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PODCAST

Empowered Business

The Empowered Business Podcast® is the go-to show for online entrepreneurs and content creators who want to create and sell digital products using smart, scalable strategies without getting overwhelmed or chasing every new trend.Hosted by digital product strategist and AI educator Monica Froese, each episode delivers practical insights on how to build a sustainable online business using AI, sales funnels, and streamlined systems. Listeners will learn how to turn their knowledge into high-converting

business marketing

All Episodes

37:51

How Julie Chenell Uses AI as Her Second Brain (And...

Empowered Business ·

2025/05/22

I’m so excited to bring you today’s episode because we’re diving into one of the most important conversations happening in the digital business world right now—how to actually use AI to grow your business without losing your voice or your sanity. I sat down with my good friend and digital marketing powerhouse Julie Chenell, who you probably know as the co-founder of Funnel Gorgeous and Digital Insiders. Julie is the real deal—she’s built multimillion-dollar businesses, isn’t afraid to speak t...

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19:34

What Happens When a Blog Grows Up: The Redefining...

Empowered Business ·

2025/05/15

Today, I'm sharing an exciting and deeply personal update - the relaunch of my OG Redefining Mom® brand—a project five years in the making. I'm walking you through my journey from launching Redefining Mom® as a mission-driven blog for working mothers, to letting it rest while building out the Empowered Business® brand. And now, bringing it back with renewed purpose and practical new content. You'll hear all about the 40 and Fearless Bundle, a collaboration with over 35 digital creators design...

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18:29

The Empowered Business Lab® Got a Makeover—and AI Is...

Empowered Business ·

2025/05/01

Welcome to a transformative episode of the Empowered Business Podcast! In this episode, I pull back the curtain on the massive changes happening inside the Empowered Business Lab, highlighting how AI is shaking up the world of digital product creation and sales. I get real about my initial skepticism of AI and share the game-changing discoveries I've made once I started to embraced these powerful tools. From slashing product development time—from months to mere hours—to mastering pricing stra...

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61:18

84: What Keeping Your Facebook Ads Running 24/7 Does...

Empowered Business ·

2025/04/24

In this episode, I sit down with Zach Spuckler—the powerhouse behind Heart, Soul, and Hustle and the Not Your Average Online Marketing Podcast—for a deep dive into all things Facebook and Instagram ads. I share my personal journey of overcoming a business downturn after turning off my paid ads, and how Zach’s strategies helped me reignite my lead generation engine and get back on track. Together, we break down the essential frameworks for running successful list-building ads, the compounding ...

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38:08

83: Turn Business Expenses Into Dream Trips: Credit...

Empowered Business ·

2025/04/17

In this episode I’m exploring the world of travel hacking with my guest Megan Lanford. Megan is a travel points coach and the host of the Points to Paradise Podcast, where she teaches listeners how to use credit card points to travel without breaking the bank.Megan shares her wisdom on how you can leverage both personal and business spending to take amazing trips for free or at a fraction of the cost. Whether you’re a beginner curious about where to start or someone looking to advance your tr...

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23:49

82: YES, AI Helped Me Create a Digital Product. NO,...

Empowered Business ·

2025/04/10

In today’s episode, we’re diving into the incredible ways AI is revolutionizing the launch of new digital products. We’ll explore the power of ChatGPT in streamlining your product creation process and the importance of adding your unique personal touch to what AI generates. I’ll walk you through my personal journey in developing the Empowered Divorce Planner using AI, highlighting how it transformed a once time-consuming process into a streamlined, efficient operation. From reverse engineerin...

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15:27

81: The 5 Most Unexpected Ways I Use ChatGPT to Sell...

Empowered Business ·

2025/04/03

We’re diving deep into some unexpected ways you can use ChatGPT to boost your digital product sales and efficiency. If you’ve been scratching the surface with AI by just using it for Instagram captions, you’re in for a treat. Monica Froese shares five innovative strategies to leverage ChatGPT, transforming it into more than just a tool—it’s your strategy assistant. We’ll explore how to train ChatGPT to truly capture your brand voice, engage with customer objections intelligently, create compe...

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43:23

80: Turn ChatGPT Into Your Marketing Sidekick (for...

Empowered Business ·

2025/03/27

If you’re not leveraging AI, you’re working harder than you need to – I’m here to tell you there is a better way! Together with my right-hand business partner Hayley Rissler, we will explore the incredible potential of AI tools, like ChatGPT, in streamlining and revolutionizing digital content creation. Throughout the episode, we’ll share insights on how we’ve integrated AI into our businesses, making it an indispensable “second employee” for just $20 a month. We’re revealing our personal str...

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25:04

79: AI Unleashed: How to Turn One Digital Product...

Empowered Business ·

2025/03/20

Today, we're diving into the transformative power of AI for revolutionizing your digital product strategy. We're uncovering how AI can elevate the repurposing of your content, turning one digital product into multiple revenue streams. We’ll explore real-world success stories, like how Taylor Swift and Disney have masterfully repurposed content, and delve into examples from my own business on using AI to enhance and reinvent products. Plus, we'll give you a sneak peek into my upcoming li...

