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Small Business Casual

Where small business meets your favorite pair of slippers.A little quirky, not too buttoned up, one less accessory, ahhh… just right.Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!I’m here to walk alongside you as we make running our businesses less of a

business entrepreneurship

All Episodes

24:18

Your Mid-Year Marketing Checkup

Small Business Casual ·

2025/06/17

Text Emily! If your business had a body, how would its heartbeat be? Would the pulse be alive and thriving? Or slowly dragging forward? In this episode, we’re doing a mid-year check-up on our marketing, content, and messaging! You’ll walk away with the tools you need to do a full scan with clarity, revived energy, and next steps. Put on your surgical-grade gloves, get out the stethoscopes, and let's refresh and refocus with this full-body business inventory! Inside th...

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32:13

Stop Shouting into the Void: Step Inside Your...

Small Business Casual ·

2025/06/10

Text Emily! Do you feel stuck shouting into the void? Trapped in comparison? Drowned out by the noisy online space? What if you don't need another opinion, strategy, opt-in, course, or coach? What if you don't need to be more, be less, or dance to the beat of a different drum? What if your marketing could be WAY MORE FUN and feel more comfortable for YOU!? I believe it can, and my goal in this episode is to show you how! This episode will help you turn down some...

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38:00

Asking for the Help You Need

Small Business Casual ·

2025/06/03

Text Emily! We all get by with a little help, but... Determining what kind of help you need, where to look for it, and how to give yourself permission to ASK for it, that's another matter entirely! In this episode, I'll share some common signs that you may need extra hands, eyeballs, or tools in your business and what to do before you bring in the assistance you need. Inside the episode: 6 Common cries for help and what they might mean Ways to get help in your bu...

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30:31

Becoming Distraction-Proof: Maybe time isn't the problem

Small Business Casual ·

2025/05/27

Text Emily! You don’t need more time. You don’t need more motivation or inspiration or another planner, course, shiny object, or time management method… you more attention. And LESS distractions and clutter. I recently did an episode on Time Management and Experiments in Productivity, and today we’re going to bring a fresh spin as we get into attention management, reducing distractions, and freeing yourself of mental clutter! My goal is that this episode will help you reduce and elimin...

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29:40

Clarity isn’t a Magic Fairy - but it does have...

Small Business Casual ·

2025/05/20

Text Emily! One of the keys to building trust, expertise, and credibility, and helping people understand what you’re sharing is communicating with CLARITY. When it comes to our businesses, forget content, cash, and all the other stuff they say is king… Clarity is King. In this episode, we'll take a look at how clarity comes through in our messaging and communication as we establish a clear, solid foundation for trust in our community, with collaborators and clients. In the ...

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36:00

Red, Yellow, or Green Flag. Which is it!?

Small Business Casual ·

2025/05/13

Text Emily! There have been plenty of times I haven't trusted my gut. In life and business. Sometimes ignoring it has me chasing a shiny object... sometimes it leads me to think I need to change everything NOW... I've collaborated with the wrong people, tried things I didn't want to do, and I've even posted something I didn't feel 100% about, but I did it anyway because #consistency. My MAIN downfall when not listening to my gut when it comes to ignoring red flags or second-guessing th...

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23:33

It's Not Just a Numbers Game. 6 Ways to make your...

Small Business Casual ·

2025/05/06

Text Emily! More followers, page views, website traffic, podcast guesting spots, it all sounds great in theory… but it’s not always better. In most cases, it's just MORE. In this episode, we get into 6 ways to make your message MORE impactful as we shift from a numbers-driven mentality to an intentional, strategic mindset focused on right-fit vs. just more. Inside the episode, we go beyond the numbers in: Podcast guesting, pitching, and speaking engagements Clients, mo...

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39:41

Adventures in Time Management: Productivity...

Small Business Casual ·

2025/04/29

Text Emily! Do you ever feel like you’re over-scheduling every minute of every day? Or maybe you just usually wing it and hope for the best? Perhaps you fall somewhere in between? Whether you’ve shown TIME whose boss or let it run the show and bowl you over, this episode is for YOU. This is a live, from-the-field report after I conducted a number of time management experiments. I crash tested 6 different productivity methods all in the name of helping you figure out which one is best for YOU...

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30:03

Why Can't We Be Friends? Mixing Personal &...

Small Business Casual ·

2025/04/22

Text Emily! Can you / should you befriend clients? Should you take on friends as clients? What are the pros and cons? Just how blurry should those lines between professional and personal relationships be? Often debated in business circles, some swearing by mixing friendship and business and others avoiding it like the plague. To mix or not to mix? That’s the question we’re tackling today! My hope is that by the end of this episode, you can determine for yourself whether or ...

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21:21

Do You Need a Regroup? What to do when something's...

Small Business Casual ·

2025/04/15

Text Emily! Ever had a moment in business or life where the dam finally broke? The pressure of "should" gave way, it all became too much, the straw broke the camel's back... and you woke up knowing something needed to change? Something’s gotta give. And when that happens, we need to REGROUP! An honest sit down to review, reflect, evaluate, and discern the path forward. In this episode, we get into why it's important to regroup on the regular plus the areas I recommend you c...

