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PODCAST

Marketing Strategy Academy with Jen Vazquez

Jen Vazquez | Pinterest Manager, Marketing Strategist + Brand Photographer

🎙️ Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee.We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the

business marketing

All Episodes

15:24

289 | Tailwind Pin Spacing Tool: Save Time and...

Marketing Strategy Academy with Jen Vazquez ·

2025/08/17

Send us a text If you’ve ever wasted time manually dragging pins around in Tailwind, this episode is going to make you so happy. I’m breaking down Tailwind’s brand-new Pin Spacing Tool—how it works, why it matters, and how to customize it for launches or seasonal campaigns. This tool is a major time-saver for service-based business owners, helping you stay consistent, avoid spam triggers, and free up time to focus on creating content that actually converts. Shownotes (ALL THE LINKS): ht...

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8:18

288 | 3 Pinterest Mistakes That Are Costing You...

Marketing Strategy Academy with Jen Vazquez ·

2025/08/10

Send us a textNot getting the traffic or leads you hoped for on Pinterest? You might be making one of these 3 common mistakes. In this episode, I’m breaking down exactly what they are and how to fix them so your pins actually work for you.We’ll cover:How to make your pin titles stand out in searchWhy linking to your homepage is a silent traffic killerA weekly batching system that keeps your account active without daily postingPerfect for service providers who want a simple, effective Pinterest

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9:41

287 | The 3 Pinterest Metrics That Actually Matter...

Marketing Strategy Academy with Jen Vazquez ·

2025/08/03

Send us a text If Pinterest analytics make your head spin, this episode is for you. I’m walking you through the three key metrics you actually need to track on Pinterest and how to use them in a simple monthly routine to grow your traffic and leads. You’ll learn:Why outbound clicks are the most important statHow saves increase visibilityWhat impressions really tell you (and what they don’t)My once-a-month Pinterest analytics workflowWhether you're managing your own strategy or ready to

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10:50

286 | How to Monetize Your Blog as a Service Provider

Marketing Strategy Academy with Jen Vazquez ·

2025/07/27

Send us a text Are you a coach, photographer, or creative wondering how to monetize your blog as a service provider? You’re in the right place. In this episode, I’m sharing how to turn your blog into a lead-generating machine—with zero sleaze. We’ll talk about weaving in services naturally, adding powerful CTAs, sharing affiliate links the right way, and how to make small updates to blogs you’ve already written to get more traction now. This is your guide to smart, sustainable blog monetizati...

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7:34

285 | Pinterest Trends August 2025: What Service...

Marketing Strategy Academy with Jen Vazquez ·

2025/07/20

Send us a text August Pinterest trends are here—and they’re packed with content ideas you can use right now to drive traffic and book more clients. Whether you’re a coach, photographer, or wedding pro, this episode breaks down exactly what’s trending on Pinterest in August 2025, and how to turn it into evergreen content that keeps working long after you hit publish. I’m sharing actionable tips, niche-specific ideas, and my four-step workflow to use these trends in your content plan—fast. Read...

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39:32

284 | Effortless Testimonial Gathering for Service...

Marketing Strategy Academy with Jen Vazquez ·

2025/07/18

Send us a textEver feel weird asking for testimonials—or worse, get ones that are too vague to actually help your business? In this episode, I sit down with Kris Jones of Red Door Designs to show you how to flip the script. We talk about how to gather emotional, story-driven testimonials that actually help you get clients. Plus, Kris breaks down her exact 3-question process, how to use testimonials across your website and social, and why your story is your greatest marketing asset.Shownotes:

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41:17

283 | 25 Must-Know Pinterest Marketing Answers for...

Marketing Strategy Academy with Jen Vazquez ·

2025/07/13

Send us a textYou’ve got questions about Pinterest—and I’ve got answers. In this episode, I’m answering the 25 most common Pinterest marketing questions I get from clients, students, and DMs.If you're a service provider trying to turn Pinterest into a traffic-driving, lead-generating machine (without the stress), you’ll love this one. We’re covering everything from strategy and scheduling to SEO, analytics, and whether or not you even need a blog.Let’s make Pinterest easy, doable,

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6:05

282 | 5 Ethical Marketing Tips Every Service Provider...

