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PODCAST

B2B Mentors

B2B Mentors features top industry experts who share proven strategies and actionable inspiration on business-to-business marketing, leadership, business development, and scaling. This interview show will assist you in unveiling the unique and often complex world of business to business growth success. Brought to you by the leadership team at www.ProvenContent.com

business marketing

All Episodes

46:05

111. How Not to Suck at Marketing

B2B Mentors ·

2023/08/14

He’s been featured in AdAge, Forbes, CMO.com, Fast Company and several top podcasts. Jeff Perkins is the author of How Not to Suck at Marketing, a speaker, and current CMO at Greenlight Guru. Prior, Jeff was CEO of ParkMobile and CMO at QASymphony (now Tricentis), which he supported raising over $50 million in venture funding. With a diverse range of experiences with B2C, B2B, and across a variety of industries, including software, parking, automotive, consumer packaged goods, media, and

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31:24

110. How to Master B2B Healthcare Marketing (3 Key...

B2B Mentors ·

2023/08/01

Larry Kaiser is an 18-year veteran of the Healthcare IT market, a speaker, the current Chief Marketing Officer at Clearsense, and winner of the 2020 HITMC Award for Health IT Marketer of the Year. Prior, Kaiser built and led the marketing function at Optimum Healthcare IT and led NTT Data’s healthcare marketing efforts.Learn more about Clearsense:https://clearsense.com/Connect with Larry Kaiser on LinkedIn:https://www.linkedin.com/in/lawrencekaiser/ Connect with the host, Connor Dube, on

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34:07

109. Think Like a CEO, Act Like a CRO, Talk Like a CMO

B2B Mentors ·

2023/07/25

Denmark Francisco has been involved in four major acquisitions of technology startups with over $837M in total value generated. He has 14 years of growth experience, including as ex-CMO of KnowBe4 and growth hacking at DigitalOcean.Learn more about Blackbox Consulting:https://www.blackboxconsulting.io/Connect with Denmark Francisco on LinkedIn: https://www.linkedin.com/in/denmarkfrancisco/Connect with the host, Connor Dube, on LinkedIn`: https://www.linkedin.com/in/socialsellingexpert/Brought to you

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36:57

108. The Dropout Multimillionaire: How to Succeed in...

B2B Mentors ·

2023/07/10

Brian Will is the bestselling author of "The Dropout: Multi-Millionaire" and "NO... The Psychology of Sales and Negotiations," and a serial entrepreneur with over 35 years of experience. He has created seven highly successful companies across four industries, worth over half a billion dollars at their peak. Today, Brian is a visionary business leader, owning restaurants in Atlanta, an insurance and technology company in Denver, and a real estate business in Georgia and Florida. His expertise in

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30:16

107. B2B Storytelling Strategies that Convert...

B2B Mentors ·

2023/06/26

Adrian Fulle is the current Global Chief Marketing Officer at ByoPlanet and former entertainment industry executive. From the rebel side of corporate, Adrian is passionate about building high performing marketing strategy leveraging storytelling skills and B2B marketing models sourced from Harvard and Stanford. With over 15 years of experience and an insatiable curiosity, Adrian brings depth, creativity, and a fresh perspective to the B2B marketing world.Learn more about

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31:22

106. Is B2B Decision-Making More Vital (and...

B2B Mentors ·

2023/06/19

Wendy Lurrie is most recently the CMO at Sinequa and high-level marketing leader at organizations like Medidata Solutions and well recognized marketing agencies. She's an expert across the full spectrum of marketing disciplines with broad and deep experience in brand, direct, CRM , digital marketing and integrated marketing.Learn more about Sinequa:http://www.sinequa.com/Connect with Wendy Lurrie on LinkedIn: https://www.linkedin.com/in/wendy-lurrie-392b053/Connect with the host, Connor Dube, on

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10:37

This or That? (B2B Lead Gen) - BONUS Ep. #102

B2B Mentors ·

2023/06/13

This or That? (B2B Lead Gen) - CC #102Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt-in required, at www.ProvenContent.com/Free

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12:33

CMO Alliance Session on Podcasting for B2B - BONUS...

B2B Mentors ·

2023/06/07

CMO Alliance Session on Podcasting for B2B - CC #0101Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt-in required, at www.ProvenContent.com/Free

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6:33

Most Powerful B2B Marketing Method? - BONUS Ep. #100

B2B Mentors ·

2023/06/02

Most Powerful B2B Marketing Method? - CC #100Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt-in required, at www.ProvenContent.com/Free

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9:44

Can You Get The Big Benefits of Podcasting, Without a...

B2B Mentors ·

2023/05/26

Can You Get The Big Benefits of Podcasting, Without a Podcast? - CC #099Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt-in required, at www.ProvenContent.com/Free

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12:03

Podcasting for Your Business is Not What You Think -...

