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PODCAST

The Fashion Brand Clinic Podcast

elizabeth stiles

After 15 years in the fashion industry, I"m now a fashion brand consultant working 1:1 with new & innovative clothing brands. My focus with The Fashion Brand Clinic Podcast is to open up the conversation & highlight the many roles within the fashion industry & also educate emerging fashion brands with industry information they can"t find online.

arts fashion & beauty

All Episodes

51:17

Season 3 Episode 004 - The Non-Salesy Content...

The Fashion Brand Clinic Podcast ·

2025/05/02

Today I’m joined by the wonderful Maddie, founder of This Is My Housedress. It’s a US based brand creating elevated loungewear for everyday living. Think stylish enough to answer the door in but comfy enough to spend all day on the sofa! We’ve worked together behind the scenes and in this episode, Maddie shares the honest reality of growing a fashion brand including navigating viral moments, slow-fashion production and pricing backlash… all while staying true to her vision. If you’ve ever felt

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54:26

Season 3 Episode 003 - From Law School to Lingerie:...

The Fashion Brand Clinic Podcast ·

2025/04/25

Today I’m joined by the incredible Sofia Panwar, founder of Unndr, the UK-based lingerie brand that’s grown from humble beginnings to over £2 million in sales! Sofia is one of the most transparent founders out there and in this episode we get into what it really looks like to build a fast scaling, subscription based brand while navigating cash flow, team changes and content bans! Whether you’re toying with the idea of a subscription model, struggling with visibility, or wondering how to build a

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51:14

Season 3 Episode 002 - Inside AYM : The Fashion Brand...

The Fashion Brand Clinic Podcast ·

2025/04/18

Today I’m joined by Alie Mackintosh, the brilliant mind behind AYM! It’s a British womenswear brand known for its empowering, timeless pieces and commitment to sustainable UK production. In this honest chat, we go behind the seams of AYM’s journey from its early days as Boom Boom Boutique, to dressing Kim Kardashian! Plus we chat about Alie becoming a viral sensation on social media as the face of her brand. If you’re a fashion founder navigating growth, content burnout or the balance between

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14:26

Season 3 - Episode 001 - The Key Shifts Needed to...

The Fashion Brand Clinic Podcast ·

2025/04/11

🎙️ The Fashion Brand Clinic — Season 3 Episode 1 The Key Shifts Needed to Scale Your Fashion Brand Host: Elizabeth Stiles Welcome to Season 3 of The Fashion Brand Clinic Podcast! I’m back from a short break and excited to kick things off with a brand new format ... yes, we’re now on YouTube too 👀 In this solo episode, I’m diving into the essential mindset and strategy shifts you need to make if your fashion brand has hit the six-figure mark and you’re ready to scale sustainably (without burning

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01:01:55

Season 2 BONUS - Aimee Smale's Rapid Rise to an 8...

The Fashion Brand Clinic Podcast ·

2024/02/21

We dive into the fascinating journey of Aimee Smale, the founder of fashion brand Odd Muse. Aimee reflects on her experience as a buyer in commercial retail & shares valuable lessons she carried forward into her own business venture. As a multifaceted entrepreneur responsible for various aspects of her business, she also reveals her methods for ensuring everything is executed to a high standard. She discusses the evolution of her brand's signature pieces, from viral blazers to trending

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47:57

Season 2 Episode 010 - Sell Out TikTok Launches with...

The Fashion Brand Clinic Podcast ·

2023/12/12

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! KT Mildren launched ‘Katharina Lou,’ her fashion business in 2021 after having lots of spare time (& creative ideas!) in lockdown. Since then she has grown a cool community online of fashion followers and has also become best known for her hit Olly Rose dress! Starting with bold feminine pink pieces which were all made to order, since then it has evolved into a more grungy aesthetic. KT shares her tips for

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01:00:33

Season 2 Episode 009 - Sales Strategies to Grow Your...

The Fashion Brand Clinic Podcast ·

2023/12/04

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! Meet Sarah Mathias, a corporate dropout and ex retail buyer with over 12 years experience working with huge brands and Far East factories. She launched her own product business in 2018 and now she can be mostly found helping other small businesses achieve their goals as a business growth mentor. 💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content In this

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53:30

Season 2 Episode 008 - The Power Of Storytelling to...

The Fashion Brand Clinic Podcast ·

2023/11/28

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! Rani and Co started as a fashion brand in 2017 when Ramona started selling feminist clothing with slogans & selling jewellery on the side. The jewellery was doing really well and actually selling more than the clothes so in 2020, Ramona pivoted and turned it into a jewellery business. She kept the feminist theme & included goddess and queen collections that routinely sell out and created a strong community of

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59:57

Season 2 Episode 007 - Navigating Fashion's Toxic...

The Fashion Brand Clinic Podcast ·

2023/11/23

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! Sarah Galley is an ambitious graphic designer who firmly believes in the power of stepping out of your comfort zone to bring about a positive change. We met about 10 years ago when we were both at Miss Selfridge and she’s since gone on to work for some other leading brands including River Island and ASOS. Despite the sometimes negative experiences, Sarah has built resilience finding courage and clarity which has

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54:51

Season 2 Episode 006 - Josh Cook : Building a 7...

