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PODCAST

Fully Booked: The Hidden Gems Author Podcast

Author Craig Tuch has written a large number of books under a variety of pseudonyms, which have collectively sold hundreds of thousands of copies and had close to 100 million page reads. In 2016, he started HiddenGemsBooks.com as a way to help new and established self-published authors navigate the complex and often-changing world of self-publishing. Since then, Hidden Gems has become well known and respected for helping thousands of authors market their books more effectively and sell more copies

arts books

All Episodes

49:09

Fully Booked EP177: Turning Real Life into Vivid Fiction

Fully Booked: The Hidden Gems Author Podcast ·

2025/06/05

How do you write fiction that readers can truly see? In today's episode of Fully Booked, we speak with author Gary Smith about crafting vivid, immersive stories by drawing on real-life experience, strong character instincts, and a deep sense of place. From his free-flowing, scene-by-scene writing method to his use of real locations and photography, Gary shows how authenticity and visual clarity work together to bring stories to life.We also explore how short fiction demands a sharper, more

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53:22

Fully Booked EP175: Can You Have a Writing Career...

Fully Booked: The Hidden Gems Author Podcast ·

2025/05/22

This week, Craig and Roland welcome Lauren Carter Reilly to the podcast—a trailblazing author who’s rewriting the rules of self-publishing by steering clear of Amazon entirely when it comes to finding readers for her Gothic horror series The Wonderful Lady B and her upcoming romantic comedy In This Fair Chase.Lauren’s writing career has roots in her background as a classically trained actress, a background she used to captivate an audience of 142,000 TikTok followers with witty, shocking, and

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45:12

Fully Booked EP172: Maximizing the Power of Every...

Fully Booked: The Hidden Gems Author Podcast ·

2025/05/01

After a decade of running an ARC service, we’re very familiar with getting reviews and how important they are to making your book stand out from the crowd. But attracting attention is just one way that reviews can help drive sales. This week, Fully Booked is joined by Roxanne Burkey and Charles Breakfield, co-authors who have built an entire strategy around using reader feedback to amplify their books’ visibility and build stronger connections with their audience. From extracting standout quotes to

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47:02

Fully Booked EP169: How and Why to Add Humor to Your...

Fully Booked: The Hidden Gems Author Podcast ·

2025/04/10

You don’t have to be a comedian to bring humor into your writing, and just because your book isn’t a comedy doesn’t mean it can’t benefit from a few well-placed laughs. As veteran comedian, keynote speaker, and author Jan McInnis explains in this week’s episode of Fully Booked, humor is a powerful way to connect with your audience and make your message more memorable. Together, we explore what makes humor such an effective storytelling tool—and how any author can inject it into their writing,

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50:26

Fully Booked EP166: Unlocking the Power of Personal...

Fully Booked: The Hidden Gems Author Podcast ·

2025/03/20

Besides a great book, what is it that makes readers remember you and keep coming back for more? According to award-winning brand strategist and personal brand navigator Lauren Clemett, an author’s success is directly tied to their branding. With years of experience helping authors amplify their visibility worldwide, Lauren reveals how the science of neurobranding shapes the way readers connect with your books—and why identifying your target reader is the key to knowing not just what to say, but

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47:04

Fully Booked EP165: Crafting Connection Through...

Fully Booked: The Hidden Gems Author Podcast ·

2025/03/13

One of the most crucial aspects of writing is understanding your audience so that the stories you tell truly resonate. In today’s episode of Fully Booked, we explore this concept with author and speaker Randi-Lee Bowslaugh, who connects with her readers by sharing her personal experiences with mental health and autism. By blending storytelling with an engaging, accessible style, Randi ensures her books reach the people who need them most, offering a sense of companionship to those facing similar

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45:53

Fully Booked EP163: The Power of Firsthand Research...

Fully Booked: The Hidden Gems Author Podcast ·

2025/02/27

From visiting unfamiliar locations to speaking directly with locals, nothing beats experiencing key elements of your story firsthand. When possible, this kind of immersive research can make the difference between a good book and one that truly transports readers. In today’s episode of Fully Booked, Craig and Roland sit down with award-winning author Dr. Randy Overbeck to explore how direct, on-the-ground research enhances storytelling. Overbeck, a former educator turned award-winning mystery author,

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49:33

Fully Booked EP161: Heroes, Villains, and the Gray...

Fully Booked: The Hidden Gems Author Podcast ·

2025/02/13

Conflict drives every great story, but what truly makes a hero compelling? And why are villains often the most captivating characters on the page? In today’s episode of Fully Booked, we delve into the intricate "hero-villain dance" with novelist and former educator Lori Paul Johnson. By exploring the moral complexity of antagonists and the archetypal struggles of heroes, Lori breaks down storytelling techniques that keep readers hooked—revealing how a well-crafted villain doesn’t just oppose the

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48:19

Fully Booked EP160: How AI Tools Can Empower Authors,...

Fully Booked: The Hidden Gems Author Podcast ·

2025/02/06

While some self-published authors are keen to embrace tools that leverage artificial intelligence, others continue to have concerns about AI erasing the importance of a writer’s work, and degrading the publishing industry as a whole - concerns addressed by this week’s guest, Dan Curran.Dan is the co-founder of Chapters.io, a company that provides a structured approach to content creation by capturing an authors' ideas through recorded interviews, using cutting-edge AI to organize, structure, and

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45:08

Fully Booked EP159: Asking "What if...?" to Develop...

