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PODCAST

Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Michelle J Raymond - LinkedIn B2B Expert

Social Media for B2B Growth is the podcast for B2B marketers who want LinkedIn insight — not hacks. Hosted by Michelle J Raymond, a globally recognised LinkedIn Company Page strategist and founder of B2B Growth Co, this podcast focuses on how B2B organisations use LinkedIn as a strategic business channel. Most episodes are solo insights from Michelle, based on real-world work with B2B marketing teams, leaders, and sales organisations. The emphasis is on clarity, relevance, and sustainable growth —

business marketing

All Episodes

32:52

Social Media Customer Care: Best Practices Every B2B...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/11/13

B2B buyers expect fast, human, helpful responses on social media and most brands are failing.In this episode, Michelle J Raymond and social care expert Brooke Sellas break down the best practices for managing customer care across social platforms, increasing responsiveness, and converting conversations into real revenue.Key moments in this episode -00:00Defining Social Customer Care03:15The Importance of Brand Conversations04:47Creating Engaging Content07:00Leveraging Social Media for Business

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01:01:43

Raw Lessons from 200 Podcast Episodes and a Changing...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/11/05

After 200 episodes of interviewing experts, sharing strategies, and tackling the biggest B2B questions on LinkedIn, it’s finally time to switch things up… I’m stepping into the guest seat.No scripts. No filters. Just me, LinkedIn expert Michelle J Raymond, answering the questions I didn’t prepare for, asked by my podcast coach, Neal Veglio.💥 Expect:The untold truth behind what really works on LinkedIn in 2025Why I almost quit (and what brought me back)How podcasting became my #1 source of leads

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21:19

Why Your LinkedIn Posts Aren’t Being Seen (and How to...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/10/29

Are you putting time into LinkedIn posts only to see… nothing? No views, no comments, no traction? You’re not alone. One of the biggest frustrations B2B professionals have right now is that their content feels invisible.In this episode, Michelle J Raymond breaks down exactly why your posts might not be getting seen — and what you can do to fix it. You’ll discover 3 things that are working right now to boost impressions on LinkedIn and 3 things that are holding your posts back.Key moments in this

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19:43

How Tech Is Killing Your LinkedIn Leads

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/10/23

Marketers are spending more time learning the latest martech tools than understanding their customers, and it’s costing them results. In this episode, Michelle J Raymond challenges the obsession with tools and brings the focus back to what really drives growth on LinkedIn: customers.Discover why martech is only as good as the strategy behind it, how to spot when you’ve fallen into the “shiny tools trap,” and practical ways to shift your time and energy back to researching, listening to, and

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12:21

What To Do On LinkedIn When Business Gets Tough (Plus...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/10/14

Are you considering giving up on LinkedIn? When times get tough, it's easy to think that LinkedIn is a waste of time and give up. But LinkedIn B2B Expert Michelle J Raymond addresses the challenges businesses face during tough times and explains why abandoning LinkedIn is the worst possible choice. Michelle shares a practical 15-minute daily plan to boost LinkedIn activity through posting, commenting, and direct messaging. By being consistent and proactive, businesses can maintain visibility and

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17:10

How To Make The LinkedIn Algorithm Work For You (Not...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/10/08

The LinkedIn algorithm has changed. But instead of fighting it, you can make it work for you. In this episode, Michelle J Raymond breaks down what’s different about the new LinkedIn algorithm, why it matters for B2B professionals, and how to train it through proactive actions like updating your profile, posting with purpose, commenting strategically, and building relationships via DMs.If you’ve been feeling like LinkedIn isn’t fun anymore or that the algorithm is against you, this episode will give

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16:30

What Really Grows Your LinkedIn? Posts, Comments or DMs?

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/10/01

Discover the best strategies for leveraging LinkedIn to drive business growth. The pros and cons of posting content, commenting on others' posts, and sending direct messages. Learn about the recent LinkedIn algorithm changes and how to adapt your approach to ensure effective business results. Find out how to balance these activities and maximise your LinkedIn presence to achieve your business goals. Tune in to refine your LinkedIn strategy and start seeing real growth.Key moments in this episode

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14:42

Don't Let Fear Stop You From Posting on LinkedIn...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/09/25

If fear is stopping you from doing your first LinkedIn post, then this episode is for you. Let's discuss what typically holds people back, and more importantly, my secret to flipping the switch and getting started. Key moments in this episode -00:00Overcoming LinkedIn Posting Anxiety01:17The Power of Mindset in LinkedIn Success02:39Common Fears Holding You Back07:57Shifting Focus to Overcome Fear10:33Making Your First LinkedIn Post11:54Michelle's Journey13:36Final ThoughtsCONNECT WITH MICHELLE J

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18:27

Top 10 LinkedIn New Features You Need To Know

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/09/17

Let's discuss the top 10 LinkedIn features that will affect LinkedIn marketing strategies for the rest of 2025. Key moments in this episode -0:00Top 10 LinkedIn Features for Marketers in 202502:46LinkedIn Company Pages New Features05:03Verification Processes on LinkedIn06:38Collaborative Articles08:01New LinkedIn Features10:42Enhanced Analytics and Third-Party Tools14:52LinkedIn's Crackdown on Engagement Pods17:12Final ThoughtsCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a

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20:38

LinkedIn Newsletters vs Email Newsletters vs...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/09/08

LinkedIn newsletters, email newsletters, or Substack? Which one is best for B2B right now? In this episode, LinkedIn expert Michelle J Raymond shares what’s changed since her last update in February, how both her LinkedIn and email newsletters are growing, and why Substack is suddenly the hot topic everyone’s talking about.Whether you’re building an audience, frustrated with LinkedIn’s algorithm, or curious about Substack’s buzz, this episode will help you decide where to focus your time and

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19:05

Sell More By Writing Better LinkedIn DMs People Want...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/09/02

Learn how to write LinkedIn DMs that people actually want to read and stop killing conversations before they even start. Know what to avoid, how to build trust, and the C.A.R.E. Framework for better LinkedIn sales conversations.Key moments in this episode -00:00 The LinkedIn DM Dilemma00:33The Problem with LinkedIn DMs03:50What Makes a Bad LinkedIn DM?07:29The Importance of Slowing Down08:19Don't Skip Rapport Building14:42The C.A.R.E Framework17:35Slow Down to Build TrustCONNECT WITH MICHELLE J

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17:31

LinkedIn Marketing for Small Businesses: Profile vs....

