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PODCAST

Got Marketing?

Are you tired of empty promises and stolen ideas? Me too. Got Marketing is a podcast for marketers and small business owners who want real talk and clever strategies—without the BS. Running an online business is hard, but your marketing doesn’t have to stink. I’m Mia Fileman, your straight-shooting, campaign-loving friend here to talk marketing, running a business, pop culture, and everything in between.

business marketing

All Episodes

40:07

Marketing trades and home improvement businesses with...

Got Marketing? ·

2025/06/25

You can’t build a successful trades business on referrals alone. Here is how tradies canstop competing on price alone and starting winning the jobs they want, not just the ones they need. Trade and home improvement marketing is often misunderstood, overlooked or just plain wrong. It’s not about dancing on TikTok and “we offer great service” is not a point of difference. Thisweek, Mia is joined by Lex Stanley, founder of Vastly Digital and a fierce advocate for an industry that’s working

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32:51

Breaking up with marketing "best practices" with Jay...

Got Marketing? ·

2025/06/18

We’ve been told for years to follow the marketing rules, avoid annoying people, and never send too many emails but what if that’s exactly what’s holding us back?Its time to unsubscribe from boringmarketingand legacy thinking. This week Mia meets her marketing hero,Jay Schwedelson,a straight shooting legendary marketer who shares Mia's love of email marketing and trash TV. Jay is thehost of the No 1 marketing podcast in the US,Do This, Not That! podcast,founder of SubjectLine.comand

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46:00

Substance deserves a comeback: expertise over...

Got Marketing? ·

2025/06/11

We live in a time where having a PhD seems to matter less than having a ring light.Why we trust influencers over experts, and what it’s costing us. What happens when real expertise becomes invisible in the age of algorithms? On this week’s episode, Mia is joined by neurologist and co-founder of CU Health, Dr. Patrick Aouad, for a big, brainy, and beautifully human conversation about credibility, trust, and why depth no longer fits the feed. Together, they explore the tension between

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10:36

Still sending emails without a strategy? Here's what...

Got Marketing? ·

2025/06/04

You finally started sending those emails, hooray! I'm proud of you. Now, let's work on your strategy so we can turns emails into revenue.In this practical solo episode of Got Marketing?, Mia makes the case for why email is her favourite marketing channel (sorry, socials) and why it only works when you treat it with the respect it deserves. Mia walks you through the 5 must-have elements of a high-performing email strategy, plus the mindset shifts and list hygiene habits you need to make

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8:55

You wanted this remember? (and you are allowed to...

Got Marketing? ·

2025/05/28

Ever worked tirelessly for something, only to arrive and feel a little….different than you expected?In this reflective solo episode of Got Marketing?, Mia peels back the curtain on what it’s really like to reach a long-held goal, and how it’s perfectly normal for your perspective to shift once you get there. Fresh off the back of hosting a retreat with 17 brilliant women in business, Mia shares what surprised her most about the experience, the tension between ambition and arrival, and how

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14:05

10 radically honest opinions and five uplifting...

Got Marketing? ·

2025/05/21

What if we just said what we meant?In this week’s episode, Mia shares 10 radically honest opinions about the small business marketing space – no fluff, no fence-sitting – plus 5 encouraging reminders to keep you moving forward. From broadcast channels and Brené Brown quotes to pricing, platforms, and what your audience really wants — this episode is a salty (but constructive) hot take on what’s holding small business owners back, and what’s actually worth your time. If you’re ready for a

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23:49

Where to focus your marketing efforts

Got Marketing? ·

2025/05/14

Where to focus your marketing efforts (and what's not required in the first few years)Small business marketing can feel like a never-ending to-do list; socials, emails, website and landing pages, SEO, podcasts, PR... and that’s just Monday. But here’s the thing: you don’t have to do everything all at once. And in this episode of Got Marketing?, Mia is here to help you figure out where to actually focus. In true no-fluff fashion, this short, sharp episode breaks down which channels matter

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36:49

Stop guessing: uncover what's working in your...

Got Marketing? ·

2025/05/07

How to actually know what’s working in your marketing (and what’s a waste of time and money).When you’re under pressure, it’s tempting to speed up. But in this episode of Got Marketing?, Mia is here to remind you that when it comes to your marketing, slowing down and getting strategic is exactly what’s required. To help you ditch the “post and hope” approach, Mia is joined by Brooke Huckerby, founder of Penn & Lytics and marketing analytics specialist, and Tenai Seymour, founder of Ads

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28:36

Why some campaigns succeed and others flop with...

Got Marketing? ·

2025/05/06

Not every flop is a failure of effort,often it’s a failure of strategy.In this episode of Got Marketing?, Mia is joined by Campaign Del Mar’s community manager Lillie Brown to break down two recent brand campaigns that looked similar on the surface…but performed very differently in the wild. Think: celebrity endorsement, hero video content, big-budgets but only one of them hit the mark. Together, they unpack what made the Bonds x Robert Irwin campaign so wildly effective (yep, it’s not

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27:24

From campaign sceptic to campaign convert with Megan...

