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PODCAST

Let"s Talk Copy | Copywriting Podcast

Let"s Talk Copy

This is the Let"s Talk Copy podcast! This is where you come to learn the secrets of high-converting copy and how to launch, grow, AND scale your copywriting business. My name is Liz Slyman, and copywriting changed my life. From freelancer to award-winning agency owner, my copywriting business has allowed me to own my own time–and ultimately, my own life. I"m here to help you achieve the same freedom. So, if you"re ready to do this: let"s talk copy.

business marketing

All Episodes

00:08:34

Ep. 26: The Top Project Management Tools for Copywriters

Let"s Talk Copy | Copywriting Podcast ·

2022/09/26

Ok, so I’m gonna divert from the common push from some copywriting coaches that enthusiastically tell you that the only things you need to get started as a copywriter are your laptop and an internet connection. Because it just simply isn’t true. That’s like saying the only thing you need to get started as a baker is a whisk and an oven. Sure, you need a computer and the internet to start a copywriting business, but they’re not the only things you need. Not if you want to be successful. If you

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00:06:30

Ep. 25: The Highest Paying Copywriting Niches in 2022

Let"s Talk Copy | Copywriting Podcast ·

2022/09/19

Even if you started your copywriting career out of sheer love for writing, all of us work because we want to make money. You have bills to pay, after all. Not all copywriting niches are created equal in terms of pay. Some niches pay exceptionally well, but are harder to break into because of the amount of knowledge and experience it takes to write really, really authoritative content. Let’s look at some of the highest paying copywriting niches. CONNECT WITH ME! IG: @letstalkcopy Copywriting Courses

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00:08:01

Ep. 24: 5 Tips for Writing Video Sales Letters

Let"s Talk Copy | Copywriting Podcast ·

2022/09/12

Video marketing is absolutely where the future of advertising is going. And as a copywriter, if you want to stay relevant, you need to adapt to the trends and hone your skills where they’ll be of best use to your clients. Use these 5 tips for writing your video sales letters and let me know what kind of results you see! CONNECT WITH ME: IG: @letstalkcopy Copywriting Courses & Resources: https://www.lizslyman.com --- Send in a voice message:

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00:07:14

Ep. 23: My 5 Biggest Tips for Winning Gigs on...

Let"s Talk Copy | Copywriting Podcast ·

2022/09/05

Freelancer sites are extremely popular among copywriters. If you know how to leverage a freelancer site right way, you can create a steady stream of clients and income for yourself, as well as build your credibility as a freelance copywriter. Because these sites are so popular, they’re becoming oversaturated. But that doesn’t mean you won’t win clients. In fact, it’s quite the opposite. Most of the people who use freelancer sites aren’t doing in in an effective way, meaning their pitches and

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00:05:27

Ep. 22: Writers: Can Your Search History Get You...

Let"s Talk Copy | Copywriting Podcast ·

2022/08/29

Depending on what you’re writing about that day, your job is to become an expert in that area so that you can write engaging content for your clients. But sometimes you’ll have writing assignments a little darker than “10 Ways to Keep Your Lizard Happy.” What if you’re writing a piece for a criminal defense attorney about kidnapping and you find yourself in some weird place on the internet giving you step-by-step instructions on how to get away with it? What if you're writing a scientific article on

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00:07:44

Ep. 21: 6 Hidden Client Red Flags You Should NEVER...

Let"s Talk Copy | Copywriting Podcast ·

2022/08/22

Red flags aren’t always glaringly obvious. Some of them are pretty subtle. You might have a gut feeling that something’s off, but you just can’t pinpoint it. Let’s talk about those times your gut will definitely be right: CONNECT WITH ME: IG: @LETSTALKCOPY Email: hello@lizslyman.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/letstalkcopy/message

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00:09:33

Ep. 20: Unpopular Opinion: Should a New Copywriter...

