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PODCAST

Ecommerce Braintrust

Get access to the world"s best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand"s ecommerce potential. Ecommerce Braintrust

business management

All Episodes

30:06

The "Digitally Influenced Shopper Report" and the...

Ecommerce Braintrust ·

2025/08/19

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we’re excited to welcome Mike Black, Chief Growth Officer at Profitero+. We’ll be diving into their latest report, “The Digitally Influenced Shopper”, which reveals how shoppers are navigating today’s fractured path to purchase, how they evaluate value, and its implications for brands and retailers. Tune in to find out more! 📚

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20:33

OLV’s “Table Stakes” Moment With Ross Walker and...

Ecommerce Braintrust ·

2025/08/12

DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we’re tackling what might be the least glamourously named ad product out there: OLV, short for “Online Video.” But don’t let the name fool you. Behind that bland acronym lies a powerful tool that’s been driving some seriously impressive results. To help us unpack the magic of OLV, we’re joined by two of the masterminds

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28:15

The Retail Round-Up - Vendor Gets BTPs, Vine Gets...

Ecommerce Braintrust ·

2025/08/05

🎙️News Review with Scott Ohsman, Armin Alispahic, and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world. Today, we’re joined by a very special returning guest: Scott Ohsman from the Always Off Brand podcast. We’re also bringing back our go-to experts: Armin Alispahic and Ross Walker, who always bring sharp insights and fresh perspective. This is The Ecommerce Braintrust podcast, brought to you

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30:25

Are You Still Using DSP Like It’s 2023? With Pat...

Ecommerce Braintrust ·

2025/07/29

🎙️Interview With Pat Petriello of Acadia DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we’re excited to welcome back Pat Petriello, our Director of Retail Marketplace Strategy, for a deep dive into Amazon DSP. We’ll explore how to know when it’s the right time to invest in DSP if it hasn’t yet been part of your core strategy, and what the journey looks like for

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21:19

Rufus Is Here…Are Brands Doing Anything? With Russ...

Ecommerce Braintrust ·

2025/07/22

Today, we’re delighted to welcome back a longtime friend of the show, Russ Dieringer. He’s here to share key insights from Stratably’s latest research, diving into how brands are navigating content optimization for Rufus and the evolving landscape of AI-driven search. Tune in to find out more! KEY TAKEAWAYS In this episode, Julie, Jordan, and Russ discuss: Russ shares his own experience as an Amazon shopper using Rufus, noting its usefulness for browsing and specific queries, but also

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34:15

Prime Day 2025, Unpacked: 4 Days, 4 Experts - Episode...

Ecommerce Braintrust ·

2025/07/15

🎙️Prime Day Data Breakdown With the Acadia Team DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Amazon has made it official: this year’s Prime Day was the biggest one yet. We’re recording this episode on the afternoon of Monday, July 14th, just 48 hours after the event wrapped, and we’re excited to dig into the early insights. And just as Amazon has extended Prime Day into

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21:28

The Retail Round-Up - Amazon Tightens Up, Walmart...

Ecommerce Braintrust ·

2025/07/08

🎙️News Review with Armin Alispahic and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round-Up: your monthly recap of the biggest headlines and developments in the retail world. Prime Day may be breathing down our necks, but that’s not stopping Armin Alispahic and Ross Walker from jumping in to help us unpack a wave of industry news, from monumental partnerships to the biggest retailer developments you’ll want to keep an eye on. Let’s get into it. If you serve ads 10 times on

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19:47

Crave-Worthy Nutrition: TRUBAR ’s Path from Concept...

Ecommerce Braintrust ·

2025/07/01

🎙️Interview with Erica Groussman of TRUBAR DESCRIPTION This final Category Disruptors episode brings the series full circle in the best way. We hope you enjoyed it! In this final episode of the series spotlighting powerhouse female CEOs and founders, we’re joined by Erica Groussman, co-founder and CEO of TRUBRANDS, the company behind the fan-favorite TRUBAR and its mission to bring “Indulgent Nutrition” to the masses. It’s a high-energy, insightful conversation that captures exactly what this

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31:04

From Family Recipe to Challenger Brand | Category...

Ecommerce Braintrust ·

2025/06/24

DESCRIPTION The Category Disruptors Series continues! It’s time for Part 3 in our series spotlighting the female CEOs and founders behind some of the fastest-growing and most innovative brands in their categories. In this episode, we spotlight Laurel Orley, co-founder and CEO of Daily Crunch—the sprouted nut snack brand shaking up what they call the “trusty but dusty” nut category. It’s a thoughtful conversation and another strong addition to the series—tune in for the full story. "There's a

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28:05

Fueling Families, Driving Growth: The Recipe Behind...