Fully Booked: The Hidden Gems Author Podcast ·

2025/01/30

On this week's episode, Craig and Roland are joined by thriller author John Bukowski, who asks the provocative question: “What if…?” John argues that posing the question of “What if…?” is one of the best ways to come up with ideas and concepts guaranteed to hook new readers. It’s the question which inspired the first of his novels, the provocative Project Suicide, and it was the compelling answer he came up with which led to the book being snatched up by an eager publisher. Whether it’s introducing

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49:32

Fully Booked EP158: How and Why You Should Submit...

Fully Booked: The Hidden Gems Author Podcast ·

2025/01/23

In this week’s episode of Fully Booked, Craig and Roland are joined by author and journalist Renee Garrison, the former president of the Florida Authors and Publishers Association and a passionate advocate for entering your books into some of the many award competitions held across America each year. Renee argues that winning or being nominated for a book award can provide invaluable credibility to your writing, inspire many new readers to take a chance on your work, and deliver powerful free

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48:21

Fully Booked EP157: Writing, Publishing and Marketing...

Fully Booked: The Hidden Gems Author Podcast ·

2025/01/16

Much of the conventional wisdom we discuss on this podcast around writing and publishing applies best to books that follow traditional formats and genres. But what happens when your story demands a new and unique format or perspective? And how do you market a book when your audience doesn't fit neatly into easily targeted categories or genres? These are the challenges faced by today’s guest, author H.H. Rune, whose one-of-a-kind book series is as innovative as it is compelling.From the spark of her

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50:15

Fully Booked EP156: Using Networking and Publicity to...

Fully Booked: The Hidden Gems Author Podcast ·

2025/01/09

In this week’s episode, we explore the power of networking and publicity with Dr. Richard Kaye, a renowned expert in helping authors stand out in today’s competitive market. Dr. Kaye offers invaluable insights on leveraging media coverage, crafting compelling pitches, and why networking with peers is an essential step towards building your author brand. In an attempt to get their name noticed, many authors stick to social media posts, paid ads, or their websites, but our guest offers numerous tips

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51:16

Fully Booked EP155: Selling Paperbacks, Hardcovers,...

Fully Booked: The Hidden Gems Author Podcast ·

2025/01/01

Many self-published authors treat paperbacks and hardcovers as an afterthought, assuming they’re too hard to sell or less lucrative than eBooks. This week's guest, author Kevin G. Chapman, challenges that notion by sharing how indie authors can effectively market and sell their physical books. From leveraging platforms like IngramSpark to building relationships with bookstores and libraries, Kevin outlines the strategies he uses to get paperbacks and hardcovers into readers' hands and unlock new

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50:24

Fully Booked EP154: Grow Your Success with the...

Fully Booked: The Hidden Gems Author Podcast ·

2024/12/26

In this week's episode, Craig and Roland unveil all the details about Hidden Gems' newest initiative, the Self-Pub Growth Hub. Launching in January 2025, this innovative service is designed to support authors on their self-publishing journey through regular video meetings focused on key topics. They explain how the program works, outline the three specialized groups available—Advertising & Marketing, General Self-Publishing Tips, and AI for Authors—and share everything you need to know about

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47:24

Fully Booked EP153: Niche Non-Fiction: Writing for...

Fully Booked: The Hidden Gems Author Podcast ·

2024/12/19

On this week’s episode of Fully Booked, Craig and Roland are joined by writer and filmmaker Mark Edlitz, whose career as a television and film writer led him to write a series of books about movies and superheroes that have attracted international attention. Mark discusses his path from filmmaking to the written word, including making the shift from traditional publishing to self-publishing. He also outlines the unique challenges presented when writing non-fiction books about intellectual property

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49:10

Fully Booked EP152: Connecting with Your Audience...

Fully Booked: The Hidden Gems Author Podcast ·

2024/12/12

If you haven’t yet established your presence as an author in a way that brings your audience to your book, it’s time to focus on meeting readers where they already are. That’s exactly what Military Academy author Karl Smith has done. Drawing on his digital media expertise and personal experiences, Karl shares how creating multi-platform content and engaging with existing communities transformed his ability to connect with readers. From blogging about the Naval and Air Force Academies to hosting

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49:58

Fully Booked EP151: Using AI-Driven Data to Unlock...

Fully Booked: The Hidden Gems Author Podcast ·

2024/12/05

Joining us on this episode of Fully Booked is Keith Riegert, CEO of Ulysses Press and Perfect Bound, to discuss the transformative impact of AI on the publishing industry. Ulysses Press is already harnessing AI to analyze large volumes of data, enabling them to identify emerging market trends before they become mainstream. Combined with the AI led productivity gains achieved through streamlining book production and marketing processes, Ulysses Press has been able to enhance their profitability while

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58:40

Fully Booked EP150: The Power of Mentorship:...

Fully Booked: The Hidden Gems Author Podcast ·

2024/11/28

Over the past few months, Craig and Roland have been mentoring author Michelle Hazen to improve the sales of one of her rockstar romance series of novels. Despite not releasing any new books in the series, Michelle achieved a tenfold increase in sales by the end of the mentorship. Through the mentorship, she made data-driven changes to her advertising strategy and Amazon product pages to help reach new readers—such as optimizing her covers, writing new blurbs, and adding A+ content. Through her

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44:07

Fully Booked EP149: The Do's and Don'ts of Creating...

Fully Booked: The Hidden Gems Author Podcast ·

2024/11/21

Audiobooks are more than just a narrated version of a book—they are a performance brought to life through a complex mix of technical expertise and creative artistry. In this week’s episode, Craig and Roland are joined by author, artist, and activist Franke James, who shares her firsthand experience of transforming her award-winning book into an audiobook that has gone on to win numerous accolades of its own.From casting professional voice actors to tackling the challenges of studio recording,

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