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PODCAST

School for Startups Minutes

jim@schoolforstartups.com (Jim Beach)

The short vignettes are taken from School for Startups Radio. We release a quick thought to motivate or educate you about a different facet of entrepreneurship every day.

business business news

All Episodes

01:31

SFS Minute 889: Santa's Lifetime Value

School for Startups Minutes ·

2025/12/21

Santa realizes that the ultimate customer is one who brings the family in as well and introduces the product or the service to multiple generations. You get one sale and two generations out of it. Hopefully, it's the Disney model, or it used to be, when you build emotional value rather than transactional value. Your customers come back.

EN

01:31

SFS Minute 888: Santa's Loyalty

School for Startups Minutes ·

2025/12/21

Great companies are great listeners, and Santa is the ultimate listener. He has thousands and millions of letters written to him every year. He knows every one of his customers' innermost thoughts and desires, and deepest wishes. Customer loyalty is earned the way that Santa does it: through presence, gratitude, responsiveness, and memory. Merry Christmas, everyone!

EN

01:31

SFS Minute 887: Santa's Experience

School for Startups Minutes ·

2025/12/21

Santa didn't build a brand; he built a tradition, year after year, delivering the same joy and happiness generation after generation until it became a tradition. And traditions are the most powerful form of loyalty. Don't obsess over advertising or marketing. Obsess over your experience and the joy that you are offering. When your brand becomes an experience, a tradition, you never have to market it again.

EN

01:31

SFS Minute 886: Santa's Logistics

School for Startups Minutes ·

2025/12/21

Santa is the master of logistics he puts UPS and FedEx to shame. He understands that what really builds loyalty is not marketing, but delivering on your promises. We all love companies that get things done when they say they will. We brag about businesses that give us great Services. Sansa realizes that we don't need more leads. We need better fulfillment.

EN

01:31

SFS Minute 885: Santa's Production

School for Startups Minutes ·

2025/12/21

Happy holidays! It is the week of Christmas, and I hope you are all in a festive mood, ready for a great time with your family and friends. This week, I want to talk about the ultimate entrepreneur and what we can learn from him. That's right, Santa. What lessons can we learn? So that is an incredible entrepreneur. He realizes that you must master production before you can scale. He is producing 364 days a year with no chaos, no burnout, no frantic quarter-four scramble. He knows his

EN

01:31

SFS Minute 884: The Snowplow

School for Startups Minutes ·

2025/12/13

The snow plow. They start at two in the morning so that the roads are clear. A great lesson for entrepreneurs: solve the problem before you're asked. Anticipation is worth more than speed. Reach out before the renewal is due. Act like the snow plow.

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01:31

SFS Minute 883: The Tailor

School for Startups Minutes ·

2025/12/13

Let's talk about the tailor. Everyone loves a tailor-made suit. It feels better. It actually fits your body, your posture, your personality, and your insecurities, and the tailor sees all of that. We entrepreneurs need to do the exact same thing. We take our product to the market for a generic customer, but we can't do that. We must customize and make the customer feel like we're talking to them.

EN

01:31

SFS Minute 882: The Shoeshine

School for Startups Minutes ·

2025/12/13

Think about your shoe shine. They work so hard, so ceremonially, with Flair and excitement to get your simple shoes clean. We need to do the same thing for our customers. You can't go past care. You can't scale caring. You must show your customers that you are there for them with Flair, just like the shoe shine.

EN

01:31

SFS Minute 881: The Lighthouse

School for Startups Minutes ·

2025/12/13

Lighthouses are an important part of American culture, but they don't advertise. They don't talk to their customers. They don't run coupon codes. They don't worry about their pricing. They simply shine and make it safe for the rest of us. There's a powerful lesson here. We entrepreneurs need to serve constantly, even in the dark, especially when no one applauds and no one is listening. That is what true valor is: serving and doing good for others when no one is looking.

