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PODCAST

The Content Coalition

Shaina Weisinger

I’m Shaina. I love dogs, I trip a lot, and I happen to have a knack for making pretty sweet videos for businesses. But the more videos we made, the more questions I got about how video and other content can be leveraged to make a bigger impact in their marketing. I mean 44% of marketers say that producing content is their biggest challenge, yet content marketing is 62% less expensive than outbound & produces 3x more leads! Now, I know a lot, but I certainly don’t know it all. So, I made it my

business management & marketing

All Episodes

23:12

009 | How To Still Educate Your Audience When They...

The Content Coalition ·

2019/03/27

In this episode of The Content Coalition, we interview Adam Arkfeld, President and Founder of ParaCore. ParaCore is a pay-per-click lead generation agency in Phoenix, Arizona. Founded in 2009, ParaCore niched its focus to PPC in 2015 and has grown to manage millions in ad spend annually with a roster of clients ranging from home service companies to online retailers. In 2017, the agency spun off a sub-brand called Outdoor Adventure Marketing that services tour and activity operators throughout the

en

22:09

008 | From 0 to 800 Clients In 1 Year: How This...

The Content Coalition ·

2019/03/20

In this episode of The Content Coalition, we interview Chris Ronzio, Founder and CEO of Trainual. Over the last 5 years, his additional firm, Organize Chaos, has worked with hundreds of companies in dozens of industries and invested in building 6 of those businesses to over $30 million in annual revenue. Now, Chris' third business, Trainual, is an online platform for business owners and employees to document what they do in simple step-by-step processes. Chris and his team are on a mission to

en

25:27

007 | How to Automate and Track Your Talk Show Like A...

The Content Coalition ·

2019/03/13

In this episode of The Content Coalition, we interview Will Curran, Chief Event Einstein of Endless Events. Will built an incredible agency that serves as the Einstein of events. They’re here to create the equation for your next event. Endless Events is an AV and event production company that’s about 10 years old, has helped hundreds of clients and thousands of attendees, and has a nearly perfect net promoter score from their clients. Tune in as Will discuss on how he uses automation and tracking to

en

21:39

006 | Your Brand: The Promise That You Make To Your...

The Content Coalition ·

2019/03/06

In this episode of The Content Coalition, we interview Veronique James, founder & CEO of The Veronique Agency. Veronique and her team at The James Agency collaborate to produce creatively-fueled, results-driven campaigns that help clients achieve their goals and positively impact their bottom line. The James Agency has worked with notable brands such as Hotel Valley Ho, Mountain Shadows, Tilted Kilt Pub & Eatery, Spinato’s Pizzeria, Marriott International, Epoch Residential, Fox Restaurant Concepts,

en

14:26

005 | Podcasting Strategies from the Man Who’s...

The Content Coalition ·

2019/02/27

In this episode of The Content Coalition, we interview Harry Duran - Founder of FullCast, a full-service, done-for-you podcast production and marketing consultancy. As Host of the popular Podcast Junkies on iTunes since 2014, Harry has had conversations with over 185 interesting and engaging podcast personalities including Pat Flynn (host of Smart Passive Income), Cliff Ravenscraft, Lea Thau (host of Strangers), and Jordan Harbinger, (host of The Art of Charm), just to name a few. Tune in and

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40:25

004 | Dan Tyre on Freemium, Diversity, and Treating...

The Content Coalition ·

2019/02/20

In this episode of The Content Coalition, we interview Dan Tyre, Director of HubSpot - a developer and marketer of software products for inbound marketing and sales. Dan joined HubSpot as a member of the original start up team in 2007, and has led the sales recruiting, sales training, leadership program, and managed national and international sales teams. An authority on inbound marketing and sales, Dan is a regular speaker, writer, blogger, instructor, and coach to those who seek inbound success

en

27:28

003 | GoDaddy's Sr. Director of Content Marketing...

The Content Coalition ·

2019/02/13

On this episode, we talk with Christopher Carfi, head of global content marketing for GoDaddy. GoDaddy has over 18 million customers worldwide with 77 million domain names under management. Content marketing has been a huge part of their growth. Over Christopher’s career, he spent nearly 10 years as part of the advanced technology group at Andersen Consulting/Accenture, has headed up product, marketing, and product marketing groups at a number of early stage companies, has been a startup founder;

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22:18

002 | #1 Ranked PR Pro's Strategies & Why PR Should...

The Content Coalition ·

2019/02/02

There’s a big misconception that public relations & content marketing are the same thing…. but they’re NOT. PR is a tactic that’s part of a bigger content marketing strategy. To further dive into this topic, we interviewed a PR expert to do some myth-busting and share her tips to incorporate storytelling to your content marketing strategy. Melissa DiGianfilippo is co-owner and president of public relations at Serendipit Consulting, where she leads all of the firm’s clients’ public relations and

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30:29

001 | Get Schooled On Content Marketing By Dennis Yu,...

The Content Coalition ·

2019/01/31

We’re starting off The Content Coalition with an amazing guest for episode 001: Dennis Yu! Dennis is the Chief Executive Officer of BlitzMetrics - a digital marketing company which partners with schools to train young adults. Dennis’s program has managed ad campaigns for enterprise clients like the Golden State Warriors, Nike, and Ashley Furniture. When it comes to getting content seen, him and his team are the pros. Not to mention … Dennis co-authored “Facebook Nation” – a textbook taught in over

en

04:35

000 | Welcome & Why With Shaina Weisinger

The Content Coalition ·

2019/01/31

I’m Shaina. I love dogs, I trip a lot, and I happen to have a knack for making pretty sweet videos for businesses. But the more videos we made, the more questions I got about how video and other content can be leveraged to make a bigger impact in their marketing. I mean 44% of marketers say that producing content is their biggest challenge, yet content marketing is 62% less expensive than outbound & produces 3x more leads! Now, I know a lot, but I certainly don’t know it all. So, I made it my

en

30 results

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