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PODCAST

The IT Experts Podcast

The IT Experts Podcast with Ian Luckett, is designed to help ambitious IT/MSP business owners build a profitable tech business. In this show you will learn the complete tried and tested strategies that are working today as Ian helps techie business owners in the IT / MSP community on a daily basis. The content of this Podcast is a blend of expert advice and Interviews with some of the most successful people in the industry, offering massive value and a wise range of topics from his MSP profit

technology marketing

All Episodes

EP247 – The Do’s and Don'ts of MSP Marketing with...

The IT Experts Podcast ·

2025/08/24

Neil is not someone who talks theory without having walked the walk. With over 30 years in the IT industry, including seven and a half years running a highly successful MSP in the East Midlands, Neil has experienced the highs, the challenges, and the pivotal moments that make all the difference when scaling a business. His MSP grew to around 300 clients, a 35-strong team, and was turning over close to £5 million by the time he exited earlier this year. Now through MSP Clarity, Neil helps other MSP

en

EP247 – The Do’s and Don'ts of MSP Marketing with...

The IT Experts Podcast ·

2025/08/24

Neil is not someone who talks theory without having walked the walk. With over 30 years in the IT industry, including seven and a half years running a highly successful MSP in the East Midlands, Neil has experienced the highs, the challenges, and the pivotal moments that make all the difference when scaling a business. His MSP grew to around 300 clients, a 35-strong team, and was turning over close to £5 million by the time he exited earlier this year. Now through MSP Clarity, Neil helps other MSP

en

44:21

EP247 – The Do’s and Don'ts of MSP Marketing with...

The IT Experts Podcast ·

2025/08/24

Neil is not someone who talks theory without having walked the walk. With over 30 years in the IT industry, including seven and a half years running a highly successful MSP in the East Midlands, Neil has experienced the highs, the challenges, and the pivotal moments that make all the difference when scaling a business. His MSP grew to around 300 clients, a 35-strong team, and was turning over close to £5 million by the time he exited earlier this year. Now through MSP Clarity, Neil helps other MSP

en

32:09

EP246 – Why Slowing Down is the Fastest Way to Scale...

The IT Experts Podcast ·

2025/08/17

From the outset, we explored the pressures and mental blocks that many MSP owners face when trying to scale their business. Mark spoke openly about the fears that hold MSP leaders back, especially those “little voices” in our heads that tell us to stick with what we know. These ingrained habits often stem from childhood or past experiences and can sneak into the way we lead, even if they no longer serve us. Mark shared a great story about how, despite knowing it made little sense, he still puts his

en

28:17

EP245 – Why You Don’t Need to Hire a Swiss Army Knife...

The IT Experts Podcast ·

2025/08/10

Helen Sanders brings over 25 years’ experience in recruitment, working closely with MSPs and tech businesses both in the UK and the US. Helen has built her reputation on helping owner-managed businesses move from frantic, last-minute hires to building confident, structured recruitment processes that allow owners to grow their teams with purpose and clarity. Her passion is helping business owners become great at hiring and creating environments where both owners and new recruits enjoy the process

en

32:20

EP244 – How Changing Your Behaviour Can Get You More...

The IT Experts Podcast ·

2025/08/03

Graham Stead knows a thing or two about MSPs. He ran his own for over 20 years before selling it in 2016, and since then he’s been leading sales and marketing teams and helping other MSP owners make better decisions, build stronger habits and get more sales. It was great to hear his story and experience, but more importantly, we unpacked the very specific actions MSPs can take to improve their sales performance by changing what they do every day. One of the first standout moments in our

en

29:20

EP243 – From Manager to Leader - Time to Upgrade Your...

The IT Experts Podcast ·

2025/07/27

Ali Stewart has worked with hundreds of businesses, including many MSPs, guiding individuals and teams to make leadership a way of life, not a job title. She explains that leadership is not something you do now and again. It is a consistent, ongoing commitment to developing people and helping them unlock their potential. This is especially important for MSPs, where many business owners are technical by background and find themselves needing to evolve into leaders as the business grows. You start as

en

35:48

EP242 – Stopping 365 Breaches Starts with YOU with...

The IT Experts Podcast ·

2025/07/20

Scott Riley has worked with MSPs for over six years, helping them tighten up their security practices and take real control of their 365 tenancies. In this episode, be prepared for the shift in mindset that Scott encourages. The idea that you are too small or not interesting enough to be a target is no longer valid. The reality is that attackers are not selective. They cast a wide net. If your MSP gets breached, the damage can extend far beyond email. Your PSA, RMM, partner centre, licence

en

22:01

EP241 – How to Engage the Un-Engaged with Julie...

The IT Experts Podcast ·

2025/07/13

We begin with a simple truth. If you want to attract and retain A players in your MSP, you need to lead like one. Many business owners want highly engaged, proactive team members who take ownership and drive the business forward. Yet when that energy is missing, the first step is not to blame the team but to reflect on your own leadership. Julie and I explore how your team’s performance is often a direct reflection of the environment you’ve created. A Players don’t arrive fully formed. They grow in

en

29:09

EP240 – Inside the MSP Growth Hub - May Intensive...

The IT Experts Podcast ·

2025/07/06

This particular intensive was all about amplifying capacity, a key pillar of the Scale with Confidence model. Our focus this time centred around team performance – the challenges, the frameworks, and the mindset shifts needed to build a business that works for you, not because of you. What made this event stand out wasn’t just the content or the planning, but the incredible maturity and vulnerability in the room. Stuart and I both reflected on how far our clients have come. These are no longer just

en

36:54

EP239 – M&A Mastery – Part 3 – How To Buy Another MSP...