Ecommerce Braintrust ·

2025/06/17

🎙️Interview with Anouck Gotlib of Belgian Boys The Category Disruptors Series continues! We’re excited to share Part 2 in our series spotlighting the female CEOs and founders behind some of the fastest-growing and most innovative brands in their categories. This episode features Anouck Gotlib, co-founder and CEO of Belgian Boys—the company behind the high-quality, ready-to-eat Belgian waffles, pancakes, and crêpes we all know and love. Belgian Boys was recently named Instacart’s #1

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29:16

The Mission That Built a $100 Million CPG Brand |...

Ecommerce Braintrust ·

2025/06/10

🎙️Interview with Loren Castle of Sweet Loren’s DESCRIPTION The Category Disruptors Series is finally here! 🎉 We are releasing 4 parts spotlighting the female CEOs and founders behind some of the fastest-growing and most innovative brands in their respective categories. We’re thrilled to kick things off with a true trailblazer—Loren Castle, founder of the wildly popular cookie brand, Sweet Loren’s. Loren's story is as bold and inspiring as the cookies she bakes. Diagnosed with cancer at just

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20:31

The Retail Round-Up - “AI Eats My Listing” - Episode 395

Ecommerce Braintrust ·

2025/06/03

🎙️News Review with Armin Alispahic and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world. We're recording at the tail end of May and we’re already halfway through 2025. But the pace of change isn't slowing down. New product launches and platform updates are coming fast, and we've got a lot to cover. As always, we’ve brought back our go-to experts: Armin Alispahic and Ross Walker. Together we’re

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22:53

The Maturation of AMC for Sponsored Ads with Ross...

Ecommerce Braintrust ·

2025/05/26

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. In today’s episode, we’re diving into a topic that’s been heating up since Amazon unveiled it at Unboxed last October: using AMC audiences for Sponsored Products. It’s a conversation that’s gone from a slow simmer to a full-on boil in recent months, and we’ve brought in two of Acadia’s sharpest retail media minds to break it all down:

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20:14

A New Framework for Content Scoring with Gary...

Ecommerce Braintrust ·

2025/05/20

🎙️Interview with Gary Hammerschlag DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're joined by our in-house organic strategy expert, Gary Hammerschlag. He'll walk us through the evolution of content scoring, share how top brands are approaching content audits today, and give us a sneak peek into where the industry is headed regarding organic excellence. Tune

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26:59

Why This Year’s Prime Day Ad Strategy Needs to Be...

Ecommerce Braintrust ·

2025/05/13

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. We’re back with Part 2 of our special Prime Day series, and today we’re diving deep into Ad Strategy. Joining us today is Damiano Ciarrocchi, our Senior Retail Media Manager. With years of experience managing Prime Day ad strategies — both at Amazon and now for our clients — Damiano is a Prime Day pro who’s seen it all. Today, he’s sharing

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27:57

The Retail Round-Up - “Agentic” Has Entered the Chat...

Ecommerce Braintrust ·

2025/05/06

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. This is your April edition of the Retail Round-Up! In today’s episode, we dive into the latest trends shaking up the retail media landscape, from AI-driven shopping innovations and Walmart’s evolving media strategy to concerns about Prime Day restock limits and the ongoing impact of tariffs. The retail media space is moving fast, and

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27:31

Looking Forward to Prime Day | Part 1 - with Joanna...

Ecommerce Braintrust ·

2025/04/29

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today kicks off a special two-part series designed to get you fully prepared for Prime Day. In this first episode, we’re diving deep into the operational, promotional, and organic strategies you should focus on as the big shopping days approach. We’re excited to be joined by Joanna Otto, an Account Manager on Acadia’s Retail team. With

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28:25

Bridging Gaps and Breaking Silos - How IT Drives...

Ecommerce Braintrust ·

2025/04/22

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we’re thrilled to welcome two fantastic guests: Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute, and Jon Harding, SVP and Global CIO at Conair. They’re here to share insights from a recent report they released in partnership with MikMak—a practical guide to managing technology change across the business,

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32:52

Moving From the 5% to the 95% - The Principles of...

Ecommerce Braintrust ·

2025/04/15

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today we’re bringing back our very own Director of Retail Marketplace Strategy, Pat Petriello, to discuss how the savviest brands are balancing the needs of brand vs. performance marketing, how to avoid a life sentence in ROAS Jail, and the all-important 95/5 rule. Tune in to find out more! KEY TAKEAWAYS In this episode, Julie, Jordan,

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28:03

A Primer on Optimizing for Rufus and AI-Driven Search...

Ecommerce Braintrust ·

2025/04/08

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we’re joined by two of the sharpest minds at Acadia—experts who live and breathe Amazon. Whether it’s diving deep into AI advancements, crafting and optimizing product listings, or navigating the ever-evolving customer journey, these two are on the front lines, ensuring our brands are set up for long-term organic success. First up,

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197 results

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