EN

01:31

SFS Minute 880: The Baker

School for Startups Minutes ·

2025/12/13

Happy holidays! I hope you're having a great holiday season so far. This week, I want to talk about some of the heroes that keep us happy and safe, not the police and the firemen. We already know them, and we give them a lot of praise. They deserve more, but this week I want to talk about even more unsung heroes, and I want to talk about the entrepreneurial lesson that we can learn from these heroes. I'll get started right after this. When we wake up and smell the delicious coffee and the fresh

EN

01:31

SFS Minute 879: One Goal

School for Startups Minutes ·

2025/12/06

Most people set 10 goals and accomplish none. I want you to choose one goal for December with a daily action that goes with it. Something like, "I want to increase my sales and have more customers," then the action is to reach out to 10 prospects a day and do that every day in December. Or if you want a better product, spend more time in the factory working on the product. Pick one thing to improve in December and just try to do it every day. One thing?

EN

01:31

SFS Minute 878: Numbers

School for Startups Minutes ·

2025/12/06

The three numbers you need to know for your personal life and for your business are income, expenses, and profit. Oh, and let's throw in another: pipeline. Does January look good for you? Sit down and make sure you know those numbers. Did I make money? Did I spend less than I made? And how does January look?

EN

01:31

SFS Minute 877: Relationships

School for Startups Minutes ·

2025/12/06

This is the season of relationships, not necessarily in the holiday party sense, but in the entrepreneur business, personal connections sense. Life and business run on people and your connections, and so as we come upon the end of the year, I want to challenge you to go out and reconnect with some people that matter the most, not necessarily to pitch them or to sell them anything. Ask how they're doing. Thank them for being a friend or a customer in the last year. Wish them success in the upcoming

EN

01:31

SFS Minute 876: Routine

School for Startups Minutes ·

2025/12/06

New Year's resolutions are usually about things you're going to add. Let's focus on one bad habit that you want to change instead. In December, start doing something different, and that is going to be changing your morning routine. Instead of doing your email first, start off by doing 15 minutes on your biggest priority first and then go to your email. Try that in December and see what happens. Get back to me.

EN

01:31

SFS Minute 875: Loops

School for Startups Minutes ·

2025/12/06

We have a couple of weeks before the holiday silliness totally sets in and we all quit working a hundred percent, so it's still time to get a couple more things done. And this week, I want to talk about those things. What are the things that you can do between now and the New Year that will help get you set for a good New Year? Closing, as in closing your books, or just getting set for a good year personally. Next year, I'll start off with my first recommendation right after this. How many open

EN

01:31

SFS Minute 874: Second Hand

School for Startups Minutes ·

2025/11/28

When I was three years old, I wanted one of those pedal cars that you would sit in and drive around as a toddler. It just looked so fun! And my parents at the time couldn't afford one from the new store, from retail, and so they found one in the secondhand market. One of the tires was a different color, and I didn't care. I didn't care about the box. Kids don't care what the box looks like. Kids just want a working toy.

EN

01:31

SFS Minute 873: Potluck

School for Startups Minutes ·

2025/11/28

Is it me, or are adults having a lot fewer parties than they used to? It seems like in the 70s, 80s, 90s, a lot of people would have neighborhood parties, and it seems like that has ended. Or maybe I just don't get invited, or maybe it's just too expensive. Try doing a potluck party this year. Everyone brings one dish and the cost is spread amongst everyone. Everyone gets included that way too.

EN

01:31

SFS Minute 872: Travel Smart

School for Startups Minutes ·

2025/11/28

For your holiday travel, think about traveling on off days, not the popular day but the other day. Book as early as you can and compare other close-by airports. Don't fly in and out of Atlanta; fly in and out of Birmingham. You'll save 300. Same thing with Orlando and Tampa. There are a lot of great ways to save on travel, and if you're willing to travel super light, the budget airlines aren't that bad. I mean, you know, okay, try the budget airlines if you have no luggage.

EN

01:31

SFS Minute 871: Coupon Code Sites

School for Startups Minutes ·

2025/11/28

Another great way to save money is to use digital coupons. If you're buying a product from Patagonia, do a search for Patagonia discount codes. You will find items that have codes as high as 40 to 60 percent off. I found a Patagonia code 40 off. Do some research.

EN

01:31

SFS Minute 870: Buy Now

School for Startups Minutes ·

2025/11/28

I hope you all had a fantastic Thanksgiving holiday and are ready for December. Can you believe how fast it came this week? I'm going to talk about some things that you can do to make your shopping and your travel just a little bit cheaper. I'm going to give you some advice on making the holidays just a little easier to manage. I will start with some advice right after this. I've been saying this for a long time. I think that this holiday season is going to be very unpredictable. Items that are in

EN

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