Got Marketing? ·

2025/04/30

Why creative courage > ad spend (and how to build a campaign people remember)In this episode of Got Marketing?, Mia sits down with Megan Winter—award-winning Meta ad strategist and founder of Lume Marketing, who recently ran her first full-scale campaign…and nearly pooped her pants doing it.Until recently, Megan didn’t think polished campaigns were for small businesses. But after hearing Mia preach the virtues of bold, creative strategy inside Marketing Circle, she decided to go all in

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25:40

Sales versus Marketing with Julia Ewert

Got Marketing? ·

2025/04/23

Is your doctor also a dentist and a gynaecologist? No. Then why are you expecting one person to do both sales and marketing?We’re back with one of your all-time favourite guests, Julia Ewert, sales expert and straight-talking legend. Her last episode on discovery calls cracked the top three most downloaded this quarter, so naturally, we had to have her back. In this episode, we break down the eternal debate: Sales vs. Marketing, what’s the difference, where they overlap, and why lumping

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30:52

What if you didn’t scale, and still made bank?...

Got Marketing? ·

2025/04/16

Why staying small isn’t "playing small" (and might be the smarter move).In this episode of Got Marketing?, Mia sits down with Maggie Patterson, founder of BS-Free Business and longtime truth-teller in the online business space. Maggie’s new book, Staying Solo, is a guide for service providers who are done with hustle, hype, and the pressure to scale. Together, they unpack why “just hire a team” is not always the answer, the sneaky guru tactics to watch out for, and how service-based

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33:08

From listening to leading: what this Independent’s...

Got Marketing? ·

2025/04/09

This candidate is campaigning like a marketer—and it’s working.In this episode of Got Marketing?, Mia sits down with Phil Scott, a community independent running for federal office in the NT, to unpack what it actually takes to build a grassroots campaign that works. No party machine, no spin—just bold strategy, radical trust, and a whole lot of door knocking. From kitchen table conversations to joyful viral videos, this episode is a behind-the-scenes look at how good marketing principles

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14:33

What's no longer working in marketing in 2025 (and...

Got Marketing? ·

2025/04/02

Too many small businesses are stuck using marketing tactics that expired years ago.In this episode of Got Marketing?, we’re diving into the tactics that just aren’t cutting it in 2025, why they’re failing small businesses, and what to do instead. From one-to-many offers that flop to clickbait email subject lines, Mia has laid it out and shows you how to build trust, demand, and results in today’s landscape. If your marketing is failing to pay off in sales and revenue, this episode is your

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14:04

The discounting trap: why undervaluing your work...

Got Marketing? ·

2025/03/26

Discounting is a terrible business strategy. There I said it. Now let me prove it.Many small business owners, especially service providers, fall into the trap of discounting because they lack strong marketing. But discounting should be a deliberate strategy—not a crutch.In this episode of Got Marketing?, we’re unpacking why discounting is not the move, why it attracts the wrong customers, and how pricing can be used as a powerful positioning tool instead.If you’ve ever considered slashing

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34:48

Reimagining business events: why we need Ripple Festival

Got Marketing? ·

2025/03/19

Why did we create another business event?Not all business events are created equal.In this episode, we’re pulling back the curtain on what it takes to build something ambitious, sharing the real behind-the-scenes including funding, structure and mistakes.Many conferences feel transactional, repetitive, and uninspired, the same speakers, the same panels, the same meh networking. Meanwhile, small business is at a crossroads—many owners are restructuring, rebranding, and trying to stay

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22:03

A step by step guide on how to build campaigns that...

Got Marketing? ·

2025/03/12

Why am I so campaign obsessed? Campaigns build brands.One campaign, one objective. That’s the rule. But too many business owners try to do too much with their marketing, leading to scattered efforts, wasted budget, and zero real impact. In this episode of Got Marketing?, we’re diving deep into marketing campaigns that drive real results. Whether you're looking to build brand awareness, grow your email list, or convert leads into paying customers, the key is strategy, not guesswork. If you

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13:46

Why you need a smart mix of owned, earned, paid and...

Got Marketing? ·

2025/03/05

Stop relying (purely) on social media: the smarter way to market in 2025Most small business owners default to social media as their main marketing tool. But relying on just one channel is like trying to win a relay race with a one-person team. In this episode, we’re breaking down paid, earned, owned, and borrowed marketing channels—why they work better together and how to balance them without burning out or blowing your budget. If you want broader reach, more leads, and faster conversions,

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13:15

Ask me anything: your questions around SEO, marketing...

Got Marketing? ·

2025/02/26

Ask me anything: is SEO dead, can you market without socials, and should you niche down?Welcome to our very first Ask Me Anything episode. You submitted your burning marketing questions, and in this episode of Got Marketing?, Mia dives into the most common ones—SEO in the age of AI, why your lead magnet isn’t converting, whether social media is a must, and if niching down is still good advice in 2025. If you’d like to submit a question for a future episode, head to

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44:28

How Belle Gibson fooled the world: breaking down...

Got Marketing? ·

2025/02/19

What Apple Cider Vinegar and the Belle Gibson story reveal about social media gurusIn this episode of Got Marketing?, we're diving deep into Apple Cider Vinegar, Netflix’s gripping series about Belle Gibson, the wellness influencer who faked a cancer diagnosis to build her brand. Joining me are marketing experts and true crime lovers Nell Casey and Janine Staunton for a Goggle box-style breakdown of the show’s highs, lows, and jaw-dropping revelations. What you’ll learn in this episode: 🍎

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