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PODCAST

The FODcast

Tim Roedel and James Hodges

In the FODcast (The Future of #DigitalCommerce) we explore the real career stories of the people who have made it to the very top of the sector and those who are working at the cutting edge of innovation and change right now. Listeners to the podcast gain insight into the journeys industry leaders have taken to be where they are today, the challenges they are facing now and their aims for the future.

technology management

All Episodes

68:05

RE-RUN: The Future of MACH and Digital Commerce

The FODcast ·

2025/03/19

As we continue our look back at some of our most popular episodes, we’re revisiting another must-listen discussion - this time with two industry heavyweights: Sonja Keerl, co-founder of the MACH Alliance, and Jim Herbert, CEO of Patchworks. Recorded in November last year, this episode explored a pivotal moment for MACH technology as businesses demanded more flexibility, speed, and scalability from their digital commerce solutions. Fast forward to today, and those conversations are more releva...

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48:16

RE-RUN: The Future of Composable Commerce with SCAYLE

The FODcast ·

2025/03/12

As we take a short pause to gear up for Season 7, we’re revisiting some of our most popular episodes from the archives. Today's rewind episode was recorded nearly 12 months ago, yet this conversation with Craig Smith and Rico Adler from SCAYLE remains as relevant as ever. In our chat, Craig and Rico explored the evolving expectations of digital consumers, the growing complexity of modern commerce, and the key challenges brands face when adopting a composable approach. They also shared real-wo...

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52:49

The Future of E-Commerce: Gen Z, AI, and the Rise of...

The FODcast ·

2025/03/05

The latest episode of The FODcast is here, and this time we’re joined by James Brooke, CEO of MAPP Digital, and a true industry veteran with over 31 years of experience in digital commerce. Having witnessed the sector’s transformation first-hand, James shares his insights into where digital commerce is headed next, what businesses must do to stay ahead, plus a deeper dive into: Gen Z who are rewriting the rules of online shopping, meaning traditional strategies no longer cut it. Social medi...

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56:08

Unpacking DE&I: Impact on Digital Commerce Today with...

The FODcast ·

2025/02/25

The Power of DE&I in Digital Commerce: A Conversation You Can’t Miss 🎧 In the latest episode of The FODcast, we sit down with Jasmin Guthmann, Vice President of the MACH Alliance, to explore the vital role of diversity, equity, and inclusion (DE&I) in shaping the future of digital commerce. As businesses navigate rapid transformation, Jasmin highlights why DE&I is more than a buzzword—it’s a strategic advantage. From the impact of unconscious bias in hiring to the worrying r...

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44:38

Pioneering New Paths in Digital B2B with David Williams

The FODcast ·

2025/02/19

The Future of B2B Digital Commerce: A Must-Listen Conversation 🎧 In the latest episode of The FODcast, we sit down with David Williams, Digital Director with over 20 years of experience in both B2B and B2C, to discuss the seismic shifts taking place in B2B digital commerce. From the rise of digital natives leading businesses to the demand for seamless online solutions, David shares his insights into how AI and other technologies are driving change and making these solutions more access...

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58:18

Breaking the Cycle of Business Transformation...

The FODcast ·

2025/02/04

Why Do So Many Business Transformations Fail? In this episode of The FODcast, we’re joined by Phill Gillespie, currently Client Engagement Principal at Mindera, to explore why digital transformations often fall short—and what businesses can do differently. From misunderstood MVPs to the psychological barriers that hold teams back, we uncover the real challenges behind lasting change. 💡 Key takeaways: Why transformation isn’t a one-time fix—and how to get it right The role of ...

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51:51

Revolutionising B2B E-Commerce: Insights and...

The FODcast ·

2025/01/29

In this episode of The FODcast, we delve into the transformative world of B2B digital commerce with David Höck, co-founder of Vendure. From his beginnings in mechatronics engineering to reshaping the digital commerce landscape, David’s journey offers invaluable insights for businesses navigating the complexities of B2B. Vendure’s open-source, headless platform is a game-changer for companies managing multi-region and multi-language operations. By addressing the limitations of traditional solu...

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52:01

Turning Intuition into Growth: Martijn Wijsmuller on...

The FODcast ·

2025/01/21

What if you could transform your career from corporate to entrepreneurial success? Martijn Wijsmuller did just that, leaving his role in Communications at Heineken, to co-found Shopify agency, Ask Phill. In this episode of The FODcast, Martijn shares his inspiring entrepreneurial journey—from cutting his teeth in his uncle’s fashion business in Australia to finding business inspiration in China’s vibrant markets. Martijn reveals how his sharp focus on Shopify for niche industries powered...

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51:18

Building Customer Loyalty in the Digital Age:...

The FODcast ·

2025/01/14

Can simple loyalty strategies really make a difference in today’s competitive landscape? In the latest episode of our podcast series, The FODcast, we’re joined by Fiona Stevens, Director of Marketing at LoyaltyLion, to explore the power of loyalty programs in digital commerce. Fiona shares how focusing on customer loyalty early on can set brands apart, even without the resources of giants like Amazon. We dive into actionable insights that can help transform how your customers interact wi...

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46:35

The Art of Haggling Meets AI: Rosie Bailey on...

