Poetry In Marketing

In this episode of Poetry and Marketing, I’m digging into something that might change how you think about your entire marketing plan:The budget isn’tFor buying marketing tactics—It’s to fund success.This is one of the most common mistakes I see: businesses build a budget based on what they want to buy (a website, some SEO, maybe an account-based campaign) and then assume the job is done once they’ve made the purchase. But what we really want isn’t a website or some ads… We want results.In this

Today’s poem is a love letter to one of the most overlooked metrics in business:Oh, lifetime valueHow I long to see you growOur retention sucks.In this episode of Poetry and Marketing, I break down what Lifetime Value (LTV) actually is, how to calculate it in plain English, and why it’s one of the most powerful (and underused) ways to grow your business. Spoiler: it’s not just about getting more leads. It’s about making the most of the customers you already have.I walk you through a simple example

In this episode of Poetry and Marketing, I’m wearing a tie, so you know we’re getting classy. Today’s haiku goes like this:Marketing can beUnintentional, but it’sNever optional.Let’s talk about that.I run into folks all the time who say, “Oh, we don’t do marketing.” They think handing out business cards, grabbing coffee, and working the referral game somehow exists outside of marketing. Spoiler alert: it doesn’t.In this episode, I break down how every sale, no matter how informal, follows a

In this episode of Poetry and Marketing, I read you a haiku about branding:If my love for theeCould be expressed as a brand,Of course it’s Apple.Apple is the brand business owners mention nine times out of ten when I ask, “What brand would you want to emulate?” But here’s the catch: Apple, Nike and others in that echelon are legacy brands, built over decades with billions in investment. Most of us don’t have that runway.So instead of chasing the impossible, I make the case for setting realistic

In this episode of Poetry and Marketing, I’m sharing a haiku I wrote just this morning:Marketing planningNeeds more than authority;It needs a leader.I use this poem as a jumping-off point to talk about something I see all the time in small and mid-sized businesses: a massive leadership gap in marketing.I walk through a typical (and deeply flawed) setup where a young, often underprepared marketing manager is thrown into the deep end, reporting to a CEO or a VP of Sales with no real marketing

In an age of advanced analytics it's surprisingly easy to lose the scent of what's really important: results that matter to the company's bottom line. If you want to be successful in pay per click, you need to focus on the needs of the customer before the cost of the campaign; otherwise you're just paying to get more people to content that doesn't work.