The Fashion Brand Clinic Podcast ·

2023/11/14

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! I had the pleasure of speaking with the incredible Josh Cook, a seasoned e-commerce expert with a strong passion for data-driven strategies. In this conversation we spoke about fashion E-com, (including co-founding Adanola & Another Version) growth hacking and the power of taking calculated risks. While the fashion industry is entering the exciting Black Friday season, Josh shared his optimism for a successful sales

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01:01:32

Season 2 Episode 005 - Embracing Simplicity and...

The Fashion Brand Clinic Podcast ·

2023/11/07

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! Faith started her fashion career studying at London College of Fashion & launched a lingerie brand straight out of uni & moved to Australia. Amid a global pandemic, she was back in Brighton & Faith embraced the perfect moment to embark on her next creative journey. Faith now spends weeks carefully designing dresses that will last and transcend fickle fashion trends with her customers in mind. Her favourite thing is

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53:59

Season 2 Episode 004 - The Power of Being Loud and...

The Fashion Brand Clinic Podcast ·

2023/10/31

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! This week we dive deep into the world of fashion, creativity, and building communities with Phoebe Sherman, founder of Girl Gang Craft. We’re discussing the power of well-behaved women not making history and the importance of stepping outside of our comfort zones to make a real impact. Building a community can be both scary and rewarding, and we'll be delving into the strategies and challenges involved. From

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51:21

Season 2 Episode 003 - Lydia Bolton: From Small Brand...

The Fashion Brand Clinic Podcast ·

2023/10/24

In today's episode, we have the talented and inspiring Lydia Bolton, a fashion designer and founder of her own brand. Lydia's journey in the fashion industry has been nothing short of remarkable, filled with twists and turns that have led her to where she is today. Lydia Bolton is a sustainability creator and a slow fashion designer who founded her namesake brand in 2019. A zero-waste advocate, she works meticulously with sleeping stock, deadstock fabrics and thrifted items to create luxury but

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59:26

Season 2 Episode 002 - Fashion, Freedom, and...

The Fashion Brand Clinic Podcast ·

2023/10/17

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! Welcome to another episode of The Fashion Brand Clinic where we dive deep into the world of fashion, personal growth, and overcoming challenging obstacles that hold us back. In today's episode, I’m welcoming my pal Calypso Barnum Bobb - ex fashion buyer turned Self Discovery Coach. She shares how she helps individuals uncover their true desires and navigate the challenges that may be holding them back. With personal

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59:37

Season 2 Episode 001 - Superfans and Controversies:...

The Fashion Brand Clinic Podcast ·

2023/10/10

In this season 2 premiere of The Fashion Brand Clinic, I sit down with Lucy Greenwood, founder of the renowned fashion brand Lucy & Yak. Lucy and Yak is a British clothing brand that has gained popularity for its sustainable and ethical approach to fashion with distinctive colourful designs & a particular focus on comfortable and practical clothing. In this episode, Lucy returns to the podcast for part 2! She takes us through her journey in the fashion industry, navigating the challenges of brand

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45:26

133 - Healing Your Mind with Confident & Killing It...

The Fashion Brand Clinic Podcast ·

2022/08/03

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! I recently met today’s guest at a women’s empowerment event in collaboration with Squarespace & The Stack World! We were on separate tables but managed to have a quick chat & secure her place as a guest on the podcast! Tiwalola Ogunlesi is a globally recognised coach specialising in positive psychology, international speaker, author and the founder of Confident and Killing It. Confident and Killing It is a purpose

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39:06

132 - What it Takes to Become a Millionaire with...

The Fashion Brand Clinic Podcast ·

2022/07/27

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! Today I’m chatting to Lisa Johnson, a business strategist specializing in using passive income to scale businesses. I wanted to chat to her because she’s bold & straight talking telling people the practicalities of how they increase their earning potential! In this episode we discuss : How Lisa turned it around for herself going from £30k in debt to a £6 million turnover in just a few years The power of making

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37:49

131 - The Easy Way to get PR for Your Brand with...

The Fashion Brand Clinic Podcast ·

2022/07/21

Today I’m joined by Nicola @ Press Loft! It’s the largest online PR tool that connects brands, PR and Digital Marketing agencies with journalists, bloggers and social influencers. Back in 2006 Nicola needed a system to manage her clients' images for her PR Agency! Hosting images, influencer info & press releases all in one place allows journalists to access everything they need to feature a brand in an instant and as a result increases their press coverage results significantly. I often struggle

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40:10

130 - Fashion Manufacturing in London with Joss @...

The Fashion Brand Clinic Podcast ·

2022/07/13

Aesthetic Laundry is born from Heidi’s passion to design wearable, creative pieces of clothing that people fall in love with, treasure and never want to take off. Heidi was determined to create a company which stood against every attitude and issue that was thrown her way during her time in the industry & inspire young women to know that they can dress how they want and ensure they are proud of who they are. In this episode we discuss : How Joss & Heidi met at a party & left their respective roles

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55:46

129 - Spiritual Streetwear Brand @notthatdeepstore

The Fashion Brand Clinic Podcast ·

2022/07/06

NOT THAT DEEP® is a spiritual streetwear brand focused around manifesting, law of attraction, spirituality and mindset. 'It's not that deep' became Sarah & Jason’s life mantra during the dark times which we touch on in this episode The brand speaks to a community of people who want to enjoy the short time that we are here on earth by connecting with our spirituality, trusting the universe and not taking any of this shit too seriously - whilst wearing cosy AF, bold and colourful garms. NTD is

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