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PODCAST

Secret Leaders

Dan Murray-Serter and Chris Donnelly are two serial entrepreneurs who"ve built, sold, scaled & failed companies worth hundreds of millions of dollars. In Secret Leaders we get inside the greatest minds and greatest moments in business, because we believe the best way to learn about business is to hear from the people who make it happen. Sponsored by Wise Business and Vanta. Contact: hello@secretleaders.com

business

All Episodes

42:01

Deepseek vs ChatGPT, YouTube Dating? & Beating Bill...

Secret Leaders ·

2025/02/14

Is Chris more influential than Bill Gates?This week, we explore Chris's rise to the top as LinkedIn’s number one ranked creator and dive into the ongoing battle between Deepseek and ChatGPT. Plus, did you know YouTube started out as a dating site?! We’re also excited to introduce a brand new segment to the show, where we react to some of the wildest LinkedIn posts shared by the popular creator behind "State of LinkedIn." ______________________________________ Sign up to Wise Business

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75:39

Wealth Expert: Unlock This Mentality to Make $10K a...

Secret Leaders ·

2025/02/11

Everyone wants to make money, and many view it as the ultimate path to happiness. But for Sahil Bloom, money is merely the by product of discovering what truly brings you joy and fulfilment. In this incredibly insightful episode, we sit down with Sahil, a wealth expert, to explore the deeper side of success. Sahil shares how financial wealth is not the goal, but a natural outcome of pursuing your passion and aligning your life with what genuinely makes you happy.We delve into the mindset required

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37:44

$25,369,000 EXIT: The Brutal Truths Of Selling My...

Secret Leaders ·

2025/02/07

No one truly understands the brutal truth of going through an exit process and this week Chris gives us a raw insight into the reality of what really happens behind the scenes of seeing the company you have put your life into build suddenly in someone else's hands.Everyone will always look at the financial side of this discussion, but it is always a lot deeper than it seems. ______________________________________ Sign up to Wise Business

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71:50

The $1BN CEO who has beat Nike and Adidas in 9 years

Secret Leaders ·

2025/02/04

Tom Beahon, the co-founder of Castore, reveals how he took on global giants Nike and Adidas—and won—in just 9 years.Tom takes us behind the scenes of Castore’s rise, revealing what really goes on in the world of sports sponsorship deals and how he navigated a highly competitive industry. He also tells the fascinating story of how he convinced tennis legend Andy Murray to sign with Castore over more established brands, even when no one had heard of them. From the challenges of building a brand from

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31:26

The Strangest Businesses You Didn’t know Existed

Secret Leaders ·

2025/01/31

In this fascinating episode, we dive into some of the strangest businesses you never knew existed! From companies that allow you to hire bridesmaids to look the part at your wedding, to services where you can literally rent someone's time to stand in line for you, these unusual ventures are taking the business world by storm.We explore the creativity behind these unique ideas, the surprising demand they fill, and how their founders turned seemingly bizarre concepts into thriving businesses. This

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76:08

Omaze: A Unicorn Business Built by Giving Away...

Secret Leaders ·

2025/01/28

Matthew Pohlson has built Omaze into a unicorn business through some pretty unconventional ways - convincing the Pope to sell his Lamborghini, sending someone to space with Richard Branson and giving away multi-million dollar mansions for $10. All whilst giving away over $300M to charity. This is one of our favourite interviews ever. From a business burning cash into a unicorn business that actually does good, Matthew's journey has been incredible, and you haven't even heard about how dying for 4

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27:29

How this one change made my Business £1M a month

Secret Leaders ·

2025/01/24

In this episode, Dan shares the incredible journey behind the recent success of his company, Heights, now generating $1.5 million per month in revenue.He reveals the one simple change that transformed the business and led to this massive growth. Whether you're an entrepreneur looking to scale your own company or just curious about the secret to success, this episode will offer valuable insights you can apply to your own journey ______________________________________ Sign up to Wise Business

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60:25

Andy Coulson: Most powerful man in British Media to a...

Secret Leaders ·

2025/01/21

Andy Coulson was once the face and leader of the most powerful newspaper in the country, News Of The World, and later became the Prime Minister’s right-hand man as Director of Communications. Then he lost it all.After scandals and a prison sentence, Andy founded his own consultancy, Coulson Partners, helping people navigate personal crises and reputational attacks. In this episode, Andy shares his unique insights into managing a crisis, drawing from his own experiences. He breaks down what a

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32:47

Why We Stopped Caring About Politics

Secret Leaders ·

2025/01/17

In this week’s Leaders Chat, we discuss Trumps upcoming inauguration and why we have simply stopped caring about politics.We also debate an interesting question: should CEOs earn 196x more than their employees? We break down what drives these massive pay differences and ask if they’re truly justified. Is the value CEOs bring really worth such a huge pay gap, or is it an outdated model of corporate leadership? Join us for an eye-opening discussion on leadership, politics, and

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64:23

I built a $2bn Company By Paying Everybody The Same...

