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PODCAST

Fully Booked: The Hidden Gems Author Podcast

Author Craig Tuch has written a large number of books under a variety of pseudonyms, which have collectively sold hundreds of thousands of copies and had close to 100 million page reads. In 2016, he started HiddenGemsBooks.com as a way to help new and established self-published authors navigate the complex and often-changing world of self-publishing. Since then, Hidden Gems has become well known and respected for helping thousands of authors market their books more effectively and sell more copies

arts books

All Episodes

45:24

Fully Booked EP190: Building Better Antiheroes in...

Fully Booked: The Hidden Gems Author Podcast ·

2025/09/04

This week, Fully Booked turns the conversation to the complex and often misunderstood world of dark romance and the anti-heroes that readers obsess over. Actor, coach, and author M.C. Paas joins Craig and Roland to explore the emotional depth and psychological nuance behind stories of morally gray characters, dangerous obsessions, and high-stakes relationships. Drawing on her upbringing in post-Soviet Estonia, M.C. reveals how personal history and deep emotional awareness shape her writing, and why

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47:53

Fully Booked EP189: What Every Author Should Know...

Fully Booked: The Hidden Gems Author Podcast ·

2025/08/28

What happens when a celebrated magazine editor and ghostwriter faces the collapse of traditional publishing? For Peter Moore, it sparked a creative reinvention. In this week’s episode of Fully Booked, we explore how Peter used Substack to rebuild his career on his own terms, transforming a period of professional uncertainty into a thriving platform where he writes, illustrates, and connects directly with thousands of readers. He shares how the platform became more than just a newsletter, evolving

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46:56

Fully Booked EP188: Tips for Publishing Print Books...

Fully Booked: The Hidden Gems Author Podcast ·

2025/08/21

Publishing a paperback book through Amazon KDP can seem straightforward, but producing a professional, print-ready title involves a lot of behind-the-scenes work. In this week's episode of Fully Booked, author Michael Pickard joins Craig and Roland to break down the KDP paperback process. From formatting your manuscript and solving layout challenges to working with cover designers and preparing final files for upload, Mike shares the key steps many first-time authors overlook.With more than a dozen

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53:44

Fully Booked EP185: The Art and Agony of...

Fully Booked: The Hidden Gems Author Podcast ·

2025/07/31

This week on Fully Booked, we examine the challenging and often invisible world of screenwriting with writer and director Alex R. Johnson. From his early roots in documentary production to his transition into feature filmmaking and studio work, Johnson shares the gritty realities behind a writing career that can generate income without ever producing a final product for audiences to see. He sheds light on the paradox of sustaining a career in an industry where outcomes are often unpredictable, the

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50:38

Fully Booked EP184: Creative Marketing for Indie Authors

Fully Booked: The Hidden Gems Author Podcast ·

2025/07/24

In this week’s episode of Fully Booked, fiction author and marketing veteran Kae Wagner joins us to share how indie authors can approach publishing with a more strategic mindset. Drawing from her success with the Frankie Girl series, Kae explains how treating fiction as both art and product can lead to stronger sales, deeper reader engagement, and long-term growth.She offers a wealth of practical insights that many fiction authors overlook, from building series with intention to understanding

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45:01

Fully Booked EP183: How Historical Context Elevates...

Fully Booked: The Hidden Gems Author Podcast ·

2025/07/17

In this week's episode of Fully Booked, we're exploring how adding historical context into storytelling can enrich fiction across all genres. Joining the discussion is skilled historical novelist and former archaeologist N.L. Holmes, who shares insights on how incorporating history into your writing can deepen narratives, foster empathy, and illuminate meaningful parallels between past events and modern experiences.N.L. Holmes also highlights the practical benefits of using historical research as a

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49:00

Fully Booked EP178: Why Every Writer Needs a Community

Fully Booked: The Hidden Gems Author Podcast ·

2025/06/12

This week on Fully Booked, we’re exploring the essential role that community plays in a writer’s journey, particularly in genres that thrive on collaboration and shared passion. Our guest is Clay Vermulm, a dark fiction author and podcaster who shares how he transitioned from a background in wrestling and film to a full-time writing career, and how creative communities helped guide and sustain that path. Clay is not only an active participant in writing communities of all kinds, but also a committed

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49:09

Fully Booked EP177: Turning Real Life into Vivid Fiction

Fully Booked: The Hidden Gems Author Podcast ·

2025/06/05

How do you write fiction that readers can truly see? In today's episode of Fully Booked, we speak with author Gary Smith about crafting vivid, immersive stories by drawing on real-life experience, strong character instincts, and a deep sense of place. From his free-flowing, scene-by-scene writing method to his use of real locations and photography, Gary shows how authenticity and visual clarity work together to bring stories to life.We also explore how short fiction demands a sharper, more

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53:22

Fully Booked EP175: Can You Have a Writing Career...

Fully Booked: The Hidden Gems Author Podcast ·

2025/05/22

This week, Craig and Roland welcome Lauren Carter Reilly to the podcast—a trailblazing author who’s rewriting the rules of self-publishing by steering clear of Amazon entirely when it comes to finding readers for her Gothic horror series The Wonderful Lady B and her upcoming romantic comedy In This Fair Chase.Lauren’s writing career has roots in her background as a classically trained actress, a background she used to captivate an audience of 142,000 TikTok followers with witty, shocking, and

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45:12

Fully Booked EP172: Maximizing the Power of Every...

