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PODCAST

The Remarkable Project

The Remarkable Project helps business owners, optimisers and curious marketers to push past the "same-same" world of marketing into a world of unexpected customer experiences, word-of-mouth and a more compounded approach to marketing. Each episode weaves the path that experts including scientists, entrepreneurs, creatives, innovators and more, have used to build businesses that people feel compelled to talk about. Come and join the journey if you have been asking:- How to improve word of mouth for a

business marketing

All Episodes

11:51

**UPDATE** What happened and when are we coming back?

The Remarkable Project ·

2022/12/06

en-AU

64:44

057: Building a Team for the New World of Work with...

The Remarkable Project ·

2022/10/25

In this episode of The Remarkable Project Jay speaks with operations software and outsourcing company PartnerHero’s founder and CEO, Shervin Talieh, about why businesses should be thinking of themselves as a conduit to serve employees along their journey, how trust can transcend physical and cultural borders, and the benefits of approaching sales as a process of mutual discovery.Shervin Talieh is the founder and CEO of PartnerHero, an operations software and outsourcing company focused on new

en-AU

61:10

056: How Smart Leaders Build Ethically Profitable...

The Remarkable Project ·

2022/10/18

In this episode of The Remarkable Project Jay speaks with Rob Chesnut, Airbnb’s former General Counsel and Chief Ethics Officer, about why self-awareness is so important to professional and personal progress, how influential organisations are primed to pick up the slack of governments in areas where action matters to their customers, and the data that shows companies with intentional integrity outperform the market.Rob Chesnut retired in 2021 after over five years as Airbnb’s General Counsel and

en-AU

63:12

055: Committing to your Customer Promises with Rob...

The Remarkable Project ·

2022/10/10

In this episode of The Remarkable Project Jay speaks with Rob Sinclair, CEO of Australian kitchen, bathroom and laundry appliance kings, e&s, about why a willingness to go ‘human first’ can prove a core pillar of competitive advantage, how doing whatever it takes to put the customer in a winning position pays off, and the importance of being close to the customer coal-face when it comes to making effective decisions.Rob Sinclair is the CEO and business owner at E&S, a family-owned business

en-AU

50:52

054: Breaking through the Small Business Ceiling with...

The Remarkable Project ·

2022/10/04

In this episode of The Remarkable Project Jay speaks with Jack DeLosa, Founder of Australia’s Largest Business Coaching and Training Company – The Entourage about the experience of the modern day entrepreneur and how their role shouldn’t be to market, sell and deliver a product or service, it should be to build a business that can do all those things without being dependent on your operational involvement. We also discuss how COVID has forced us to pay more attention to our inner state of being and

en-AU

50:58

053: Creating a "Can't Live Without" Business with...

The Remarkable Project ·

2022/09/26

In this episode of The Remarkable Project Jay speaks with Sendle chief James Chin Moody, about why asking customers how disappointed they’d be if your product or service disappeared can be so telling, how partnerships are where stakeholder capitalism can really come into its own, and Sendle’s five virtues-based H’s and their impact on the business. James Chin Moody is the Co-Founder and CEO of Sendle, Australia's first 100% carbon neutral courier service, specifically designed for small

en-AU

60:32

052: Using Customer Support & Community as your...

The Remarkable Project ·

2022/09/13

In this episode of The Remarkable Project Jay speaks with customer care and support expert, Sarah Hatter, about why the best communities give members a voice, how listening, caring and acting are key to driving repeat business, and the reason replicating the CX of a brand you admire may well miss the mark for your organisation.Sarah Hatter is the founder of CoSupport, a customer experience coaching and consulting firm founded in 2011. She wrote ‘The Customer Support Handbook’ back in 2014, and has

en-AU

60:05

051: Scaling a Business through a Niched Community...

The Remarkable Project ·

2022/09/06

In this episode of The Remarkable Project Jay speaks with UGURUS founder, entrepreneur and author, Brent Weaver, about why minor tweaks to your niche can have major business impacts, how a killer community is the safety net you need as you scale, and the benefits of building out your own interactions engine.Brent Weaver leads the vision for UGURUS, a platform and set of educational programs which help digital agencies get more leads, win higher-value clients, and delight customers in a way which

en-AU

46:36

050: Mastering Your Brand Conversation with Kate DiLeo

The Remarkable Project ·

2022/08/29

In this episode of The Remarkable Project Jay speaks with brand architect and author, Kate DiLeo, about why finding your sweet spot as a business or brand is what attracts the ‘right’ customers for you, how conversations trump stories when it comes to compelling buyers, and the value of identifying where your ideal customers already hang out.Kate DiLeo is a brand architect and #1 international bestselling author, whose approach is rooted in the belief that brand is the path of least resistance to

en-AU

61:47

049: Unlocking Evolutionary Ideas with Ogilvy's Sam...

