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PODCAST

The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Matt McWilliams, Award-Winning Affiliate Manager

The Affiliate Guy Podcast is your source for affiliate marketing news, tips, and strategies to take your online business to the next level. Learn how to boost your commissions, manage affiliate programs, and so much more. More information at theaffiliateguy.tv and mattmcwilliams.com.

business marketing

All Episodes

31:53

How I Use AI to Run Affiliate Programs (Part 3)

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/06/02

If you're still spending hours trying to find affiliates, segment them manually, or figure out who’s actually worth reaching out to… you’re doing it the hard way. In this episode, I’m showing you how to use AI to uncover hidden affiliate opportunities, personalize your outreach, and grow your program faster…with less guesswork. Links Mentioned in this Episode Affiliate Email Pro

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37:59

How I Use AI to Run Affiliate Programs (Part 2)

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/05/26

If you’re still spending hours digging through spreadsheets or writing custom outreach from scratch, you’re doing it the hard way. In this episode, I’m sharing the AI strategies I use to save time and actually increase affiliate performance. These are the tools I wish I had 10 years ago. LINKS MENTIONED IN THIS EPISODE Affiliate Email Pro Avoid these common affiliate program mistakes TEXT ME: +1 (260) 217-4619

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33:36

How I Use AI to Run Affiliate Programs (Part 1)

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/05/19

Ever wish you could scale your affiliate program without cloning yourself? In this episode, I’m breaking down the exact ways I use AI to run affiliate programs more efficiently and effectively… and how you can do it, too. TEXT ME: +1 (260) 217-4619

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43:45

What I Learned From Running a Launch With 1,200...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/05/12

Most people panic when managing 10 affiliates. We ran a launch with 1,200 of them. Today, I’m sharing the biggest lessons, the surprises, the wins, and the near-disasters from the trenches of our largest affiliate launches ever. If you ever plan to scale your program…or if you just want to avoid the same mistakes we made…I’ve got you covered. LINKS MENTIONED IN THIS EPISODE Your Affiliate Launch Coach How to Use Swipe Copy 7 Secrets of 7-Figure Launches How to Motivate Your Affiliates Before a

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01:05:39

How to Create Recurring Revenue with Your Affiliate...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/05/05

What if you could create a steady stream of revenue month after month...just by doing a few things differently with your affiliate program? Today, I’m sharing the exact strategies we use to build recurring revenue for our clients…because affiliate revenue shouldn’t be one-and-done. This episode might just change how you think about your entire business model. LINKS MENTIONED IN THIS EPISODE The Affiliate Code UNLOCKED Stu McLaren's Membership Workshop Your Affiliate Launch Coach The 3 C's of

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48:13

How to Use Virtual Assistants to Run a 7-Figure...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/04/28

Believe it or not, you can scale an affiliate program to 7-figures and beyond…and you don’t have to do all the work. And you don’t have to hire a team of overly qualified affiliate managers. You can scale with a team of virtual assistants…or even a single one. In today's episode, I’ll show you how. TEXT ME: +1 (260) 217-4619

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48:44

Time Management for Affiliate Managers

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/04/21

Affiliate management is NOT a 9-to-5. It’s more like juggling flaming chainsaws while answering emails in a moving car. So how do you stay on top of it all…without burning out or losing track of what matters most? That’s what today’s episode is all about. Because let’s face it…when everything feels important, nothing actually gets done. LINKS MENTIONED IN THIS EPISODE Affiliate Program Email Template Affiliate Activation Templates TEXT ME: +1 (260) 217-4619

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49:17

How Paul Pruitt Went from Unknown Affiliate to The...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/04/14

Paul Pruitt is not exactly a household name in the affiliate marketing world. And yet...he's consistently finished in the top 10 of major affiliate launches over the past two years. Today, Paul reveals the strategies he used to once again finish in the top 10 of one of the biggest affiliate launches ever. Listen to this, learn from Paul, and apply what he shares and you'll be on YOUR way to the leaderboard! LINKS MENTIONED IN THIS EPISODE XP Affiliate Network Follow Paul on Facebook Paul’s The

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34:17

The Affiliate Manager's Toolkit: My Favorite Tools,...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/04/07

Want to save time, stay organized, and run your affiliate program like a pro…without losing your mind? These are the tools that keep me organized, sane, and have helped us scale multi-million dollar programs. LINKS MENTIONED IN THIS EPISODE XP Affiliate Network My Toolbox Gmass Affiliate Promo Plan Template Canva MeetEdgar Affiliate Program Terms & Conditions Template TEXT ME: +1 (260) 217-4619

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49:05

The 7 Biggest Challenges to SCALING Your Affiliate...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/03/31

Scaling your affiliate program sounds great...until you hit the roadblocks no one warns you about. Today, we’re tackling the biggest challenges standing between you and explosive affiliate growth...and, more importantly, how to solve them. LINKS MENTIONED IN THIS EPISODE XP Affiliate Network Affiliate Program Kickstarter Affiliate Program Terms & Conditions Template What & How to Communicate to Your Affiliates TEXT ME: +1 (260) 217-4619

