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PODCAST

The Data Malarkey Podcast

The Data Malarkey podcast – and it"s audio-visual twin, the Data Malarkey Show on YouTube – a must-listen, must-watch resource of brilliant data storytelling. If only there were more people in the world with the pragmatic approach taken by my guests, well, there"d be rather less data malarkey about.

business marketing

All Episodes

43:17

How can we improve product and brand design with...

The Data Malarkey Podcast ·

2024/11/20

In this episode of the Data Malarkey podcast, master data storyteller Sam Knowles is joined by Bill Wallsgrove, Head of Ideas at Brighton-based communications and design agency, Brandad. Bill has more than 30 years’ experience working in business strategy, brand creation, and communications development. He trained at the London College of Printing and cut his teeth at the legendary design agency, Coley Porter Bell. Bill’s worked in 3D design and packaging design. He is also the man responsible for

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41:52

How can we protect our privacy in the era of Big...

The Data Malarkey Podcast ·

2024/11/05

In this episode of the Data Malarkey podcast, master data storyteller Sam Knowles is joined by Alice Wallbank, a professional support lawyer for the law firm Shoosmiths, whose clients include Mercedes-Benz, Octopus Ventures, and Travelodge. The company also specialises in working for businesses in both the property and banking sector. The Financial Times has garlanded Shoosmiths as “one of Europe’s most innovative law firms”, and Alice’s pioneering role at the company – focused on privacy, data,

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41:25

Sir John Curtice on Election Insights, Exit Polls,...

The Data Malarkey Podcast ·

2024/10/22

Join master data storyteller, Sam Knowles, for an enlightening conversation with Sir John Curtice, professor of politics at the University of Strathclyde and senior research fellow at the National Centre for Social Research. As we navigate 2024 which has been dubbed "the ultimate election year," Sir John shares his insights on polling accuracy, political volatility, and data-driven decision-making in the UK and US elections. We explore the intricacies of his more-accurate-than-most exit polling

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48:06

How can we unlock human behaviour with neuroscience...

The Data Malarkey Podcast ·

2024/10/08

In this episode of the Data Malarkey podcast, we join master data storyteller Sam Knowles, in conversation with Cristina de Balanzo, PhD, Founder and Board Director at Walnut Unlimited, as she delves into the fusion of neuroscience, behavioural science, and strategic insights to unlock human behaviour. In this engaging discussion, Cristina shares practical examples of how neuroscience informs communication strategies and marketing, and the role of creativity in human understanding. Learn how

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47:09

How can we communicate numbers clearly so that people...

The Data Malarkey Podcast ·

2024/09/25

In this episode of the Data Malarkey podcast, master data storyteller Sam Knowles is joined by Mike Ellicock, Founder and Chief Executive of The Plain Numbers Project. Plain Numbers says of its purpose: “We enable clear communication of numbers everywhere so that people can better understand the choices they face in life.” This matters, because about half the adults in the UK have the numeracy skills expected of a primary school child. And one in five suffers from “maths anxiety”. Plain Numbers

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49:29

How might we bring about gender equity in academic...

The Data Malarkey Podcast ·

2024/09/10

In this episode of the Data Malarkey podcast, master data storyteller Sam Knowles is joined by Ylann Schemm, Vice President for Corporate Responsibility at the leading academic publisher, Elsevier, home to almost 3,000 academic journals, specialising in scientific, technical, and medical content. Elsevier describes itself as “an information analytics” business – so right up our alley here at Data Malarkey. In a career with the publisher spanning almost two decades, Ylann has been on a remarkable

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54:31

On risk, uncertainty, and impact: how using data...

The Data Malarkey Podcast ·

2024/07/30

Using data smarter is an attitude of mind. It’s characterised by those who choose to communicate simply, clearly, and effectively, by making sense of the signals and cutting out the noise. Above all, it’s about empathy, humanity, and appreciating the likely data tolerance of your audience. After our fifth collection of six great guests, it’s a wrap for Season Five of Data Malarkey – the podcast about using data smarter. Your host, master data storyteller Dr Sam Knowles, picks out common themes and

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53:48

How can we make the world better and fairer for all?...

The Data Malarkey Podcast ·

2024/07/16

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by Sir Simon Baron-Cohen, Professor of Developmental Psychopathology at the University of Cambridge, where he also runs the Autism Research Centre. Simon has been working in the field of autism for approaching 40 years and is one of the world’s leading authorities on the subject. Since the mid-1980s, the research he’s led and undertaken has led him to advance several different, complementary theories of the

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39:03

Why should you put people, love, and relationships at...

The Data Malarkey Podcast ·

2024/07/02

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by John Hibbs, the Co-Founder of CoEfficient, a company that helps organisations grow from the human perspective. It does this by gathering genuinely useful feedback from those who work for an organisation and then deploying this intelligence in the most productive way possible, to drive both individual and organisational growth. Founded on the principle that businesses are simply groups of people, CoEfficient

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48:34

How can you tell if you should invest in a media...

