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PODCAST

FIR Podcast Network

FIR Podcast Network

For Immediate Release: Podcasts for Communicators

news news commentary

All Episodes

1:00:49

Circle of Fellows #118: Communication Leadership

FIR Podcast Network ·

2025/07/18

Communication leadership takes many forms, each requiring its own set of skills and vision. At its core, it involves leading a communication team—setting direction, fostering talent, and ensuring excellence in execution. On a broader scale, communication leaders play a critical role in guiding the entire organization’s messaging, advising executives, and shaping the narrative both internally and externally. Beyond the organization, communication professionals often step into industry leadership,

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15:49

FIR #472: The Evolution of Trust

FIR Podcast Network ·

2025/07/16

New research reveals that B2B decision-makers have increasingly recognized the importance of trust. The study also showed that companies that measure trust as a board-level KPI are over three times more likely to report more substantial profits than those that don’t, yet only 22% of companies state that trust is a board-level KPI.In this brief midweek episode, Neville and Shel analyze the data and explore opportunities for communicators to enhance organizational trust.Continue Reading → The

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22:14

ALP 276: How to handle unsolicited agency acquisition...

FIR Podcast Network ·

2025/07/14

In this episode, Chip and Gini discuss the frequent occurrence of receiving offers to buy agencies and how to handle these communications.Continue Reading → The post ALP 276: How to handle unsolicited agency acquisition emails appeared first on FIR Podcast Network.

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Coming Soon on FIR: A Conversation with the Vatican...

FIR Podcast Network ·

2025/07/14

We’re delighted to share that a new interview in our FIR Interviews podcast will feature a timely and thought-provoking conversation with Monsignor Paul Tighe, Secretary of the Section of Culture at the Vatican’s Dicastery for Culture and Education. Monsignor Tighe has played a central role in shaping the Church’s thinking on artificial intelligence and its broader societal impact. He was instrumental in the development of Antiqua et Nova, the Vatican’s note on the relationship between artificial

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15:29

FIR #471: Can You Be Influential and Anonymous at the...

FIR Podcast Network ·

2025/07/07

There's a new brand of influencer. Faceless creators wield their influence while never appearing on camera, while VTubers -- virtual YouTubers -- employ AI-generated avatars instead of showing their faces. This is no flash-in-the-pan trend. One network of faceless creators grew from 5,000 to 21,000 creators in just three months, with some raking in as much as $40,000 per month from brands eager to add their content to the mix. There are numerous reasons this shift is happening, from social networks

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IABC Fellows to Explore Dimensions of Communication...

FIR Podcast Network ·

2025/07/05

Communication leadership takes many forms, each requiring its own set of skills and vision. At its core, it involves leading a communication team—setting direction, fostering talent, and ensuring excellence in execution. On a broader scale, communication leaders play a critical role in guiding the entire organization’s messaging, advising executives, and shaping the narrative both internally and externally. Beyond the organization, communication professionals often step into industry leadership,

en-US

24:42

FIR #468: New Threats to Reputation

FIR Podcast Network ·

2025/06/17

While a company's reputation doesn't appear as a line item on a profit and loss statement or a balance sheet, it is nevertheless a critical intangible asset that significantly influences financial performance and long-term success. A strong positive reputation fosters trust among consumers and B2B customers, leading to increased customer loyalty, premium pricing power, and greater resilience in times of crisis. It also makes the company more attractive to top talent, reducing recruitment costs and

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19:08

ALP 273: Ensuring AI is an asset — not a liability —...

FIR Podcast Network ·

2025/06/16

In this episode, Chip and Gini highlight the challenges and potential pitfalls of over-relying on AI for content creation in PR and marketing.Continue Reading →The post ALP 273: Ensuring AI is an asset — not a liability — for your agency appeared first on FIR Podcast Network.

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59:14

Circle of Fellows #117: LIVE from IABC World...

FIR Podcast Network ·

2025/06/12

Episode 117 is the first-ever live webcast of the monthly IABC Circle of Fellows. IABC Fellows Shel Holtz and Brad Whitworth moderated the session, an interactive conversation with a panel of nearly a dozen Fellows from around the globe, including members of the 2025 Class of Fellows. The discussion was wide-ranging, covering topics including top communication challenges for the rest of the 20202s, AI, disinformation, and much more. The Fellows panel – collectively representing hundreds of years of

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18:33

ALP 272: Why agencies get brought in too late by...

FIR Podcast Network ·

2025/06/09

In this episode, Chip and Gini delve into the challenge of agencies being brought in late on client projects.Continue Reading →The post ALP 272: Why agencies get brought in too late by clients — and what to do about it appeared first on FIR Podcast Network.