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35:15

78: 12 Biggest Lessons from a Decade in Online Business

Empowered Business ·

2025/03/13

Today, we're diving into the pivotal lessons I've learned over my twelve-year journey in online business. From launching Redefining Mom® as a response to my personal challenges with maternity leave to creating a multimillion-dollar digital empire, I've navigated the rapid shifts of the online world. In this episode, I'll unpack the 12 biggest lessons that have shaped my business journey, showing you how to adapt, thrive, and sustain long-term success. We'll explore everything from the importa...

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46:52

77: Revolutionize Your Digital Products with AI...

Empowered Business ·

2025/03/06

In today's episode of the Empowered Business Podcast, we're diving into the transformative world of AI with one of the top innovators in online course creation, Gemma Bonham-Carter. Gemma Bonham-Carter is a trusted voice for ambitious entrepreneurs who want to build lifestyle-first online course businesses that provide flexibility to lead a more balanced life. Gemma founded her online education company in 2017 and has since grown it to a sustainable 7-figure business. Renowned for her e...

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14:20

75: How to Turn a $9 Click Into a $4,000 Weekend with...

Empowered Business ·

2024/10/17

The key to making money in your digital shop has nothing to do with the price of individual products! In the third episode of this series for course creators, I’m sharing another presentation from the Striking Gold For Course Creators Summit, which is happening at the end of this month. I’m teaching you four strategies to increase the average order value in your digital shop, including how I brought in $4,000 in one weekend by promoting a $9 product! Topics covered in this episode include:

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15:35

74: Repurposing Course Content: Increase Your Sales...

Empowered Business ·

2024/10/10

If you are a course creator, I guarantee you are sitting on a gold mine! In part two of my new series for content creators, I’m giving you a sneak peek of the first session I recorded for the Striking Gold For Course Creators Summit. I’m sharing how you can repurpose all kinds of existing course content into shop listings that will increase your sales and create leads for your course. Topics covered in this episode include: Why you need to meet customers where they’re at Real examples

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21:23

73: Why My Business Switched From a Launch Model to a...

Empowered Business ·

2024/10/03

Are you leaving money on the table? I was, and it took me going through one of the hardest times of my life to realize how to shift my business to get way more profit than before…and I’m going to share that with you! After a nine-month hiatus, I am happy to be back with a brand new series, especially for content creators! We’ll be talking all about how you can leverage what you've already created to make more money and impact more people. To introduce this new series, I’m sharing what I’ve

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26:54

72: 5 Powerful Lead Generation Strategies for Your...

Empowered Business ·

2024/01/25

Let’s talk about one of the most important things when it comes to running a business… Lead generation. Getting new people into your business is the biggest thorn in any business owner's side, but it is essential. I’m sharing the five powerful ways to drive new customers to your digital product shop so you can grow and scale your shop this year. Topics covered in this episode include: Why you can’t only rely on your warm audience What you need to know about paid advertising Why we

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28:34

71: 3 Ways That Having a Digital Product Shop Can...

Empowered Business ·

2024/01/18

It’s been a hot minute since I’ve shared a new podcast episode. But I’m back and in this episode, I’m sharing the lessons I've learned from running a multiple six-figure digital product shop and teaching hundreds of people how to recreate my success in our program, the Digital Shop Experience. My digital shop truly changed everything about my business and I want you to be able to leverage the lessons that I have learned in your own business this year. Topics covered in this episode include:

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01:03:43

70: Make Your Marketing Easier with AI with Menekşe...

Empowered Business ·

2023/07/27

Let’s talk about the biggest trend and buzzword in the online business world right now- AI, also known as ChatGPT. In this episode of The Empowered Business Podcast, I sat down with Menekşe Stewart who built her own AI app to help make your marketing easier. She is seriously one of the smartest people I've ever met, and we had a fantastic conversation all about AI and its impact on both us as humans and our businesses. I think you're really going to enjoy this conversation! Topics covered in

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57:35

69: The Power of Low-Ticket, High-Value Offers with...

Empowered Business ·

2023/06/29

Wondering how you can make high-value, low-ticket offers work for your business? In this episode of The Empowered Business Podcast, I sat down with Elizabeth (Lizzy) Goddard to talk about her super unique approach to business using low ticket offers. Lizzy breaks all of the traditional marketing rules and has found so much success doing so. I’m so excited to share this conversation with you today! Topics covered in this episode include: How Lizzy found her voice in her online business Why

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46:32

68: From Blogging for Free to Profitable Digital Shop...

Empowered Business ·

2023/06/08

Wondering what’s possible if you decide to start a digital shop? In this episode of The Empowered Business Podcast, I sat down with one of my Digital Shop Experience students, Anna Joy Lowell, to talk about her experience in the program and how her digital shop has grown since implementing everything she learned in the program. Topics covered in this episode include: Anna’s journey with her blog and products The problem with the blogging business model Why Anna decided to start a

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26:28

67: Impact of Email Marketing on Digital Product...

Empowered Business ·

2023/06/01

Let’s nerd out over numbers! If numbers aren’t your thing, stick with me, because taking a lot of data and turning it into actionable steps is kind of my superpower! In this episode of Empowered Business, I am sharing the impact of our email marketing on our digital product shop by reviewing the data from 55 weeks of sales. Topics covered in this episode include: How my digital shop performed during these 55 weeks and how much came from email marketing The data that I got from these

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