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/08/26

If you're a consultant, solopreneur, or running a lean team, knowing where to focus your LinkedIn efforts can be the difference between staying invisible and building a brand that wins business. LinkedIn expert Michelle J Raymond breaks down the strengths of both your personal profile and your Company Page and how to use them together to build trust, credibility, and consistent results.Key moments in this episode -00:00LinkedIn Marketing for Small Businesses00:52LinkedIn Profile vs. Company

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18:42

How to Use AI and Automation on LinkedIn Without...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/08/19

AI and automation tools can help B2B marketers scale their content or get their LinkedIn accounts shut down! LinkedIn expert Michelle J Raymond breaks down how to use AI responsibly, what LinkedIn’s user agreement actually says, and how to stay compliant while increasing productivity.Key moments in this episode -00:00AI and Automation on LinkedIn00:32The Rise and Fall of AI Hype02:52Understanding LinkedIn's User Agreement06:41The Dangers of Automation Abuse10:59Safe Tools for LinkedIn

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29:53

How to Build a B2B Brand Buyers Remember with Ty...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/08/12

LinkedIn brand expert Ty Heath from the B2B Institute joins Michelle J Raymond to reveal how B2B marketers can stand out, ditch boring corporate content, and build brands buyers remember.If you’re tired of playing it safe on LinkedIn and want to escape the Sea of Sameness, this episode breaks down exactly how to go bold, balance brand with demand, and create content that sticks in your audience’s mind.🔥 What You’ll Learn 00:00 Intro – Why B2B marketers can’t afford to blend in01:42 The “Sea of

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18:19

The New LinkedIn Strategy Every B2B Brand Needs

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/08/04

The LinkedIn algorithm changed (June 2025). Learn what it means for LinkedIn Company Pages. Discover why traditional strategies are failing and get a new framework for success. Perfect for Company Page Admins and Social Media Managers looking to stay ahead.Key moments in this episode -00:00LinkedIn Algorithm Shift June 202500:57Impact on LinkedIn Company Pages03:20Recent Changes and Challenges06:41Broken Strategies in Company Pages12:57P.A.G.E Advocacy Framework16:53Wrap Up & HomeworkToday's

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22:52

LinkedIn Algorithm Changed. Use This NEW Content...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/07/30

Discover three content types driving engagement on LinkedIn after the 2025 algorithm change. Boost visibility with this updated B2B content strategy.Learn about what content formats to post and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedIn for business growth through 2025. Key moments in this episode - 00:00Recap of LinkedIn Algorithm Changes04:183 Essential Content Types for LinkedIn in 202506:10Polls: The Engagement Booster08:01LinkedIn Lives: Building Community in

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21:36

LinkedIn Algorithm Just Changed. Here's What Works Now

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/07/22

Navigating LinkedIn Changes(July 2025): Pay-to-Play Strategy, Algorithm Updates, and New Features. Everything B2B Marketers need to know to stay ahead. Discover what's driving LinkedIn's decisions and how these updates impact B2B marketers and their LinkedIn B2B marketing strategy. Learn about new features to watch for and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedIn for business growth through 2025. Key moments in this episode -00:00The Changing LinkedIn

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15:44

Business Growth on LinkedIn Starts With This

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/07/15

Is your B2B LinkedIn strategy falling flat, despite all the effort your team puts in? Hint: You don't grow on LinkedIn by doing more. You grow on LinkedIn by working together. Key moments in this episode -00:00Why Your LinkedIn Strategy Isn't Working01:09Common Issues with B2B LinkedIn Strategies05:31The Power of Alignment07:26Improve Your LinkedIn Results11:05Shared LinkedIn KPIs12:50LinkedIn B2B Strategy Fails14:03Grow by Working TogetherCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on

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19:13

Why Your Team Isn't Posting On LinkedIn (And How to...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/07/08

Is your team struggling with LinkedIn? In this episode, Coach Michelle J Raymond delves into common misconceptions about using LinkedIn for business and how to set your team up for success. Learn why assuming LinkedIn is easy can set your team up for failure and discover practical tips on providing the necessary support and training. Michelle offers insights on how to create an effective employee advocacy program, the importance of social media policies, and realistic expectations for time and

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21:39

The Non-Cringe Guide to Writing LinkedIn Sales Posts

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/07/06

Struggling to write LinkedIn sales posts without sounding cringe? Learn how to sell with confidence using a simple, proven copywriting framework.Key moments in this episode -00:00Overcoming the Fear of Sales Posts on LinkedIn00:47The Misconceptions About Selling on LinkedIn05:30Mindset Matters10:04The Consequences of Avoiding LinkedIn Sales Posts14:09The Non-Cringe Guide to LinkedIn Sales Posts17:03Mastering Sales Copywriting Frameworks20:07The Power of Copywriting in LinkedIn SalesCONNECT WITH

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223 results

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