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25:23

FIR #467: Mary Meeker’s 2025 AI Trends Report

FIR Podcast Network ·

2025/06/05

Pick a superlative, and it probably applies to Mary Meeker, the venture capitalist and former Wall Street securities analyst best known for her annual Internet Trends Reports. These reports, released in the form of presentation decks, were the culmination of deep research Meeker conducted. Her last report was published June 12, 2019 at Recode's Code Conference, but she just released a new one dedicated entirely to AI. With credibility as strong as hers, it's likely that this report will become the

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Circle of Fellows Will Be Live from IABC World...

FIR Podcast Network ·

2025/06/04

Here’s your chance to be part of the studio audience or the remote audience for the first-ever live webcast of the monthly IABC Circle of Fellows. IABC Fellows Shel Holtz and Brad Whitworth will moderate Episode 117 -- an interactive conversation with a panel of nearly a dozen Fellows from around the globe, including the five newest IABC Fellows. In 45 minutes, they’ll cover such hot topics as AI, disinformation, corporate culture, and much more.The Fellows panel – collectively representing

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1:01:15

Circle of Fellows #116: Molding Young Communicators —...

FIR Podcast Network ·

2025/05/24

One of many career paths in the field of professional communication leads to colleges and universities: It is not uncommon for communication practitioners to move from the conference room to the classroom, where they help mold the next generation of communicators. All of the panelists participating in episode 116 of “Circle of Fellows” have chosen that path and will discuss the various dimensions of teaching — including making the transition from the business world to the hallowed halls of

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26:14

FIR #465: The Trust-News-Video Podcast PR Trifecta

FIR Podcast Network ·

2025/05/21

Seemingly unrelated trends paint a clear picture for PR practitioners accustomed to achieving their goals through press release distribution and media pitching. The trends: People trust each other less than ever; people define what news is based on its impact on them, becoming their own gatekeepers; and video podcasts have become so popular that media outlets are including them in their upfronts. In this short midweek FIR episode, Neville and Shel find the common thread among these trends and

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32:54

CWC 110: Embracing change as an agency owner...

FIR Podcast Network ·

2025/05/21

In this episode, Chip speaks with agency advisor Tim Kilroy about the challenges and strategies for running a small agency.Continue Reading →The post CWC 110: Embracing change as an agency owner (featuring Tim Kilroy) appeared first on FIR Podcast Network.

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42:23

Eric Schwartzman on Bot Farms and Digital Deception

FIR Podcast Network ·

2025/05/21

In this FIR Interview, Neville and Shel talk with author, investigative journalist, and New York SEO, Eric Schwartzman, about his Fast Company article, "Bot farms invade social media to hijack popular sentiment." A consultant who specialises in SEO for financial services companies, Eric explains how coordinated networks of smartphones and AI-generated content are distorting public perception, manipulating virality, and reshaping what we trust online. Eric, a long-time friend of FIR and a former

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18:22

ALP 271: Can agency team members be more strategic?

FIR Podcast Network ·

2025/05/19

In this episode, Chip and Gini discuss whether or not employees can be encouraged to be “more strategic”.Continue Reading →The post ALP 271: Can agency team members be more strategic? appeared first on FIR Podcast Network.

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17:36

FIR #464: Research Finds Disclosing Use of AI Erodes...

FIR Podcast Network ·

2025/05/12

Debate continues about when to disclose that you have used AI to create an output. Do you disclose any use at all? Do you confine disclosure to uses of AI that could lead people to feel deceived? Wherever you land on this question, it may not matter when it comes to building trust with your audience. According to a new study, audiences lose trust as soon as they see an AI disclosure. This doesn't mean you should not disclose, however, since finding out that you used AI and didn't disclose is even

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Molding Young Communicators: Teaching as a...

FIR Podcast Network ·

2025/05/01

One of many career paths in the field of professional communication leads to colleges and universities: It is not uncommon for communication practitioners to move from the conference room to the classroom, where they help mold the next generation of communicators. All of the panelists participating in episode 116 of "Circle of Fellows" have chosen that path and will discuss the various dimensions of teaching -- including making the transition from the business world to the hallowed halls of

en-US

36:20

Zora Artis on Bridging AI and Human Connection in...

FIR Podcast Network ·

2025/04/23

Zora Artis is a leading voice in strategic internal communication with a passion for how IC can lead the integration of AI into the workplace in ways that reinforce, rather than replace, human connection.In this FIR Interview, Neville Hobson and Shel Holtz speak with Zora about how artificial intelligence is reshaping internal communication, prompting a strategic transformation in the profession.Continue Reading → The post Zora Artis on Bridging AI and Human Connection in Internal

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125 results

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