The FODcast ·

2025/01/07

What better way to start the new year than by exploring the trends shaping the future of e-commerce? In our first podcast episode of 2025, we’re joined by Rosie Bailey, Co-Founder and CEO of Nibble, to discuss how AI and innovative strategies are transforming the digital commerce landscape. Rosie shares how Nibble’s negotiation platform is revolutionising online shopping by reintroducing the art of haggling, creating personalised and engaging customer experiences that foster loyalty and deliv...

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50:32

Elevating Customer Journeys in Digital Commerce with...

The FODcast ·

2024/12/10

In our latest FODcast episode, we sit down with Alessandro Desantis, Partner and Chief Strategist at Nebulab, to explore how brands can transform their digital commerce strategies by enhancing customer experience, activating data effectively, and embracing cutting-edge innovations like AI and Digital Product Passports. 💡 Key Takeaways from This Episode: Customer Experience as a Competitive Advantage: Why CX isn’t just about the purchase. From post-purchase support to reverse l...

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43:22

Revolutionising E-Commerce: The Role of AI and...

The FODcast ·

2024/12/03

What’s driving the next wave of e-commerce innovation? In our latest podcast episode, we sit down with Roxy Couse, Bloomreach’s new Director of Community and Content Marketing, to explore how AI and personalisation are redefining the customer experience. From seamless shopping journeys to innovative strategies like returnless returns, Roxy shares the tools and techniques brands are using to stay ahead in a competitive digital landscape. 💡 What’s in this episode? Insights ...

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61:28

Tech Strategies Redefining the Travel Industry: Mike...

The FODcast ·

2024/11/26

Ever wondered how failure can fuel success?In our latest podcast episode, we’re joined by Mike Jones, CTO of loveholidays, who takes us on a captivating journey from experiencing nine startup failures in one year to leading two major companies to astounding success. Mike shares how these setbacks became the foundation for resilience, innovation, and growth, helping loveholidays become a tech powerhouse in the travel industry.💡 What’s inside this episode?The tech-driven transformation of ...

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68:05

At the MACH Crossroads: Evolving Expectations in...

The FODcast ·

2024/11/19

In our latest FODcast episode, CEO Tim Roedel hosts our first head-to-head with two industry heavyweights: Sonja Keerl, co-founder of the MACH Alliance Jim Herbert, CEO of Patchworks. Together, they tackle a critical question: What does the future of digital commerce look like as we approach 2025, especially with MACH at a key inflection point? This jam-packed episode focuses on the growing ambition of buyers and the pressing need for vendors to adapt quickly to kee...

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42:59

Mastering Digital Transformation: Insights on Change...

The FODcast ·

2024/11/13

Ever wondered why so many digital transformations fail even with the latest tech? Tune in to the latest FODcast episode, where Abbie Ross and Kathryn Roberts from Lean Tree reveal the often-overlooked factor in success: the people behind the transformation. In this insightful chat, Abbie and Kathryn share why aligning project teams and end-users is crucial from day one and how clear, consistent communication can prevent the costly missteps that derail projects. They discuss practica...

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59:14

Mastering Digital Transformation For Successful...

The FODcast ·

2024/11/06

Looking to lead a successful digital transformation in today’s fast-paced world? In this episode of our podcast, we sit down with Wendy Isaacs, Executive Director of Commerce and Experience Delivery at Valtech. Wendy's journey—from the early days of CompuServe to steering modern digital strategies—provides invaluable lessons for navigating change in the digital age.Wendy shares her insights on achieving transformation by balancing people, culture, and strategic planning. She also breaks ...

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51:01

Unlocking Customer Loyalty: Strategies for Boosting...

The FODcast ·

2024/10/23

Discover how to maximise customer loyalty and boost profitability with expert insights from Sam Panzer, Director of Industry Strategy at Talon.One. In the latest episode of The FODcast, Sam shares his career journey from retail marketing to industry strategy, offering actionable advice on how brands can leverage loyalty programmes, gamification, and personalised offers to transform customer retention. Sam explains how even modest loyalty rewards can significantly enhance retention without ero...

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29:30

The Role of Fractional CTOs and CIOs in Modern...

The FODcast ·

2024/10/14

Unlock the secrets of successful digital transformation and discover how fractional technology leadership is reshaping mid-market businesses. Join Simon Lascelles, Managing Partner of Business Technology Leaders, for an insightful conversation on the growing popularity of fractional CTO/CIO roles. In our latest chat for The FODcast, Simon helps to unpack the market forces driving this trend—from skilled labour shortages to the cost-saving benefits of moving away from full-time hire...

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54:16

Can Omni-Channel Strategies and AI Integration...

The FODcast ·

2024/10/01

What are the secrets to revolutionising digital commerce in today’s fast-paced retail landscape?In Episode 5 of the current season of the FODcast, we welcome Simon Suarez, Director of Enterprise Architecture at AbsoluteLabs, who shares his extensive insights into omni-channel strategies and customer engagement.With decades of experience spanning luxury retail brands including Gucci, Stella McCartney, and Sweaty Betty, Simon discusses how brands have shifted from isolated operations to a custo...

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36:11

Redefining Executive Roles for Agility and Growth |...

The FODcast ·

2024/09/26

In our latest BONUS FODcast short, we’re joined by Michael Barker, a leader in fractional executive hiring, to explore why mid-market companies are moving towards fractional roles over full-time hires for C-level expertise.Michael shares how companies are increasingly tapping into specialised talent for agility and flexibility in the fast-paced digital landscape as we dive into the impact of tech advancements on leadership, the importance of collaborative communication, and how Conway’s Law a...

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82 results

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