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PODCAST

The Marketing Umbrella Podcast

The Marketing Umbrella Podcast, hosted by Kevin Prewett, is for marketing agency owners and digital marketing entrepreneurs. Itamar Shafir is CEO of Umbrella, a technology platform and brand that powers thousands of marketing agencies. On ”The Marketing Umbrella” podcast, Kevin interviews leading industry experts with proven business-building experience who will offer keen insight and practical advice. Tune in each week for a dynamic conversation about tried, tested, and fine-tuned ways to build and

business management

All Episodes

43:06

099: More Lift & Leverage With AI with Mike Roberts

The Marketing Umbrella Podcast ·

2024/11/15

Can AI give your SEO the boost it needs to climb back to the top of search rankings?Mike Roberts, CEO of Rivalflow AI and SpyFu, knows how to leverage AI to help brands get their content noticed and reclaim those top spots in search rankings. With a solid background in SEO and marketing tech, Mike created Rivalflow to help businesses identify gaps in their content and make impactful updates. Recently, on The Marketing Umbrella podcast, he shared practical insights into why companies often lose

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36:23

098: The YouTube of B2B Demos with Troy Munson

The Marketing Umbrella Podcast ·

2024/11/06

Could video-first demos be the secret to closing more software deals, faster? Troy Munson, founder of Dimmo AI, shares how video-first demos are changing the way companies connect with potential customers. By cutting down the back-and-forth and getting straight to the point, these demos grab attention and keep it, helping businesses stand out in a crowded market. In this episode, Troy breaks down why video-first demos are perfect for today’s buyers, especially Gen Z and millennials who want quick,

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31:35

097: Charge Based on Your Outcomes not Output with...

The Marketing Umbrella Podcast ·

2024/10/15

Are you making the most of AI in your marketing strategy? AI can do more than just automate tasks—it could redefine your entire workflow. Ashley Gross, an expert AI marketing strategist and thought leader, shares her journey from traditional marketing to pioneering AI-driven business transformation. With her extensive expertise, Ashley leads the charge of innovating marketing strategies through AI.In this episode, Ashley delves into the strategic use of AI to enhance productivity and exceed

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28:31

096: The Good Guys of AI Detection with Jonathan Gillham

The Marketing Umbrella Podcast ·

2024/10/02

Is your content truly original, or are outdated plagiarism tools missing the mark?In this episode of the Marketing Umbrella Podcast, our host Kevin Prewett talks with Jonathan Gillham, founder of OriginalityAI. Jon shares how growing up in a small Canadian town and his frustrations with tools like Copyscape led him to build a smarter content checker. With over 10 years of SEO and content marketing experience, Jon explains why staying original is crucial. Why does being original matter? Jonathan

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42:09

095: Tekpon - The Oscars of SAAS with Cristian Dina

The Marketing Umbrella Podcast ·

2024/09/16

Making one bold decision can revolutionize your career. In this episode of the Marketing Umbrella podcast, our guest Cristian Dina, a young entrepreneur and founding member of Tekpon, shares his story of leaving college to venture into the tech world, inspired by Gary Vaynerchuk’s advice. He compares the outdated lessons he learned in school with the fast-moving, real-world experiences at Tekpon, showing how taking risks early can lead to fulfilling work. Cristian explains how Tekpon grew from a

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40:29

094: Scaling Through Social Media Using AI with Bilal...

The Marketing Umbrella Podcast ·

2024/09/02

Bilal Ararou, a product designer turned entrepreneur from Morocco, shares his journey from early tech enthusiast to successful business founder. Beginning as a web developer in 2008, Bilal transitioned to product design and UX in 2009, collaborating with global clients as a freelancer. In 2016, he founded Kreatinc, a web design and development agency that has created SaaS products for industries including real estate, finance, eCommerce, and marketing. Kreatinc's work has reached millions of users

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39:54

093: Automating the Time Suck of Content Creation...

The Marketing Umbrella Podcast ·

2024/08/17

Struggling to keep up with the demands of social media content creation? Imagine having a personal AI team at your fingertips. Austin Armstrong built the solution with Syllaby.io, and it's changing the game for solo creators and small businesses. Austin's journey from MySpace enthusiast to AI innovator is a testament to the rapid evolution of digital marketing. In our chat, he shares how the pandemic became a turning point, pushing him to dive into TikTok and eventually create Syllaby, a tool

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39:35

092: Tech is Similar - The Difference is the Approach...

The Marketing Umbrella Podcast ·

2024/07/31

Outreach without spam, is it completely possible? Our guest today will certainly clear this up. Join Kevin Prewett, host of the Marketing Umbrella Podcast, and Outreach without spam, is it completely possible? Our guest today will certainly clear this up. Join Kevin Prewett, host of the Marketing Umbrella Podcast, and Tomáš Blaťák, Chief Product Officer and COO of Leads Picker. Tomáš shares his journey from running a lead generation agency to creating a cutting-edge sales platform that

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33:58

090: Well-Defined ICP is Crucial in Cold Outreach...

The Marketing Umbrella Podcast ·

2024/07/16

Growth hacking can truly transform your marketing strategy – Fabian Maume shares this and much more in our latest episode of the Marketing Umbrella Podcast.Fabian Maume, a dedicated growth hacker and marketing automation expert since 2017, has an inspiring journey. He began with web scraping for lead generation, then moved on to automating LinkedIn activities, scaling his marketing agency, and even launching and selling his own SaaS product. Now, he helps B2B SaaS startups as a fractional CMO,

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36:09

091: Gamify Your Marketing Through Influencers with...

