x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

MAPPED OUT

Lauren Loreto & Aurrie Hicks

Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who"ve not only survived the marketing wilderness—we"ve mastered it.Lauren and Aurrie here, battle-tested marketers who"ve built businesses from the ground up. We"re ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those

business marketing

All Episodes

13:35

Flight Deck #4: 3 Books That Will Change How You...

MAPPED OUT ·

2025/03/07

Ready for a quick flight? This week, Lauren and Aurrie take a mid-season break to share three game-changing books that are reshaping their views on business ownership, leadership, and life. What's On The Radar: Who Not How: Why procrastination isn't laziness but a sign you need the right "who"The Gap and The Gain: Breaking free from gap mentality to celebrate your wins10X Is Easier Than 2X: How doing less can actually help you achieve exponential growthReading Recommendations: The suggested r...

en-us

48:54

Stop #4: MAPPING OUT Your Content Plan: Create...

MAPPED OUT ·

2025/03/04

Tired of abandoned content calendars and posts that get three likes from your mom (sweet, but not the target audience right)? In this episode, Lauren and Aurrie break down how to create a content plan that actually drives results instead of collecting digital dust. They share practical strategies for defining content pillars, focusing on quality over quantity, and planning in 30-day chunks that will save your sanity while keeping your marketing fresh and effective. Episode Highlights [00:0...

en-us

10:45

Flight Deck #3: The Power of Consistency

MAPPED OUT ·

2025/02/28

Ready for a quick flight? This week, Lauren and Aurrie share examples of how consistent marketing pays off—even when you think no one's listening. What's On The Radar: Eight-Year ROI: How one prospect finally converted after following Brand Good Time for 8 yearsContent Consistency: Why you shouldn't give up on your newsletter, even with minimal engagementRepetition Works: The importance of repeating key messages (even when you're sick of saying them)The Full Funnel: Exploring client retenti...

en-us

52:59

Stop #3: MAPPING OUT the Marketing Funnel: From...

MAPPED OUT ·

2025/02/25

Ever feel like you're doing everything and not getting leads? In this episode, Lauren and Aurrie break down the entire marketing funnel from top to bottom, sharing real examples that show exactly how brands move customers from awareness to purchase—and beyond. Whether you're struggling with brand awareness, nurturing leads, or turning one-time buyers into repeat customers, we've got your map to navigate each stage of the funnel. Episode Highlights [00:01:11] Why the funnel still matter...

en-us

11:00

Flight Deck #2: 3 AI Tools Every Marketer Needs

MAPPED OUT ·

2025/02/21

Ready for a quick flight? This week, Aurrie's flying solo while Lauren's on vacation to break down the AI summary tools that are revolutionizing how we capture and use information. What's On The Radar: Meeting Transcripts & Recaps: Deep dive into Otter and Fathom for automated meeting notesContent Repurposing: How PodSqueeze transforms long-form content into social-ready clipsTime-Saving Tips: Ways to free up your team from unnecessary note-takingResources Mentioned: FathomOtterPodSqueeze...

en-us

66:48

Stop #2: The Tech Stack and Tools That Keep us On Track

MAPPED OUT ·

2025/02/18

Lost in the tech tools maze? We've got your map! In this episode, Lauren and Aurrie break down exactly what tools you need (and don't need) to run an efficient marketing operation. From project management essentials to AI tools worth the investment, we're sharing our real-world experience with building tech stacks that actually work. Episode Highlights [00:01:18] The evolution from basic tools to robust tech stacks [00:03:55] The real cost of tech tools (what we actually spend monthly)...

en-us

15:55

Flight Deck #1: 30/60/90 Day Framework

MAPPED OUT ·

2025/02/14

Welcome back to MAPPED OUT! In this episode of The Flight Deck, our 10-minute minisode, we’re answering your burning questions about the 30/60/90-day framework. This structured approach helps you set marketing goals by quarter and execute with clarity. Whether you're fine-tuning your organic social strategy, launching paid ads, or refining your email marketing, we’ll guide you step-by-step through the process. Episode Highlights: [00:00:16] Recap: 30/60/90-day framework overview[00:01:11] Why...

en-us

54:36

Stop #1: Defining Your Destination

MAPPED OUT ·

2025/02/11

When your ideas are tapped out, we've got more! Welcome to the FIRST episode of MAPPED OUT – your GPS to breakthrough growth. In this premiere episode, we're diving deep into the world of goal-setting that actually moves the needle for your business. Episode Highlights [00:00:01] Welcome to Mapped Out - Your marketing GPS [00:01:42] Meet Lauren: Founder of Brand Good Time, content marketing & web design expert [00:02:34] Meet Aurrie: Founder of Hopson Rae, bringing corporat...

en-us

1:16

MAPPED OUT Podcast - Official Trailer

MAPPED OUT ·

2025/01/20

When your ideas are tapped out, we've got more. Welcome to MAPPED OUT – your GPS to breakthrough growth, minus the headaches.Ready for some serious support on your marketing journey? Meet your new co-pilots: Lauren and Aurrie. As seasoned marketers and business owners, we're here to help you cut through the noise and make powerful decisions that drive real growth. No fluff, no theoretical nonsense – just actionable strategies and a clear itinerary for mapping out your exact coordinates for yo...

en-us

52:42

EP 140 | Everything you need to know about marketing...

MAPPED OUT ·

2024/09/25

Special episode drop (breaking the hitatus). We went to IBOUND 2024 so you didn't have to :P In this episode, hosts Lauren and Aurrie recap their experiences at the INBOUND marketing conference. Lauren, founder of Brand Good Time, and Aurrie, founder of Hopson Ray, share key insights from sessions on B2B LinkedIn ads, AI in content creation, and email marketing strategies. The episode offers actionable strategies for marketers to enhance their efforts going into 2025 and beyond.Timestamps:Bes...

en-us

38:01

EP 139 | How to Prioritize Wellness as an...

MAPPED OUT ·

2024/05/15

When was the last time you paused to consider how your well-being affects your work? Ashleigh Hubbard joins Lauren Loreto in a heart-to-heart about the symbiotic relationship between personal health and professional success. This chat traverses their personal evolutions: Lauren's pivot from the weightlifting circuit to the entrepreneurial fast track and Ashleigh's impressive leap from a non-athletic past to a weightlifting present. Ashleigh and Lauren dissect the nature of motivation, f...

en-us

40:03

EP 138 | Lights, Camera, Conversions: How to Leverage...

MAPPED OUT ·

2024/05/01

en-us

38:47

EP 137 | How Empathetic Leadership Can Transform Your...

MAPPED OUT ·

2024/04/17

en-us

38:43

EP 136 | How to Integrate AI into Operations &...

MAPPED OUT ·

2024/04/03

en-us

11:36

EP 135 | How to Market Your Business on a Shoestring...

MAPPED OUT ·

2024/03/27

en-us

41:29

EP 134 | How to Amplify Your Brand Through Thought...

MAPPED OUT ·

2024/03/20

en-us

17:17

EP 133 | Conversion Chat: How to Increase Website...

MAPPED OUT ·

2024/03/13

en-us

45:23

EP 132 | How to go from Chaos to Excellence in Client...

MAPPED OUT ·

2024/03/06

en-us

30:57

EP 131 | My story: how I've navigated...

MAPPED OUT ·

2024/02/28

en-us

48:14

EP 130 | How to scale your creative business via...

MAPPED OUT ·

2024/02/20

en-us

178 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...