziegler ·

2025/06/24

Discover the Top 3 Perennials that truly earn their keep on a cut flower farm! Join Lisa Mason Ziegler and Dave Dowling as they share expert advice on growing peonies, Baptisia, and sedum -perennials that offer high yield, low maintenance, and long-term profitability. Perfect for beginner and seasoned flower farmers alike.Mentions⁠Dave's Course: ⁠Flower Farming School Online: Bulbs, Perennials, Woodies, and MoreFlower Farming School Online: Growing Cut Flower Crops in Hoop and

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00:29:26

#347: Succession Success: Annuals, Perennials, Bulbs,...

Field and Garden with Lisa Mason Ziegler ·

2025/06/17

Ready to take your flower farming to the next level? Join Lisa Mason Ziegler as she shares how to transition from growing annuals to incorporating perennials, bulbs, and woodies into your operation. Learn how succession planting, smart crop choices, and careful planning can create a more sustainable and profitable business. Lisa offers real-life lessons, practical tips, and the encouragement every grower needs to grow confidently and thrive.MentionsLisa's Course: Flower Farming School Online: The

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00:46:10

#346: Choosing Crops That Make (and Save) You Money

Field and Garden with Lisa Mason Ziegler ·

2025/06/10

💐 Want to make more money (and avoid wasting it) in your flower farm? In this episode, Lisa Mason Ziegler shares her hard-earned tips for choosing the best crops to grow for profit. From low-cost annuals to succession planting and market-smart decisions, get practical advice to help you grow a thriving flower business. Whether you're just starting out or refining your crop plan, this episode is packed with insights you can use right away!MentionsLisa's Course: Flower Farming School

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00:26:25

#345: How Flower Farmers Can Shine In A Crisis

Field and Garden with Lisa Mason Ziegler ·

2025/06/03

How Flower Farmers Can Survive (and Thrive) During Hard Times 🌻In this heartfelt episode, Lisa Mason Ziegler shares real-world lessons from 30+ years of flower farming—through 9/11, the 2008 crash, COVID, and today’s economic uncertainty. Learn how to adapt, pivot, and stay rooted when crisis strikes. 🌱 Whether you're a new grower or a seasoned farmer, this episode offers both inspiration and actionable advice.MentionsVideo: Flower Business Opportunities, A Roundtable With The Pros⁠⁠⁠⁠Sign

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00:26:12

#344: Ask A Florist, May Q&A with Ellen Frost

Field and Garden with Lisa Mason Ziegler ·

2025/05/27

Welcome to another episode of our popular weekly live Q&A session on Instagram, Ask a Florist, featuring guest host Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates exclusively with flowers and foliage purchased from local growers. She is also one of our course instructors here at The Gardener’s Workshop. In this episode, Ellen fields questions about: telling the story of local flowers, making bouquets, post-harvest care and handling, flower delivery

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00:30:22

#343: Reality: A Garden, or a Landscape?

Field and Garden with Lisa Mason Ziegler ·

2025/05/20

Thinking of starting a garden? 🌿🌸 Learn the crucial difference between a garden and a landscape and why your approach matters! With the right mindset and simple steps, your garden can flourish and bring you joy. Dive in for my practical tips that make gardening rewarding and fun!MentionsField & Garden #342: The Simplicity of a Cutting GardenBooks: Cool Flowers, Vegetables Love Flowers, The Cut Flower HandbookSeeds: Flowers, Veggies, HerbsGet our free LEARN app here.Get our free SHOP app

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00:31:30

#342: The Simplicity of a Cutting Garden

Field and Garden with Lisa Mason Ziegler ·

2025/05/13

Today, we’re diving deep into the wonderful world of cutting gardens. Whether you’re a seasoned gardener or just starting out, this guide will help you create a cutting garden that brings joy and beauty to your life. Here, Lisa covers what you need to know to make your cutting garden thrive.MentionsOnline Courses: The Easy Cut Flower Garden, Cool Flowers from Seed to HarvestBooks: Cool Flowers, Vegetables Love Flowers, The Cut Flower HandbookSeed Collection: Cut-Flower Garden⁠⁠⁠⁠⁠Sign up to receive

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00:41:04

#341: Diane Szukovathy, on Floral Standards

Field and Garden with Lisa Mason Ziegler ·

2025/05/06

Today, Lisa dives into the experiences and insights of Diane Szukovathy of Jello Mold Farm. A passionate flower farmer and co-founder of the Seattle Wholesale Growers Market, through her journey, we explore the importance of standards in the floral industry, the power of collaboration amongst flower farmers, and the creation of a valuable new resource for flower farmers everywhere.MentionsGet the Book: Floral StandardsAbout Diane and Jello Mold FarmSign up to receive our weekly Farm

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00:27:18

#340: Lennie Larkin's April Q&A, Ask A Flower Farmer

Field and Garden with Lisa Mason Ziegler ·

2025/04/29

Today’s episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. This one featured guest host Lennie Larkin, author of Flower Farming for Profit and owner of B-Side Farm in Oregon. She is also one of our course instructors here at The Gardener’s Workshop. In this Q&A, Lennie fielded questions about time management, marketing your flowers, building an email list, and more.MentionsLennie’s Instagram: ⁠flowerfarming.forprofit⁠, ⁠B-Side

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00:25:51

#339: Resist the Urge...