Marketing Strategy Academy with Jen Vazquez ·

2025/07/07

Send us a textJoin Jen Vazquez on Marketing Strategy Academy as she reveals a streamlined system for busy female entrepreneurs. Learn how to beat marketing overwhelm using Pinterest and smart content repurposing—no extra hours required. Perfect your strategy and reclaim your time!Shownotes (Including Links): https://jenvazquez.com/ethical-marketing-tips/📌 Pinterest Visibility Masterclass (FREE): https://learn.jenvazquez.com/pinterest-visibility 📌 Book a Discovery Call to find out how to work with

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51:11

281 | How Podcast Guesting Can Skyrocket Your...

Marketing Strategy Academy with Jen Vazquez ·

2025/06/29

Send us a text In this episode, Jen interviews Jessica Rhodes, founder of Interview Connections and pioneer of podcast booking for entrepreneurs. They discuss how service-based business owners can turn podcast guesting into warm leads, sales, and networking gold. Jessica shares practical strategies on pitching yourself, using AI to repurpose interviews, and building post-interview business relationships. All The Links: https://jenvazquez.com/jessica-rhodes/ You don’t need to post daily, be on...

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12:27

280 | Why Brand Photography is the Secret Weapon in...

Marketing Strategy Academy with Jen Vazquez ·

2025/06/15

Send us a textOn this episode of the Marketing Strategy Academy, Jen Vazquez dives into why brand photography is essential for modern marketing. Discover how to use branded visuals to build trust, tell your story, and create a content library that makes marketing easier and faster — even if you hate being on camera. Learn actionable tips whether you're DIY-ing or booking a brand photographer.https://jenvazquez.com/social-sessions📌 Struggling to get leads from Pinterest? Let’s change that!:

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39:15

279 | Overcoming Sales Anxiety: Authentic Selling...

Marketing Strategy Academy with Jen Vazquez ·

2025/06/12

Send us a textSelling doesn’t have to feel icky. In this inspiring episode, Andee Hart shares how women can overcome sales anxiety, price confidently, and create genuine sales conversations. Tune in for real-world tips, mindset shifts, and a free sales tool list.Shownotes: https://jenvazquez.com/andee-hartYou don’t need to post daily, be on every platform, or chase the algorithm to stay visible.That hustle? Exhausting and unnecessary.What if one piece of content could fuel your visibility for

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34:33

278 | How to Use Podcast Interviews for Marketing...

Marketing Strategy Academy with Jen Vazquez ·

2025/06/02

Send us a textJoin us as Michelle Glogovac, THE Podcast Matchmaker™, shares her expert strategies on utilizing podcast interviews to elevate your marketing efforts. Discover how to craft personalized pitches, deliver authentic interviews, and repurpose content to maximize your brand's visibility and impact.Shownotes: https://jenvazquez.com/michelle-glogovac/Ready to get Booked AF? This 2-day mastermind retreat in sunny Northern California is built for photographers who want a simple, strategic

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40:36

277 | Podcast Guesting for Profit: How to Turn...

Marketing Strategy Academy with Jen Vazquez ·

2025/05/30

Send us a textIn this powerful episode, Jen Vazquez speaks with Courtney Tarrant, COO of The Ad Girls, about building a business that supports your life instead of running it. Courtney shares how she scaled to multi-7 figures while prioritizing freedom, profitability, and joy. Learn how to implement a results-only work environment, price your services for profit, and avoid burnout. Plus, grab a free calculator to map out your dream business life.Shownotes:

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38:15

276 | From Self-Worth to Business Growth: Sue Bryce...