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23:49

9 (Fun) Ideas to Use AI to Improve Your Marketing

Small Business Casual ·

2025/04/08

Text Emily! When AI language models first emerged on the scene, I was a "hard pass". Largely due to my debilitating fear of art becoming a lost art, I warned everyone who'd listen about AI and resisted using it as a tool in my own business. Two years later, so much more has changed in the world of AI and content creation than I ever could've predicted. Some I love, and some I still very much loathe. I STILL do not think you should be using it to create your content for you... And...

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47:05

Episode #100(ish) Shiny Object? Or Solid Gold?

Small Business Casual ·

2025/04/01

Text Emily! Celebrating episode 100(ish) because #AprilFoolsDayJokeisonMe How do you know if something is just a shiny object and distraction or an idea worth pursuing? Joining me to answer this question are three immensely special guests: one of my best friends, Lindsay Dreyer, my brilliant collab buddy Barb Davids, and... the man, myth, and legend, my husband, Jason Aborn. Representing three walks of my life, each of these guests have agreed to hop aboard onto MY shiny object t...

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32:53

How to (easily) Create Entertaining, Educational,...

Small Business Casual ·

2025/03/25

Text Emily! As a Copywriter and Content Marketing Consultant, people often ask me questions about visibility, marketing, and content creation (naturally). While I'm always ready to throw down and dive deep into all the nuances and nuts and bolts. While I WANT to dissect and break down the components of copy and content into the tiniest molecules, I have learned to keep it super simple when it comes to creating quality content that helps you achieve your goals. In this episode, yo...

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19:37

Keys to Being Conversational: without being...

Small Business Casual ·

2025/03/18

Text Emily! Ever notice how some podcasts, blogs, emails, and posts are seemingly created JUST FOR YOU? Creating content in a conversational way helps us be more relatable and personal. It uses everyday language of our community to mirror how people actually speak. The advice "just write how you talk" though doesn't exactly cut it when it comes to finding your own conversational tone and style. It's not that simple and there are some do's and don'ts. In this episode, I’ll share w...

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22:18

Your Brand's Imprint: Defining and living your...

Small Business Casual ·

2025/03/11

Text Emily! What do you want to be known and remembered for? When it comes to business… The legacy you leave might look a number of different ways. It could be the impact and difference you make, the lives you change, the tangible assets and dollars you leave to someone else when you move on, or your unique skillset and experience. How do you want to be remembered and how do you want people to experience YOUR business? In this episode, we'll get into why trying to be ...

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35:05

How to Find Your Unique Brand Voice

Small Business Casual ·

2025/03/04

Text Emily! "Find Your Voice". Ah, the classic elusive and vague advice shared far and wide across the internet, amiright? What does that even mean? How do I find it? Where was it before I found it? Is a brand's voice the same as the business owner's personality? Brand Voice is the consistent way you/your business communicate. It’s an art and a science, a careful blend of pacing, rhythm, flow, the words you choose, and the feelings or mood you conjure up. The result is a voice th...

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30:36

The Surprising Perks of Being Random (a lil' bonus...

Small Business Casual ·

2025/02/28

Text Emily! I often talk about the benefits and importance of consistency, focus, staying steadily in your lane as a business owner. AND, sometimes the element of random surprise can be just what we need! In this episode, I share three random insights on how mixing things up a bit led to: Deeper connection and better conversation Previously unseen correlations and insights New perspectivesGrowth opportunities And more! Never underestimate the power of being a ...

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14:23

3 Ways to Help a Small Business Grow: Spreading the...

Small Business Casual ·

2025/02/25

Text Emily! Small businesses are the backbone of many local communities. Now more than ever, small businesses need our support and to lift one another up. This episode is a reminder of three simple ways to spread the love, pay it forward, and help out the other small business owners walking alongside us. The best part? You don't need to spend a dime, take a ton of time, or break a sweat. It's easy as 1, 2, 3: Share, Engage, Shoutout. In this episode: 3 Easy yet powerful actions that wil...

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27:53

How Your Messaging Helps Set Boundaries & Achieve...

Small Business Casual ·

2025/02/18

Text Emily! We’ve talked about boundaries before and setting them in your business but… Which pieces of your messaging actually can help SUPPORT you in setting these boundaries and how do you express them for the world to see in a way that’s kind and honest? In this episode, we’re going to talk about how our messaging on our websites, business cards, social media, and MORE can help us achieve our goals and set strong boundaries. In the episode: How setting boundaries suppor...

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30:04

Know, Like, Trust: Action Steps to Build KLT

Small Business Casual ·

2025/02/11

Text Emily! You’ve probably heard about building "the know, like, and trust factor" with your community, customers, and clients. Butttt, how on EARTH does one actually build know, like, and trust? What even does that MEAN!? Often mentioned in the marketing world, "know, like, and trust" (KLT) is vague and elusive (at best) and not many are explaining how to take actions that build it. In this episode, I’m going to break each element of KLT down into tangible action steps to ge...

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133 results

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