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PODCAST

Product Marketing Life

Product Marketing Alliance

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

business marketing

All Episodes

43:13

How to make your messaging punchy with Emma Stratton,...

Product Marketing Life ·

2024/09/13

In this episode, learn how to cut out the jargon and make sure your B2B messaging reigns supreme, with the "Queen of B2B messaging" Emma Stratton!You'll learn how to craft a unique brand identity and make your product stand out!

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45:07

Bringing your product into the foreground with Jeff...

Product Marketing Life ·

2024/08/29

In this episode of Product Marketing Life, Collin Mayjack sits down with Jeff Chase, Mary Lim, and Rachel Sheldon to do a deep dive on interactive storytelling and product adoption. The Vitally team shared how they built their interactive demos from the ground up, the role that demos play in their customer journey, and how they build product guides that don’t get ignored

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42:28

How Clari dominated the revenue platform category,...

Product Marketing Life ·

2024/08/16

From the secrets of category creation to the art of structuring a top-tier product marketing team, Julien Sauvage shares valuable insights for any marketing leader looking to blaze a trail through their industry.

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44:34

Designing narratives customers actually resonate...

Product Marketing Life ·

2024/08/02

In this episode of Product Marketing Life, host Collin Mayjack sits down with the king of narrative design, Marcus Andrews.Collin and Marcus talk about how narrative design can help you gain influence, writing narratives that your customers actually resonate with, and how you know your narrative is working.

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54:01

"Be 10 times bolder in your career" with Yi Lin Pei

Product Marketing Life ·

2024/07/19

In this episode of the Product Marketing Life podcast, Collin Mayjack sits down with Yi Lin Pei, a renowned career coach and founder of Courageous Careers. Yi Lin brings a wealth of experience from her own journey in product marketing and offers invaluable insights into building a fulfilling and strategic career.

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51:05

“We’re not marketers” and other spicy takes, with...

Product Marketing Life ·

2024/07/05

In this episode Collin sits down with the 3 the boys behind the We’re Not Marketers podcast: Eric Holland, Gab Bujold, and Zach Roberts. This episode is all about hot takes, including the hot take that started it all: Product Marketers are not marketers.

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43:45

PMM charters and proof customers actually believe,...

Product Marketing Life ·

2024/06/07

In this episode of Product Marketing Life, our host Collin Mayjack sits down with the boys behind UserEvidence, Mark Huber & Alex Eaton. Mark peeled back the curtain on his first PMM hire, Alex shared about building his PMM charter, and the three of them talked about what UserEvidence does best – customer proof.

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49:39

“PLG is not a free trial” with Madison Leonard,...

Product Marketing Life ·

2024/05/24

In this episode, Collin sits down with the queen of PLG herself, Madison Leonard. Collin and Madison chat through mistakes product marketers make in segmentation, how companies can become more product led, and why features don’t make a product #1.

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51:29

Building a PMM swipe file with Jason Oakley and...

Product Marketing Life ·

2024/05/10

In this episode, Collin sits down with the writers of his favorite newsletter, The PMM Files. Collin, Jason, and Aubrey talk about borrowed creativity, three of their favorite product marketing examples, and how to build a swipe file of your own.

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42:17

Product marketing therapy with Maggie Bean,...

Product Marketing Life ·

2024/04/29

In this episode of Product Marketing Life, Collin goes to therapy. Well, sort of. Collin sat down with Maggie Bean, Co-Founder of Product Marketing Therapy. Collin and Maggie get personal, covering everything from anxiety and imposter syndrome to self care and finding community.

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56:42

“Nobody cares about your vision” with Anthony Pierri,...

Product Marketing Life ·

2024/04/12

In this episode of Product Marketing Life, host Collin Mayjack and guest Anthony Pierri, Co-Founder of FletchPMM, talk about throwing out your product vision, finding clear homepage messaging, and what product marketers can learn from the Baja Men.

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55:02

Fighting friendly with Andy McCotter-Bicknell, Head...

Product Marketing Life ·

2024/03/29

On this episode of Product Marketing Life, host Collin Mayjack is joined by Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo. They delve into the world of competitive analysis – covering Andy's gradual transition from ZoomInfo to their major rival Apollo, common myths about competitive intelligence, and strategies for differentiating your offering while still presenting competitors in a fair light.

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43:14

Powerlifting and PMMing at a Series A startup with...

Product Marketing Life ·

2024/03/15

Emily Pick, Senior Product Marketing Manager at Rattle, shares her experience as a founding PMM at a Series A startup.

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48:34

From PMM to VP in 3.5 years with Grant Duncan, VP of...

Product Marketing Life ·

2024/03/01

Grant Duncan, VP of Marketing at HST Pathways, shares his experience and tips for moving up the ranks to become a senior marketing leader in such a short timeframe.

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55:01

When and why to delay a product launch, passing the...

Product Marketing Life ·

2024/02/16

In the 100th episode of Product Marketing Life, host Mark Assini bids farewell and hands over the reins to new host, Collin Mayjack, PMM at Dataro. The pair discuss Collin's experience as a product marketing manager, when and why to delay a product launch, and what he's looking forward to as the new host of the series.

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48:59

How to launch the PMM function from scratch, with...

Product Marketing Life ·

2024/02/02

In this episode of Product Marketing Life, Mark Assini, speaks with Jason Oakley, founder of Productive PMM, about what it means to be a founding product marketing manager (PMM).

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45:36

Vision selling in an AI-driven world, with Erica...

Product Marketing Life ·

2024/01/19

In this episode of Product Marketing Life, host Mark Assini speaks with Erica Dingman, Senior Product Marketing Manager at Movable Ink, about the difference between vision selling and product selling.Key takeawaysWhy vision selling takes a more transformational approachHow to convince customers to adopt a new way of workingBuilding an incremental pathway to sophistication for each customerMaintaining a core narrative while customizing for each clientThe increasing value of face-to-face marketing and

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44:07

From engineering to marketing: Priya Gill's journey...

Product Marketing Life ·

2024/01/05

In this episode of Product Marketing Life – the first episode of 2024 – host Mark Assini is joined by Priya Gill, Vice President of Product Marketing at SurveyMonkey. During their chat, Priya and Mark discuss the core three areas product marketers need to nail in order to drive an effective go-to-market strategy. Priya also shares her thoughts on how to invest your time wisely, elaborates on the significance of grasping the buyer’s pain points, aspirations, and motivations, and gets into how AI

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34:18

The best of Product Marketing Life: Game-changing...

Product Marketing Life ·

2023/12/22

In this episode of Product Marketing Life – the final episode of 2023 – host Mark Assini has orchestrated an insightful series of discussions with some of the foremost experts in product marketing.This season, we've journeyed through a series of candid conversations, each offering fresh perspectives and real-world experiences that shed light on the multifaceted nature of product marketing.We've explored various topics, from the intricacies of horizontal product marketing strategies to the art of

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56:12

Maximizing impact: How to elevate sales enablement...

Product Marketing Life ·

2023/12/08

In this episode of Product Marketing Life, Mark Assini is joined by Justin Dorfman, Co-Founder & CEO of AssetMule.During their chat, Justin shares his thoughts on the difference between good and great enablement and what product marketers can do to build enablement into a function that delivers enough value to warrant its own dedicated resourcing.As a veteran in the tech and SaaS industry, Justin shares his comprehensive journey that spans from a foundational role in sales to an evolution into

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135 results

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