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PODCAST

The Marketing Umbrella Podcast

The Marketing Umbrella Podcast, hosted by Kevin Prewett, is for marketing agency owners and digital marketing entrepreneurs. Itamar Shafir is CEO of Umbrella, a technology platform and brand that powers thousands of marketing agencies. On ”The Marketing Umbrella” podcast, Kevin interviews leading industry experts with proven business-building experience who will offer keen insight and practical advice. Tune in each week for a dynamic conversation about tried, tested, and fine-tuned ways to build and

business management

All Episodes

42:09

095: Tekpon - The Oscars of SAAS with Cristian Dina

The Marketing Umbrella Podcast ·

2024/09/16

Making one bold decision can revolutionize your career. In this episode of the Marketing Umbrella podcast, our guest Cristian Dina, a young entrepreneur and founding member of Tekpon, shares his story of leaving college to venture into the tech world, inspired by Gary Vaynerchuk’s advice. He compares the outdated lessons he learned in school with the fast-moving, real-world experiences at Tekpon, showing how taking risks early can lead to fulfilling work. Cristian explains how Tekpon grew from a

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40:29

094: Scaling Through Social Media Using AI with Bilal...

The Marketing Umbrella Podcast ·

2024/09/02

Bilal Ararou, a product designer turned entrepreneur from Morocco, shares his journey from early tech enthusiast to successful business founder. Beginning as a web developer in 2008, Bilal transitioned to product design and UX in 2009, collaborating with global clients as a freelancer. In 2016, he founded Kreatinc, a web design and development agency that has created SaaS products for industries including real estate, finance, eCommerce, and marketing. Kreatinc's work has reached millions of users

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39:54

093: Automating the Time Suck of Content Creation...

The Marketing Umbrella Podcast ·

2024/08/17

Struggling to keep up with the demands of social media content creation? Imagine having a personal AI team at your fingertips. Austin Armstrong built the solution with Syllaby.io, and it's changing the game for solo creators and small businesses. Austin's journey from MySpace enthusiast to AI innovator is a testament to the rapid evolution of digital marketing. In our chat, he shares how the pandemic became a turning point, pushing him to dive into TikTok and eventually create Syllaby, a tool

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39:35

092: Tech is Similar - The Difference is the Approach...

The Marketing Umbrella Podcast ·

2024/07/31

Outreach without spam, is it completely possible? Our guest today will certainly clear this up. Join Kevin Prewett, host of the Marketing Umbrella Podcast, and Outreach without spam, is it completely possible? Our guest today will certainly clear this up. Join Kevin Prewett, host of the Marketing Umbrella Podcast, and Tomáš Blaťák, Chief Product Officer and COO of Leads Picker. Tomáš shares his journey from running a lead generation agency to creating a cutting-edge sales platform that

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33:58

090: Well-Defined ICP is Crucial in Cold Outreach...

The Marketing Umbrella Podcast ·

2024/07/16

Growth hacking can truly transform your marketing strategy – Fabian Maume shares this and much more in our latest episode of the Marketing Umbrella Podcast.Fabian Maume, a dedicated growth hacker and marketing automation expert since 2017, has an inspiring journey. He began with web scraping for lead generation, then moved on to automating LinkedIn activities, scaling his marketing agency, and even launching and selling his own SaaS product. Now, he helps B2B SaaS startups as a fractional CMO,

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36:09

091: Gamify Your Marketing Through Influencers with...

The Marketing Umbrella Podcast ·

2024/07/16

Can you really apply game strategies to marketing? This question and many more are answered in our recent podcast chat with Ashley Stanford, Executive Vice President of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social. From her early days in search engine optimization to creating Ice Cream Social, Ashley has always turned challenges into opportunities. She shared how she found creative ways to boost event ticket sales without spending extra on ads,

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49:15

089: AI-Powered Sales Agents...The Future of Sales...

The Marketing Umbrella Podcast ·

2024/06/15

Curious about how AI can revolutionize your business? In this episode of the Marketing Umbrella Podcast, Yoni Belson, the co-founder of DreamCrew, shares his journey. From his time at UCLA to developing innovative AI solutions for sales and content production, Yoni's story is an inspiration to all of us. DreamCrew started by helping small businesses with project documentation. Today, they have created a state-of-the-art AI sales representative that engages website users in a personalized,

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31:08

088: How to Exit the "Time for Money World" with...

The Marketing Umbrella Podcast ·

2024/05/31

What if you could scale your business without burning out? Sujan Patel, a marketing veteran with two decades of experience and a former collaborator with industry giants like Salesforce and Mint, shares his riveting journey from launching his first digital marketing agency to mastering the SaaS space. Learn firsthand about the difficulty of early success, the risks of heavily relying on projections, and how to manage the uncertain waters of sustainable growth. Sujan's honest insights on managing

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38:19

087: Marketing is a Function of Revenue, not...

The Marketing Umbrella Podcast ·

2024/05/15

Digital marketing maven Ryan Deiss lights up this episode with insights learned in necessity-driven entrepreneurship, from his dorm-room launch to his current post at Scalable.co. Ryan's journey exemplifies dynamic marketing expertise with operational savviness, offering a blueprint for success that breaks down the complexities between generating demand and delivering on your brand promise. This episode of Marketing Umbrella Podcast is a masterclass in effective marketing and business scaling, as we

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35:05

086: It's The Thanks That Matters with Logan Mallory

The Marketing Umbrella Podcast ·

2024/05/01

Logan Mallory's career journey from sales to marketing is nothing short of inspiring. As the Vice President of Marketing at Motivosity, he shares how a pivotal networking event in Utah's thriving tech scene led him to where he is today. His story is a testament to the value of seizing opportunities and making the most of every connection. In this latest episode of the Marketing Umbrella Podcast, Kevin and Logan showcased the importance of strategic networking and continual career development,

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00:32:15

085: Leveling the Marketing Playing Field with Sandro...

