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PODCAST

The Pub Way: An AdTech Podcast for Media Leaders

The Pub Way Podcast explores the world of digital advertising, focusing on essential topics like consumer data privacy, revenue strategies, audience diversity, and the innovative approaches media leaders use to deliver more relevant ads. Join us as we take a deep dive into the supply side of the adtech industry, exploring how publishers and advertisers navigate the ever-evolving landscape of digital advertising.

business marketing

All Episodes

36:14

Roku: The Power of Data and Transparency in CTV

The Pub Way: An AdTech Podcast for Media Leaders ·

2024/10/10

In the first episode of Season Two of "Pub way," hosts Tina Iannachino and Mike Villalobos sit down with Miles Fisher, Senior Director of Strategic Advertising Partnerships at Roku, to delve into the evolving landscape of Connected TV (CTV) and its implications for digital advertising. Having held significant positions at T-Mobile Advertising and Google Marketing Platform, Fisher provides expert insights on Roku’s transformation from a hardware-based company to a software-centered

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32:27

How Publishers Can Evolve into Data-Driven Organizations

The Pub Way: An AdTech Podcast for Media Leaders ·

2024/09/25

In this episode of the Pub Way podcast, hosts Tina Iannacchino and Mike Villalobos welcome Katherine Tuluzova, the CEO of Sigma Americas, who brings 16 years of experience at Sigma Software. The conversation focuses on data management in the publishing industry, emphasizing the growing importance of data-driven decisions as publishers transition beyond traditional models. Katherine shares her insights on how effective use of data can not only increase revenue but also open up new business

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35:50

The Role of DSPs in the Future of CTV Advertising

The Pub Way: An AdTech Podcast for Media Leaders ·

2024/09/12

In the latest episode of the Pub Way, our hosts Tina Iannacchino and Mike Villalobos engage in an insightful conversation with Keith Gooberman, CEO, and Co-Founder of Pontiac Intelligence. The episode primarily explores the rapidly evolving landscape of contextual advertising, especially within the realm of Connected TV. Keith elaborates on how integrating AI technology is transforming contextual advertising by parsing video content to deliver detailed, emotion-driven context. This shift is

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29:12

The Impact of Vertical Video on Consumer Behavior,...

The Pub Way: An AdTech Podcast for Media Leaders ·

2024/08/07

In this episode, our hosts Tina Iannachino and Mike Villalobos engage in an enlightening discussion with Nii A. Ahene, Chief Strategy Officer at Tinuiti. The episode navigates the complexities of the fast-paced digital marketing world, particularly emphasizing the challenge for brands to produce rapid, yet effective, content for vertical video platforms like TikTok and YouTube. Nii Ahene underscores the value of employing social listening techniques to quickly adapt content strategies and

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31:46

Live from Cannes: The Power of Context: Creating...

The Pub Way: An AdTech Podcast for Media Leaders ·

2024/07/16

Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign.In this special panel, our hosts, Dal Gill, VP of New Markets, and Tina Iannacchino, VP Publisher Partnerships, North America at Seedtag, were joined by industry leaders Natasha Byrne (Managing Partner UM Worldwide), Justin Barton (SVP, Digital Strategy & Partnerships Black Enterprise Magazine), and Kehinde Akiwowo (Senior Director Business

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44:10

Redefining Consumer Privacy and Premium Content

The Pub Way: An AdTech Podcast for Media Leaders ·

2024/06/12

In the latest episode of Pub Way, Tina Iannacchino and Mike Villalobos engage in an insightful discussion with Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, boasting over 25 years of experience in the digital arena. Albert's expertise centers on simplifying digital marketing and technology for enhanced comprehension, a theme that resonates throughout the episode. The conversation explores a multitude of pivotal topics, ranging from the evolving landscape of

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31:49

New Revenues Avenues in the No-Cookie Era

The Pub Way: An AdTech Podcast for Media Leaders ·

2024/04/17

In this episode of The Pub Way podcast, our hosts Tina Iannachino and Mike Villalobos dive into the intricacies of digital marketing with a focus on the challenges publishers face due to the deprecation of third-party cookies. Their guest, Anthony Caccioppoli, brings his expertise from his experience working with innovative companies like Locker, Metarata, and Meta Router to the table.Anthony discusses the future of measurement attribution, emphasizing the need for publishers to shift

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25:19

Innovating a 100-Year-Old Media Planning Company with...