The Marketing Umbrella Podcast ·

2024/07/16

Can you really apply game strategies to marketing? This question and many more are answered in our recent podcast chat with Ashley Stanford, Executive Vice President of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social. From her early days in search engine optimization to creating Ice Cream Social, Ashley has always turned challenges into opportunities. She shared how she found creative ways to boost event ticket sales without spending extra on ads,

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49:15

089: AI-Powered Sales Agents...The Future of Sales...

The Marketing Umbrella Podcast ·

2024/06/15

Curious about how AI can revolutionize your business? In this episode of the Marketing Umbrella Podcast, Yoni Belson, the co-founder of DreamCrew, shares his journey. From his time at UCLA to developing innovative AI solutions for sales and content production, Yoni's story is an inspiration to all of us. DreamCrew started by helping small businesses with project documentation. Today, they have created a state-of-the-art AI sales representative that engages website users in a personalized,

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31:08

088: How to Exit the "Time for Money World" with...

The Marketing Umbrella Podcast ·

2024/05/31

What if you could scale your business without burning out? Sujan Patel, a marketing veteran with two decades of experience and a former collaborator with industry giants like Salesforce and Mint, shares his riveting journey from launching his first digital marketing agency to mastering the SaaS space. Learn firsthand about the difficulty of early success, the risks of heavily relying on projections, and how to manage the uncertain waters of sustainable growth. Sujan's honest insights on managing

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38:19

087: Marketing is a Function of Revenue, not...

The Marketing Umbrella Podcast ·

2024/05/15

Digital marketing maven Ryan Deiss lights up this episode with insights learned in necessity-driven entrepreneurship, from his dorm-room launch to his current post at Scalable.co. Ryan's journey exemplifies dynamic marketing expertise with operational savviness, offering a blueprint for success that breaks down the complexities between generating demand and delivering on your brand promise. This episode of Marketing Umbrella Podcast is a masterclass in effective marketing and business scaling, as we

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35:05

086: It's The Thanks That Matters with Logan Mallory

The Marketing Umbrella Podcast ·

2024/05/01

Logan Mallory's career journey from sales to marketing is nothing short of inspiring. As the Vice President of Marketing at Motivosity, he shares how a pivotal networking event in Utah's thriving tech scene led him to where he is today. His story is a testament to the value of seizing opportunities and making the most of every connection. In this latest episode of the Marketing Umbrella Podcast, Kevin and Logan showcased the importance of strategic networking and continual career development,

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00:32:15

085: Leveling the Marketing Playing Field with Sandro...

The Marketing Umbrella Podcast ·

2024/04/16

Join the ranks of marketing mavens and startup enthusiasts as Sandro Okropiridze the mastermind behind STORI, unveils his entrepreneurial odyssey to becoming the CEO of an AI-powered branding revolution. In this episode of the Marketing Umbrella Podcast, Sandro shares the trials and triumphs encountered while transforming Stori from a straightforward no-code solution into a sophisticated social media storytelling powerhouse. His insights into customer-centric product evolution, the pivotal role of

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00:39:16

084: Enterprise Productivity and AI with Andrew Mounier

The Marketing Umbrella Podcast ·

2024/03/31

In today’s episode of The Marketing Umbrella Podcast, we grab a few minutes with Andrew Mounier, a true marketing guru who's journeyed from the hustle of agency life to leading the charge on user growth at Xembly, a cutting-edge AI company that's changing the game in marketing. We dive into how he's switched up the marketing game, moving from classic SEO tactics to using some cutting-edge AI tools that are making waves in the industry.Andrew's been in the marketing world for over 15

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00:43:14

083: Going Deep With Linkedin with Braden Wallake

The Marketing Umbrella Podcast ·

2024/03/14

Could a LinkedIn faux pas be the best thing to ever happen to your business? Braden Wallake, CEO of HyperSocial and OttoMatey, joins us to recount the viral sensation he never saw coming—a social media post that unexpectedly boosted his profile and taught him, and many others, invaluable lessons. Meet Braden Wallake, the CEO and founder of HyperSocial and OttoMatey. Despite being a 5x college dropout, he leads a team of marketing experts in creating personalized, effective B2B marketing campaigns

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00:33:03

082: Detract Bad Prospects with Andy Neary

The Marketing Umbrella Podcast ·

2024/02/29

If there's one thing that both sports and business have in common, it's the relentless pursuit of excellence. But how often do we connect the dots between the strategies that drive success on the field and those that propel victories in the business world? In this episode of The Marketing Umbrella Podcast, our guest, Andy Neary of Complete Game Consulting, draws these parallels and provides listeners with a masterclass in marketing strategies, influenced by the principles of athletic

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00:37:41

081: The Culmination of the Campaign Drives Growth...

The Marketing Umbrella Podcast ·

2024/02/16

What is it like to trade the comforts of a corporate gig for the roller coaster ride of entrepreneurship? Join us as we welcome Aditya Varanasi, CEO of Awarity, to unlock the secrets of a successful transition from corporate stability to entrepreneurial success. From analyzing Cheetos at PepsiCo to spearheading a digital marketing agency, Aditya's story is full of insights on leveraging integrated marketing strategies and the courage to pursue passion over comfort.Aditya Varanasi is the Founder

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00:37:15

080: How Much Power is Making It to the Wheels? with...

The Marketing Umbrella Podcast ·

2024/01/31

In this episode of the Marketing Umbrella podcast, Kevin Prewett interviews Tim Calise, an entrepreneur who has had a diverse career. He started as a financial expert, then became a fitness enthusiast, and is now a tech entrepreneur and podcast host. Tim co-created ALAN, which is an AI-powered SaaS platform, with Alexi and Leila Hormozi. Within six months, the platform grew from zero to $20 million in annual recurring revenue. Listen to hear Tim's story, including the key decisions that shaped

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