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PODCAST

Top of Mind

Gambit Collective

In today"s attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free. Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche. When you need to buy a phone, what brand do think of? When you need to look something up online, where do you go? When you

business marketing

All Episodes

20:21

EP:20 - 5 psychological theories that will help you...

Top of Mind ·

2024/08/20

Ever wondered what subtle psychological forces are driving your customers’ decisions?Do you know how to leverage human behavior to drive your brand’s growth? Today is a solo episode with Hayley Westoby, founder of Gambit Collective and host of Top of Mind Podcast. In this episode, Hayley talks about one of her passions “Consumer Psychology” and talks through five psychological theories that can change the way you market your business or brand. The 5 psychological theories Hayley discusses in this

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32:21

EP:19 (Part 2) - Nala founders Chloe + Phil on...

Top of Mind ·

2024/08/06

Permanently banned on TikTok, G-Strings on cars and a Boob in the Yarra River - Nala founders Chloe + Phil de Winter share how they have built a strong brand and brand personality in a beige underwear market. If you don’t stand for something you will fall for anything, this is the epitome of the Nala brand. In this episode Chloe and Phil dive into their brand non non-negotiables when it came to building the Nala brand and why they focused on the brand from the very inception of the

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33:20

EP:18 (Part 1) - Nala founders Chloe + Phil on...

Top of Mind ·

2024/07/30

Permanently banned on TikTok, G-Strings on cars and a Boob in the Yarra River - Nala founders Chloe + Phil de Winter share how they have built a strong brand and brand personality in a beige underwear market. If you don’t stand for something you will fall for anything, this is the epitome of the Nala brand. In this episode Chloe and Phil dive into their brand non non-negotiables when it came to building the Nala brand and why they focused on the brand from the very inception of the

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52:46

EP:17 - Branding + design: What creatives really...

Top of Mind ·

2024/07/16

We dive into the world of branding and design with one of Gambit Collectives' talented designers Jessica Hocking (who was responsible for the Gambit brand). Jess shares the secret to creating an impactful brand and answers some of the most googled questions about branding and design. We also talk about the mistakes people and brands commonly make with branding. Whether you're a seasoned designer, just starting out, perhaps you work in a brand, or are just starting your own - in this episode

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35:34

EP:15 - (PART 2) Sophie Hood, business founder and...

Top of Mind ·

2024/07/09

Sophie Hood was recently crowned Australia's first ever Food Star, which secured her $250k and 1 year mentorship from Boost Juice founder, Janine Allis. Sophie talks about what marketing tactics really worked for her when she launched her business Seoul Tonic, and how she stays ahead of the latest trends with the ever evolving beauty, health, wellness and beverage categories. Sophie launched her business in 2022 after discovering the benefits of Korean pears and oriental raisins in stopping

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34:21

EP:15 - (PART 1) Sophie Hood, business founder and...

Top of Mind ·

2024/07/02

Sophie Hood was recently crowned Australia's first ever Food Star, which secured her $250k and 1 year mentorship from Boost Juice founder, Janine Allis. Sophie talks about what marketing tactics really worked for her when she launched her business Seoul Tonic, and how she stays ahead of the latest trends with the ever evolving beauty, health, wellness and beverage categories. Sophie launched her business in 2022 after discovering the benefits of Korean pears and oriental raisins in stopping

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28:42

EP:14 - Let’s Chat: Mastering content creation for...

Top of Mind ·

2024/06/25

Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you!In this episode we answer the following questions: How do you find the time to create content or share content - it is always low on my priority list. I am thinking about taking out a loan to get this website off the ground - do you think websites are crucial for business success? What type of clients do you normally work with? I am looking to start a business, where do I start with marketing

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76:55

EP:13 - Lauren Meisner, unlocking GenZ - how we can...

Top of Mind ·

2024/06/18

By 2025 GenZ will account for over 27% of the workforce. There is a lot of conversation about GenZ: there are words like lazy, flippant, instant gratification and constant change seekers being thrown around and there is a lot of negative rhetoric in the media about GenZ in the workplace. Lauren Meisner, a GenZ and Internet Culture expert explains how workplaces can embrace GenZ employees, outlines what responsibilities employers have, and explains why GenZ have an increased demand for

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61:07

EP:12 - Milly Bannister, founder of Gen Z charity:...

Top of Mind ·

2024/06/11

In a five person group chat, two of us are not okay. In this episode Milly Bannister talks about how storytelling and user generated content has helped her connect with hundreds of thousands of the GenZ audience in Australia. Milly talks about how she navigates the dichotomy of marketing her GenZ mental health charity on a social media platform, even though a YouGov poll last year revealed that the majority of adults in Australia believe that social media bears responsibility for a decline in

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48:09

EP:11 - Let’s Chat: Leadership and difficult...