B2B Mentors ·

2023/05/23

Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt-in required, at www.ProvenContent.com/Free

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39:31

105. The Big B2B Buying Disconnect

B2B Mentors ·

2023/05/22

Allyson Havener leads the marketing strategy at TrustRadius across all functions including demand gen, PR, product, and partner marketing. She’s driven to establish TrustRadius as the platform where buying decisions are made. Allyson brings experience and expertise in hyper-growth marketing from previous roles at LiveRamp, an enterprise SaaS company. In her spare time, she teaches yoga and finds anything to do outdoors. Allyson was also a ballerina in Dubai and graduated from the University of

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29:30

104. Breaking Through Your Biggest Content Challenges

B2B Mentors ·

2023/05/15

Marc Dube is a multi-time entrepreneur, real estate investor, and industry innovator in content marketing. Marc is currently the President and Founder at ProvenContent.com, supporting hundreds of B2B clients in over 70+ industries produce their custom content.Learn more about Proven Content: https://www.provencontent.com/Connect with Marc Dube on LinkedIn: https://www.linkedin.com/in/askmarcdube/Connect with the host, Connor Dube, on LinkedIn`: https://www.linkedin.com/in/socialsellingexpert/Brought

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30:11

103. Get Bold about Branding, Building Trust, and B2B

B2B Mentors ·

2023/05/02

Scott Farace is the current Chief Marketing Officer at Celero Commerce and former sports and entertainment executive working with well known brands like bank of America, UPS, Sears, and Mastercard, and talents such as Garth Brooks, Christina Aguilera, Shania Twain, Phil Collins, and the Backstreet Boys. He has also driven sponsorship for clients with the NFL, Olympics, FIFA world cup, NBA and many moreLearn more about Celero Commerce: https://www.celerocommerce.com/Connect with Scott Farace on

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34:38

102. Robert Rose’s Killer Content Marketing...

B2B Mentors ·

2023/04/25

Robert Rose is a sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in digital content strategy and marketing. For more than 12 years, Robert and his firm The Content Advisory has worked with more than 500 companies, including 15 of the Fortune 100. He has provided strategic marketing advice and counsel for global brands such as Salesforce, Facebook, NASA, Hilton, CVS Health, McCormick Spices, Whirlpool, Microsoft, and The Bill & Melinda

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33:16

101. Attribution Without Action is Meaningless...

B2B Mentors ·

2023/04/11

Rachel Truair is the Chief Marketing Officer at Cart.com, the leading provider of comprehensive ecommerce solutions that enable retail brands to easily sell and fulfill across every channel. Prior to Cart.com, she led both enterprise and SMB marketing teams at companies including Confluent, Adobe, Magento, Oracle, and 3M.Learn more about Cart.comConnect with Rachel Truair on LinkedIn: https://www.linkedin.com/in/racheltruair/Connect with the host, Connor Dube, on LinkedIn:

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34:58

100. Dominate Your Global Marketing - Strategies for...

B2B Mentors ·

2023/04/04

Greg Perotto is a global marketing leader passionate about building brands, creating categories and disrupting the status quo with better ways of doing things. Over his 25+ year career, he has lead, coached and developed teams to build brand and grow revenues at Secureframe, New Relic, TripActions, Hootsuite, DocuSign and T-Mobile USA.Learn more about SecureFrame:https://secureframe.com/Connect with Greg Perotto on LinkedIn: https://www.linkedin.com/in/gregperotto/Connect with the host, Connor Dube,

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32:20

99. The Harringtons: How They Went From Infomercial...

B2B Mentors ·

2023/03/27

Brian Harrington is a partner in Kevin Harrington Enterprises and son of Kevin Harrington, the Original Shark of Shark tank. He owns, operates, and regularly consults with dozens of high level organizations and has worked closely with a number of Fortune 500 companies, top influencers and thought leaders, and today’s brightest business minds.With extensive experience in the Electronic Retailing Marketing Industry, Brian has been involved in dozens of physical and digital product launches reaching

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26:15

98. CMO Lessons from Over 18 Successful Exits (Expert...

B2B Mentors ·

2023/03/20

Meagen Eisenberg is a seasoned executive, board member, and advisor with over 18 successful exits (including 3 IPOs and 15 mergers and acquisitions). Meagen she currently leads the marketing and growth teams at Lacework as Chief Marketing Officer and serves on the board of G2, WorkStep, and advises a portfolio of companies including Loom, Styra, productboard, Gretel.ai, Klue, Demostack and Redpanda Data.Learn more about Lacework:https://www.lacework.com/\Connect with Meagen Eisenberg on

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41:16

97. The Godfather of Social Selling (Expert Interview)

B2B Mentors ·

2023/03/13

Koka Sexton is known for his work in the field of social selling, digital marketing, and branding. He's held marketing leadership roles with brands like LinkedIn, Hootsuite, Slack, and more. Koka is currently focused as a social media strategist and consultant, and is leveraged for his expertise on content and social media platforms to build and promote high-profile company's brands.Learn more about Spear Marketing:https://spearmarketing.com/ Connect with Koka Sexton on

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231 results

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