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PODCAST

Data Dialogues Podcast

Porch Group Media

The Data Dialogues podcast explores interesting data points, marketing trends, and beyond. Tune in for entertaining insights and fun, casual conversations that keep you in the loop.

business marketing

All Episodes

16:38

Data Hygiene Hacks for a Cleaner Database

Data Dialogues Podcast ·

2025/03/05

Is dirty data keeping you up at night? Whether you're dealing with minor data hiccups or a full-blown data swamp, this episode is here to help. We're sharing data hygiene hacks to help you whip your data into shape and keep it clean for good. Tune in for practical tips and tricks you can implement right away. Plus, we'll give you the inside scoop on PGM's Data Bootcamp – your fast track to better quality data! And don't miss out – we've got a special offer waiting fo...

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16:46

Dirty Data: Confronting the Chaos

Data Dialogues Podcast ·

2025/02/26

Is your data a goldmine....or a dumpster fire? Dirty data has costly consequences. But what exactly is dirty data, why is it such a problem, and what can you do about it right now? In this episode, we fearlessly trudge through the messy world of dirty data to answer these questions. Join us as we confront the chaos of inaccurate, incomplete, and inconsistent data, exploring real-world examples and practical strategies for cleaning up your data act. Don't let dirty data derail your d...

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27:26

The Future of Data 🔮

Data Dialogues Podcast ·

2025/02/19

When you think about the future of data – are you feeling excited or overwhelmed – maybe a mix of both? Like how we all had to scramble when cookies were going away…Welp, false alarm! Now, they’re staying. However, the threat of this looming change for the last couple of years forced marketers to re-evaluate their targeting strategies and hone in on their first-party data. In this episode, we’re joined by Michelle Taves, VP & Group GM of Porch Marketing Group, to chat about ...

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30:04

The TikTok Ban & How your Marketing Can Respond

Data Dialogues Podcast ·

2025/02/12

The future is uncertain for TikTok. With TikTok facing a potential ban in the US, marketers need to be ready to pivot. In this episode, Data Dialogues host and Head of Marketing, Larisa Bedgood, and Kristin Jones, Content Marketing Manager at PGM, explore the latest developments in the ongoing debate surrounding the app's future and provide actionable strategies to help you adapt your marketing plans. We delve into alternative platforms and innovative ways to connect with your audienc...

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22:42

Data Myths BUSTED!

Data Dialogues Podcast ·

2025/02/05

Uh oh! Are you being misled by these common data myths? In this episode, Data Dialogues host, Larisa Bedgood, and Michelle Taves, VP & Group GM of Data and Marketing at PGM, uncover the truth behind these common myths. They also discuss the importance of creativity in data-driven marketing and the dangers of data overload.

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26:09

Why is Data a Marketing Superpower?

Data Dialogues Podcast ·

2025/01/29

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28:20

Introduction to Data Dialogues

Data Dialogues Podcast ·

2025/01/02

Data has become an invisible yet omnipresent force in our lives. It'a generated by countless sources, shaping our experiences as consumers in various ways. The rise of connected devices – from smart homes to wearable tech – is exploding the amount of data being generated. Every sensor, every app, and every interaction with our digital devices creates a vast stream of data. And in marketing, you need to rely on quality data to make the right decisions. Customer data, sales figures, a...

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29:23

AI in Marketing: Visla Video Creation + 5 AI...

Data Dialogues Podcast ·

2024/06/21

It’s no secret – AI is helping marketers improve efficiency and enhance creativity. With the abundance of AI tools on the market, teams have many options to choose from to help produce high-quality campaigns that drive meaningful results.But, with a new AI tool launching every week, it can be hard to keep up and find AI solutions that work best for your needs. In this podcast, the PGM team will share the AI tools they use to simplify their marketing on a budget.

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26:49

Secrets to Success: Leading with Customer-Centric...

Data Dialogues Podcast ·

2024/06/14

Learn from Sherehan Ross, a 3x Global CMO, as she shares her experience and insights on creating robust customer-centric marketing strategies from the ground up for brands across the globe. In this podcast, she will share her strategies for leveraging data-driven tactics, defining your audience, and implementing infrastructure to position you for success in today’s marketplace.Key Topics:How to put the customer at the center of your marketing strategiesHow to leverage data-driven insight...

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30:40

AI in Marketing: How to Simplify Your Video Marketing...

Data Dialogues Podcast ·

2024/06/14

In marketing, your to-do list is never-ending. As a result, the technological boom of AI tools has been a welcome shift in the marketing landscape, helping you get more work done, much faster. Many tasks that used to take days can now be automated with AI, helping speed up workflows and maximize your marketing team’s efficiency.Karlie Welch, Director of Marketing Operations for SuperDupe and Attention Grabbers, joins the PGM team to share tips on using AI tools to simplify your video mar...

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26:02

On the Move: Understanding Migration Trends and...

Data Dialogues Podcast ·

2024/05/15

The rising cost of living, inflation, and the surge in remote work are driving significant shifts in migration patterns.Ryan Cox, Director of Marketing at SIRVA Worldwide Relocation & Moving, joined the PGM team to share key insights from the 2023 North American Van Lines migration study. Together, we examined the evolving landscape of relocation and its implications for marketers.In this podcast, you’ll discover:Key trends in American relocation and migration patternsFactors influencing ...

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29:57

2024 SEO: Tips on Navigating the Changing Landscape

Data Dialogues Podcast ·

2024/04/01

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23:26

The Power of Property Data

Data Dialogues Podcast ·

2024/03/27

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28:46

5 Strategies to Maximize Your Marketing Impact in 2024

Data Dialogues Podcast ·

2024/03/12

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32:21

Breaking Up with Cookies: What's Next?

Data Dialogues Podcast ·

2024/02/09

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29:35

The Future of Direct Mail: Strategies to Stay Ahead...

Data Dialogues Podcast ·

2024/01/19

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28:36

Email Re-Engagement: Best Practices for Success

Data Dialogues Podcast ·

2024/01/12

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32:24

Maximize Your ROI: 5 Audience Segments to Target in 2024

Data Dialogues Podcast ·

2023/12/08

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30:17

Secrets of New Mover Marketing + Property Insights

Data Dialogues Podcast ·

2023/11/10

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52:44

2024 Marketing to Gen Z: Appeal to Partnership

Data Dialogues Podcast ·

2023/11/01

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153 results

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