Let"s Talk Copy | Copywriting Podcast ·

2022/08/16

As a huge supporter of new copywriters (and just a general copywriting nerd), I spend a lot of time perusing copywriting forums, message boards, and other online communities. One of the most frequently posted topics is whether or not a new copywriter should work for free to gain experience, get testimonials, and build their portfolio. It’s a hot-button topic and the poster is absolutely flooded with emotionally driven responses one way or the other. Let's talk about it. CONNECT WITH ME! IG:

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00:08:52

Ep. 19: Copywriting, Content Writing...or...BOTH?

Let"s Talk Copy | Copywriting Podcast ·

2022/07/01

So you’ve heard how great a freelance writing career can be. The control over your own schedule. The creative aspect. The location independence. Making decent money. It all sounds pretty good, right? The two writing skills in highest demand right now are copywriting and content writing. But what’s the difference? How do you know which one is right for you, and how do you even start? And what’s the difference between content writing and copywriting, anyway? Let’s jump in. CONNECT WITH ME! IG:

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00:08:32

Ep. 18: The REAL Secret to Landing Clients Through DMs

Let"s Talk Copy | Copywriting Podcast ·

2022/06/22

So, you’ve taken copywriting courses, you’ve created a copywriting portfolio, and you’ve determined your pricing and created a business plan. Now it’s time for you to go scouting for copywriting clients. You know that you can use social media to get clients (because that’s where your target audience is spending their time!), but there’s a right way and a wrong way to go about doing it. So, how do you get copywriting clients through social media, and, more importantly, how do you do it

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00:07:16

Ep. 17: 3 Myths Copywriters are Tired of Hearing

Let"s Talk Copy | Copywriting Podcast ·

2022/06/06

If I had a dollar for every time someone thought I filed “copyrights,” I’d never have to write another word in my life. And as a copywriter, if you’ve ever tried to explain what you do for a living, you’ve probably had the same problem. But, people don’t know what they don’t know, right? And unless someone is in marketing or owns a business, you might not understand what copywriting IS or what a copywriter actually does all day. I mean seriously, I’ve tried to explain to my Mom about 1 million times

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00:06:31

Ep. 16: Ditch the False Urgency! Here's How to...

Let"s Talk Copy | Copywriting Podcast ·

2022/05/31

Today’s consumers have options. If they even THINK there’s a chance that your “limited time offer” is inauthentic, they’ll go elsewhere to get virtually exactly the same offer. So, how do you create real urgency with your offers? The kind that makes your audience actually take action and not feel super slimy and sold to? You do it by creating NATURAL URGENCY. Connect with me! INSTAGRAM: @LETSTALKCOPY EMAIL: HELLO@LIZSLYMAN.COM WEBSITE: LIZSLYMAN.COM --- Send in a voice message:

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00:15:23

Ep. 15: How to Start YOUR Copywriting Podcast

Let"s Talk Copy | Copywriting Podcast ·

2022/05/20

Launching a podcast is one of the most effective ways to share your expertise with your audience and build your personal brand as a copywriter. And even if you’re used to staying silent and behind-the-scenes on your laptop and the thought of actually having to speak “publicly” feels a little daunting, stepping out of your comfort zone is totally worth it. Plus, it’s totally easy to start your copywriting podcast. Let’s break it down step-by-step. --- Send in a voice message:

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00:08:57

Ep. 14: Building Your Personal Brand as a Copywriter

Let"s Talk Copy | Copywriting Podcast ·

2022/05/16

If creating your personal brand sounds like like a freakin’ labyrinth, I’m here to tell you: Don’t worry. It’s not. I mean, just because you exist, you already kind of have a personal brand. You just need to step into it and put that copywriter part of you center stage. Let’s talk about how you can create your personal brand as a copywriter and start packing your calendar full of clients who just can’t wait to work with you! CONNECT WITH ME! INSTAGRAM: @LETSTALKCOPY EMAIL:

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00:05:36

Ep. 13: 6 Copywriting Hacks that Lead to SKY-HIGH...