The Marketing Umbrella Podcast ·

2024/04/16

Join the ranks of marketing mavens and startup enthusiasts as Sandro Okropiridze the mastermind behind STORI, unveils his entrepreneurial odyssey to becoming the CEO of an AI-powered branding revolution. In this episode of the Marketing Umbrella Podcast, Sandro shares the trials and triumphs encountered while transforming Stori from a straightforward no-code solution into a sophisticated social media storytelling powerhouse. His insights into customer-centric product evolution, the pivotal role of

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00:39:16

084: Enterprise Productivity and AI with Andrew Mounier

The Marketing Umbrella Podcast ·

2024/03/31

In today’s episode of The Marketing Umbrella Podcast, we grab a few minutes with Andrew Mounier, a true marketing guru who's journeyed from the hustle of agency life to leading the charge on user growth at Xembly, a cutting-edge AI company that's changing the game in marketing. We dive into how he's switched up the marketing game, moving from classic SEO tactics to using some cutting-edge AI tools that are making waves in the industry.Andrew's been in the marketing world for over 15

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00:43:14

083: Going Deep With Linkedin with Braden Wallake

The Marketing Umbrella Podcast ·

2024/03/14

Could a LinkedIn faux pas be the best thing to ever happen to your business? Braden Wallake, CEO of HyperSocial and OttoMatey, joins us to recount the viral sensation he never saw coming—a social media post that unexpectedly boosted his profile and taught him, and many others, invaluable lessons. Meet Braden Wallake, the CEO and founder of HyperSocial and OttoMatey. Despite being a 5x college dropout, he leads a team of marketing experts in creating personalized, effective B2B marketing campaigns

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00:33:03

082: Detract Bad Prospects with Andy Neary

The Marketing Umbrella Podcast ·

2024/02/29

If there's one thing that both sports and business have in common, it's the relentless pursuit of excellence. But how often do we connect the dots between the strategies that drive success on the field and those that propel victories in the business world? In this episode of The Marketing Umbrella Podcast, our guest, Andy Neary of Complete Game Consulting, draws these parallels and provides listeners with a masterclass in marketing strategies, influenced by the principles of athletic

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00:37:41

081: The Culmination of the Campaign Drives Growth...

The Marketing Umbrella Podcast ·

2024/02/16

What is it like to trade the comforts of a corporate gig for the roller coaster ride of entrepreneurship? Join us as we welcome Aditya Varanasi, CEO of Awarity, to unlock the secrets of a successful transition from corporate stability to entrepreneurial success. From analyzing Cheetos at PepsiCo to spearheading a digital marketing agency, Aditya's story is full of insights on leveraging integrated marketing strategies and the courage to pursue passion over comfort.Aditya Varanasi is the Founder

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00:37:15

080: How Much Power is Making It to the Wheels? with...

The Marketing Umbrella Podcast ·

2024/01/31

In this episode of the Marketing Umbrella podcast, Kevin Prewett interviews Tim Calise, an entrepreneur who has had a diverse career. He started as a financial expert, then became a fitness enthusiast, and is now a tech entrepreneur and podcast host. Tim co-created ALAN, which is an AI-powered SaaS platform, with Alexi and Leila Hormozi. Within six months, the platform grew from zero to $20 million in annual recurring revenue. Listen to hear Tim's story, including the key decisions that shaped

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00:40:01

079: If Someone Chooses You, Thank Them With David Wachs

The Marketing Umbrella Podcast ·

2024/01/15

In today's digital world, how can your brand's voice be heard and distinguished from others? This is the focus of the latest episode of the Marketing Umbrella podcast, where David Wachs, the creative entrepreneur behind Handwrytten, shares his insights. In this episode, we discuss how the art of handwriting is not only still alive but also thriving as an effective tool in modern marketing. David is the CEO of Handwrytten, a platform that brings back the lost art of letter writing through

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00:31:17

078: AI Requires A Personal Touch With Lewis Rothkopf

The Marketing Umbrella Podcast ·

2024/01/01

Welcome to another great episode of the Marketing Umbrella podcast where we host Lewis Rothkopf, Chief Revenue Officer at Pairzon. Together, we explore the crucial transformation of digital advertising and the increasing importance of first-party data amidst growing privacy concerns. As the Chief Revenue Officer at Pairzon, Lewis leads the sales, marketing, and business development teams to provide AI-powered data intelligence solutions for retailers and brands. With 24 years of experience in

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00:41:14

077: Change Your Perspective To Gain Clarity With Ian...

The Marketing Umbrella Podcast ·

2023/12/17

Join us on the Marketing Umbrella Podcast, hosted by Kevin Prewett, as we chat with Ian Campbell - the CEO of Nucleus Research and the author of the Wall Street Journal Best Seller, "The Value Sale." Ian is a technology value expert, and he is responsible for Nucleus Research's investigative research approach, product set, and corporate direction. He has written and presented extensively on various organizational topics and the importance of matching technology to business objectives

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00:40:05

076: The Only Validation You Need Is The Customer...

The Marketing Umbrella Podcast ·

2023/12/04

Entrepreneurs in the constantly evolving world of technology and startups face numerous challenges. In this latest episode of the Marketing Umbrella Podcast, hosted by Kevin Prewett, we explore the dynamic world of entrepreneurship and marketing with our guest, Alex Levin, the co-founder and CEO of Regal.io. Regal is a customer engagement platform that drives revenue through personalized interactions. From his academic background in philosophy and psychology to his venture into the world of

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