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PODCAST

The Spin Sucks Podcast with Gini Dietrich

Gini Dietrich, Founder of Spin Sucks

We"re your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

business careers

All Episodes

17:44

Why the PESO Model© Still Wins in the Age of Zero...

The Spin Sucks Podcast with Gini Dietrich ·

2025/07/08

Remember when clicks, shares, and impressions were reliable measures of success? Those days are gone.In this episode, Gini Dietrich breaks down why AI-generated answers, algorithm-controlled feeds, and private, hidden sharing have fundamentally changed how audiences discover and trust your content.We’re living in a zero-click, zero-share, zero-visit world—and traditional marketing tactics are losing visibility fast. But here’s the good news: you don’t need a shiny new framework to navigate this

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20:40

How to Train your Communications Strategy

The Spin Sucks Podcast with Gini Dietrich ·

2025/07/01

What does it mean to work smarter not harder when it comes to your communications strategy? Often a 'more is more' strategy feels like the way to go - adding content and tasks and tactics, but you'll get much better results if you focus on alignment instead of addition, and that's what Gini Dietrich is talking about this week on the Spin Sucks Podcast.

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22:50

Turn Chaos into Order with The PESO Model©

The Spin Sucks Podcast with Gini Dietrich ·

2025/06/24

The expectations for marketing and communications teams are higher than ever, and old systems aren't going to cut it. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how the PESO Model© turns disconnected tactics into aligned strategy, vanity metrics into business results, and overwhelmed teams into confident, focused operators.

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18:31

Drawing the Line Between Helpful Automation and...

The Spin Sucks Podcast with Gini Dietrich ·

2025/06/17

It seems like AI content is everywhere these days - in your inbox, on LinkedIn - even in major publications. And for all the many amazing ways AI can help make you more effective, it needs to be supervised. Closely. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to walk the line between getting value out of AI tools, and losing the credibility you've worked so hard to build.

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21:13

Be a Business Partner, Not a Vendor

The Spin Sucks Podcast with Gini Dietrich ·

2025/06/10

In an environment that is constantly changing, you need to make sure that you are in partnership with your clients, and providing the strategy and insight they need to grow. This week on the Spin Sucks Podcast, Gini Dietrich is walking you through exactly how to change your relationship from vendor to business parter.

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17:17

Making Your Data Stories Relatable and Actionable

The Spin Sucks Podcast with Gini Dietrich ·

2025/06/03

Last week on the Spin Sucks Podcast, Gini Dietrich shared the 4 types of data stories you need to communicate your metrics effectively. This week, she is talking about how to take those stories to the next level, and make them relatable to the decision makers you're working with.

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18:30

The 4 Types of Data Stories You Need to Know

The Spin Sucks Podcast with Gini Dietrich ·

2025/05/27

When you're in communications, you need to make data compelling, and the best way to do that is through stories. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the 4 types of Data Stories you need to be able to tease out and share.

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14:20

Creating the Story Your Numbers Are Telling

The Spin Sucks Podcast with Gini Dietrich ·

2025/05/20

Do you know if your client's business is moving forward with all the data collected? This week on the Spin Sucks Podcast, Gini Dietrich is talking about how you can take your client's data and uncover the why behind the number by asking the questions they haven't asked yet.

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19:18

How to Measute Outcomes, Not Just Activity

The Spin Sucks Podcast with Gini Dietrich ·

2025/05/13

The PESO Model© will help you build an integrated communications strategy, but if you're not measuring the right things - the outcomes it's creating - then you're going to have a hard time proving it. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how to stop measuring your activity, and start putting some real numbers around the outcomes you're creating.

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16:55

The PESO Model©: It's All About Integration

The Spin Sucks Podcast with Gini Dietrich ·

2025/05/06

Doing a little bit of everything - picking and choosing tactics - is NOT using the PESO Model©. This week on the Spin Sucks Podcast, Gini Dietrich is talking about the real power of the model: the integration. When you have a fully integrated PESO Model© strategy, then you have a replicable system that works in your sleep, with each element re-inforcing all of the others, and *that* will never be achieved by choosing and deploying individual tactics.