Fully Booked: The Hidden Gems Author Podcast ·

2025/05/01

After a decade of running an ARC service, we’re very familiar with getting reviews and how important they are to making your book stand out from the crowd. But attracting attention is just one way that reviews can help drive sales. This week, Fully Booked is joined by Roxanne Burkey and Charles Breakfield, co-authors who have built an entire strategy around using reader feedback to amplify their books’ visibility and build stronger connections with their audience. From extracting standout quotes to

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47:02

Fully Booked EP169: How and Why to Add Humor to Your...

Fully Booked: The Hidden Gems Author Podcast ·

2025/04/10

You don’t have to be a comedian to bring humor into your writing, and just because your book isn’t a comedy doesn’t mean it can’t benefit from a few well-placed laughs. As veteran comedian, keynote speaker, and author Jan McInnis explains in this week’s episode of Fully Booked, humor is a powerful way to connect with your audience and make your message more memorable. Together, we explore what makes humor such an effective storytelling tool—and how any author can inject it into their writing,

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50:26

Fully Booked EP166: Unlocking the Power of Personal...

Fully Booked: The Hidden Gems Author Podcast ·

2025/03/20

Besides a great book, what is it that makes readers remember you and keep coming back for more? According to award-winning brand strategist and personal brand navigator Lauren Clemett, an author’s success is directly tied to their branding. With years of experience helping authors amplify their visibility worldwide, Lauren reveals how the science of neurobranding shapes the way readers connect with your books—and why identifying your target reader is the key to knowing not just what to say, but

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47:04

Fully Booked EP165: Crafting Connection Through...

Fully Booked: The Hidden Gems Author Podcast ·

2025/03/13

One of the most crucial aspects of writing is understanding your audience so that the stories you tell truly resonate. In today’s episode of Fully Booked, we explore this concept with author and speaker Randi-Lee Bowslaugh, who connects with her readers by sharing her personal experiences with mental health and autism. By blending storytelling with an engaging, accessible style, Randi ensures her books reach the people who need them most, offering a sense of companionship to those facing similar

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45:53

Fully Booked EP163: The Power of Firsthand Research...

Fully Booked: The Hidden Gems Author Podcast ·

2025/02/27

From visiting unfamiliar locations to speaking directly with locals, nothing beats experiencing key elements of your story firsthand. When possible, this kind of immersive research can make the difference between a good book and one that truly transports readers. In today’s episode of Fully Booked, Craig and Roland sit down with award-winning author Dr. Randy Overbeck to explore how direct, on-the-ground research enhances storytelling. Overbeck, a former educator turned award-winning mystery author,

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49:33

Fully Booked EP161: Heroes, Villains, and the Gray...

Fully Booked: The Hidden Gems Author Podcast ·

2025/02/13

Conflict drives every great story, but what truly makes a hero compelling? And why are villains often the most captivating characters on the page? In today’s episode of Fully Booked, we delve into the intricate "hero-villain dance" with novelist and former educator Lori Paul Johnson. By exploring the moral complexity of antagonists and the archetypal struggles of heroes, Lori breaks down storytelling techniques that keep readers hooked—revealing how a well-crafted villain doesn’t just oppose the

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48:19

Fully Booked EP160: How AI Tools Can Empower Authors,...

Fully Booked: The Hidden Gems Author Podcast ·

2025/02/06

While some self-published authors are keen to embrace tools that leverage artificial intelligence, others continue to have concerns about AI erasing the importance of a writer’s work, and degrading the publishing industry as a whole - concerns addressed by this week’s guest, Dan Curran.Dan is the co-founder of Chapters.io, a company that provides a structured approach to content creation by capturing an authors' ideas through recorded interviews, using cutting-edge AI to organize, structure, and

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45:08

Fully Booked EP159: Asking "What if...?" to Develop...

Fully Booked: The Hidden Gems Author Podcast ·

2025/01/30

On this week's episode, Craig and Roland are joined by thriller author John Bukowski, who asks the provocative question: “What if…?” John argues that posing the question of “What if…?” is one of the best ways to come up with ideas and concepts guaranteed to hook new readers. It’s the question which inspired the first of his novels, the provocative Project Suicide, and it was the compelling answer he came up with which led to the book being snatched up by an eager publisher. Whether it’s introducing

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49:32

Fully Booked EP158: How and Why You Should Submit...

Fully Booked: The Hidden Gems Author Podcast ·

2025/01/23

In this week’s episode of Fully Booked, Craig and Roland are joined by author and journalist Renee Garrison, the former president of the Florida Authors and Publishers Association and a passionate advocate for entering your books into some of the many award competitions held across America each year. Renee argues that winning or being nominated for a book award can provide invaluable credibility to your writing, inspire many new readers to take a chance on your work, and deliver powerful free

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48:21

Fully Booked EP157: Writing, Publishing and Marketing...

Fully Booked: The Hidden Gems Author Podcast ·

2025/01/16

Much of the conventional wisdom we discuss on this podcast around writing and publishing applies best to books that follow traditional formats and genres. But what happens when your story demands a new and unique format or perspective? And how do you market a book when your audience doesn't fit neatly into easily targeted categories or genres? These are the challenges faced by today’s guest, author H.H. Rune, whose one-of-a-kind book series is as innovative as it is compelling.From the spark of her

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50:15

Fully Booked EP156: Using Networking and Publicity to...

Fully Booked: The Hidden Gems Author Podcast ·

2025/01/09

In this week’s episode, we explore the power of networking and publicity with Dr. Richard Kaye, a renowned expert in helping authors stand out in today’s competitive market. Dr. Kaye offers invaluable insights on leveraging media coverage, crafting compelling pitches, and why networking with peers is an essential step towards building your author brand. In an attempt to get their name noticed, many authors stick to social media posts, paid ads, or their websites, but our guest offers numerous tips

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