Top of Mind ·

2024/06/04

Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you!In this episode we answer the following questions: How do I get ahead of the Instagram algorithm to gain followers? I don’t have enough time to create content across all channels. Which do you think are the most worthwhile channels to spend time on? Hayley, you seem like a great leader - how do you get good at having difficult conversations? What is some marketing you can do for free? How can I

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80:52

EP:10 - Alexis Fernandez-Preiksa, podcasting,...

Top of Mind ·

2024/05/28

Alexis has grown up in the world of social media from pilates instructor and fitness influencer to neuroscientist, podcast host and author - safe to say she wears many hats!On her podcast, Do You F*cking Mind, Alexis talks about everything from sexual inexperience, to manipulation, to friendship breakdowns as well as understanding gaslighting, anxiety and mental health issues. In this episode, Alexis breaks down the neuroscience behind common feelings we experience when it comes to sharing or

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65:55

EP:09 - Alice Harris, the brains behind the viral Kic...

Top of Mind ·

2024/05/21

With over 45 million professional content creators globally, Alice Harris is an impressive young woman who is making a name for herself in the content creation world. She is the brains behind the TikTok content for Steph Claire Smith’s and Laura Henshaw’s brand Kic, bringing authenticity, relatability and humor to the forefront of this leading health and wellness brand. Over the past year at Kic, Alice has grown the channel by 75%, and has brought the brand’s widely loved personality to life on

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24:43

EP:08 - Let’s Chat: Is boosting your content or...

Top of Mind ·

2024/05/14

Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: - How important is it to have a content plan? - I am looking to move jobs in the marketing industry, what will make my resume stand out? - How can I ensure my content is professional on LinkedIn? - Is it too late to jump on TikTok? - Is boosting my content worth investing in for my business? If you have a question you can: - Leave us a voice note

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57:46

EP:07 - Amy Castano, luxury beauty influencer and...

Top of Mind ·

2024/05/07

Amy Castano is a business owner that wears more hats than most! Not only has she co-founded and built the ACERO brand with her ex-husband Jono, she has also spent years building her personal brand, starting in the finance industry to the luxury beauty influencer she is today, with over half a million followers across her social media platforms. In an age of content saturation, Amy believes that content is the single most important ingredient in brand success and talks about how individuals can cut

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74:07

EP:06 - Kathryn Marsh, the truth about the LinkedIn...

Top of Mind ·

2024/04/30

There is a lot of experts out there who claim they have hacked the LinkedIn algorithm, so we thought we would go straight to the source and hear the truth about the LinkedIn algorithm from LinkedIn's Senior Account Director, Kathryn Marsh.In this episode Kathryn explains the huge opportunity for brands and businesses on LinkedIn, she shares the brands that are doing it well, as well as a new term LinkedIn have created called 'im-post-er' syndrome. Kathryn also shares what the platform is favouring,

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33:19

EP:05 - Let's Chat: 5 questions that are top of mind!

Top of Mind ·

2024/04/23

Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: - I’m thinking about going to university for marketing? What would you suggest? - Which channel should I grow my brand on? - I have clients asking for cheaper deals, how do you navigate this as a business owner? - Where do I start when it comes to building my personal brand? - Who inspires you? Do you have a mentor? If you have a question you

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74:43

EP:04 - Josh Mildren, founder of REVL and why they...

Top of Mind ·

2024/04/18

We have seen fitness fads rise and fall. The fitness industry is a tricky one to navigate let alone succeed in, in episode 4 Hayley Westoby sits down with Josh Mildren the founder of the boutique fitness franchise; REVL to understand the secret ingredient when it comes to building a successful gym franchise in 2024. In this episode Josh talks about where his love for branding began, as a content creator and how that evolved into what the REVL franchise looks like today. Josh also breaks down the

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41:27

EP:03 - (Live Podcast) Grow your brand using social...

Top of Mind ·

2024/04/09

Westoby founder of Gambit Collective to talk about leveraging marketing, social media and personal branding to scale and grow your business and/or brand. Our guests are: Josh Mildren, Founder of REVL training Alexis Fernandez-Preiksa, Best-selling author, Neuroscientist, and Host of DYFM (Do you F*cking Mind) Podcast Kathryn Marsh, Senior Account Director at LinkedIn Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and

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81:38

EP:02 - Podcast masterclass with Kyle Traynor and why...

Top of Mind ·

2024/04/03

The number of people who listen to podcasts has increased by over 40 million in the last year globally, and Australians are downloading over 1 billion podcasts, up 26% for the year. Kyle Traynor has a podcast that is in the top 1% of podcasts worldwide.In this episode Kyle breaks down why building a brand and creating a podcast is something every brand will be doing in the next 5 years, as well as sharing the secret recipe for creating a successful podcast? Kyle also discusses with Hayley why

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10:21

EP:01 - Introducing Top of Mind, why is staying top...

Top of Mind ·

2024/04/03

In today's attention economy, it is no longer about being the best, it is about being the best known. When people think of you first, they’re more likely to purchase your products, service or business. This episode introduces Top of Mind, your go-to podcast helping you stay top-of-mind as a business brand or individual, for free. This podcast is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible

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40 results

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