The Pub Way: An AdTech Podcast for Media Leaders ·

2024/03/14

In this episode of The Pub Way podcast, the hosts Tina Iannachino and Mike Villalobos sit down with Heather Petaccio, the CEO of AdWanted, to talk about the challenges and innovations in the publishing space. The conversation covers topics such as the impact of AI on publishers, transparency in advertising, the importance of hyper-local targeting, and the future of retail media networks. Heather shares insights on data privacy, the RFP process, and the evolving trends in the advertising

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38:18

The Legal Side of The Publishing Industry with Alan...

The Pub Way: An AdTech Podcast for Media Leaders ·

2024/02/19

In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Alan Chapell (President of Chapell & Associates) to discuss the legal side of the publishing industry.During the conversation, they discussed:- The concept of privacy sandboxes.- Apple vs Google on their approaches to implementing privacy.- Opportunities & challenges for publishers in a cookie-less environment.

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34:27

How Publishers Can Monetize Within the News...

The Pub Way: An AdTech Podcast for Media Leaders ·

2023/11/07

In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Tom Pachys (Co-Founder & CEO at EX.CO) to discuss how publishers can monetize within the news environment.During the conversation, they discussed:- Short discussion about the recent events in Israel/Palestine.- Common fears and concerns brands have regarding appearing on news websites during this type of busy news cycle.- How Tom foresee's the relationship between brands and news content evolving.

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28:15

The Rising Use of Synthetic Data with Keith Petri, Lockr

The Pub Way: An AdTech Podcast for Media Leaders ·

2023/10/24

In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Keith Petri (CEO & Co-Founder at Lockr) to discuss the rising use of synthetic data.During the conversation, they discussed:- How publisher's first party data can help brands succeed in a privacy-first world.- The rising use of synthetic data and the impact on advertising.- The role of customer data platforms.

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29:13

How AI Is Changing Strategies to Enhance Our Yield...

The Pub Way: An AdTech Podcast for Media Leaders ·

2023/10/02

In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Robert Applegate (VP, Advertising and Revenue Operations at Tubi) to how AI is changing processes and strategies to enhance our yield efficiencies and outcomes.During the conversation, they discussed:- The evolution of OTT/CTV and streaming services:- How AI is impacting AdOps within advertising.- How can Publishers intentionally leverage AI across their business?

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28:32

Sustainability Challenges for Publishers with Eric...

The Pub Way: An AdTech Podcast for Media Leaders ·

2023/08/10

In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Eric Shih (Chief Operating Officer at Cedara) to discuss the challenges surrounding sustainability for publishers. During the conversation they discussed:- What is the need to include sustainability partners in a publisher's future strategy, and why is deciding now so important?- Challenges for publishers with a sustainability perspective.- What are the heaviest points of waste in a publisher's typical supply

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22:11

Building the Perfect Contextual Strategy with Brett...

The Pub Way: An AdTech Podcast for Media Leaders ·

2023/07/06

In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Brett Goverman (Associate VP, Data Strategy at Penske Media Corporation) to discuss how to build the perfect contextual strategy. During the conversation, they discussed:- Sentiment targeting vs suitability an how to properly evaluate it.- The role of AI in improving ad targeting and audience segmentation.- The importance of consumer data privacy.

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30:37

Publisher Perspective: Audience Diversity with Justin...

The Pub Way: An AdTech Podcast for Media Leaders ·

2023/07/06

In this first episode of The Pub Way Podcast, our host's Tina & Mike sit down with Justin Barton (SVP, Digital Strategy & Partnerships at Black Enterprise) to discuss a publishers perspective on audience diversity. During the conversation, they discussed:- The publisher and advertiser relationship.- The contextual strategy, within the publishing ecosystem.- The role of DEI.

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1:34

TRAILER: The Pub Way

The Pub Way: An AdTech Podcast for Media Leaders ·

2023/07/05

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36 results

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