The Data Malarkey Podcast ·

2024/06/18

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by Ian Whittaker, one of the leading financial and commercial analysts covering the media and advertising sector. Ian is the managing director and owner of Liberty Sky Advisors, has twice been the City AM Analyst of the Year – first in 2014 and again in 2019 – and he writes regularly for both the media and the financial press. He helps marketers speak the language of the CFO – the Chief Financial Officer – and is

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49:10

Why does marketing need to become more like...

The Data Malarkey Podcast ·

2024/06/04

In this episode of the Data Malarkey podcast, your host Sam Knowles is joined by Sorin Patilinet, Senior Director of Marketing Effectiveness at Mars. Sorin is also known as the Marketing Engineer. Our conversation was recorded remotely, via the medium of Riverside.fm, on 4 April 2024. Thanks to Joe Hickey for production support. Podcast artwork by Shatter Media. Voice over by Samantha Boffin. Sorin took an unusual route into marketing and has an unusually scientific approach to making

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50:07

How can experts provide the public with risk ...

The Data Malarkey Podcast ·

2024/05/21

In this episode of the Data Malarkey podcast, your host Sam Knowles is joined by Olivia Jensen, Director of the Institute for the Public Understanding of Risk (IPUR) based at the National University of Singapore. Our conversation was recorded remotely, via the medium of Riverside.fm, on 13 March 2024. Thanks to Joe Hickey for production support. Podcast artwork by Shatter Media. Voice over by Samantha Boffin. IPUR is a research institute that seeks to narrow the gap between people’s

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53:42

How can we best communicate risk in our uncertain,...

The Data Malarkey Podcast ·

2024/05/07

In this episode of the Data Malarkey podcast, your host Sam Knowles is joined by one of the world’s finest data storytellers, David Spiegelhalter, the statistician and public communicator of his generation. Although he claims to have been retired for five years, the Emeritus Professor of Statistics from Cambridge University is working harder than ever. Our conversation was recorded remotely, via the medium of Riverside.fm, on 6 March 2024. Thanks to Joe Hickey for production support. Podcast

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53:14

The data planets align. The more guests we welcome to...

The Data Malarkey Podcast ·

2024/04/09

After our fourth collection of six great guests, it’s a wrap for Season Four of Data Malarkey – the podcast about using data smarter. Your host, master data storyteller Dr Sam Knowles, picks out common themes and chooses his highlights from a lively series of conversations – recorded remotely, via the medium of Riverside.fm, between July and December 2023. Thanks as ever to Joe Hickey for production support. Podcast artwork by Shatter Media. Voice over by Samantha Boffin. In Season Four, our

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42:48

What happens when you mash-up the history of bands,...

The Data Malarkey Podcast ·

2024/03/27

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by Mike Bell, the first data visualiser to feature in almost 30 episodes of the podcast. Mike is the Founder and Owner of a thriving new business called Mike Bell Maps which describes itself as “Tube maps of bands and other stuff”. Our conversation was recorded remotely, via the medium of Riverside.fm, on 13 December 2023. Thanks to Joe Hickey for production support. Podcast artwork by Shatter Media. Voice

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37:44

How is it possible to understand everything that the...

The Data Malarkey Podcast ·

2024/03/13

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by Ian Makgill, the Founder of Spend Network. Ian and his company are on a mission to improve the global public sector procurement market. Spend Network’s website boldly claims that it can help users to “Unlock the $13 trillion global procurement market through the world’s leading tender, contract, spend and grant data”. That’s about 13% of the total global economy. Throughout his career – building databases for

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48:42

How can Kevin de Bruyne be worth 100 Leah...

The Data Malarkey Podcast ·

2024/02/28

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles welcomes Kieran Maguire, an acclaimed expert in football finance. Kieran’s a chartered accountant, academic, author, and podcaster. For the past decade, he’s been a lecturer in football finance at the University of Liverpool’s Management School. He often appears in print and particularly broadcast media, making sense of the often bewildering and often chaotic world of football finance. He has a reputation for his

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48:50

What can business learn from military logistics? With...

The Data Malarkey Podcast ·

2024/02/14

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles welcomes John McFall, a master of logistics and Founder of the business SupplyChainWise. Logistics – a term that originated in the military – is defined as: “the process of coordinating and moving resources – people, materials, inventory, and equipment – from one location to storage at the desired destination”. John, too, originated in the military, and he has deep and broad logistical experience of in both the military and

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35:41

How can a beginner’s mind and a collaborative...

The Data Malarkey Podcast ·

2024/01/31

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by Mark Montgomery, Vice President and International Head of Integrated Insights at Novartis, a role he’s held for the past three years. Mark has a rich and varied career in pharma, having served as the Global Head of Commercial Analytics and Insights at GSK before joining Novartis, following a seven-year spell at AstraZeneca in digital, data, and strategic planning. Before working in pharma, Mark spent a decade in

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40:46

How can we ensure public, political, and media debate...

The Data Malarkey Podcast ·

2024/01/17

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by Tracey Brown, the director of Sense About Science, a role she’s held since its founding in 2002. Scientific evidence can be a powerful tool for insight, accountability, and change. Yet in public life – particularly in politics and the media – debate often revolves around claims based on shoddy or misrepresented evidence. Sense About Science exists to change all that. The charity challenges the misrepresentation

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62 results

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