Let"s Talk Copy | Copywriting Podcast ·

2022/05/12

If your copy is as bland as your grandma’s oatmeal, nobody’s going to exit your site with a packed shopping cart and a confirmation email. So, how do you write spicy-hot copy that your ideal customer can’t get enough of? Let’s talk about it. I’m going to give you six tips you can put into practice today. CONNECT WITH ME! INSTAGRAM: @LETSTALKCOPY EMAIL: HELLO@LIZSLYMAN.COM WEBSITE: LIZSLYMAN.COM --- Send in a voice message: https://podcasters.spotify.com/pod/show/letstalkcopy/message

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00:24:32

Ep. 12: How to Become a Copywriter and Make 6-Figures

Let"s Talk Copy | Copywriting Podcast ·

2022/05/09

Can a Copywriter Earn 6-Figures? Absolutely. And I’m Going to Show You How to Do It. One thing I’ve learned as an entrepreneur: It’s easier to build a 6-figure business than it is to land a 6-figure job. And even if you do manage to land a 6-figure job, chances are you don’t get the location independence and time independence that comes with having your own business. So really, becoming a copywriter and starting your own copywriting business is a win-win. If you’ve been thinking about becoming a

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00:05:21

Ep. 11: How to get in the "copywriting mindset" on...

Let"s Talk Copy | Copywriting Podcast ·

2022/05/05

Writer’s block isn’t limited to novelists. Even copywriters get mentally tongue-tied. You know that feeling when you have a giant client project due and you’re just staring at the screen with thoughts bouncing around your brain and no way to focus on the ones that will actually get your fingers typing? Yeah. It’s agonizing. The best way to get over the block is to prevent it in the first place. You can do this by training your brain to get into the “copywriting mindset.” And the coolest part? You

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00:18:48

Ep. 10: 14 Questions you NEED to ask before hiring a...

Let"s Talk Copy | Copywriting Podcast ·

2022/05/02

Having a copywriting mentor is like having your own personal secret weapon at the ready with guidance on building your portfolio, finding clients, managing clients and projects, scaling and growing your business, and providing feedback on your work. Basically, a copywriting mentor is like taking a zillion copywriting courses and copywriting business development courses in one, all with personalized support so that you’re as successful as possible. But, how does a copywriting mentor actually help

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00:08:44

Ep.9: How to land your first copywriting client

Let"s Talk Copy | Copywriting Podcast ·

2022/04/27

One of the most common questions I get from new copywriters is how to get your first copywriting client. Your first client is a HUGE milestone. Putting your skills into practice for the first time really shows you how much you’ve learned during your journey of learning copywriting. And if you’ve put in the time and effort to learn the core skills, you’re going to see how naturally it comes to you when you sit down to write your first paid piece. But, how do you get to that point? Let’s talk about

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00:09:39

Ep. 8: 9 Things I WISH I'd known before I started my...

Let"s Talk Copy | Copywriting Podcast ·

2022/04/24

Way back when I started my copywriting journey, copywriting courses and resources online weren’t as prevalent, and I didn’t have any sort of formal business training. So, I went at it bootstrap style and figured it out as I went along. All I really knew is that I wanted to write for a living, I wanted to be able to work from ANYWHERE, and I wanted to have my own business. I knew I’d figure the rest out. And I did. But not after a TON of trial and error. So, today, I’m going to share with you 9

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00:07:00

Ep.7: Copywriting Business Starting to Boom? THIS...

Let"s Talk Copy | Copywriting Podcast ·

2022/04/16

So, you’re not only getting copywriting clients, your business is starting to thrive. You’re profitable, you’re getting referrals, and people are starting to reach out to you directly instead of you spending outrageous amounts of time cold-calling. Your calendar is starting to fill up! Congratulations, your copywriting business is hitting its stride. But, are you prepared to maintain that momentum? If you’re hit with a wave of new clients, how sure are you that you can handle taking on the work

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