Secret Leaders ·

2025/01/14

In this episode, we sit down with Nicola Kilner, former CEO of The Ordinary, to dive deep into the unique story behind her journey in building a $2 billion company. Nicola shares the highs and lows of her path to success, including the challenges she faced as a leader and the pivotal moments that shaped her career.We discuss why her Co-CEO fired her and what that experience was like as well as revealing her leadership superpower and why she decided to pay everyone in C-suite the same salary as

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38:35

Everything You Need To Know To Start A Business In 2025

Secret Leaders ·

2025/01/10

In this episode Chris Donnelly and Dan Murray Serter, each with over 17 years in the game, share the ultimate guide to starting a business in 2025. They cover everything from identifying the best industries to enter, to building a team and scaling your idea into a thriving company. If you're wondering where the biggest opportunities lie in 2025, or how to navigate the new market landscape, this episode is packed with actionable insights to help you succeed. Whether you’re just getting started or

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38:46

Hermann Hauser: The Man Who Saved Apple from Bankruptcy

Secret Leaders ·

2025/01/07

In this episode, we sit down with the entrepreneur who built the UK’s biggest company, worth an astonishing $176 billion, from an initial $50 investment.He shares the exact steps and strategies he used to scale a small startup into one of the world’s largest companies, proving that massive success can come from the smallest beginnings. He also reveals how he played a pivotal role in saving Apple, and what it was really like working with Steve Jobs during that critical time in the tech giant's

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11:47

Is AI going to ruin the world? Experts &...

Secret Leaders ·

2025/01/03

In this video, leading entrepreneurs and experts dive deep into one of the most pressing questions of our time: Is artificial intelligence going to ruin the world? With AI evolving faster than ever, concerns about its impact on jobs, society, and our future are growing. This insightful discussion covers the benefits, risks, and ethical challenges of AI, exploring whether it's a force for progress or a threat to humanity. Whether you're an entrepreneur, business leader, or simply curious about AI's

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22:42

Compilation: These UNTOLD Stories Will Blow Your Mind

Secret Leaders ·

2024/12/27

In this episode, we dive into three incredible stories that blew our minds. Lionel Barber recounts his chilling experience interviewing Vladimir Putin at the Kremlin, giving us a rare insight into what it’s like to sit face-to-face with one of the world’s most powerful leaders.James Watt, co-founder of BrewDog, shares the shocking moment when he lost $50 million and Finally, Deborah Meaden takes us back to her early days, offering a fascinating glimpse into her entrepreneurial life before she

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40:46

8 Life-Changing Books To Read In 2025

Secret Leaders ·

2024/12/20

Looking for the best books to fuel your success in 2025? In this video, we dive into the top books that have shaped our entrepreneurial journey and made a lasting impact on our lives. Whether you're just starting out or you're a seasoned business owner, these books offer invaluable lessons on leadership, strategy, mindset, and growth.We’ll discuss how each book transformed our thinking, improved our decision-making, and helped us navigate the ups and downs of building a business. From timeless

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67:05

How I disrupted a $671 billion industry from my bedroom

Secret Leaders ·

2024/12/17

Every entrepreneur dreams of disrupting an industry, but few have done it as boldly as today's guest. In this episode, we dive into the story of a visionary who took on billion-dollar skincare giants like L'Oréal and Nivea—without any prior industry experience—and became the #1 men's skincare brand in France. He rejected conventional practices, bypassed traditional retail, and found success by challenging the status quo in one of the most established markets imaginable.What makes this conversation

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41:52

Our Regrets On Interviewing James Watt

Secret Leaders ·

2024/12/13

As series 7 draws to a close, in this episode we sit down to chat about some of our favourite episodes, our personal highlights, some of our regrets and how Dan got rejected by Deborah Meaden.____________ Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply. https://bit.ly/HPOmnibook-SLQ424 Join Vanta and

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86:32

How Creators AND Businesses Can Win In The New...

Secret Leaders ·

2024/12/10

In this episode, Caspar Lee opens up about why he decided to leave his YouTube career behind, despite having 7 million followers, to focus on a new, exciting chapter: becoming a successful entrepreneur.Caspar reveals the challenges he faced as a content creator and how his passion shifted towards helping other YouTubers build long-term financial security. Now, he's using his experience to invest in fellow creators, helping them turn their earnings into sustainable wealth. Discover Caspar’s journey

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38:37

Diary Of A CEO Embarrassing Moment, Selling Feet Pics...

Secret Leaders ·

2024/12/06

In this episode we discuss Dan’s embarrassing moment as the first guest on diary of a CEO, we reflect on some of our recent episodes and discuss How Lily Allen and Kate Nash are making the most of OF and we do it all in our brand new studio!____________ Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply

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63:30

Why creators risk losing their audience - Dom Smales

Secret Leaders ·

2024/12/03

In this eye-opening episode, we sit down with Dom Smales, founder of Gleam Futures, to discuss why the creator economy is on the verge of collapse and what creators must do to avoid losing their audiences. With a wealth of experience managing some of the biggest names in the industry, including Zoella, Dom shares his insights on the shifting dynamics of the creator landscape.We explore why creators are at risk of losing their influence if they don’t adapt, and how they can successfully transition

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403 results

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