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24:19

How to CELEBRATE Your Affiliates (And Make Them LOVE...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/03/24

Your affiliates are the lifeblood of your program…but are you making them feel valued? If you want affiliates who promote harder, stay loyal, and genuinely love working with you, it’s time to CELEBRATE them! In this episode, I share nine powerful ways to recognize, motivate, and excite your affiliates so they stick around and sell more! LINKS MENTIONED IN THIS EPISODE XP Affiliate Network TEXT ME: +1 (260) 217-4619

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18:02

I Studied Over 8,000 Affiliate Programs and Found...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/03/17

Ever wonder what separates the best affiliate programs from the ones that flop? I studied over 8,000 of them, and one result shocked me. It wasn’t the niche, the commission rate, or even the size of the brand…it was something WAY simpler. And I promise you that it’s not what you think. LINKS MENTIONED IN THIS EPISODE XP Affiliate Network TEXT ME: +1 (260) 217-4619

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39:01

How to Beat the Dreaded Mid-Promo Slump in Affiliate...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/03/10

Ever feel like your affiliate promotions start strong, end with a bang, but completely fizzle out in the middle? That mid-launch slump is real…but it doesn’t have to be! Today, I’m sharing exactly why it happens and, more importantly, how to keep the momentum (and sales) going strong. Whether you're an affiliate or you’re running the launch, you don’t want to miss this! LINKS MENTIONED IN THIS EPISODE XP Affiliate Network Commitment Plan Template Recommended Affiliate Programs and Upcoming Product

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27:14

How to Grow Your Affiliate Program (and Brand) with a...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/03/03

Want to grow your affiliate program and your brand at the same time? Start a podcast. Seriously. Podcasting isn’t just about sharing your expertise or building an audience (although that’s a huge bonus). It’s one of the easiest, most effective ways to connect with potential affiliates...the kind who can drive serious sales for your business. In this episode, I’m breaking down exactly how to use podcasting to grow your brand, attract affiliates, and turn conversations into commissions. LINKS

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51:12

Marketing That Actually Works: Donald Miller on...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/02/24

Ever feel like your marketing messages are getting ignored? That’s because they probably are. Your audience’s brains are wired to tune out anything that’s too complex, vague, or…let’s be honest…boring. In this episode, I sit down with Donald Miller to discuss why people buy, how to simplify your messaging, and why conflict (yes, that means drama, tension, and controversy) is the key to grabbing attention. If you want to sell more with less effort, this episode is a must-listen. LINKS MENTIONED IN

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33:33

Are Affiliates Just Lazy? How to Motivate and Get the...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/02/17

Are affiliates lazy…or is there something else going on? 🤔 If you’ve ever wondered why some affiliates seem to sit on the sidelines instead of going all-in, this episode is for you. Spoiler alert: It’s not just laziness. Today, we’re tackling what really holds affiliates back—and, more importantly, how to motivate them to promote more, sell more, and make YOU more money. Grab a notebook and listen in…this could change everything! LINKS MENTIONED IN THIS EPISODE XP Affiliate Network Affiliate

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20:26

Why People Really Subscribe & Buy (It's Not What You...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/02/10

Why do people actually subscribe? Why do they buy? What makes them willingly hand over one of their most prized possessions—their email address—for a PDF or training? And what about their TIME? Why would they spend it reading your emails instead of scrolling cat videos? And what gets them to part with their hard-earned cash for something you’re offering (or promoting)? Today, we’re breaking down the ONLY five reasons people subscribe and buy. If you don’t know these, selling anything is basically

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19:56

Why I Finally Started My Own Affiliate Network

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/02/03

I recently launched a dream of mine…a brand new affiliate network. But why? It’s a massive investment, a huge time and energy drain, and there’s no guarantee of success. It all comes down to one big reason… LINKS MENTIONED IN THIS EPISODE XP Affiliate Find Your First 100 Affiliates How to 10X Your Sales WITHOUT Spending All Day on Social Media or Expensive Paid Ads Text 260-217-4619

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25:39

Scaling Your Affiliate Program and Your Business...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/01/27

If scaling your affiliate program and business feels like a constant grind—long nights, weekends, and a shoestring budget—you’re in the right place. In this episode, I’m sharing how I’ve done it and how I coach others to scale smart without breaking the bank. If you’re tired of working harder and harder for the same results and you’re ready to grow without losing your sanity (or your wallet), grab a notebook and listen in. This episode might just change everything! LINKS MENTIONED IN THIS EPISODE

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27:20

How to Expand Your Affiliate Army by Recruiting...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2025/01/21

What do you do when your niche isn’t exactly crawling with “traditional” affiliates? You know, the ones who seem to pop up everywhere in the online marketing world. Maybe you’re in a tiny, obscure niche, or perhaps your audience doesn’t include a ton of so-called “internet marketers.” Maybe you run a brick-and-mortar store, or you’re in a service-based industry where affiliate marketing isn’t even on the radar. Or maybe none of that applies to you, but you’re just tired of using the same old methods

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678 results

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