The IT Experts Podcast ·

2025/06/29

Ken Roulston, a veteran of the IT industry and now self-proclaimed M&A addict, returns to share his deep insights and experience from building a £17 million MSP business through a series of successful acquisitions. Across this episode, we unpack the exact mindset, processes and practical steps MSP owners need to take when considering buying another MSP. Ken’s journey is not just theory, it’s real-world experience gained from multiple acquisitions, integration challenges and building long-term

en

33:32

EP238 – M&A Mastery – Part 2 – Preparing to Sell your...

The IT Experts Podcast ·

2025/06/22

Ken Roulston brings his decades of industry experience to the table and together we explore what it really takes to get your MSP into a position where it’s not only ready to be sold, but where it attracts the right buyer and achieves a fair valuation. Ken Roulston has walked the talk. He built his own MSP from the ground up, completed six acquisitions over 12 years and ultimately sold the business in 2023 for a healthy multiple, leaving behind a highly efficient and well-oiled operation

en

EP238 – M&A Mastery – Part 2 – Preparing to Sell your...

The IT Experts Podcast ·

2025/06/22

Ken Roulston brings his decades of industry experience to the table and together we explore what it really takes to get your MSP into a position where it’s not only ready to be sold, but where it attracts the right buyer and achieves a fair valuation. Ken Roulston has walked the talk. He built his own MSP from the ground up, completed six acquisitions over 12 years and ultimately sold the business in 2023 for a healthy multiple, leaving behind a highly efficient and well-oiled operation

en

EP238 – M&A Mastery – Part 2 – Preparing to Sell your...

The IT Experts Podcast ·

2025/06/22

Ken Roulston brings his decades of industry experience to the table and together we explore what it really takes to get your MSP into a position where it’s not only ready to be sold, but where it attracts the right buyer and achieves a fair valuation. Ken Roulston has walked the talk. He built his own MSP from the ground up, completed six acquisitions over 12 years and ultimately sold the business in 2023 for a healthy multiple, leaving behind a highly efficient and well-oiled operation

en

34:08

EP237 - M&A Mastery – Part 1 – The Foundations with...

The IT Experts Podcast ·

2025/06/16

To help guide us through it all, I’m joined by someone who’s been there, done it, and got the multiple to prove it, the brilliant Ken Roulston. Now, if you haven’t come across Ken before, he’s a bit of a legend in the IT channel. He started his MSP from scratch in 2009 and grew it through six strategic acquisitions before selling it in 2023. What I love about Ken is he doesn’t just talk about theory, he’s lived the journey – from finding the right businesses to buy, navigating the risks, right

en

29:47

EP236 – The State of the IT Channel in 2025 with Greg...

The IT Experts Podcast ·

2025/06/08

We kicked off with a discussion on how the past 12 months have felt for MSPs, and Greg was quick to point out the odd paradox we’re facing. Despite global uncertainty, economic pressures, and geopolitical challenges, the MSP space is actually buoyant. Kaseya itself is growing significantly, and since around 98% of its revenue comes through MSPs, that tells us a lot about the health of the IT channel as a whole. However, while the numbers look good, the reality on the ground isn’t all rosy. Some

en

33:47

EP235 – Budget Like a Boss with Clare Elliott and Ian...

The IT Experts Podcast ·

2025/06/01

Now before you switch off thinking budgeting is just about spreadsheets and cutting back on your coffee spend, think again. Clare Elliott walks us through why budgeting, forecasting and cashflow management are the backbone of every high-performing, profitable MSP. It’s not about being an accountant. It’s about stepping into your CEO role and giving yourself the tools to make better, faster decisions with confidence. Too often MSPs fall into the trap of looking at what’s in the bank and thinking

en

20:21

EP234 – The MSP Marketing Clock: 12 Steps to Building...

The IT Experts Podcast ·

2025/05/27

The marketing space for MSPs is full of confusion. Vendors are pushing content that’s really just product sales in disguise. Agencies are selling packages that might not suit your niche. And most MSPs we speak to are stuck trying to work out what to say, when to say it and who to say it to. The problem isn’t a lack of effort. It’s a lack of sequence. That’s where this clock comes in. We begin with step one, which is all about identifying your ideal target market. And not in a vague way

en

26:14

EP233 – Don’t Let Diamonds Go: Unlocking Future...

The IT Experts Podcast ·

2025/05/19

This one’s inspired by a comment we heard recently at one of our events: “Don’t let the diamonds in your business go.” It struck a chord. And it got us talking about what it really takes to stop losing your best people and start building a leadership team who can genuinely help you grow – not just fix tickets or manage a few tasks. If you’re an MSP owner stuck in the day-to-day firefight, unsure how to build the team around you, this one’s for you. Julie shares the mindset shift business owners

en

20:06

EP232 – Stop Fixing and Start Leading - 5 Steps to...

The IT Experts Podcast ·

2025/05/12

Over the years, through coaching hundreds of MSPs, one recurring pattern shows up time and again: business owners who’ve built something great but are now the single point of failure. You're the one the team turns to for answers. You're the one the clients call on a Saturday morning. You're the one holding everything together, and that, my friend, is both the blessing and the curse of being a committed leader. But if we don't break that cycle, we burn out, stagnate, or worse, we limit the growth of

en

277 results

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