Field and Garden with Lisa Mason Ziegler ·

2025/04/22

Let’s dive into why overplanting can be a problem. You might think, “Oh, I’ll just plant a little more!” But when you do this, you can overcrowd your garden. This makes it harder to care for your plants, leading to chaos.MentionsOpen Farm Event: June 28, 2025⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠The⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠ The Cut Flower

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00:31:21

#338: "Why I Don’t Use Floral Recipes" with Ellen Frost

Field and Garden with Lisa Mason Ziegler ·

2025/04/15

Join Lisa Mason Ziegler and Ellen Frost as they discuss the limitations of floral recipes and the beauty of creating unique designs with local flowers. Discover how flexibility, communication, and community relationships can empower you to confidently make unique floral arrangements without using recipes.MentionsEllen’s newsletter signup⁠⁠Ellen’s YouTube Channel⁠Follow on Instagram: ⁠⁠Ellen Frost Flowers⁠⁠, ⁠Local Color Flowers⁠Ellen Online Courses: Florist School Online, Preparing to Sell to

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00:31:01

#337: How Flower Farm Spending Makes or Breaks You

Field and Garden with Lisa Mason Ziegler ·

2025/04/08

Let’s talk money—the kind that keeps your flower farm alive or quietly drains it dry. In this episode, Lisa digs into the tough truth about spending on the farm: what’s worth it, what’s not, and how to make choices that lead to long-term success instead of slow collapse. If you're ready to face your farm finances head-on, this one's for you.MentionsFree Phone App for Live Gardening Shows: Get the AppLisa's Course, Flower Farming School Online⁠⁠⁠⁠Shop the TGW Online Store for all your

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00:35:01

#336: Ask A Flower Farmer with Daniel Schavey (March)

Field and Garden with Lisa Mason Ziegler ·

2025/04/01

This episode features a takeover of our popular “Ask a Flower Farmer” live Q&A session on Instagram. Daniel Schavey of Petal Pickers Flower Co. in Greenville, SC hosted this one. Daniel is a 9th-year flower farmer growing in zone 8a and an alumnus of most of The Gardener’s Workshop’s online courses. Here, Daniel offers an update on his growing season and answers questions on topics such as growing flowers for Mother's Day, seed starting and growing tips, how to "hedge your bets" in

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00:26:58

#335: Ask A Florist, March Q&A with Ellen Frost

Field and Garden with Lisa Mason Ziegler ·

2025/03/25

Today’s episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. However, this one we called Ask a Florist featured guest hostess Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates exclusively with flowers and foliage purchased from local growers. She is also one of our course instructors here at The Gardener’s Workshop. In this Q&A Ellen fielded questions about: farmer-florist relationships, design

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00:41:57

#334: "Should You Sell to Florists?" with Ellen Frost

Field and Garden with Lisa Mason Ziegler ·

2025/03/18

Should you sell your flowers to florists? What attributes make a farmer a good match for selling to a florist? Here, Lisa chats with Ellen about her experiences working with 40+ flower farmers in her region. Learn what she thinks it takes to be successful in this popular selling channel and how you can accomplish it.MentionsEllen’s newsletter signup⁠⁠Ellen’s YouTube Channel⁠Follow on Instagram: ⁠⁠Ellen Frost Flowers⁠⁠, ⁠Local Color Flowers⁠Ellen Online Courses: Florist School

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00:29:08

#333: Bringing Joy Through Flowers - Meet Tricia and...

Field and Garden with Lisa Mason Ziegler ·

2025/03/11

I’m thrilled to share an inspiring story with you today. I want to introduce you to Tricia from The Simple Sunflower, an organization that’s making a big difference in our community by repurposing flowers for those in need. In my chat with Tricia, you'll learn what they do, how they do it, and ways to apply this in your own community as well. Together, we can bring a little more joy into the world, one bouquet at a time!MentionsThe Simple Sunflower: Website, Instagram⁠⁠⁠⁠Shop the TGW Online

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