Marketing Strategy Academy with Jen Vazquez ·

2025/05/15

Send us a textIn this enlightening episode of the Marketing Strategy Academy, host Jen Vazquez sits down with renowned photographer and educator Sue Bryce to delve into the profound impact of self-worth and confidence on business success. They explore the challenges female entrepreneurs face with pricing, imposter syndrome, and the journey to building a profitable business.Ready to get Booked AF? This 2-day mastermind retreat in sunny Northern California is built for photographers who want a simple,

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9:57

275 | Photographers: New to Pinterest? Start With...

Marketing Strategy Academy with Jen Vazquez ·

2025/05/11

Send us a textIf you're new to Pinterest, this episode walks photographers through the five critical steps to set up a high-performing profile. Learn how to use keywords, optimize your boards, and drive real traffic to your photography business.Shownotes: https://jenvazquez.com/photographers-new-to-pinterest-start-with-these-5-steps/📌 Struggling to get leads from Pinterest? Let’s change that!: https://learn.jenvazquez.com/challengeFREE Marketing Resources:

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5:09

274 | 5-Minute Pinterest Audits: Emily Grace Design |...

Marketing Strategy Academy with Jen Vazquez ·

2025/04/27

Send us a text In this 5-minute Pinterest audit, we help Emily Grace Design, a talented branding and Showit website designer, fine-tune her Pinterest presence. We cover smart board strategies, better descriptions, and easy changes to boost her reach and book more dream clients. 📌 Struggling to get leads from Pinterest? Let’s change that!: https://learn.jenvazquez.com/challenge FREE Marketing Resources: https://learn.jenvazquez.com/resources Need a Pinterest Manager?

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9:49

273 | This May Be Why Your Pinterest Traffic Dropped...

Marketing Strategy Academy with Jen Vazquez ·

2025/04/21

Send us a textIf your Pinterest traffic has taken a nosedive, there's a good reason—and a way to fix it. In this episode, we break down Pinterest’s latest update that’s hiding the "Visit Site" button on some pins, explain why it’s happening, and give you the exact steps to get your clicks back. Featuring insights from Pinterest expert Kate Ahl of Simple Pin Media.My insights here are based on Kate Ahl’s blog and podcast, which offer some of the most up-to-date guidance available. That

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14:33

272 | How to Build a Lead-Generating Marketing...

Marketing Strategy Academy with Jen Vazquez ·

2025/04/13

Send us a textAre you done feeling like Instagram is your full-time job? In this episode, Jen Vazquez walks you through the exact 1-hour-a-week marketing workflow she uses—and teaches her clients—to attract leads, build visibility, and grow your business without being online 24/7. Learn how to repurpose content, automate your platforms, and finally market smarter, not harder.📌 Struggling to get leads from Pinterest? Let’s change that!: https://learn.jenvazquez.com/challengeFREE Marketing Resources:

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12:20

271 | Pinterest for Photographers: Turn One Photo...

Marketing Strategy Academy with Jen Vazquez ·

2025/03/31

Send us a textWant your photography content to work for you around the clock? Learn how to turn one session into 10+ Pinterest pins that attract your dream clients, build your email list, and boost blog traffic — all with a strategic workflow that saves you time. Plus, details on the upcoming Booked AF retreat in Northern California.📌 Struggling to get leads from Pinterest? Let’s change that!: https://learn.jenvazquez.com/challengeFREE Marketing Resources: https://learn.jenvazquez.com/resourcesNeed

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8:26

270 | Why Repelling Clients Might Be the Best Thing...

Marketing Strategy Academy with Jen Vazquez ·

2025/03/23

Send us a text Building a personal brand isn’t about appealing to everyone—it’s about attracting the right people and setting boundaries with confidence. In this episode, I’ll walk you through how to define your brand identity, create authentic content, and grow your business without burnout. 📌 Struggling to get leads from Pinterest? Let’s change that!: https://learn.jenvazquez.com/challenge FREE Marketing Resources: https://learn.jenvazquez.com/resources Need a Pinterest Manager?

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306 results

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