The Remarkable Project ·

2022/08/23

In this episode of The Remarkable Project Jay speaks with Sam Tatam, author and behavioural science guru at global ad, marketing and PR giant Ogilvy, about why the question “where has this been solved before?” is so powerful in developing solutions, how businesses can enhance client trust by better understanding behavioural science, and the value of moments which communicate investment in customers.Sam Tatam is the Global Principal and Head of Behavioural Science at Ogilvy Growth & Innovation

en-AU

47:03

048: How to be Truly Customer-First with Neil Terry

The Remarkable Project ·

2022/08/16

en-AU

52:51

047: The Science of Extreme Customer Trust with Dr...

The Remarkable Project ·

2022/08/09

en-AU

57:47

046: Being Remarkable in the Automotive Industry with...

The Remarkable Project ·

2022/08/02

In this episode of The Remarkable Project Jay speaks with Hayley Phillips, a dynamic marketeer recently kicking goals in the automative space with Volkswagen, about why customer ‘life stages’ are key to looking beyond features and benefits, how data is transforming personalisation in the auto industry, and the importance of nurturing a creative culture internally and externally.Hayley Phillips has had an extensive career spanning many industries, including music, events, television and real estate,

en-AU

64:10

045: Inspiring a Team in the New World with Stephen...

The Remarkable Project ·

2022/07/25

en-AU

48:31

044: Drive Better Engagement at Your Event with...

The Remarkable Project ·

2022/07/19

In this episode of The Remarkable Project Jay speaks with Gwyn Krueger, Senior Director of Customer Experience at social gathering platform, Meetup, about why 9/11 was the seed from which Meetup.com grew, how having options around showing up contributes to sustained engagement, and the importance of understanding the psychology of getting together in delivering valuable community experiences. For nearly six years, Gwyn Dylan Krueger has been a uniquely qualified leader at Meetup, a global online

en-AU

38:07

043: The Secrets to Driving Consistent Customer...

The Remarkable Project ·

2022/07/12

In this episode of The Remarkable Project Jay speaks with the CEO and Co-Founder of customer review enhancement platform Cloutly, Lachlan Fea, about why having a balance between negative and positive feedback is actually a good thing, how not-so-great reviews are key to driving amazing ones, and the importance of customer-friendliness when it comes to owning your online review process. A technical marketer by trade, Lachlan Fea is the CEO and Co-Founder of Cloutly, a venture-backed reputation

en-AU

58:22

042: Becoming a Leader that People Feel Compelled to...

The Remarkable Project ·

2022/06/28

In this episode of The Remarkable Project Jay speaks with People of Influence’s Shaun Kenny, an expert in leadership and team development, about why power differentials impact customer dynamics so strongly, how to identify when leadership needs work, and the value of maintaining the simple things when it comes to how teams interact Shaun Kenny is the Co-Founder and Chief Creative Officer of People of Influence, a leadership and team development company based in Sydney that helps the world’s leading

en-AU

46:20

041: Marketing the Largest Hotel Chain in the World...

The Remarkable Project ·

2022/06/21

In this episode of The Remarkable Project Jay speaks with Florencia Aimo, a Senior Director of Marketing & Communications for the world’s biggest hotel chain, Marriott International, about why owned ecosystems are the future of fully-integrated customer service, how character can define a brand from its closest competitors, and the value of mixing in-person perspective with data when it comes to better understanding customers.Over the past 18 years Florencia Aimo has built a successful career

en-AU

54:38

040: The Psychology of Marketing to Groups with Jay...

The Remarkable Project ·

2022/06/13

In this episode of The Remarkable Project Jay speaks with psychology scholar, identity expert and esteemed author, Jay Van Bavel, about why great businesses don’t need to micromanage their people, how our need to belong and to be distinct can co-exist within groups, and the power of identity symbols in aligning people with your brand. Jay Van Bavel is an Associate Professor of Psychology & Neural Science at New York University, an affiliate at the Stern School of Business in Management and

en-AU

42:42

039: 3 New Insights to Building a Remarkable Business...

The Remarkable Project ·

2022/06/07

en-AU

78 results

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