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16:45

Rethink, Refine and Future Proof Your Communications...

The Spin Sucks Podcast with Gini Dietrich ·

2025/04/29

As economic uncertainty and the pace of technological change increases around the world, the communications plans you made late last year might already need an update. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking you through how you should be reviewing and updating your communications plans in light of this constantly changing environment.

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17:27

The Evolution and Elevation of the PESO Model©

The Spin Sucks Podcast with Gini Dietrich ·

2025/04/22

A lot has changed since the PESO Model© was first released in 2014 - marketing and communications have all seen massive change - but the model has been there through it. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is sharing the evolution and elevation of the PESO Model, so that the marketing communications professionals who use it continue to be the best of the best in the industry.

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16:34

What AI Can Do and Why it Can't Replace You

The Spin Sucks Podcast with Gini Dietrich ·

2025/04/15

AI adoption in the PR industry has been huge, but you're not at risk of being replaced. AI is taking over the work that ultimately, we don't want to be doing, and on today's episode of the Spin Sucks Podcast, Gini Dietrich is sharing exactly how to get started, and where your human touch is, and will remain, needed.

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22:03

The Enterprise Integration Gap

The Spin Sucks Podcast with Gini Dietrich ·

2025/04/08

When customer journeys are non-linear, and happening around the world, a one-size fits all approach to marketing an communication just doesn't work - but picking and choosing individual tactics from the PESO Model© won't fix the problem - you need a whole strategy.This week on the Spin Sucks Podcast, Gini Dietrich is talking about how large organizations operating internationally can fill that gap, improve performance and bring consistency to your operation.

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18:15

[Replay] The 5 Kinds of Stories You Need to Tell

The Spin Sucks Podcast with Gini Dietrich ·

2025/04/01

Being a good communicator means being able to effectively tell stories - that is what helps you build trust and relationships. On today's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the stories that work best in business and how you can get comfortable telling them.

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15:35

The Shift In Thinking That Creates Strong Brand Stories

The Spin Sucks Podcast with Gini Dietrich ·

2025/03/25

Most brand stories miss the mark becuase they're focused on the wrong thing, don't resonate with the intended audience, or lack consistency accross different channels. But there is a way to do it right, and that's exactly what Gini Dietrich is sharing this week on the Spin Sucks Podcast.

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9:46

[Replay] Winning Business without Proposals

The Spin Sucks Podcast with Gini Dietrich ·

2025/03/18

Requests for Proposals are the bane of many agency's existence, and although they're popular, they're rarely the best way to stary a new professional relationship. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about a better way to position yourself as an expert and get new business without the proposals.

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16:04

Vertical Stories Need to be on Your Radar

The Spin Sucks Podcast with Gini Dietrich ·

2025/03/11

You've seen them on TikTok, Instagram, Facebook and YouTube - they're an increasingly popular and important method of connecting with the people interested in the companies you represent. On this week's episode of the Spin Sucks podcast, Gini Dietrich is talking about how to use this format, and how to integrate it into your PESO Model© strategy.

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17:58

The New AI Search Reality

The Spin Sucks Podcast with Gini Dietrich ·

2025/03/04

If AI is stopping people from clicking through to websites - what is the end goal for our PR work? That's what Gini Dietrich is exploring on this week's episode of the Spin Sucks Podcast: the challenges, the opportunities and what you should be tracking and prioritizing as the landscape keeps shifting.

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16:00

Gazing into My Crystal Ball: Using the PESO Method in...

The Spin Sucks Podcast with Gini Dietrich ·

2025/02/25

Gini Dietrich dives into AI and how PR professionals are the future of marketing. She discussed the future of paid media and using paid strategies to extend your reach with valuable content with the PESO Model. The key isn't reaching the most people; it's reaching the right people.

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373 results

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